Business Chief USA August 2020
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AUGUST <strong>2020</strong><br />
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FOREWORD<br />
W<br />
elcome to the <strong>August</strong> edition of<br />
<strong>Business</strong> <strong>Chief</strong> North America.<br />
This month’s cover features Jeff<br />
Richardson, CDO at Bentley Systems,<br />
on the state of the art cloud<br />
infrastructure which benefits internal<br />
and external stakeholders. “Living in<br />
a cloud-focused world, security is huge<br />
for us,” he tells us. “Our CIO, Claire<br />
Rutkowski, came on board in October<br />
2016 and has been heavily focused on<br />
integrating a robust and industry-leading<br />
cloud security platform. Along with<br />
instituting a security office, we have<br />
beefed up our security staff and<br />
infrastructure by around 800% in the<br />
past five years.”<br />
Other leaders we speak with in this<br />
issue include Sankar Krishnan, EVP<br />
and Industry Head, Banking and Capital<br />
Markets at Capgemini, who discusses<br />
the investor management landscape<br />
prior to and post COVID-19, “Since<br />
World War II, I would say we have never<br />
had a situation like this where it has<br />
been very difficult to predict outcomes in<br />
terms of where the world is going. These<br />
are unprecedented times and investor<br />
management is front and centre.”<br />
Elsewhere, we explore the HR<br />
technology trends of <strong>2020</strong> and look<br />
more closely at the benefits they can<br />
provide an organisation that is looking<br />
to digitally transform its HR operations.<br />
In addition, we speak to Max Cheprasov,<br />
<strong>Chief</strong> Automation Officer at Dentsu<br />
Aegis Network on why developing an<br />
AI and automation strategy is essential<br />
to modern enterprises’ future, and our<br />
Top 10 ranks the region’s most valuable<br />
digital technology brands.<br />
Do you have a story to share?<br />
If you would like to be featured in an<br />
upcoming issue of <strong>Business</strong> <strong>Chief</strong><br />
North America, please get in touch at<br />
georgia.wilson@bizclikmedia.com<br />
Enjoy the issue!<br />
Georgia Wilson<br />
03<br />
businesschief.com
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PUBLISHED BY<br />
EDITOR-IN-CHIEF<br />
Georgia Wilson<br />
EDITORAL DIRECTOR<br />
Matt High<br />
CREATIVE TEAM<br />
Oscar Hathaway<br />
Erin Hancox<br />
Sophia Forte<br />
Sophie-Ann Pinnell<br />
PRODUCTION MANAGER<br />
Owen Martin<br />
DIGITAL VIDEO PRODUCERS<br />
Kieran Waite<br />
Sam Kemp<br />
MARKETING DIRECTOR<br />
Leigh Manning<br />
DIGITAL MARKETING MANAGER<br />
Shirin Sadr<br />
DIGITAL MARKETING EXECUTIVE<br />
Kayleigh Shooter<br />
MANAGING DIRECTOR<br />
Mike Sadr<br />
Jake Megeary<br />
Nicholas Bochmann<br />
Ryan Hall<br />
MEDIA SALES DIRECTOR<br />
James White<br />
DIGITAL MEDIA DIRECTOR<br />
Jason Westgate<br />
CHIEF OPERATIONS OFFICER<br />
Stacy Norman<br />
PRESIDENT & CEO<br />
Glen White<br />
PRODUCTION DIRECTORS<br />
Georgia Allen<br />
Daniela Kianicková<br />
PROJECT DIRECTORS<br />
Arron Rampling<br />
Craig Killingback<br />
businesschief.com
CONTENTS<br />
12<br />
30
HR operations<br />
and platform<br />
technology<br />
trends<br />
60<br />
44<br />
74<br />
88<br />
AI:<br />
ENTERPRISE<br />
CHALLENGES &<br />
OPPORTUNITIES<br />
102<br />
MOST VALUABLE<br />
DIGITAL<br />
TECHNOLOGY<br />
BRANDS
122<br />
AltaMed Health Services<br />
150<br />
Digital Realty<br />
136<br />
COLOTRAQ<br />
166<br />
Interstitial Systems<br />
International Inc
198<br />
Estruxture<br />
Data Centers<br />
176<br />
McDermott<br />
International Inc.<br />
212<br />
WSIB<br />
236<br />
SAP Global Center<br />
of Excellence<br />
252<br />
NIH STRIDES<br />
Initiative
You see a shipping terminal.<br />
We see the missing container<br />
that will shut down production.<br />
C3.ai transforms<br />
Manufacturing.<br />
© <strong>2020</strong> C3.ai, Inc. All Rights Reserved.<br />
is a mark of C3.ai, Inc.
268<br />
SMC<br />
286<br />
Bentley Systems<br />
300<br />
World Vision<br />
314<br />
Mastercard<br />
328<br />
MSU Federal<br />
Credit Union<br />
342<br />
OTIP
12<br />
Dentsu Aegis:<br />
elevating human<br />
potential through<br />
automation<br />
WRITTEN BY<br />
WILL GIRLING<br />
PRODUCED BY<br />
MIKE SADR<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
13
DENTSU AEGIS NETWORK<br />
Max Cheprasov, <strong>Chief</strong> Automation<br />
Officer, explains why developing<br />
an AI and automation strategy<br />
is essential to modern enterprises’<br />
future<br />
14<br />
D<br />
entsu Aegis Network prides itself on being<br />
a company with a talent for innovativethinking<br />
and being thoroughly in-tune with<br />
the technological zeitgeist. When we last spoke with<br />
the global marketing group which operates in over<br />
145 countries, we learned how a highly client-centric<br />
approach was defining its mission to introduce<br />
digital transformation and lay the foundations for a<br />
next-gen way of operating. Despite the discussion<br />
occurring at the height of the COVID-19 pandemic,<br />
Dentsu Aegis demonstrated the confidence and<br />
optimism that only great teams guided by visionary<br />
leadership can achieve under such duress. Now, we<br />
revisit the company to explore one of the prevailing<br />
tech trends in modern business: artificial intelligence<br />
(AI) and automation.<br />
Having spent six years (2011 to 2017) as Senior VP<br />
and Head of Operations and Technology at iProspect<br />
– a wholly-owned subsidiary of Dentsu Aegis – Max<br />
Cheprasov took on the role of <strong>Chief</strong> Automation<br />
Officer for Dentsu Aegis Americas in November 2017.<br />
Considering himself a “digital native”, Cheprasov says<br />
that his transition into the role was a natural one and<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
15
DENTSU AEGIS NETWORK<br />
16<br />
“There’s always a<br />
need for creativity<br />
and ingenuity<br />
when designing<br />
your own unique<br />
and differentiated<br />
business strategy”<br />
—<br />
Max Cheprasov,<br />
<strong>Chief</strong> Automation Officer, Dentsu Aegis<br />
was a decision guided by a long-term<br />
mission: “I transitioned into this new role<br />
to focus on acceleration of intelligent<br />
automation solutions and to promote<br />
best practice across Dentsu globally.”<br />
In a career clearly defined by his commitment<br />
to finding new and better ways<br />
to service clients and enable employees<br />
to do their best work, Cheprasov is a<br />
believer in going beyond convention and<br />
working out cutting-edge tech solutions<br />
to everyday problems. “There’s always<br />
a need for creativity and ingenuity when<br />
designing your own unique and differentiated<br />
business strategy,” he says. It is<br />
this attitude that he brings to bear on his<br />
daily activities at Dentsu Aegis.<br />
An early enthusiast of AI’s potential<br />
in business, Cheprasov embarked on<br />
his first automation-related project in<br />
2016 by experimenting with natural<br />
language processing (NLP) and natural<br />
language generation (NLG) technology<br />
for data analysis reports and insights.<br />
It was because of this project that he<br />
and Dentsu Aegis’ leadership team<br />
became convinced that it was an avenue<br />
worth exploring with high priority.<br />
Certain that AI could lead to a dramatic<br />
boost in business performance and<br />
AUGUST <strong>2020</strong>
The future of AI and your business<br />
CLICK TO WATCH | 2:26<br />
17<br />
customer experience, Cheprasov<br />
established an eight-year road map<br />
(2017 to 2025) and the company formally<br />
established the Dentsu Aegis<br />
Automation Centre of Expertise<br />
(CoE). “Today, we have over 400 people<br />
engaged with the CoE as part of<br />
our global community of automation<br />
champions and experts. But, as far<br />
as I’m concerned, this is still only the<br />
beginning; the future of automation<br />
should be placed in the hands of every<br />
single employee,” he states. With the<br />
goal of making teams as efficient, productive<br />
and happy as possible, the CoE<br />
functions to optimise the working lives<br />
of a company’s employees. Capable<br />
of augmenting workloads by automating<br />
a boring or repetitive task, Dentsu<br />
Aegis can help mitigate or eliminate<br />
the laborious strain caused by routine<br />
tasks, approval turnarounds and bottlenecks.<br />
“We can automate a process<br />
end-to-end and give that time back<br />
to employees to handle more critical<br />
tasks that cannot be automated, such<br />
as creative, critical, strategic thinking,<br />
complex problem solving and more.<br />
Our mission is to elevate human potential,”<br />
says Cheprasov.<br />
businesschief.com
DENTSU AEGIS NETWORK<br />
18<br />
AUGUST <strong>2020</strong>
“Our mission is<br />
to elevate human<br />
potential”<br />
—<br />
Max Cheprasov,<br />
<strong>Chief</strong> Automation Officer, Dentsu Aegis<br />
19<br />
www.businesschief.com
DENTSU AEGIS NETWORK<br />
20<br />
Of course, this aim would be very difficult<br />
without a suitably agile workforce<br />
behind the scenes at Dentsu Aegis,<br />
and this is exactly what Cheprasov<br />
says the company has. “I think we have<br />
a unique workplace culture. One word<br />
to describe everybody in the business,<br />
across 65,000 professionals, is that<br />
we’re ‘entrepreneurial’ by the nature of<br />
how we’ve grown.” Having expanded<br />
rapidly over the last five years due<br />
to a fast-paced M&A (mergers and<br />
acquisitions) strategy, the company<br />
has continually rejuvenated itself by<br />
incorporating the trend-setting new<br />
ideas of the startups and other firms<br />
it has acquired. “We operate without<br />
borders and limitations as one enterprise<br />
across 145 countries, where highly<br />
collaborative teams of highly intelligent,<br />
optimistic and passionate people are<br />
working together and willing to take<br />
calculated risks to achieve impressive<br />
results for Dentsu Aegis and our<br />
clients,” he continues. Indeed, with over<br />
150 acquisitions made and a growing<br />
capacity for innovation, talent and scale,<br />
Cheprasov’s observation that “there’s<br />
AUGUST <strong>2020</strong>
no future in staying the same” certainly<br />
rings true.<br />
As well as its robust internal collaboration,<br />
Dentsu Aegis also prides itself<br />
on working well with other companies<br />
which share its vision and mission.<br />
With regard to the company’s pursuit<br />
of automated superiority, Cheprasov<br />
highlights FortressIQ, Catalytic and<br />
UiPath as essential partners: “We used<br />
Catalytic’s AI-enabled platform to<br />
design an automated RFP (request for<br />
proposal) workflow, in combination with<br />
NLP and ML (machine learning). As a<br />
result, we reduced the time it takes to<br />
compile the initial draft of the response<br />
from two weeks to just several minutes.<br />
Our most recent project with UiPath<br />
EXECUTIVE PROFILE:<br />
Max Cheprasov<br />
Title: <strong>Chief</strong> Automation Officer Company: Dentsu Aegis Network<br />
Industry: Marketing & Advertising Location: New York<br />
21<br />
As <strong>Chief</strong> Automation Officer at Dentsu, Max Cheprasov leads the Automation<br />
COE on a mission to “Elevate Human Potential”. Dentsu, with its 65,000+<br />
employees, is a global media and digital marketing communications company<br />
focused on innovating the way brands are built. The COE<br />
harmonizes Operational Excellence with AI and Automation<br />
to create the never-before digital exoskeleton for the enterprise.<br />
Max has 20+ years of experience within the Digital Economy,<br />
specializing in digital transformation, operational excellence,<br />
and AI-powered automation. Prior to his current role,<br />
Max served as the Senior Vice President of Operations,<br />
PMO, BPO, and Technology for iProspect between<br />
2011-2017. Max holds an MBA degree from JWMI and<br />
professional certificates from Stanford University,<br />
MIT, and PMI, among others.<br />
businesschief.com
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“I think we have a unique<br />
workplace culture.<br />
One word to describe<br />
everybody in the<br />
business, across 65,000<br />
professionals, is that<br />
we’re ‘entrepreneurial’<br />
by nature of how we’ve<br />
grown”<br />
—<br />
Max Cheprasov,<br />
<strong>Chief</strong> Automation Officer, Dentsu Aegis<br />
required a deeper partnership with<br />
their Professional Services group, as<br />
we needed to temporarily add 10 RPA<br />
(robotic process automation) experts<br />
to our team to help us build 60 bots in<br />
six weeks. As a result, the software<br />
bots have automated 157,000 hours<br />
of work during their first deployment,<br />
completing over 600,000 tasks. Finally,<br />
FortressIQ helps us accelerate process<br />
mining and process discovery, exponentially<br />
improving our ability to identify new<br />
use-cases for automation and process<br />
reengineering. Additionally, the time<br />
and motion analyses led to improved<br />
23<br />
FORTRESSIQ<br />
Founded in 2017, FortressIQ is the<br />
creator of a cognitive automation<br />
platform which is capable of<br />
accelerating digital transformation<br />
through a combination of ANN,<br />
NLP and ML, as well as OCR. Able<br />
to quickly grasp the fundamentals<br />
of a business’ operations, the<br />
platform enables the collection<br />
of swift insights which can be<br />
used in the development of<br />
an automation strategy.<br />
Commenting on the relationship<br />
that Dentsu Aegis shares with<br />
FortressIQ, Cheprasov praises the<br />
company’s technology and states<br />
that without its partnership<br />
“it would have taken over 30<br />
business analysts to gather the<br />
same level of detail and insight<br />
that [FortressIQ’s] AI was able to<br />
capture if it was done manually.”<br />
Pankaj Chowdhry,<br />
Founder & CEO, FortressIQ<br />
businesschief.com
DENTSU AEGIS NETWORK<br />
24<br />
SOPs, compliance and training. Using<br />
FiQ’s artificial neural network (ANN),<br />
NLP, and ML models, in combination<br />
with advanced computer vision (OCR),<br />
we automatically mined, modelled<br />
and documented data for over 2,200<br />
processes in five months with just two<br />
people operating the system.”<br />
On the subject of automation,<br />
Cheprasov is evangelical about its growing<br />
importance, not only for Dentsu Aegis<br />
but for its clients and modern business<br />
generally. “Automation is just a natural<br />
evolution from operational excellence,”<br />
he explains. “Traditional operational<br />
workflows are no longer sustainable; the<br />
workforce is changing rapidly, yet very<br />
few global companies are ready to manage<br />
their workforce with people, bots<br />
and AI working side by side.” He asks<br />
every company to consider the subject<br />
of advancing technology seriously; it<br />
is an aspect of business which is both<br />
exciting and intimidating – staying on top<br />
of it and processing the large amounts<br />
of data accessible requires automation<br />
integrated into every process. It<br />
was because of this that Cheprasov<br />
formulated his seven-year roadmap.<br />
“It’s in response to client demands for<br />
AUGUST <strong>2020</strong>
The transformation of AI & Automation<br />
CLICK TO WATCH | 2:11<br />
25<br />
businesschief.com
DENTSU AEGIS NETWORK<br />
2013<br />
Year founded<br />
50,000<br />
Number of<br />
employees<br />
26<br />
Covid 19 and the impact of technology<br />
CLICK TO WATCH | 3:01<br />
AUGUST <strong>2020</strong>
27<br />
higher levels of agility and consistent<br />
operational excellence,” he explains.<br />
As such, Dentsu Aegis plans to go<br />
beyond traditional forms of automation<br />
(AI, ML, RPA, etc) to fulfil its quest<br />
for ever-greater heights of operational<br />
efficiency. This brings the conversation<br />
back to the importance of<br />
collaborating with startups in the sector:<br />
“We continue to monitor who the<br />
emerging players are; there’s a lot of<br />
new startups that have fantastic ways<br />
of applying AI to different problems<br />
in business,” he says.<br />
When considering the future, not just<br />
of Dentsu Aegis but also automation<br />
generally, Cheprasov identifies two<br />
key trends: hyperautomation and the<br />
democratisation of AI. The former,<br />
a term with Industry 4.0 connotations,<br />
imagines an operational state which<br />
combines digitisation with connectivity<br />
and AI to create a supremely automated<br />
system capable of seamless<br />
interoperability; regarding the latter,<br />
he adds this: “The future of automation<br />
should be placed in the hands of<br />
every employee, giving them access<br />
businesschief.com
DENTSU AEGIS NETWORK<br />
28<br />
to low-code or no-code platforms and<br />
providing the necessary training and<br />
support.” This, Cheprasov anticipates,<br />
will lead to unprecedented efficiency<br />
gains for workers and unlock the human<br />
potential in a way which was unfeasible<br />
previously. As the post-COVID-19 world<br />
continues to make companies re-examine<br />
their relationship with technology,<br />
Dentsu Aegis is already expanding<br />
into the less overt considerations that<br />
furthering automation entails, such as<br />
its CSR activities with AutonomyWorks.<br />
“Their goal is to create new job opportunities<br />
for individuals with autism and similar<br />
disabilities. At Dentsu, we recognise<br />
society as one of our key stakeholders<br />
and one of our key objectives right now<br />
is to upskill the organisation’s workforce<br />
with the necessary automation skills to<br />
AUGUST <strong>2020</strong>
“Automation is just<br />
a natural evolution<br />
from operational<br />
excellence”<br />
—<br />
Max Cheprasov,<br />
<strong>Chief</strong> Automation Officer, Dentsu Aegis<br />
accelerate the work that they currently<br />
do for their clients.”<br />
Considering what the rest of<br />
<strong>2020</strong> might hold for Dentsu Aegis,<br />
Cheprasov summarises its goal as<br />
continuing to help its clients win, keep<br />
and grow their own customer bases.<br />
If the COVID-19 disruption has taught<br />
the company anything, it’s that close<br />
collaboration, an agile mindset and<br />
an innovative attitude will help Dentsu<br />
Aegis navigate the lingering aspects<br />
of disruption, which, in turn, will help its<br />
clients. “Every business today needs<br />
to have an AI and automation strategy<br />
and plan,” Cheprasov concludes. “By<br />
2025, AI-powered companies will be<br />
10 times more efficient and hold twice<br />
the market share over organisations<br />
that fail to embrace the technology<br />
today. I think we have reached a point<br />
in the evolution of intelligent automation<br />
when you can no longer delay<br />
this decision.”<br />
29<br />
businesschief.com
LEADERSHIP & STRATEGY<br />
32<br />
AUGUST <strong>2020</strong>
33<br />
COVID-19:<br />
THE CHANGING<br />
LANDSCAPE<br />
WRITTEN BY<br />
GEORGIA WILSON<br />
OF INVESTOR<br />
MANAGEMENT<br />
businesschief.com
LEADERSHIP & STRATEGY<br />
Sankar Krishnan, EVP and Industry<br />
Head, Banking and Capital Markets<br />
at Capgemini, discusses the<br />
investor management landscape<br />
prior to and post COVID-19<br />
34<br />
“<br />
S<br />
ince World War II, I would say we have<br />
never had a situation like this where it has<br />
been very difficult to predict outcomes<br />
in terms of where the world is going. These are<br />
unprecedented times and investor management is<br />
front and centre. In some ways it has taken a beating,<br />
but in others it’s trying to correct itself,” states<br />
Sankar Krishnan, EVP and Industry Head, Banking<br />
and Capital Markets, Capgemini. Over the last<br />
four months, the entire investor management ecosystem<br />
has been significantly disrupted which is<br />
creating new challenges for organisations and how<br />
they effectively maintain open communication with<br />
shareholders relating to company performance<br />
and guidance for the future, as well as providing<br />
a deeper understanding of the industry.<br />
THE BEST STRATEGY FOR EFFECTIVE<br />
INVESTOR MANAGEMENT<br />
Prior to COVID-19 Krishnan believed that the<br />
best strategy for effective investor management<br />
was “transparency, followed by leaders providing<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
35
LEADERSHIP & STRATEGY<br />
36<br />
a consistent strategy, followed by a<br />
measurement process that gives a<br />
true representation of how an organisation<br />
is doing compared to what was<br />
discussed in the previous shareholders<br />
meeting. This approach has an<br />
effective impact on an organisation’s<br />
valuation and velocity in the stock<br />
market. I believed that this was a very<br />
good model because you could easily<br />
compare a company’s performance<br />
based on previous history. This was<br />
a good system across many sectors<br />
that brought together the consumers,<br />
the asset management industry,<br />
the wealth management industry and<br />
investment management industry,<br />
and from an investor management<br />
perspective, the better CEOs, are<br />
also the better communicators.”<br />
However, post COVID-19 Krishnan<br />
details that, although “due to nobody’s<br />
fault, there are a lot of unknowns.<br />
We don’t know much about this virus<br />
in terms of when it will disappear or<br />
when there will be a vaccine. As a<br />
AUGUST <strong>2020</strong>
“I think overall it is<br />
about finding out<br />
how traditional<br />
companies can save<br />
a lot of costs as they<br />
get called upon<br />
to invest more and<br />
more in digital for<br />
the rest of the year”<br />
—<br />
Sankar Krishnan,<br />
EVP and Industry Head, Banking<br />
and Capital Markets, Capgemini<br />
37<br />
result it is very difficult to predict the<br />
future of any organisation or industry<br />
at the moment. Therefore, from an<br />
investor management perspective<br />
we are witnessing on average a 95%<br />
to 97% work from home raito, as well<br />
as a lot of organisations unable to<br />
predict with any accuracy the future<br />
cash flow, with COVID-19 costing<br />
them between 10 and 25%, as well as<br />
entire economies being propped up<br />
by their governments - the US alone<br />
has announced close to US$2.3trn in<br />
the first phase with more to follow. As<br />
a result, it is very difficult to predict<br />
business outcomes, therefore some<br />
have decided that to give this guidance<br />
after a time of total economic<br />
uncertainty would be wrong due to<br />
there being so many variables.” Giving<br />
examples of these variables Krishnan<br />
explains that “we do not know when<br />
a vaccine would be ready, in a country<br />
like the US even if a vaccine is<br />
developed, what will be the process<br />
to reach over 250 million Americans?<br />
businesschief.com
LEADERSHIP & STRATEGY<br />
38<br />
We also don’t know if there is going to<br />
be a variation of the virus that comes<br />
in winter and what the retail sector is<br />
going to look like. A lot of the traditional<br />
companies have fallen down<br />
due to being replaced by technology<br />
companies that can meet the change<br />
in customer behaviour and demands.”<br />
Ultimately, Krishnan highlights<br />
that all of these inputs in the investor<br />
management models would provide<br />
outputs, which would be shared with<br />
the entire investment community,<br />
fostering good investor relations.<br />
However, “the models are not able<br />
to produce the outputs with a high<br />
degree of probability. At best you can<br />
give a range or a best guesstimate,<br />
because investor management is<br />
facing global impact that crosses<br />
industries, companies, consumers<br />
and governments. While the virus<br />
may affect regions differently, there<br />
is no doubt that each country and<br />
industry will be impacted considerably,<br />
unfortunately a lot of the survivors will<br />
depend on having at least an 80% to<br />
90% capacity utilisation. This creates<br />
AUGUST <strong>2020</strong>
What is investor management/<br />
investor relations?<br />
Investor management/investor relations (IR) is defined by the National<br />
Investor Relations Institute (NIRI) as “a strategic management<br />
responsibility that integrates finance, communication, marketing and<br />
securities law compliance to enable the most effective two-way<br />
communication between a company, the financial community, and other<br />
constituencies, which ultimately contributes to a company’s securities<br />
achieving fair valuation.”<br />
—<br />
Source: Institute for Public Relations<br />
39<br />
What the average investor should be doing<br />
during the coronavirus economic crisis<br />
CLICK TO WATCH | 3:33<br />
businesschief.com
LEADERSHIP & STRATEGY<br />
“We don’t know much<br />
about this virus in terms<br />
of when it will disappear<br />
or when there will be<br />
a vaccine, as a result<br />
it is very difficult to<br />
predict the future of any<br />
organisation or industry”<br />
40<br />
—<br />
Sankar Krishnan,<br />
EVP and Industry Head, Banking<br />
and Capital Markets, Capgemini<br />
AUGUST <strong>2020</strong>
problems for the investment management<br />
industry, because you are faced<br />
with the challenges of not being able<br />
to give guidance on any aspect of it,<br />
but life must go on. You have to make<br />
some assumptions and carry on, and<br />
I’m sure the public will understand if<br />
you’ve got some elements wrong. But<br />
I think we’ve got to deal with fighting<br />
the virus at the moment and I have no<br />
doubt that things will get better however<br />
this is the current landscape for<br />
the investor management industry.”<br />
EMERGING TRENDS AND INNOVATIONS<br />
AS A RESULT OF COVID-19<br />
Krishnan believes that “every cloud<br />
has a silver lining”. First and foremost,<br />
Krishnan highlights that the drive to<br />
digital has been extremely fast. “I<br />
think a lot of the industries due to<br />
COVID-19 have become digitally savvy<br />
and responsible. A record number<br />
of people have begun to use digital<br />
apps - at Capgemini we conduct a lot<br />
of research reports relating to retail,<br />
banking and fintech - interestingly 80%<br />
of people surveyed do not want to go<br />
into a bank, and will not choose a bank<br />
if they are not able to use a digital way<br />
41<br />
businesschief.com
LEADERSHIP & STRATEGY<br />
42<br />
“I think a lot of the<br />
industries due to<br />
COVID-19 have<br />
become digitally<br />
savvy and digitally<br />
responsible”<br />
—<br />
Sankar Krishnan,<br />
EVP and Industry Head, Banking<br />
and Capital Markets, Capgemini<br />
to access the bank’s products. As a<br />
result we are seeing new business<br />
models are emerging, such as massive<br />
organisations moving to a 95% to<br />
97% worked at home situation which<br />
was not easy to achieve. I believe we<br />
are also seeing improvements in business<br />
contingency planning, as people<br />
return to work we are seeing a lot of<br />
new technologies emerging as well as<br />
ways of working. It is interesting to see<br />
different sectors adapting to the current<br />
environments such as restaurants<br />
becoming drive thrus or takeaway only;<br />
AUGUST <strong>2020</strong>
What makes a leading investor<br />
relations team?<br />
To ensure that an investor relations department provides value to the organisation,<br />
those within the team need to ensure that they are consistent, clear<br />
and honest with their communication. However, leading experts within investor<br />
relations explain that while these are the fundamentals to drive true value<br />
within an organisation, it is vital for a investor relations department to:<br />
Have a financial orientation<br />
“15 or 20 years ago, you could probably successfully work in IR with a strictly<br />
communications background. Now, though, you must have that financial<br />
background,” explains Regina Nethery, VP of Investor Relations for Humana.<br />
Foster deep knowledge of the company, industry and sectors,<br />
as well as constructive dissatisfaction.<br />
43<br />
“You should never assume that what’s worked in the past is appropriate for the<br />
present or future,” says Chris Jakubik, VP of Investor Relations at Kraft Food<br />
Know who the go-to sources are<br />
“Don’t worry about organisational layers or protocol and deal directly with<br />
the people who have the information you need,” comments Dexter Congbalay,<br />
VP of Investor Relations at Mondelez International.<br />
Know the three Ts:<br />
Timeliness, transparency and trust, “The investment community values<br />
an IR organisation that demonstrates its commitment to building relationships<br />
based on trust and candor,” says Charles Triano, SVP of Investor<br />
Relations at Pfizer<br />
–<br />
Source: Deloitte<br />
businesschief.com
LEADERSHIP & STRATEGY<br />
“These are<br />
unprecedented<br />
times and investor<br />
management is<br />
front and centre”<br />
—<br />
Sankar Krishnan,<br />
EVP and Industry Head, Banking<br />
and Capital Markets, Capgemini<br />
44<br />
the healthcare industry adopting 3D<br />
printing capabilities to mass produce<br />
personal protective equipment (PPE);<br />
the insurance industry using drones<br />
to survey damages; and the finance<br />
industry using chatbots to continue its<br />
services to customers. Across each<br />
industry, we are seeing these kinds<br />
of deployment, resulting in business<br />
operations, as we know them, evolving<br />
very quickly and out of this will come<br />
new business models.”<br />
With digital innovations and implementations<br />
on the rise, Krishna<br />
believes that this increase in use of<br />
digital solutions for investor relations<br />
due to COVID-19 is an interesting<br />
concept to see how these disruptive<br />
technologies will be used in day to<br />
day operations. “Given the fact that<br />
<strong>2020</strong> is pretty much written off, it is<br />
not going to be so much about <strong>2020</strong>,<br />
it will be more forward looking at 2021<br />
and beyond. One of the good things<br />
that have come out of the virus is the<br />
lowering of interest rates. So even<br />
though you may lose <strong>2020</strong>, 2021 and<br />
beyond will have low interest rates for<br />
AUGUST <strong>2020</strong>
45<br />
discounted cash flow, the challenge<br />
however is to show this in your digital<br />
model. I would also say that now<br />
digital channels are the single largest<br />
revenue channel for most organisations,<br />
it will be very interesting to<br />
see from an investor management<br />
viewpoint, the impact that this has on<br />
an organisations performance, and<br />
whether a more digital approach will<br />
be a model of choice post COVID-19.<br />
Then there are aspects such as negotiation<br />
of contracts for office space<br />
where companies have been vacant<br />
for the last four months and how that<br />
shows on the balance sheet. These<br />
are some of the things I see from an<br />
investor relations perspective - how<br />
will the investor management teams<br />
be able to digitally communicate with<br />
the shareholders and how you can<br />
make the information digitally available.<br />
I think overall it is about finding out<br />
how traditional companies can save a<br />
lot of costs as they get called upon to<br />
invest more and more in digital for the<br />
rest of the year.”<br />
businesschief.com
HUMAN CAPITAL<br />
HR operations<br />
and platform<br />
technology trends<br />
020<br />
46<br />
AUGUST <strong>2020</strong><br />
WRITTEN BY GEORGIA WILSON
usinesschief.com<br />
47
HUMAN CAPITAL<br />
<strong>Business</strong> <strong>Chief</strong> explores<br />
the HR technology trends<br />
of <strong>2020</strong> and the benefits<br />
they can provide an<br />
organisation looking to<br />
digitally transform its HR<br />
• • • • • • •<br />
48<br />
Over the last five years, digital transformation<br />
has redefined the ways in<br />
which organisations operate and seen an<br />
increasing number of companies deploy digital<br />
solutions rapidly and at scale. As a result<br />
of this shift in mindset towards a digitally led<br />
culture, talent management and the need for<br />
new skills is changing how ‘traditional’ HR<br />
systems operate.<br />
“In a recent survey, two-thirds of business<br />
leaders told us that if their company does<br />
not digitalise more by <strong>2020</strong>, it will no longer<br />
be competitive. But in HR, digitalisation is<br />
changing everything, from core functions<br />
like the way we hire and develop talent, to<br />
introducing new burdens such as raising<br />
performance. We found that 88% of chief<br />
HR officers say they need to invest in three<br />
or more technologies over the next two<br />
years. It’s a huge undertaking and it’s no<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
49
Digital Transformation.<br />
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50<br />
Learn More
Accenture Software: Simplifying HR<br />
Reporting with SAP HANA Cloud Platform<br />
CLICK TO WATCH | 2:05<br />
51<br />
surprise many executives feel completely<br />
lost,” says Brian Kropp, Group<br />
Vice President at Gartner.<br />
With organisations facing being left<br />
behind if they do not ramp up their<br />
efforts to digitally transform, here are<br />
the top HR technology trends that<br />
could help them do so.<br />
ARTIFICIAL INTELLIGENCE (AI) AND<br />
ROBOTIC PROCESS AUTOMATION (RPA)<br />
Whilst it may sound conflicting to suggest<br />
that implementing more technology<br />
can make operations increasingly<br />
human, Emily He, SVP of Global<br />
Marketing at Oracle, states that “the fascinating<br />
part of this AI revolution, is how<br />
automation is actually pushing the workforce<br />
to become less techy and more<br />
human.” Agreeing with He, Ben Eubanks,<br />
an HR industry analyst and influencer<br />
believes that “Every time work has been<br />
automated in the past, the resulting jobs<br />
and tasks have been more human in<br />
nature as we automate the less human<br />
aspects. These core human skills are<br />
important today, but they’ll matter even<br />
more in the future.”<br />
businesschief.com
HUMAN CAPITAL<br />
Top 10 benefits of<br />
Cloud platforms for<br />
HR operations<br />
• Reduced paperwork<br />
• Real time and accurate analysis<br />
• Increased employee engagement<br />
• 24/7 access to information<br />
• Fast deployment<br />
52<br />
• Cost effective solutions<br />
• Improved security and GDPR<br />
policies<br />
• Easier to innovate, a more flexible<br />
solution<br />
• Ensuring that HR operations keep<br />
up with innovation across the<br />
organisation<br />
• Predictive analytics<br />
Source: TrustRadius<br />
AUGUST <strong>2020</strong>
Key areas within HR that have<br />
benefited from AI include analysis<br />
of employee surveys - known as<br />
voice of employee (VOE) analytics<br />
- and removing human bias. “Our<br />
new research shows that AI tools<br />
are better than humans at analysing<br />
employee surveys,” comments<br />
Eubanks, while IBM states that “as we<br />
work to develop AI systems we can<br />
trust, it’s critical to develop and train<br />
these systems with data that is unbiased<br />
and to develop algorithms that<br />
can be easily explained.”<br />
When it comes to robotic process<br />
automation (RPA) the technology<br />
encompasses the likes of chatbots,<br />
natural language processing (NPL),<br />
machine learning, and AI. These capabilities<br />
can improve communications<br />
and increase productivity via access to<br />
the right data at the right time. Future<br />
trends for RPA within the HR sector<br />
include chatbots, with predictions that<br />
HR chatbots will be implemented at<br />
more than 50% of companies by 2022.<br />
Common questions asked to chatbots<br />
relate to payment, holiday leaves,<br />
social benefits and employee general<br />
rights. By having the technology<br />
53<br />
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HUMAN CAPITAL<br />
54<br />
answer these simple questions companies<br />
can help to alleviate the burden on<br />
HR departments. “These bots can act<br />
as self-service platforms that allow the<br />
HR personnel to focus on responding<br />
to more complex and urgent questions<br />
that warrant their attention,” comments<br />
Jeremy Nunn, Forbes Council Member.<br />
VIRTUAL AND AUGMENTED REALITY AND<br />
WEARABLE TECHNOLOGY<br />
One technology gaining momentum in<br />
the HR sector is the use of virtual reality<br />
(VR) and augmented reality (AR).<br />
The technology can help recruiting and<br />
onboarding processes by establishing<br />
simulated environments that test a<br />
candidate’s job-specific skills, sharing<br />
a virtual tour of your office space and<br />
bolstering recruitment efforts.<br />
According to a study conducted by<br />
Dr. Candice Lanius of The University<br />
of Alabama in Huntsville (UAH), Dr.<br />
Lanius recorded more than 140 students’<br />
speeches while monitoring their<br />
heart rate via wearable technology.<br />
AUGUST <strong>2020</strong>
“In a recent survey,<br />
two-thirds of<br />
business leaders<br />
told us that if their<br />
company does<br />
not digitalise more<br />
by <strong>2020</strong>, it<br />
will no longer be<br />
competitive”<br />
• • • • • • •<br />
55<br />
Brian Kropp,<br />
Group Vice President, Gartner<br />
Based on the data, Dr. Lanius adjusted<br />
the curriculums to better prepare<br />
students to combat public speaking<br />
anxiety. This trend is predicted to<br />
emerge within HR to track heart rate,<br />
body temperature, pupil dilation and<br />
other factors to provide an insight into<br />
employee stressors.<br />
EMPLOYEE EXPERIENCE, HR GUIDANCE<br />
AND REAL-TIME PERFORMANCE FEEDBACK<br />
It was reported by Gartner that<br />
among HR professionals in 2019,<br />
employee experience was one of the<br />
most important aspects of their initiatives,<br />
and will remain as a top priority<br />
through <strong>2020</strong> as they look to drive<br />
engagement and foster employeecentric<br />
cultures.<br />
“Put systems, tools, and processes<br />
in place that enhance, not limit,<br />
their employees’ daily tasks and<br />
schedule but beyond the tools the<br />
most important is the value of the<br />
relationship and the respect to your<br />
people. Your employee is your first<br />
businesschief.com
HUMAN CAPITAL<br />
56<br />
customer,” noted François Bornibus,<br />
the President of Lenovo.Such tools<br />
can include the use of real time performance<br />
feedback to allow employees<br />
and employers to receive regular,<br />
consistent feedback in real-time. This<br />
allows managers to have meaningful<br />
forward-looking conversations relating<br />
to employee development, which can<br />
increase engagement and productivity.<br />
The concept of HR guidance<br />
via an Organisation Guidance<br />
System (OGS) is also predicted to<br />
grow. Dave Ulrich, speaker, author,<br />
professor and thought partner on<br />
HR, leadership, and organisation<br />
sees “HR delivering value by offering<br />
more ‘guidance’ rather than<br />
simply scorecards, dashboards or<br />
predictive analytics.” Such systems<br />
would identify not only the desired<br />
outcomes of organisation investments<br />
but the roadmap to reach the<br />
outcomes and the requirements for<br />
sustainable progression. An OGS<br />
allows an organisation to identify<br />
desired outcomes relating to talent,<br />
organisation, leadership and human<br />
resources allowing HR professionals<br />
to provide a framework for solutions.<br />
AUGUST <strong>2020</strong>
Digital HR saving<br />
facts and figures<br />
• Organisations can save 40% of<br />
their data load time when using<br />
a data conversion and migration<br />
extension to reduce errors during<br />
mass uploads<br />
• US$80,000 can be saved with a<br />
test data and optimisation extension<br />
to secure personal data,<br />
avoiding penalty payments<br />
57<br />
• US$100,000 can be saved with a<br />
data validation and monitoring<br />
extension for defensive reporting<br />
efforts due to reducing the number<br />
of queries<br />
• A document creation extension<br />
can help users to build and manage<br />
templates easily<br />
Source: Accenture<br />
businesschief.com
HUMAN CAPITAL<br />
“88% of chief HR<br />
officers say they<br />
need to invest in<br />
three or more<br />
technologies over<br />
the next two years”<br />
• • • • • • •<br />
58<br />
Brian Kropp,<br />
Group Vice President, Gartner<br />
NEW WORKING MODELS<br />
AND GENERATION-Z<br />
New working models are changing<br />
the way in which organisations adopt<br />
technology. While more flexible<br />
working environments and remote<br />
working is not a new concept with the<br />
outbreak of COVID-19, the increase<br />
in remote working has been exponential.<br />
As a result, organisations are<br />
looking to rapidly adopt remote working<br />
capabilities such as cloud and<br />
digital communication technologies<br />
like Zoom and Microsoft Teams,<br />
as well as ensuring they have the<br />
correct policies in place to effectively<br />
support their remote workers. This<br />
new style of working is only further<br />
being driven by the technologically<br />
savvy, Generation-Z which are beginning<br />
to enter the workforce.<br />
INTEGRATED SYSTEMS AND<br />
CLOUD TECHNOLOGY<br />
With the average HR function using 11<br />
different systems just for recruiting,<br />
AUGUST <strong>2020</strong>
59<br />
and the continued rise of digital<br />
transformation, the importance<br />
of integrated systems to maintain<br />
accuracy and efficiency continues<br />
to grow. In addition to integrated<br />
systems, high quality software is also<br />
critical. The ability to process large<br />
amounts of data via the integrated<br />
system is a valuable capability for<br />
HR professionals in order to save<br />
time and resources. This capability is<br />
driven by having a robust and reliable<br />
software solution that is adaptable<br />
as the company grows, which will ultimately<br />
improve a HR team’s reporting<br />
and analytics capabilities.<br />
However, “from an HR perspective,<br />
any changes to existing systems<br />
must be carefully considered and<br />
skillfully executed,” highlighted Venky<br />
Seshadri, Senior Sales Director and<br />
Product Manager at Accenture. While<br />
some capabilities will be more critical<br />
than others and will vary depending on<br />
the business, one thing is for certain,<br />
that when digital technologies are<br />
businesschief.com
HUMAN CAPITAL<br />
60<br />
“From an HR<br />
perspective, any<br />
changes to existing<br />
systems must<br />
be carefully<br />
considered and<br />
skillfully executed<br />
• • • • • • •<br />
Venky Seshadri,<br />
Senior Sales Director and Product<br />
Manager, Accenture<br />
AUGUST <strong>2020</strong>
effectively adopted the capabilities<br />
bring value to organisations to drive<br />
sustainable and efficient operations.<br />
Within HR innovative technologies<br />
can help to better deliver an<br />
organisation’s HR, services. “Digital<br />
technologies remove some of the<br />
mystery behind HR processes,” adds<br />
Seshadri, by involving the workforce in<br />
recruitment, onboarding, performance<br />
review, learning and career development<br />
procedures, as well as opening<br />
up the ‘anytime-anywhere’ services<br />
with the use of mobility, social media<br />
platforms and smartphones.<br />
While HR platforms can be built inhouse,<br />
utilising a cloud platform is a<br />
more cost and time effective solution.<br />
The technology also provides flexibility<br />
and control for HR professionals to<br />
effectively customise applications to<br />
suit requirements, as well as the ability<br />
to make better decisions, improve<br />
efficiency, improve employee experiences,<br />
and improve HR compliance.<br />
61<br />
businesschief.com
DIGITAL STRATEGY<br />
62<br />
DESIGNING<br />
A DIGITAL<br />
STRATEGY<br />
AND<br />
THE IMPACT<br />
OF COVID-19<br />
<strong>Business</strong> <strong>Chief</strong> takes a look at<br />
McKinsey’s 10 factors for a successful<br />
digital transformation strategy<br />
and the impact of COVID-19<br />
WRITTEN BY GEORGIA WILSON<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
63
DIGITAL STRATEGY<br />
When it comes to designing a digital<br />
transformation strategy, McKinsey<br />
explains that “clear targets, management<br />
buy-in, and targeting easy wins<br />
early are just some of the key aspects of<br />
a successful digital transformation. Firms<br />
should also look to rapidly up-skill the digital<br />
expertise of their workers, and deploy agile<br />
ways of working.”<br />
64<br />
REALISING DIGITAL POTENTIAL<br />
– 10 FACTORS FOR A SUCCESSFUL DIGITAL<br />
TRANSFORMATION FRAMEWORK<br />
While it is no secret that digital transformation<br />
and industry 4.0 are providing organisations<br />
with a multitude of opportunities for customer<br />
experience, growth, innovation, optimisation,<br />
transparency and agility, to drive sustainable<br />
and efficient operations.<br />
“However, mounting evidence shows that<br />
digital transformations are easier said than<br />
done, with more than half of all UK projects<br />
estimated to fail at realising their desired<br />
goals,” says McKnisey. To help organisations<br />
navigate the challenges of developing<br />
a successful digital transformation strategy,<br />
McKinsey outlines 10 factors that can help<br />
an organisation realise the digital potential<br />
for an effective strategy.<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
65
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5g-switch<br />
Move towards<br />
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The 5G switch made easy.<br />
With automated provisioning and insight-driven<br />
service assurance, Ericsson Dynamic Orchestration<br />
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This means greater savings and shorter time to<br />
market.
First on the list is senior management<br />
buy-in. When it comes to budgets<br />
and decision making, having executives<br />
onboard and taking a proactive<br />
approach will drive quicker decision<br />
making and gain support across the<br />
entire organisation, as well as a smooth<br />
transition process and clear priority<br />
focus. “The CEO cannot simply sanction<br />
a digital transformation; he or<br />
she must communicate a vision of<br />
what needs to be achieved, and why,<br />
in order to demonstrate that digital<br />
is an unquestionable priority,” states<br />
McKinsey, this clear communication<br />
is crucial to maintain momentum and<br />
reduce failures when digitally transforming<br />
operations, which leads to<br />
the importance of identifying key milestones<br />
and targets to aim for, with a<br />
clear roadmap and regular progress<br />
updates. “Targets are needed for<br />
each source of value creation – cost<br />
savings, revenues, improved performance<br />
of agents, and satisfaction<br />
of employees and customers—and<br />
for new ways of working and the new<br />
capabilities required,” adds McKinsey.<br />
Another key element to designing<br />
a digital transformation strategy is<br />
investment. When it comes to investing<br />
in a digital transformation strategy,<br />
McKinsey explains that “investment<br />
is likely to result in lower profits for a<br />
while. But without it there is a serious<br />
risk to profits in the longer term”.<br />
Organisations willing to truly commit<br />
to the investment needed will be able<br />
to pull off a digital transformation<br />
strategy. While investment is a core<br />
element of designing a digital transformation<br />
strategy, resources are not<br />
unlimited and particularly in the current<br />
climate it is important to manage<br />
the risk when investing in projects.<br />
McKinsey therefore, highlights the<br />
importance of sequencing initiatives.<br />
As the more value a digital transformation<br />
captures, the more it becomes<br />
self-funding and builds great support.<br />
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DIGITAL STRATEGY<br />
68<br />
“A company’s financial pressures<br />
will shape the sequencing to some<br />
degree. So will its IT, if legacy systems<br />
restrict initial choices. Companies<br />
must be more flexible. It could prove<br />
hard to recruit the particular people<br />
needed, while technology and customer<br />
behaviour will continue to<br />
evolve. When initiatives are successful<br />
and deliver the intended financial benefits,<br />
the board and top team should<br />
be emboldened to push to achieve<br />
more,” states McKinsey. As a result<br />
the establishment of ‘easy win targets’<br />
in order to build the momentum for<br />
the projects – known as a ‘lighthouse<br />
project’ – could be a key way to build<br />
support. These short term and well<br />
defined projects act as a measurable<br />
model for projects going forward that<br />
are perhaps more broader.<br />
As an increasing number of organisations<br />
look to design a digital<br />
transformation strategy, there has<br />
also been a rise in the need for skilled<br />
talent, in particular a <strong>Chief</strong> Digital<br />
Officer (CDO) to lead the digital<br />
disruption and innovation. Recent<br />
statistics show that 19% of top global<br />
companies now have a CDO – 60%<br />
AUGUST <strong>2020</strong>
How Coronavirus is Impacting Big Tech<br />
CLICK TO WATCH | 1:03<br />
69<br />
of which have been hired since 2015.<br />
“The importance of securing a highcalibre<br />
launch team, often under a<br />
CDO, cannot be overstated. A CDO<br />
can prove invaluable in co-ordinating<br />
a transformation – avoiding duplication<br />
by devising a methodology for<br />
the redesign of customer journeys<br />
that can be replicated across the<br />
organisation as digitisation efforts<br />
are extended.”<br />
With this in mind, the importance of<br />
having a central launch team managing<br />
the overall operations leads into<br />
the need for agile ways working. With<br />
speed and autonomy at its core,<br />
agility as a process is defined as the<br />
division of tasks into short phases<br />
of work and the frequent reassessment<br />
and adaptation of plans. CDOs<br />
and executive leaders can help to<br />
promote new ways of working within<br />
an organisation that are essential for<br />
digital success, including: agile product<br />
development, maintaining focus<br />
on customers, and cross-functional<br />
teams. McKinsey does however, highlight<br />
that “separating a digital component<br />
from the rest of the organisation is<br />
not entirely the answer. They can start<br />
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DIGITAL STRATEGY<br />
70<br />
to create channel conflict, particularly<br />
if innovations threaten to cannibalise<br />
revenue streams. The digital unit<br />
therefore needs to be reintegrated at<br />
some stage, and that becomes more<br />
difficult as time passes. Whatever the<br />
choice, the ultimate goal has to be to<br />
enmesh the old and the new.”<br />
A recurring theme within these key<br />
factors is the need for a digital mindset<br />
to maintain momentum. It is<br />
important for organisations designing<br />
a digital transformation strategy to<br />
encourage a digital culture. One way<br />
to develop such culture is through<br />
education. It is important for employees<br />
to understand the changes that<br />
are happening within the organisation<br />
and how the changes will impact their<br />
way of working. It is also important<br />
when it comes to education to boost<br />
the skills and system. The success<br />
of a digital transformation strategy<br />
requires the ability to acquire and<br />
develop competencies relating to<br />
digital skills, technologies, processes<br />
and operating models to avoid skill<br />
gaps and shortages.<br />
Ultimately, “whatever structures<br />
a company chooses initially, it will<br />
reach the stage when only a fundamental<br />
organisational redesign will do,”<br />
comments McKinsey. Organisations<br />
will need to redesign many fundamental<br />
aspects of its operating model<br />
in order to realise the true potential<br />
of a digital transformation strategy.<br />
“Silos drawn along functional lines<br />
have always been a drag on collaboration<br />
and performance in large<br />
organisations. In the digital age, when<br />
companies need to reinvent the way<br />
they work on the fly, an inability to connect<br />
all parts of the organisation to<br />
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71<br />
share data, expertise, and talent can<br />
be crippling,” concludes McKinsey.<br />
THE IMPACT OF COVID-19 ON<br />
DESIGNING A DIGITAL<br />
TRANSFORMATION STRATEGY<br />
When it comes to the future of digital<br />
transformation, organisations, when<br />
asked ‘who led your digital transformation?’<br />
will answer, ‘COVID-19’.<br />
It is no secret that since the outbreak<br />
of COVID-19, organisations all over<br />
the world have had their operations<br />
impacted by the virus. While 70% of<br />
organisations had a digital transformation<br />
strategy in place, most were<br />
not far enough ahead to make the<br />
impact of COVID-19 a non-issue.<br />
As a result, organisations have been<br />
forced to drive rapid digital transformation<br />
in order to adapt to new<br />
working constraints as a result<br />
of lockdown measures.<br />
“This is certainly a before-and-after<br />
moment in the history of the economy<br />
and the digital transformation,” noted<br />
Andrew Filev, a Forbes contributor.<br />
“Even when the COVID-19 outbreak<br />
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DIGITAL STRATEGY<br />
72<br />
is contained, it’s unlikely things will<br />
return to normal. Instead, we’re seeing<br />
the forced acceleration of previously<br />
slow-moving trends that are likely to<br />
shape the future for the long haul.”<br />
Accelerated adoption of digital<br />
trends as a result of COVID-19 include:<br />
TELECOMMUTING<br />
While remote working is not an unfamiliar<br />
concept, a recent survey revealed<br />
that 49% of workers have never worked<br />
from home. As a result, telecommuting<br />
technology has been the most widely<br />
adopted change due to the outbreak<br />
of COVID-19. “Whatever objections<br />
businesses have previously had to<br />
telecommuting, COVID-19 may be<br />
the moment that brings it into the<br />
mainstream and shows leaders that<br />
with the right technology, culture,<br />
and expectations, employees can<br />
be just as productive and effective<br />
from home,” says Filev.<br />
ON-DEMAND FOOD AND SERVICES<br />
With thousands of businesses due<br />
to social distancing guidelines forced<br />
AUGUST <strong>2020</strong>
to close, the on-demand economy<br />
has further reinforced its importance<br />
as part of digital transformation. With<br />
the likes of Uber Eats and Just Eat,<br />
digital delivery apps are providing<br />
revenue for those who had to close<br />
their brick and mortar stores.<br />
“If it works for restaurants, we may<br />
see new aggressive adoption of driveup<br />
or on-demand local delivery of<br />
essential goods as a result. Some<br />
businesses might even find this model<br />
provides lower costs, helps manage<br />
inventory, and makes revenue more<br />
predictable,” believes Filev. However,<br />
“communities and surrounding businesses<br />
may need to compensate<br />
for a decrease in foot traffic in certain<br />
anchor locations, and it could also<br />
mean the painful loss of jobs in the<br />
retail and service sector.”<br />
73<br />
FIVE DIGITAL TRANSFORMATION FACTS<br />
• 70% of companies have<br />
a digital transformation strategy<br />
in place or working on one<br />
• Top industries for digital-first<br />
business strategies include:<br />
services (95%), financial services<br />
(93%) and healthcare (92%)<br />
• Top benefits of digital transformation<br />
include: improved<br />
operational efficiency (40%),<br />
faster time to market (36%)<br />
and the ability to meet<br />
customer expectations (35%)<br />
• 27% of organisations believe<br />
digital transformation is a matter<br />
of survival<br />
• 55% of organisations without<br />
a digital transformation<br />
strategy believe they have<br />
less than a year before they<br />
begin to lose market share<br />
Source: Forbes<br />
businesschief.com
DIGITAL STRATEGY<br />
WHAT DIGITAL<br />
TRANSFORMATION<br />
MEANS TO<br />
ORGANISATIONS<br />
• 52% believe it enables worker<br />
productivity, via tools such<br />
as artificial intelligent (AI)<br />
assisted processes<br />
74<br />
• 49% believe it has the<br />
ability to better manage<br />
business performance with<br />
data availability<br />
• 46% believe it helps<br />
meet customer experience<br />
expectations<br />
Source: FinancesOnline<br />
VIRTUAL EVENTS<br />
Events is an industry hit particularly<br />
hard due to the impact of COVID-19,<br />
alongside the travel and hospitality<br />
industry that supports it. As a result,<br />
conferences and trade shows have<br />
been cancelled or postponed due<br />
to mitigate the spread of the virus.<br />
However, some of these events are<br />
turning to technology, transforming<br />
their physical event into a virtual one,<br />
something “which in the end may not<br />
just be a <strong>2020</strong> phenomenon but the<br />
new standard for experiences,” highlights<br />
Filev. It is unknown yet as to<br />
whether virtual events will drive business<br />
to the same extent that a<br />
physical one can, “but if they can, their<br />
appeal may be lasting. With lower<br />
costs for attendees and promoters<br />
AUGUST <strong>2020</strong>
75<br />
and more flexibility in content formats,<br />
I wouldn’t be surprised to see some<br />
events remain virtual in the future.”<br />
THE CLOUD<br />
The cloud is the driving force that<br />
has allowed organisations to rapidly<br />
adapt their operating models as the<br />
disruption of COVID-19 impacted<br />
their operations. Cloud technology<br />
provides organisations with instant<br />
communication from any location.<br />
Ultimately, “digital transformation<br />
has already saved millions of jobs,<br />
helped slow the spread of the virus,<br />
and allowed businesses to maintain<br />
a level of normalcy amidst a chaotic<br />
situation,” concludes Filev.<br />
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TECHNOLOGY<br />
76<br />
AI:<br />
ENTERPRISE<br />
CHALLENGES &<br />
OPPORTUNITIES<br />
WRITTEN BY MARCUS LAWRENCE<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
77
TECHNOLOGY<br />
AI and machine learning pose<br />
major questions for nations at<br />
all stages of development we<br />
look at some of the challenges<br />
and opportunities AI provides<br />
78<br />
A<br />
rtificial intelligence (AI) has no<br />
universal definition, though its<br />
applications are perhaps its best descriptors.<br />
As computing speed and power rise<br />
while purchasing costs fall, the accelerated<br />
development of AI systems, those capable<br />
of completing actions typically reliant on<br />
human cognition to be accomplished accurately<br />
or at all, shows no signs of slowing<br />
down. <strong>Business</strong>es are integrating technologies<br />
capable of automating simple tasks<br />
across their operations, from data collation,<br />
entry and analysis to payroll systems that<br />
can accurately and securely calculate an<br />
employee’s earnings against the myriad<br />
factors that could affect them month<br />
to month. The desire to work smarter<br />
rather than harder, repurposing existing<br />
staff freed from repetitive tasks so<br />
that they can contribute to value-added<br />
activities, is steering global business<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
79
TECHNOLOGY<br />
AI & Manufacturing in Asia — Opportunities,<br />
Challenges and Solutions: Microsoft Asia<br />
CLICK TO WATCH | 3:02<br />
81<br />
“BOTH SKILLED<br />
AND LOW-SKILLED<br />
ROLES ARE UNDER<br />
PRESSURE AS AI’S<br />
CAPABILITIES GROW<br />
AT AN EVER<br />
ACCELERATED RATE”<br />
towards a mindset that, if something<br />
can be automated, it should be.<br />
This is a stance that’s not without<br />
its problems, of course, and in Asia<br />
the challenges of AI adoption are<br />
perhaps more stark than elsewhere.<br />
McKinsey Global Institute’s (MGI)<br />
‘Artificial Intelligence and Southeast<br />
Asia’s Future’ report from 2017 cited<br />
earlier research which found that 50%<br />
of work activities conducted across<br />
the Philippines, Thailand, Malaysia<br />
and Indonesia could be automated.<br />
This work, cumulative across the four<br />
businesschief.com
TECHNOLOGY<br />
FACTS<br />
“For their part, most of the companies across ASEAN will need to<br />
make fundamental changes in management culture, including<br />
adopting a data-driven style of decision making, and most<br />
importantly, striking innovative partnerships with specialist firms<br />
to incubate the scarce skill sets needed for AI efforts; a thoughtful<br />
approach to strengthening the data infrastructure is also needed<br />
to prioritise effort and investments”<br />
—<br />
McKinsey Global Insights<br />
82<br />
AUGUST <strong>2020</strong>
iggest Southeast Asian (ASEAN)<br />
economies, accounted for around<br />
US$900bn in wages in 2017. On the<br />
one hand, companies across those<br />
four economies could stand to save<br />
almost a collective $1trn by adopting<br />
AI and automating those processes.<br />
On the other, workers across those<br />
companies, industries and economies<br />
may either find themselves reassigned<br />
or made redundant as the<br />
money is invested elsewhere. In developing<br />
economies such as those in<br />
the ASEAN region, the threat to lowskilled<br />
work from AI is compounded<br />
by the nature of those economies:<br />
delivering quality education and inclusion<br />
at all levels is a challenge across<br />
these populations and substantial<br />
swathes of the countries’ poorest<br />
stand to be left behind.<br />
Both skilled and low-skilled roles<br />
are under pressure as AI’s capabilities<br />
grow at an ever accelerated rate.<br />
McKinsey’s 2017 report found that<br />
at least 30% of activities carried<br />
83<br />
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TECHNOLOGY<br />
84<br />
out across 60% of all occupations<br />
could be automated, though it<br />
noted: “Because automation applies<br />
at the task level, AI seems likely to<br />
change more occupations than it<br />
will eliminate outright.” And, while<br />
the aforementioned automation of<br />
around 50% of tasks at a cost saving<br />
of $900bn is staggering to consider,<br />
“this does not mean that companies<br />
will replace workers with machines<br />
overnight just because it is technically<br />
feasible to do so. The pace and extent<br />
of automation will be determined by<br />
how companies view the business<br />
case, weighing considerations such<br />
as the cost of these technology systems,<br />
their ease of use, labour market<br />
dynamics, the value that could be created,<br />
the customer experience, their<br />
own capabilities and regulatory and<br />
social acceptance.”<br />
The latter points made here are<br />
perhaps the most vital impediments<br />
to the potential havoc that AI could<br />
wreak on labour markets ill-prepared<br />
for its introduction: it won’t happen<br />
immediately and there is time to<br />
integrate the technology thoughtfully<br />
across economies. In short, as has<br />
AUGUST <strong>2020</strong>
“WHERE AI’S<br />
IMPLEMENTATION<br />
COMES WITH RISKS,<br />
IT ALSO COMES<br />
WITH THE PROMISE<br />
OF BENEFITING<br />
INDIVIDUALS AND<br />
SOCIETIES IN WAYS<br />
BEYOND EFFICIENCY<br />
IN BUSINESS”<br />
85<br />
been typically accomplished during<br />
previous industrial and technological<br />
revolutions, societies, government<br />
spending and education can adapt to<br />
the new normal as productivity rises<br />
and wealth blossoms through gradual<br />
adoption. What sets AI apart from<br />
previous technological overhauls<br />
of working life is its propensity to<br />
extend beyond automation of repeatable,<br />
predictable tasks. Where AI’s<br />
implementation comes with risks, it<br />
also comes with the promise of benefiting<br />
individuals and societies in<br />
ways beyond efficiency in business.<br />
businesschief.com
TECHNOLOGY<br />
86<br />
McKinsey highlights some of the<br />
key areas in its report, with the ability<br />
for machine learning to “enhance<br />
credit models and financial inclusion”,<br />
as well as its applications for<br />
healthcare, having clear and direct<br />
benefits to populations across<br />
developing countries. Preventative<br />
and remote healthcare will be<br />
supercharged by machine learning’s<br />
ability to cross-reference medical<br />
records and observations of physical<br />
changes caught on camera to assess<br />
whether a disease has taken hold<br />
or progressed. Ophthalmic care, for<br />
example, is limited for people in geographically<br />
remote areas by the need<br />
for specialist equipment and limited<br />
availability of doctors specialising in<br />
eyecare. Bangladesh is one example<br />
where a patient may only need to<br />
have photos taken of their eyes and<br />
AUGUST <strong>2020</strong>
FACTS<br />
McKinsey highlights five<br />
McKinsey highlights five<br />
elements that must be tackled<br />
elements that must be<br />
for AI adoption within<br />
tackled for AI adoption<br />
enterprises:<br />
within enterprises:<br />
• Clearly defined use cases or<br />
• Clearly defined use cases or<br />
sources of value<br />
sources of value<br />
• Robust data ecosystems<br />
• Robust data ecosystems<br />
•A workforce that is adept at using<br />
•A workforce that is adept at<br />
systems and tools<br />
using systems and tools<br />
• Clear integration with workflows<br />
• Clear integration with<br />
in the core business<br />
workflows in the core business<br />
• An open culture that embraces a<br />
• An open culture that embraces<br />
‘test and learn’ approach<br />
a ‘test and learn’ approach<br />
87<br />
have them uploaded to a machine<br />
learning-enhanced platform for a<br />
diagnosis to be made based on learnings<br />
from other patients. Changes<br />
over time may be minor and difficult<br />
to detect by a human being, but such<br />
signs can be caught and flagged by<br />
the system as new images are supplied.<br />
But, of course, for such ideas<br />
to become reality, “most of the region<br />
will need to build foundational digital<br />
infrastructure and data ecosystems to<br />
realise these types of opportunities,”<br />
McKinsey says.<br />
It is clear that Asia and the<br />
ASEAN region is both replete with<br />
opportunity and risks that must be<br />
addressed when it comes to the<br />
implementation of artificial intelligence<br />
and its technological brethren,<br />
machine learning, deep learning, and<br />
RPA. Governments and enterprises<br />
businesschief.com
TECHNOLOGY<br />
“THE SKILL SETS NEEDED FROM<br />
WORKFORCES WHOSE TRADITIONAL<br />
ROLES HAVE BECOME AUTOMATED<br />
MUST BE DELIVERED BY BOTH<br />
BUSINESSES SEEKING TO UNLOCK<br />
THE POTENTIAL FOR ABSTRACT HUMAN<br />
INPUT AND VALUE-ADD ACTIVITIES”<br />
88<br />
AUGUST <strong>2020</strong>
must face down considerable<br />
challenges in order to unlock its<br />
capacity for accelerated efficiency<br />
and economic growth, improved<br />
availability of credit and financial<br />
inclusion, enhancements to healthcare<br />
and more. The skill sets needed<br />
from workforces whose traditional<br />
roles have become automated must<br />
be delivered by both businesses<br />
seeking to unlock the potential for<br />
abstract human input and value-add<br />
activities, and governments who<br />
stand on the verge of enormous<br />
potential for growth and prosperity.<br />
As the dust settles on a global pandemic<br />
that has called computational<br />
power to arms like never before, it<br />
will be interesting to see how the<br />
likes of the Philippines, Thailand,<br />
Malaysia and Indonesia shift to take<br />
advantage of AI.<br />
89<br />
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DIGITAL TRANSFORMATION<br />
90<br />
AUGUST <strong>2020</strong>
DIGITAL<br />
TRANSFORMATION<br />
IN CORPORATE<br />
FINANCE<br />
91<br />
WRITTEN BY HARRY MENEAR<br />
businesschief.com
DIGITAL TRANSFORMATION<br />
From AI and RPA<br />
to advanced data analytics,<br />
digital transformation in<br />
the corporate finance sector<br />
is poised to reach maturity<br />
92<br />
There’s no denying it: we’re in the midst of a digital<br />
revolution. From remote telemedicine to blockchain<br />
apps that stop blood diamond smugglers, and artificial<br />
intelligence (AI) that verifies the freshness of<br />
high-grade tuna, nearly every aspect of our lives is<br />
becoming more and more saturated with technology.<br />
Digital transformation is affecting every vertical<br />
in every market across the globe. While some industries<br />
have moved faster than others, each transformation<br />
has followed an inflection point: the<br />
technologies required to power significant transformation<br />
reach a level of maturity and availability that<br />
allows for change. The companies that are able<br />
to embrace these technologies and successfully<br />
use them to drive their operational and digital<br />
transformations will gain a critical advantage over<br />
their peers.<br />
“The technologies needed to reimagine finance<br />
are here and they will only get better,” observes<br />
a recent report by global consultancy and accounting<br />
firm Deloitte. "Plus, we can learn a lot from other<br />
business functions. Modern factories give us a<br />
AUGUST <strong>2020</strong>
93<br />
“The technologies needed<br />
to reimagine finance are here<br />
and they will only get better”<br />
—<br />
Deloitte<br />
businesschief.com
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“[Automation applications] are<br />
evolving from simple individual task<br />
automation to full process automation<br />
that could improve the accuracy<br />
of financial analysis and forecasts”<br />
—<br />
Gartner<br />
glimpse of what automation can deliver.<br />
Smart contracts show us new ways of<br />
tracking assets. The lessons are out<br />
there. We don’t have to reinvent the<br />
wheel. We can focus instead on adapting<br />
and adopting.”<br />
The report continues, however, to<br />
note that although the technologies<br />
necessary to effect seismic change<br />
across the industry are appearing (typically<br />
in the form of pilot programs and<br />
localised trials) there has yet to be<br />
much evidence of scalable transformational<br />
change. “The roadmaps to that<br />
future are still being drawn.” This month,<br />
<strong>Business</strong> <strong>Chief</strong> breaks down three of<br />
the key trends affecting the relationship<br />
between digital transformation and<br />
the finance operation, and looks at how<br />
companies can best adapt and thrive<br />
under these new conditions.<br />
INCREASED AUTOMATION<br />
From manufacturing to supply chain<br />
and logistics operations, automation is<br />
the technological trend that is shaping<br />
up to define the century. In the finance<br />
sector, robotic process automation<br />
(RPA) has the potential to reshape<br />
the role of the finance professional,<br />
as well as dramatically increasingly<br />
the potential for value creation across<br />
entire businesses.<br />
It’s estimated that financial planning<br />
and analysis (FA&P) professionals<br />
spend as much as 80% of their workdays<br />
95<br />
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DIGITAL TRANSFORMATION<br />
96<br />
on manual data gathering, consolidation,<br />
verification, and formatting, leaving<br />
just 20% for high-level analysis and<br />
strategic planning. Significant RPA<br />
adoption across the industry could<br />
change all that. RPA uses AI to train<br />
software bots to perform increasingly<br />
complex yet repetitive digital tasks,<br />
from processing claims and transactions,<br />
to monitoring compliance and<br />
auditing processes.<br />
This technology is primarily manifesting<br />
through a phenomenon known as<br />
“co-bots”. Rather than removing humans<br />
from the equation, the goal of a co-bot<br />
deployment is not to replace the human<br />
worker, but rather to augment that<br />
worker’s abilities through repetitive<br />
task automation, superior analysis, and<br />
workflow management. For example,<br />
“The modern CFO is evolving from being<br />
a backwards-looking number collector<br />
to a trailblazing strategic leader who uses<br />
data and emerging technologies”<br />
—<br />
Marc Linden,<br />
EVP, GM of Medium Segment<br />
Native Cloud Solutions, Sage<br />
AUGUST <strong>2020</strong>
97<br />
process automation is having a significant<br />
impact on invoice management.<br />
According to Manoj Shroff, MD,<br />
Finance and Accounting <strong>Business</strong><br />
Process Lead at Accenture, using<br />
AI-powered predictive technology,<br />
finance departments are now able<br />
to know with almost 95% accuracy<br />
when a particular invoice will get paid.<br />
Automation in finance is gaining<br />
a good amount of traction in some of<br />
the more developed markets. In the<br />
US, for example, a report released<br />
in June by ISG found that around 83%<br />
of enterprise finance functions have<br />
deployed RPA in some way, and<br />
around 95% are experimenting with<br />
or have deployed machine learning<br />
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DIGITAL TRANSFORMATION<br />
98<br />
technologies in their finance and<br />
accounting processes.<br />
Automation in finance has almost<br />
unlimited potential to increase efficiency,<br />
agility and ROI. As the technology<br />
increases in sophistication, its applications<br />
are “evolving from simple individual<br />
task automation to full process automation<br />
that could improve the accuracy of<br />
financial analysis and forecasts,” according<br />
to Gartner’s report on automation in<br />
finance. Gartner also notes, however,<br />
however, that the finance industry still<br />
faces pressure to increase ROI from<br />
automation deployments, adding that<br />
“at the same time finance robotics must<br />
be scaled out of shared services and<br />
into other finance sub-functions such<br />
as procurement and tax".<br />
POWERFUL ANALYTICS<br />
A technological trend that remains<br />
closely linked with the increase in automation<br />
deployments across the sector<br />
is the growth and changing nature of<br />
analytics. The ability for finance departments<br />
to shift their energies away from<br />
back-office reporting, and towards<br />
forecasting and predictive analysis,<br />
has powerful implications for industries<br />
Digital Finance – Finance Transformation<br />
at Deloitte<br />
CLICK TO WATCH | 3:55<br />
AUGUST <strong>2020</strong>
like insurance and investment. The<br />
power of data analytics to harness<br />
and draw insights from vast pools of<br />
data (that would simply not be feasible<br />
for humans to manually evaluate) is<br />
a game changer for the industry.<br />
However, the game hasn’t been<br />
changed yet. A report released earlier<br />
this year by FSN, a mere 14% of financial<br />
organisations are successfully harnessing<br />
the large volumes of transaction data<br />
they accumulate. These organisations<br />
are either laden down by too much data,<br />
constrained in accessing their data,<br />
or hindered by the technology they are<br />
using to analyse the data. The stakes<br />
are high, as well; Gartner estimates<br />
that each incorrect decision regarding<br />
finance analytics can cost a business as<br />
much as 1% of its revenue, a figure that<br />
can mount dramatically over the course<br />
of an unsuccessful transformation.<br />
“CFOs must ask what technologies<br />
will enable finance to deliver on-demand<br />
reporting, how should data be governed<br />
as reporting expands to integrate<br />
financial and nonfinancial data,<br />
and what skills finance will need to<br />
deliver insight in an on-demand reporting<br />
environment,” commented Craig<br />
Wilton, Senior Director, Advisory,<br />
Gartner. “Finance must balance the<br />
need for accuracy with the need to<br />
make a huge volume of data available<br />
for decision-making, which is a new<br />
muscle for many finance teams.”<br />
99<br />
businesschief.com
DIGITAL TRANSFORMATION<br />
THE ERA OF THE DIGITAL CFO<br />
100<br />
As digital transformation touches<br />
every aspect of a business’<br />
organisation, the need for digitally<br />
forward-thinking executives is<br />
extending beyond the CTO, CSO<br />
and other, traditionally techfocused<br />
roles.<br />
A report from January of this year<br />
by Sage found that 98% of CFOs<br />
say their job has significantly<br />
changed in the past five years,<br />
with around 75% claiming that<br />
they now play a critical role in<br />
driving digital transformation<br />
across their organisations.<br />
“The modern CFO is evolving<br />
from being a backwards-looking<br />
number collector to a trailblazing<br />
strategic leader who uses data<br />
and emerging technologies, like<br />
artificial intelligence and predictive<br />
analytics, to create a vision for<br />
the future of their business,” said<br />
Marc Linden, Sage EVP and GM<br />
of Medium Segment Native Cloud<br />
Solutions, in a press release.<br />
“The digitalisation of business<br />
is fundamentally changing the<br />
way finance leaders work and<br />
embracing technological evolution<br />
will separate the leaders from the<br />
laggards in this new era. However,<br />
a lack of cultural readiness in<br />
the office of finance may slow<br />
adoption of new technology and<br />
hinder achieving optimal results<br />
with any digital transformation.”<br />
Simply being a tech-savvy leader<br />
is not enough for the modern<br />
CFO; the most successful<br />
executives in this area need<br />
to be drivers of both cultural<br />
and digital transformation<br />
throughout not only their own<br />
finance departments, but the<br />
entire company. “Company<br />
culture plays a vital role in the<br />
effective integration of any<br />
technology,” cautioned Nancy<br />
Harris, Managing Director, Sage<br />
North America. “As CFOs are<br />
driving digital transformation<br />
forward, they must not overlook<br />
the critical role they play in<br />
ensuring teams have the skills<br />
necessary to optimise these<br />
solutions and allaying any<br />
misperceptions and fears about<br />
AUGUST <strong>2020</strong>
101<br />
AI and automation across the<br />
wider organisation.”<br />
However, if the modern CFO<br />
can combine cutting-edge digital<br />
adoption with smart, agile strategic<br />
decision making, while working<br />
to successfully create cultural<br />
change and readiness for Industry<br />
4,0 throughout their organisation,<br />
they can be a formidable agent<br />
of change. “CFOs have access to<br />
the most important data in the<br />
business and the insights pulled<br />
from this data are critical to<br />
driving the company forward,”<br />
commented Marie-Helene Simard-<br />
Brown, CFO, Costa Farms. “Data<br />
such as inventory management,<br />
compliance changes and financial<br />
forecasting must be set up and<br />
gathered properly in order to glean<br />
the right insights and operational<br />
efficiencies. This creates a real<br />
opportunity for CFOs to be<br />
innovation ‘change agents’ in<br />
the digitalisation journey of<br />
the business.”<br />
businesschief.com
DIGITAL TRANSFORMATION<br />
“Finance must balance the need<br />
for accuracy with the need to make<br />
a huge volume of data available for<br />
decision-making, which is a new muscle<br />
for many finance teams”<br />
—<br />
Craig Wilton,<br />
Senior Director, Advisory, Gartner<br />
102<br />
THE CHANGING ROLE<br />
OF CORPORATE FINANCE<br />
As automation and analytics steadily<br />
take on a more mature role in the operation<br />
of corporate finance divisions,<br />
the roles of those business units, and<br />
the finance professionals working<br />
within them, is set to change dramatically.<br />
This trend can best be described as<br />
an upstream migration. As functions<br />
like budgeting, processing and reporting<br />
begin to approach full automation,<br />
finance professionals will fulfil new<br />
roles for their partners and clients.<br />
According to Deloitte, with digital solutions<br />
compensating fro routine workloads,<br />
finance departments will have<br />
increased opportunities to proactively<br />
create value and direct strategy.<br />
These new roles will include functions<br />
like “scenario planning, advanced<br />
forecasting, and better visualisation.<br />
Teams of business partners will come<br />
together to focus on the most complex<br />
commercial decisions, moving around<br />
the business as needed”.<br />
AUGUST <strong>2020</strong>
103<br />
In essence, the digital transformation<br />
of a finance department’s more<br />
mechanical functions will create a<br />
world where the lines between the<br />
finance discipline and other business<br />
functions like leadership, supply chain<br />
and HR are increasingly blurred. This<br />
interdisciplinary world will require<br />
a shift in both attitude and training<br />
focus for these departments, but has<br />
the potential to promote agility and<br />
cross-company communication.<br />
“With operations automated, finance<br />
will double down on business insights<br />
and service,” predicts Deloitte.<br />
“Whether Finance continues to direct<br />
the resources currently under its<br />
control will be dependent on its ability<br />
to add value. That will require quality<br />
insights and exceptional customer<br />
service. Some finance organisations<br />
will evolve into full-fledged business<br />
service centers.”<br />
businesschief.com
TOP 10<br />
104<br />
Most valuable<br />
digital<br />
technology<br />
brands<br />
WRITTEN BY GEORGIA WILSON<br />
<strong>Business</strong> <strong>Chief</strong> North America ranks<br />
the region’s top 10 most valuable digital<br />
technology brands<br />
WRITTEN BY WILL GIRLING<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
105
TOP 10<br />
CEO<br />
SAFRA CATZ<br />
1977<br />
YEAR<br />
FOUNDED<br />
HQ<br />
REDWOOD CITY<br />
CALIFORNIA<br />
Photo © Oracle PR<br />
106<br />
10 Oracle<br />
US$32.2bn<br />
Founded in 1977 by Larry Ellison, Bob Miner and Ed Oates, Oracle<br />
began its journey under the name Software Development<br />
Laboratories. Between 1977 and 1982 the company took on one more<br />
name – Relations Software Inc. – before becoming Oracle Corporation<br />
in 1982. In 1986, the company went public and became one of the<br />
largest database management companies the following year in 1987.<br />
Oracle provides multiple industries with products and services that<br />
address a wide variety of aspects in the corporate information<br />
technology environment. Its expertise include cloud infrastructures,<br />
cloud applications, on-premise infrastructure, data clouds and<br />
on-premise applications.<br />
AUGUST <strong>2020</strong>
09 General Electric (GE)<br />
US$34.3bn<br />
Founded in 1892, General Electric (GE) has over 125 years of<br />
experience in innovating and pioneering technology. Reflecting on<br />
its heritage, GE highlights four areas where it has led the way for<br />
technological transformation over the years.<br />
• Transportation: “For over a century, GE’s creations have powered<br />
vehicles in the air, at sea, and on land.”<br />
• Power: “GE’s co-founder Thomas Edison created the first electrical<br />
grid in 1882. Ever since, GE has played an integral role in generating<br />
and delivering power.”<br />
• Devices: “Our revolutionary breakthroughs have fundamentally<br />
changed aspects of industry and daily life in manufacturing,<br />
healthcare and materials science discoveries.”<br />
• Environment: “We know that our company’s future success depends<br />
upon our ability to create safer, cleaner, more efficient power,<br />
products, and processes.”<br />
107<br />
CEO<br />
H. LAWRENCE<br />
CULP, JR.<br />
1892<br />
YEAR<br />
FOUNDED<br />
HQ<br />
BOSTON<br />
MASSACHUSETTS<br />
businesschief.com
TOP 10<br />
CEO<br />
CHUCK ROBBINS<br />
1984<br />
YEAR<br />
FOUNDED<br />
HQ<br />
SAN JOSE<br />
CALIFORNIA<br />
Photo © Gunawan Kartapranata<br />
109<br />
08 Cisco<br />
US$34.5bn<br />
Since its founding in 1984, Cisco has been striving to “seize<br />
the opportunities of tomorrow by proving that amazing things<br />
can happen when you connect the unconnected. An integral part<br />
of our DNA is creating long-lasting customer partnerships,<br />
working together to identify our customers’ needs and provide<br />
solutions that fuel their success.” Cisco works to build<br />
technological bridges to solve business challenges via network,<br />
security, collaboration, internet of things (IoT) data center<br />
and service provider capabilities.<br />
businesschief.com
TOP 10<br />
CEO<br />
ROBERT SWAN<br />
1968<br />
YEAR<br />
FOUNDED<br />
HQ<br />
SANTA CLARA<br />
CALIFORNIA<br />
110<br />
07 Intel<br />
US$38.8bn<br />
Founded in 1968, Intel strives to shape the future of technology, by<br />
creating “world-changing technology that enriches the lives of every<br />
person on earth.” With the rise of devices, data, artificial intelligence<br />
(AI), 5G and intelligent edge, Intel is focused on “unleashing the<br />
potential of data to unlock Brand value for people, business and<br />
society on a global scale.” Intel strives to “create world-changing<br />
technology that enriches the lives of every person on earth. We believe<br />
technology must constantly evolve to make more things possible and<br />
all things easier, smarter, and more connected than ever before.”<br />
AUGUST <strong>2020</strong>
08 AT&T<br />
US$41.3bn<br />
Since 1876, AT&T has been striving to transform the way people live,<br />
work and play. AT&T’s journey started with Alexander Graham Bell’s<br />
telephone. “Since then, our legacy of innovation sparked the invention<br />
of the transistor, as well as the solar cell, the communications satellite<br />
and machine learning.” Throughout its history AT&T has been driving<br />
innovation, but today, the company is striving to shape the future with<br />
“premium content, high-speed networks, direct-to-consumer<br />
relationships and an advanced ad technology platform. AT&T and its<br />
employees are united by a shared desire to inspire progress and<br />
change the world for the better.”<br />
CEO<br />
JOHN STANKEY<br />
1876<br />
YEAR<br />
FOUNDED<br />
HQ<br />
DALLAS<br />
TEXAS<br />
111<br />
businesschief.com
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TOP 10<br />
CEO<br />
MARK ZUCKERBERG<br />
2004<br />
YEAR<br />
FOUNDED<br />
HQ<br />
MENLO PARK<br />
CALIFORNIA<br />
Photo ©Anthony Quintano<br />
05 Facebook<br />
US$88.9bn<br />
113<br />
Co-founded in 2004 by Mark Zuckerburg, Facebook is<br />
“committed to building technology that helps people find ways to<br />
be together.” Facebook is built on five core principles: giving<br />
people a voice; building connections and communities; serving<br />
everyone; keeping people safe and protecting privacy; and<br />
prompt economic opportunities. Facebook’s mission is to “give<br />
people the power to build community and bring the world closer<br />
together.” It is a key reason why the company constantly iterates,<br />
solves problems and promotes collaborative working to connect<br />
people all over the world.<br />
businesschief.com
TOP 10<br />
04 Amazon<br />
US$97bn<br />
114<br />
Founded in 1994, Amazon strives to have a positive impact on customers,<br />
employees, small businesses, the economy, and communities. Guided<br />
by its four principles; customer obsession rather than competitor focus;<br />
a passion for invention; commitment to operational excellence; and<br />
long-term thinking, Amazon operates in a variety of sectors including,<br />
ecommerce, logistics, cloud technology and web services. As part of its<br />
commitments, Amazon is striving to make big changes to protect the<br />
planet. Its commitments to the Paris agreement include: 100% net zero<br />
carbon by 2040; 80% renewable energy by 2024; 100% renewable<br />
energy by 2030; and 50% shipments net zero carbon by 2030.<br />
CEO<br />
JEFF BEZOS<br />
1994<br />
YEAR<br />
FOUNDED<br />
HQ<br />
SEATTLE<br />
WASHINGTON<br />
AUGUST <strong>2020</strong>
CEO<br />
ATYA NADELLA<br />
1975<br />
YEAR<br />
FOUNDED<br />
HQ<br />
REDMOND<br />
WASHINGTON<br />
03 Microsoft<br />
US$125.3bn<br />
115<br />
Since its founding in 1975, Microsoft has been striving to transform<br />
the way that people live, work, play, and connect through technology.<br />
“We are inspired every day by the genuine belief that we can change<br />
the world for the better”, it says. Microsoft’s journey began in<br />
Albuquerque with Bill Gates and Paul Allen developing software for<br />
the Altair 8800, under the name Micro-Soft, for microprocessors and<br />
software. In 1980, Gates and Allen struck a deal with IBM to provide<br />
the operating system for the company’s first personal computer. In 1985,<br />
Microsoft released Windows and by the late 1980s, the company was<br />
one of the world’s largest personal-computer software companies.<br />
businesschief.com
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6 Ways to Reduce Complexity<br />
and Unleash Speed<br />
Combining on-premises IT resources with cloud brings unparallelled flexibility and scalablity to your<br />
business – but the resulting hybrid IT environment introduces complexity and obstacles that can create<br />
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Compose and recompose IT services<br />
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Compose and recompose IT services<br />
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Hybrid Cloud management<br />
Simplify multi-cloud management and<br />
gain insights across your clouds<br />
Run Microsoft Azure services<br />
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TOP 10<br />
Grow stronger with Google<br />
CLICK TO WATCH | 1:22<br />
118<br />
CEO<br />
SUNDAR PICHAI<br />
1995<br />
YEAR<br />
FOUNDED<br />
HQ<br />
MOUNTAIN VIEW<br />
CALIFORNIA<br />
AUGUST <strong>2020</strong>
02<br />
Google<br />
US$167.7bn<br />
In 1995, co-founders Larry Page and Sergey Brin – at Stanford<br />
University – built a search engine that used links to determine the<br />
importance of individual pages on the World Wide Web, giving it the<br />
name Backrub. Soon after ‘Backrub’ was renamed Google – a play<br />
on the mathematical expression for the number 1 followed by 100<br />
zeros. Today, Google’s mission remains the same as it did in 1995,<br />
“to organise the world’s information and make it universally<br />
accessible and useful.”<br />
119<br />
businesschief.com
TOP 10<br />
ACCENTURE’S TOP FIVE TECH TRENDS IN <strong>2020</strong><br />
• Personalisation<br />
“Redesigning digital experiences with new models that amplify<br />
personal agency, transforming one-way experiences into true<br />
collaborations.”<br />
• Artificial intelligence (AI) and human collaboration<br />
<strong>Business</strong> operations will be reimagined with human and artificial<br />
intelligence (AI) collaboration. Taking “a new approach that uses<br />
artificial intelligence to bring out the full power of people.”<br />
• Moving away from the beta stage<br />
“Overcome the ‘beta burden’. Addressing the new reality of product<br />
ownership in the era of ‘forever beta.’”<br />
• Moving beyond the walls of the enterprise<br />
“Companies in every industry will unlock new opportunities by<br />
introducing robots to the next frontier: the open world.”<br />
• Innovative DNA<br />
Accenture sees organisations building upon their capabilities and<br />
ecosystem partnerships to assemble a unique innovative DNA.<br />
Source: Accenture<br />
AUGUST <strong>2020</strong>
USE CASES OF TRENDING TECHNOLOGY – IOT,<br />
ARTIFICIAL INTELLIGENCE AND BLOCKCHAIN – IN<br />
GLOBAL SECTORS<br />
• Automotive<br />
• Education<br />
IoT: crash avoidance, fleet<br />
management and smart factories.<br />
Artificial intelligence: autonomous<br />
driving, driver assistance and<br />
vehicle-to-vehicle communication.<br />
Blockchain: vehicle title<br />
management, counterfeit detection<br />
and origination identification.<br />
• Manufacturing<br />
IoT: service monitoring,<br />
production monitoring and<br />
product insights. Artificial<br />
intelligence: predictive<br />
maintenance, intelligent<br />
manufacturing and demand<br />
sensing. Blockchain: compliance<br />
management, IP management and<br />
product traceability.<br />
• Communication<br />
IoT: connectivity, delivery and<br />
monetization of iot services and<br />
asset tracking and remote workers.<br />
Artificial intelligence: network<br />
maintenance and troubleshooting,<br />
dynamic resource allocation and<br />
customer experience. Blockchain:<br />
roaming charge settlement, media<br />
and game streaming, and security<br />
and fraud.<br />
IoT: facilities management,<br />
personalized student experience<br />
and student security. Artificial<br />
intelligence: student enrollment,<br />
personalised learning plans and<br />
student success. Blockchain:<br />
student records, digital rights<br />
management and learning<br />
marketplace.<br />
• Finance<br />
IoT: wearable technology,<br />
insurance as a service and trade<br />
finance. Artificial intelligence:<br />
risk management, financial<br />
planning and fraud prevention.<br />
Blockchain: cross border<br />
payment, identity management<br />
and settlement trading.<br />
• Healthcare<br />
IoT: remote patient monitoring,<br />
asset management and<br />
medication adherence. Artificial<br />
intelligence: fraud detection,<br />
pattern based cybersecurity and<br />
virtual nursing assistant.<br />
Blockchain: claims management,<br />
medical traceability and<br />
credential validation.<br />
Source: Oracle<br />
businesschief.com
TOP 10<br />
01<br />
Apple<br />
US$205.5bn<br />
122<br />
Founded in 1976, Apple is a multinational technology company that<br />
designs, develops, and sells consumer electronics, computer<br />
software, and online services. “We’re a diverse collective of thinkers<br />
and doers, continually reimagining what’s possible to help us all<br />
do what we love in new ways. The same innovation that goes into<br />
our products also applies to our practices — strengthening our<br />
commitment to leave the world better than we found it.”Driving<br />
business growth under one common goal – to create the best<br />
customer experience, it explains that, “every new product we invent,<br />
service we create, or store we open is the result of people working<br />
together to make each other’s ideas stronger.”<br />
CEO<br />
TIM COOK<br />
1976<br />
YEAR<br />
FOUNDED<br />
HQ<br />
CUPERTINO<br />
CALIFORNIA<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
123
124<br />
AltaMed’s digital<br />
healthcare<br />
transformation<br />
AUGUST <strong>2020</strong>
125<br />
WRITTEN BY<br />
LEILA HAWKINS<br />
PRODUCED BY<br />
GLEN WHITE<br />
businesschief.com
ALTAMED HEALTH SERVICES<br />
Raymond Lowe, Senior<br />
Vice President and <strong>Chief</strong><br />
Information Officer at AltaMed<br />
Health Services, discusses<br />
clinical system transformation<br />
and remote working<br />
126<br />
N<br />
on-profit healthcare company AltaMed<br />
Health Services was founded as the<br />
East Los Angeles Barrio Free Clinic in<br />
1969, with a mission to provide healthcare to the<br />
underserved Latino and multi-ethnic population<br />
of east Los Angeles. There was a lack of healthcare<br />
available in this area and today they’re one<br />
of the largest community health centres in the<br />
country, serving nearly 300,000 patients with<br />
more than 1,000,000 visits a year.<br />
AltaMed serves everyone and anyone independent<br />
of their ability to pay or their immigration<br />
status. “We welcome everyone at AltaMed and we<br />
are here to help them with primary care and their<br />
health concerns, providing quality care without<br />
exception” Lowe says. “At our core is social justice.”<br />
Lowe joined AltaMed in January 2018. The<br />
company had been going through a decade of<br />
“explosive growth”, with the number of patients<br />
they serve having increased tenfold.<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
127
ALTAMED HEALTH SERVICES<br />
128<br />
“Through our digital<br />
transformation our<br />
patients will have<br />
access to healthcare<br />
through mobile devices,<br />
when and how they<br />
want it”<br />
—<br />
Raymond Lowe,<br />
Senior Vice President and<br />
<strong>Chief</strong> Information Officer,<br />
AltaMed Health Services<br />
He launched its digital transformational<br />
journey with a focus on<br />
healthcare’s quadruple aim: improving<br />
quality, improving patient experience,<br />
improving provider satisfaction, and<br />
lowering costs. In order to do this<br />
Lowe set about developing a comprehensive<br />
plan that was rapid, agile<br />
and included input from business<br />
stakeholders in clinical and financial<br />
operation areas. “A DevOps initiative<br />
or technology without operational<br />
buy-in will likely not deliver the right<br />
outcomes,” Lowe says. “I always<br />
keep in mind what the corresponding<br />
workflow is and what the KPIs are that<br />
we need to meet for the organization,<br />
thinking not just in terms of technology,<br />
but from an operational perspective.<br />
“Digital transformation is not easy,”<br />
he adds. “Aligning the organization<br />
requires flawless delivery of operations.<br />
Good IT requires detailed planning and<br />
strong operations to ensure the organization<br />
will be successful. Ultimately,<br />
I think IT needs to run like magic.”<br />
The last two years have certainly<br />
produced many benefits. AltaMed<br />
has hardened core services, particularly<br />
uptime and critical services,<br />
AUGUST <strong>2020</strong>
AltaMed Health Services<br />
CLICK TO WATCH | 1:00<br />
129<br />
implementing cyber solutions to<br />
address threats that arise with<br />
increased remote working and telehealth<br />
solutions. The company has<br />
further been able to extend meeting<br />
services so remote workers can collaborate<br />
seamlessly regardless of<br />
location and the number of attendees.<br />
As well as managing televisits<br />
and increased traffic to their patient<br />
portal, they’ve deployed the Epic<br />
electronic medical record system, a<br />
new managed care software solution.<br />
Virtualization has also been a<br />
key element. “We’ve been able to<br />
make our data centre to UTI tier III,<br />
and we’ve added 350 new virtual<br />
machines and 33 hosts in the last<br />
two years within the VMware environment,”<br />
Lowe explains.<br />
To upgrade its network and cybersecurity<br />
AltaMed has relied heavily<br />
upon its partners. Lowe explains that<br />
there was technical debt when he<br />
first joined, and he needed to bring<br />
the corporation to an enterprise class.<br />
“Fortunately I have a good partner<br />
network with Cisco and Presidio,<br />
having worked with them previously<br />
at Dignity Health, and Red8 is an<br />
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ALTAMED HEALTH SERVICES<br />
130<br />
existing partner at AltaMed. We<br />
did a baseline gap analysis to plan<br />
how to correct the environment so<br />
we could be at an enterprise level.<br />
This involved collaborative working<br />
both with my technology team and<br />
my partners, and through that we<br />
developed a remote multi-phase<br />
programme. Ironically, most of it was<br />
actually completed prior to COVID-19.<br />
“The partnership with Cisco and<br />
Presidio allowed AltaMed to transform<br />
the network, switch route,<br />
hyper converged infrastructure and<br />
cybersecurity. My entire digital, video<br />
and telehealth strategy is built upon<br />
this framework and we are able to<br />
work fast - taking the time to lay the<br />
proper foundation allows you to move<br />
fast and perform transformation at<br />
the speed of light. We also entered<br />
into enterprise licensing agreements<br />
in the Collaboration (Webex) and<br />
Cisco’s Security Umbrella.”<br />
A partnership with NetApp and<br />
Red8 allowed AltaMed to simplify data<br />
management and non-disruptively<br />
scale capacity, while cost-effectively<br />
AUGUST <strong>2020</strong>
supporting its general-purpose business<br />
applications. Red8 also worked<br />
with Lowe’s team consolidating<br />
fragmented infrastructure, allowing<br />
it to stabilize and grow the core of<br />
its managed care business. They<br />
also assisted in overall design and<br />
deployment of data protection,<br />
retention, and encryption.<br />
“Partners really help to shorten the<br />
time to market. No organization has<br />
all the talent that’s necessary, and<br />
great organizations are built on great<br />
opportunity. I’ve been very fortunate<br />
to have a very strong partner network<br />
that has been an extension<br />
of my team.” Lowe says.<br />
The COVID-19 outbreak has substantially<br />
changed the way the company<br />
works. In keeping with social distancing<br />
guidelines, AltaMed has<br />
expanded video and telephonic<br />
appointment it opened nine outdoor<br />
testing sites including in some places<br />
where there was no power or network<br />
services. “We had to figure out how<br />
to deploy corporate wireless out<br />
into a parking lot to support a clinic,”<br />
Lowe explains. “From an application<br />
and DevOps perspective, in days<br />
EXECUTIVE PROFILE:<br />
Raymond<br />
Lowe<br />
Title: Senior Vice President / <strong>Chief</strong><br />
Information Officer<br />
Company: AltaMed Health Services<br />
Industry: Healthcare<br />
Location: Los Angeles, <strong>USA</strong><br />
Ray Lowe serves as the Senior Vice<br />
President / <strong>Chief</strong> Information Officer<br />
of AltaMed Health Services. Ray<br />
started at AltaMed Health Services in<br />
January of 2018. Ray currently resides<br />
in the Greater Los Angeles Area.<br />
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ALTAMED HEALTH SERVICES<br />
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ALTAMED HEALTH SERVICES<br />
“Taking the time to lay the<br />
proper foundation allows<br />
you to move fast and<br />
perform transformation<br />
at the speed of light”<br />
134<br />
—<br />
Raymond Lowe,<br />
Senior Vice President and<br />
<strong>Chief</strong> Information Officer,<br />
AltaMed Health Services<br />
AUGUST <strong>2020</strong>
we deployed a brand new build for<br />
COVID-19 to support the testing sites”.<br />
We needed increased infrastructure<br />
uplift for virtual meetings to provide<br />
rich video experience for our<br />
patients, providers and employees.<br />
For social distancing and remote<br />
work we deployed 800 laptops<br />
over a three-week period. Working<br />
with Cisco and Presidio helped us<br />
accelerate the implementation of<br />
a thousand remote workers, which<br />
happened in a matter of days.”<br />
Lowe says this was a real test as to<br />
nimbleness and agility. “Our teams<br />
excelled during this crisis, meeting<br />
the needs of our employees and continuing<br />
to care for the underserved<br />
population of Southern California.”<br />
Looking ahead, he says some<br />
of these changes will remain in place.<br />
“Social distancing is now the norm,<br />
and certain jobs may not return to<br />
the office. From a technical perspective<br />
we need to ensure that we<br />
have a highly reliable network, connected<br />
in a secure manner, allowing<br />
employees to be productive either<br />
on site or remotely.”<br />
“From a patient perspective, many<br />
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ALTAMED HEALTH SERVICES<br />
136<br />
people are very concerned about<br />
being in crowds, so we are looking at<br />
shifting the way we provide care with<br />
a much heavier emphasis on video<br />
and telephone services.” We are<br />
deploying patient-centric care with<br />
flexible walls, meaning our patients<br />
won’t have to come to a clinic to see<br />
a provider. They will be able to obtain<br />
care from their location on their<br />
schedule. Also for COVID-19 testing<br />
we are deploying temperature kiosks<br />
that prompt patients and employees<br />
to answer CDC guideline questions<br />
to ensure the safety for everyone.”<br />
AltaMed’s digital journey has already<br />
“A DevOps initiative<br />
or technology without<br />
operational buy-in will<br />
likely not deliver the<br />
right outcomes”<br />
—<br />
Raymond Lowe,<br />
Senior Vice President and<br />
<strong>Chief</strong> Information Officer,<br />
AltaMed Health Services<br />
seen it expand into these areas and<br />
they are prepared to continue this<br />
digital transformation. For patients<br />
enroute to an appointment, AltaMed<br />
has enabled them to check in to their<br />
appointment on their phone, and wait<br />
in their car until someone is ready<br />
to see them. They will then receive<br />
a text message reminder to let them<br />
know when to enter the medical<br />
building. To improve the quality of<br />
care in the home for chronic disease<br />
AUGUST <strong>2020</strong>
1969<br />
Year founded<br />
3,170<br />
Number of<br />
employees<br />
137<br />
management, AltaMed is also working<br />
on remote patient monitoring<br />
for people with chronic diseases, for<br />
instance by sending out glucometers<br />
to track weight and blood pressure<br />
in patients with diabetes, congestive<br />
heart failure, hypertension and<br />
COPD. For moms, it is deploying an<br />
application that will provide education,<br />
tracking and support during their<br />
pregnancy journey.<br />
AltaMed Health Services is an<br />
organization that lives its mission<br />
and values providing healthcare<br />
to the most vulnerable and underserved<br />
communities. “Through our<br />
digital transformation, our patient<br />
will have access to their providers<br />
from their mobile device or home<br />
when and how they want it.”<br />
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138<br />
Data center<br />
sourcing made<br />
simple<br />
WRITTEN BY<br />
JOHN O’HANLON<br />
PRODUCED BY<br />
GLEN WHITE<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
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COLOTRAQ<br />
Dany Bouchedid, CEO of<br />
COLOTRAQ, on his vision to<br />
provide colocation, managed<br />
hosting, cloud, network and<br />
data center services globally<br />
140<br />
G<br />
reat businesses often spring from very<br />
small seeds: the seed that grew into<br />
COLOTRAQ was a lecture, one of a<br />
series, from an early .com entrepreneur to a final<br />
year ‘ecommerce’ class at NYU’s Stern School of<br />
<strong>Business</strong> in 1999. The internet was largely unexplored<br />
territory to the students of management<br />
including Dany Bouchedid, who approached the<br />
entrepreneur at the end of his talk, expressing his<br />
interest and asking him for a tip. After a moment’s<br />
thought, Jeff Bezos (for it was he) answered:<br />
“Infrastructure.” The class hadn’t yet tackled this<br />
subject but Bouchedid was sufficiently interested<br />
to ask his professor for a reading list. “I never looked<br />
back,” he says. After thoroughly acquainting himself<br />
with the data center infrastructure that supports the<br />
expanding internet, he founded COLOTRAQ as a<br />
full-service consultancy to help companies and institutions<br />
source data center colocation.<br />
This proved a winning business model, and today<br />
COLOTRAQ uses a global network of data centers<br />
from over 400 service providers and has helped<br />
more than 10,000 clients, giving them access to<br />
AUGUST <strong>2020</strong>
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“When it comes to the<br />
whole as-a-service<br />
concept, where does<br />
the rubber meet the<br />
road? It’s in the data<br />
center”<br />
—<br />
Dany Bouchedid,<br />
CEO, COLOTRAQ<br />
upwards of 3,000 colocation and<br />
managed hosting facilities. Its custombuilt<br />
cloud-based software DCITRAQ<br />
allows them to instantly identify, with<br />
granular detail, the best data center<br />
infrastructure (DCI) to deliver their<br />
business goals. It also lets them compare,<br />
in real time, the technical specs of<br />
the different options facing them.<br />
DCITRAQ was launched five years<br />
ago, and has evolved since then with<br />
new features. It is available to customers,<br />
their consultants or agents<br />
to dynamically compare and source<br />
data center services such as physical<br />
or wholesale colocation, managed<br />
hosting, cloud and cybersecurity,<br />
he explains. “You can have multiple<br />
vendors compete for your business<br />
through DCITRAQ.”<br />
Essentially, DCITRAQ is a reverse<br />
auction model for the data center<br />
industry, costing the client nothing to<br />
gain a transparent view of the physical,<br />
virtualized and hybrid offerings<br />
available from a huge pool of providers.<br />
It gives the client all the information<br />
they need about a provider from their<br />
physical facilities to their software<br />
capabilities and carriers. “The power<br />
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143<br />
of DCITRAQ lies in 21 years of experience<br />
and thousands of projects. All<br />
this information is collected to an intuitive<br />
dashboard – all your deal history,<br />
communications all fully integrated<br />
with COLOTRAQ’s cloud based enterprise<br />
accounting platform – and that<br />
information is always up to date.”<br />
Though the rise of the internet was<br />
clearly going to drive demand for data<br />
center services and be the basis for his<br />
business expansion plan, Bouchedid<br />
did wonder at first how someone who<br />
seemed no more than a clever online<br />
bookseller should have set such a<br />
store on infrastructure. “It wasn’t till<br />
Amazon launched AWS almost a<br />
decade after Bezos gave that talk that<br />
his master plan became clear: he had<br />
been the retail king but now he was the<br />
infrastructure king!”<br />
When the corporate flight to the<br />
cloud started, Bouchedid heard people<br />
say the colocation business might<br />
suffer as people started to abandon<br />
on-premise solutions and put their<br />
data and their operations in the hands<br />
of AWS, Oracle, Azure and the like.<br />
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COLOTRAQ<br />
144<br />
Far from it, he soon realized: “When<br />
it comes to the whole as-a-service<br />
concept, where does the rubber meet<br />
the road? It’s in the data center!” For<br />
COLOTRAQ, the effect has been that<br />
the lower value, high churn business<br />
did reduce as small business clients<br />
moved to the cloud, but that was good<br />
news. Its biggest market is now among<br />
mid-market to large enterprises as well<br />
as the providers of services over IP, such<br />
as VoIP, UCaaS, IaaS and a host of services<br />
driven by technologies like IoT or<br />
blockchain. Large enterprises do tend to<br />
favor a hybrid approach: good news for<br />
COLOTRAQ, which is uniquely placed to<br />
help them navigate these waters.<br />
For 21 years COLOTRAQ has been<br />
pitching digital transformation, virtualization<br />
and outsourcing. Suddenly the<br />
arrival of a global pandemic has meant<br />
that instead of a phased introduction,<br />
corporations are faced with an<br />
urgent need to move to a distributed<br />
workforce and off-prem systems as<br />
an immediate survival strategy. As an<br />
example, he cites telecoms: “You’d be<br />
surprised at the number of organizations<br />
that still retain PBX systems: we<br />
are seeing an unprecedented take-up<br />
of UCaaS.” For 10 years COLOTRAQ<br />
has maintained its core systems<br />
including its DCITRAQ platform in the<br />
cloud so it experienced no disruption<br />
whatever when lockdown came in.<br />
Many businesses were totally<br />
unprepared for the pandemic. One of<br />
COLOTRAQ’s biggest projects currently<br />
involves digitizing a large law<br />
firm’s entire caseload and building<br />
an enterprise portal enabling them<br />
to virtualize all the complex information<br />
that litigation requires, work on<br />
the case and present it at a Zoom<br />
AUGUST <strong>2020</strong>
court session through screen sharing.<br />
“Law is just one vertical that is<br />
still quite archaic in many ways, with<br />
lawyers showing up at court with<br />
piles of papers – that is not much use<br />
at a Zoom meeting. The many firms<br />
who have not done so will be urgently<br />
virtualizing their entire value chain.”<br />
So called ‘traditional’ industries like<br />
law or real-estate may be racing to<br />
catch up, but the need of tech-based<br />
verticals is just as pressing, for slightly<br />
EXECUTIVE PROFILE:<br />
Dany Bouchedid<br />
Title: CEO<br />
Company: COLOTRAQ<br />
Dany Bouchedid is a relationship-driven entrepreneur, leader and visionary with<br />
a proven track record of success in building, growing and managing multimillion<br />
dollar enterprises. In 1999, he founded and is currently CEO of<br />
COLOTRAQ, a full-service sourcing and consulting firm that helps companies<br />
and institutions source data center colocation, managed hosting, cloud<br />
computing, network infrastructure and other related telecom services in 140<br />
countries. Dany has been published and quoted in various industry publications<br />
and has been a speaker at several industry conferences. He has served on several<br />
boards for both non-profits and corporations. Dany is the founder and president<br />
of The Bouchedid Foundation, a registered 501(c)(3) non-profit charitable<br />
organization whose mission is to identify and evaluate thousands of<br />
charities and non-profit service organizations and rank them using a<br />
proprietary algorithm to determine which causes to fund directly.<br />
The foundation considers a multitude of variables including the<br />
focus of the charity, the urgency and direness of their cause, and the<br />
level of disenfranchisement and vulnerability of the group<br />
they service. The ultimate goal is to fund the most<br />
immediate and worthwhile causes that are affecting the<br />
most underprivileged and neglected groups.<br />
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Data center<br />
and colocation<br />
providers like<br />
Equinix are<br />
investing in<br />
expanding their<br />
footprint to meet<br />
the demands of<br />
their consumers<br />
and changing<br />
technologies.
Equinix and Colotraq:<br />
joint data centre pioneers<br />
Jules Johnston, Vice President, Americas Partner Sales<br />
at data centre company Equinix, discusses the<br />
company’s collaborative approach to interconnection.<br />
Jules Johnston is Vice President, Americas Partner<br />
Sales at data centre company Equinix. Having joined<br />
in early 2016, she has overseen a move to new sales<br />
channels as part of the company’s work. “The team<br />
we’ve put together in the last few years has helped<br />
the company go from what was single digits in terms<br />
of partner-connected selling to something greater than<br />
30% of our bookings globally,” she says. “We’re on a<br />
path and committed to do the majority of our business<br />
with partners, so it’s been very exciting to be part of<br />
that. The team I lead today is the 40-person Americas<br />
partner sales organisation, and our job is to work with<br />
partners so that we can help our field and inside sellers<br />
meet at the customer.”<br />
While Equinix is renowned as a co-location and data<br />
centre organisation, Johnston is clear that the company<br />
takes a broader view. “We really think of ourselves as<br />
an interconnection company and as the global platform<br />
for digital business. So when companies build their<br />
digital infrastructure and platforms within Equinix, what<br />
they’re able to do is dynamically connect to the world’s<br />
largest ecosystem of clouds, data, suppliers and<br />
customers.” Constructing such an ecosystem has<br />
required a significant amount of infrastructure. “Equinix<br />
has invested in over 210 data centres around the world,<br />
or international business exchanges, IBXs, as we call<br />
them. That allows Equinix to be able to meet the needs<br />
of any company today with global aspirations.”<br />
Equinix works closely with colocation broker Colotraq,<br />
with the organisation having been one of Equinix’s<br />
master agents for around five years. “Colotraq is a<br />
fellow pioneer in the data center space,” says Johnston.<br />
“As one of the oldest master agents in telecom, they’ve<br />
intersected with us naturally. Equinix started as a place<br />
for the world’s networks to come together in a neutral<br />
fashion and Colotraq also prides itself on being<br />
network neutral.”<br />
“One of the places that we intersect is in helping<br />
customers in their network optimisation strategies,”<br />
says Johnston. “We have the largest collection of<br />
networks in the world in Equinix data centers, and<br />
Colotraq advises companies on optimising their<br />
network strategies and spend. We’ve had a really<br />
long, productive association given that overlap.”<br />
Incoming trends such as 5G, AI, IoT, blockchain<br />
and more all signal a bright future for Equinix and<br />
its cloud offering, with the company continuing<br />
to prove invaluable for customers even during the<br />
COVID-19 pandemic. “Equinix was able to help<br />
a global financial powerhouse stand up 120,000<br />
employees remotely in three days. In this current<br />
climate, companies have a real need for that.<br />
We’re able to use our digital platform to help<br />
companies make those kinds of moves.”<br />
Learn more<br />
Jules Johnston @ Equinix<br />
The partnership extends far beyond the<br />
surface level, with Colotraq agents and<br />
Equinix solutions architects jointly<br />
meeting with customers to<br />
advise on digital edge<br />
strategy briefings.
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148<br />
different reasons. Another big current<br />
project involves a very popular<br />
online gaming company: “They are<br />
expanding their footprint like crazy,<br />
and they need to get to the edge. Edge<br />
computing has been a huge driver: any<br />
business where there’s consumption<br />
of streaming content or which is bandwidth-intensive<br />
like streaming media,<br />
music or online gaming needs to push<br />
its network out to the edge, closer to<br />
its end users and subscribers. That<br />
is good news for colocation because<br />
with edge computing you need to<br />
control the location of your data center<br />
equipment.” The mantra of ubiquity,<br />
where it no longer matters where the<br />
physical equipment is as long as you<br />
have access to your application, does<br />
not work for edge computing architecture<br />
he noted. “Many businesses of this<br />
nature are moving towards hybrid models<br />
now. 20 years ago it was all about<br />
location, then it shifted to the notion of<br />
ubiquity: now we’ve come full circle.”<br />
Blockchain is another major disruptor,<br />
he continued. “You can’t have<br />
your blockchain nodes on a public<br />
cloud platform: the whole point is to<br />
have the controls in place for all the<br />
“It’s vital for any<br />
entrepreneur to make<br />
sure he is not outpaced<br />
by the market he is in”<br />
—<br />
Dany Bouchedid,<br />
CEO, COLOTRAQ<br />
AUGUST <strong>2020</strong>
different blockchain nodes, and the<br />
only way to do that is by having racks<br />
in each of your key markets, with georedundancy.”<br />
Edge computing and<br />
blockchain are developments where<br />
a one-size-fits-all approach won’t<br />
answer in the post-Covid world.<br />
Looking ahead the company is<br />
keeping a close eye on the internet of<br />
things (IoT), in particular industrial IoT or<br />
IIoT. “We have seen only the tip of the<br />
iceberg: as manufacturing and logistics<br />
really starts to implement IIoT devices<br />
throughout the supply chain it will create<br />
so much big data, for storage and to<br />
have the computing power at the edge,<br />
to be able to feed back data in real time<br />
to those devices. This will escalate the<br />
demand for colocation, create more<br />
‘sprawl’ and get us closer to the edge,<br />
where customers and subscribers<br />
actually live and work. Many data center<br />
providers to my knowledge are investing<br />
in expanding their footprint.” The<br />
industry has come full circle when even<br />
AWS and VMware have gone physical<br />
for the first time ever with their recently<br />
launched Outposts, an integrated hardware<br />
rack that seamlessly connects to<br />
Amazon’s public cloud.<br />
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COLOTRAQ<br />
150<br />
COLOTRAQ is a company that<br />
thrives on change, and nothing drives<br />
change like a pandemic. Every client he<br />
speaks with is scrutinizing its IT infrastructure<br />
and architecture like never<br />
before, and that presents opportunities<br />
in every aspect of the IT value chain<br />
from their data center infrastructure<br />
to their communications and their networks.<br />
Security is again at the forefront:<br />
“Hackers are having a field day thanks<br />
to the lockdown, where businesses<br />
secured their offices but not their<br />
employees’ home networks, so we are<br />
seeing cybersecurity projects coming<br />
in relating to the post-pandemic world.”<br />
“Over 21 years I have<br />
been blessed by<br />
having rock stars for<br />
my employees and<br />
that makes it really<br />
easy to lead the<br />
company”<br />
—<br />
Dany Bouchedid,<br />
CEO, COLOTRAQ<br />
The terrible economic and human cost<br />
of the crisis will accelerate the pace of<br />
change. Already the data center industry<br />
was predicted to grow at an annual<br />
rate of 25% over the next five years. “It’s<br />
vital for any entrepreneur to make sure<br />
he is not outpaced by the market he is<br />
in. For COLOTRAQ, if we feel we can’t<br />
handle demand at this scale we may<br />
raise a capital growth round and staff<br />
up – it will be a great problem to have!”<br />
It would be nice if the realization<br />
that IT consumes far more energy<br />
AUGUST <strong>2020</strong>
COLOTRAQ DCITRAQ Tech<br />
CLICK TO WATCH | 2:19<br />
151<br />
worldwide than any other activity<br />
would drive the greening of the<br />
industry, but in Dany Bouchedid’s<br />
opinion that goal will more probably<br />
be reached though economic pressure.<br />
“All operators are under pressure<br />
from their shareholders to lower their<br />
operating expenditure, and energy is<br />
the biggest part of that. And that OpEx<br />
is passed on to customers. There’s<br />
a direct correlation between better<br />
energy management and competitive<br />
pricing.” All of these metrics are made<br />
visible by DCITRAQ – it’s a good case<br />
where the triple bottom line is driven by<br />
profitability as well as social pressure<br />
to combat climate change.<br />
Meanwhile COLOTRAQ is happy to<br />
share access to its platforms with the<br />
many entrepreneurial players entering<br />
the colocation space, and work with them.<br />
“There will be more than enough space for<br />
everyone, and I see new entrants as coopetition<br />
rather than competition.”<br />
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150<br />
Digital Realty:<br />
the global data<br />
centre ecosystem<br />
platform<br />
WRITTEN<br />
BY<br />
MATT HIGH<br />
PRODUCED BY<br />
GLEN WHITE<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
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DIGITAL REALTY<br />
Chris Sharp, CTO at Digital<br />
Realty, on powering data centre<br />
digital transformation with<br />
a global ecosystem platform<br />
152<br />
“<br />
F<br />
orget data lakes, we’re now talking about<br />
some of the largest data oceans ever<br />
created,” says Digital Realty’s Chris Sharp,<br />
discussing the seismic evolution of data – and how<br />
enterprise and hyperscale customers use that data<br />
– towards a series of interconnected global, digital<br />
ecosystems capable of supporting even the most<br />
complex digital transformations.<br />
Digital Realty, at which Sharp holds the role of<br />
<strong>Chief</strong> Technology Officer, Executive Vice President<br />
and Service Innovation, is a key enabler of those<br />
transformations. The company supports the<br />
global data centre, colocation, and interconnection<br />
strategies of leading organisations worldwide<br />
with a fit for purpose global data centre platform,<br />
PlatformDIGITAL. This comprehensive solution<br />
offers a model built around network, control,<br />
and data hubs, and has been created to enable<br />
the ever-changing data, security, and networking<br />
demands of these global enterprises as they grow.<br />
AUGUST <strong>2020</strong>
153<br />
2001<br />
Year founded<br />
$3bn+<br />
Revenue in<br />
US dollars<br />
1,500<br />
Number of<br />
employees<br />
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DIGITAL REALTY<br />
154<br />
“We are really focused on<br />
supporting our customers<br />
in their enterprise journey,<br />
and a crucial aspect of<br />
that is not only focusing<br />
on what they need today,<br />
but what they’ll absolutely<br />
need tomorrow”<br />
—<br />
Chris Sharp,<br />
<strong>Chief</strong> Technology Officer, Executive Vice<br />
President and Service Innovation<br />
The pace at which the global digital<br />
economy has evolved has changed the<br />
way enterprises in every sector create<br />
and deliver value. Now more than ever<br />
data, technology and an effective IT<br />
strategy are essential to enterprises.<br />
Equally so, is operating on demand,<br />
ubiquitously and in a manner that is<br />
augmented by real-time intelligence<br />
at every point of business globally.<br />
Yet, with that growth comes challenges.<br />
For example, as data creation and<br />
consumption rises, so too does the<br />
need for effective tools, networks and<br />
infrastructures to access and analyse<br />
it. This creates data gravity – a point<br />
that many enterprises reach as they<br />
scale in a digital environment.<br />
THE GLOBAL DATA TRANSFORMATION<br />
Sharp is a seasoned technology leader,<br />
with more than 20 years’ experience<br />
and a proven track record of evolving<br />
businesses to meet the most complex<br />
and demanding technology trends.<br />
From the countless enterprise organisations<br />
that he and Digital Realty work<br />
with, he identifies an overarching trend<br />
driving change: as enterprises scale,<br />
they deploy globally and need access<br />
AUGUST <strong>2020</strong>
to their data and public cloud-based<br />
systems in a different way, yet they also<br />
all need help managing the complexity<br />
from this shift. “This is where, in my<br />
experience, Digital Realty is really able<br />
to differentiate itself from others in the<br />
market,” he says. “We are dedicated<br />
to supporting our customers in their<br />
enterprise IT journey and a crucial<br />
aspect of that is not only focusing on<br />
what they need today, but also what<br />
they’ll absolutely need tomorrow.<br />
“It’s essential to recognise that all<br />
enterprises and businesses – not just<br />
the hyperscalers that we deal with – are<br />
often going through significant digital<br />
transformations,” he continues. “Part<br />
of that, in terms of their data, is about<br />
being able to deploy globally consistent<br />
infrastructure to manage efficient<br />
data exchanges, rethink data flows to a<br />
broader set of partners, and build these<br />
ecosystems of community interest.<br />
Providing those organisations with an<br />
innovative and market-leading platform<br />
that’s exactly the same whether they’re<br />
in Silicon Valley, Chicago, London,<br />
Osaka, or any other location worldwide,<br />
allows access to revenue and ecosystems<br />
in a very repeatable fashion.”<br />
EXECUTIVE PROFILE:<br />
Chris Sharp<br />
Title: <strong>Chief</strong> Technology Officer,<br />
Executive Vice President and<br />
Service Innovation<br />
Location: Menlo Park, California<br />
Chris has more than 20 years’<br />
experience and a proven track record<br />
of evolving businesses to meet the<br />
most complex and demanding<br />
technology trends. He has a strong<br />
understanding of technology and its<br />
business impact with a deep network<br />
of relationships in the internet,<br />
telecommunications and IT industry.<br />
During his career, Chris has led<br />
acquisition and integration for seven<br />
successful companies since 2003,<br />
valued over $3bn in managed network<br />
services, colocation<br />
and security<br />
services.<br />
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Good for <strong>Business</strong>.<br />
Ecolab and Nalco Water turn<br />
real-time intelligence into actionable<br />
insights that data centers can use<br />
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and meet the goal of<br />
net-zero potable water use.<br />
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©<strong>2020</strong> Ecolab <strong>USA</strong> Inc. All Rights Reserved 05/20
BUILDING A GLOBAL DATA CENTRE<br />
PLATFORM<br />
This approach, Sharp explains, is the<br />
driver behind PlatformDIGITAL, which<br />
he says is “about being entrenched<br />
in what each customer needs and<br />
truly supporting them on a global<br />
basis. This is what directly drove our<br />
recent announcement of expanding<br />
PlatformDIGITAL with Interxion, adding<br />
more value to our customers and deeper<br />
reach into Europe and beyond. We have<br />
a very different ethos at Digital Realty,<br />
where we want to empower our customers<br />
and be a true open platform.”<br />
That ethos, as Sharp explains, mirrors<br />
the broader evolution of the data centre<br />
sector, as well as how companies –<br />
indeed, all of us – use data. “We’ve<br />
seen a shift wherein customers don’t<br />
want to be siloed into different products<br />
or different services – so, the<br />
differences between collocation and<br />
scale, for example. Typically, particularly<br />
with how rapidly the landscape<br />
is changing, you’ll see customers may<br />
go into collocation and outgrow it very<br />
quickly because the economics and<br />
the sheer infrastructure they need just<br />
can’t be provided through a collocation<br />
model. From our perspective, it’s about<br />
building out a robust platform that can<br />
manage all of those different fields in<br />
a seamless fashion. It’s why you’ll see<br />
us stop talking about collocation and<br />
scale, and just talk about ‘the platform’.<br />
“That shift is really dictating the direction<br />
of PlatformDIGITAL,” he adds. “You<br />
don’t go to Hertz to rent a car for three<br />
years, you know? It’s economics. So, for<br />
us, it’s always about understanding a<br />
customer’s requirements around sizing<br />
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DIGITAL REALTY<br />
Digital Realty:<br />
PlatformDIGITAL<br />
CLICK TO WATCH | 0:59<br />
158<br />
so we can work on an environment<br />
that lets them ‘land and expand’. The<br />
other critical challenge enterprises<br />
face today beyond that blended set of<br />
services, is really around what it means<br />
to be open, so that they can get the full<br />
value from the broader landscape that<br />
they need access to.”<br />
The last major challenge in the shift<br />
to a global ecosystem is data gravity,<br />
which Sharp describes as fundamental<br />
to successful enterprise infrastructure.<br />
By 2025, it is estimated that 463 exabytes<br />
of data will be created daily worldwide.<br />
And while that data was typically<br />
created in a centralised place, the<br />
proliferation of digital technologies,<br />
smartphones, cloud, mobile analytics<br />
and more means it is now being<br />
created everywhere. That data must<br />
still be aggregated in order to analyse,<br />
understand, and learn from it.<br />
When it collects, a growing number<br />
of services and applications use it —<br />
against this proliferation of devices,<br />
data gravity interacts. This can result<br />
in data that is near impossible to<br />
move and, according to Digital Realty,<br />
“unfavourable complexity when factoring<br />
business locations, proximity to<br />
AUGUST <strong>2020</strong>
users, regulatory constraints, compliance<br />
and data privacy.”<br />
To grow globally, businesses must<br />
use the global open platform approach<br />
offered by Digital Realty to mitigate<br />
the data gravity barriers created by<br />
digital transformation. “Some of the<br />
enterprises we work with aren’t fully<br />
aware of the issue, or that they should<br />
deploy in proximity to where all of this<br />
data is burgeoning or being built, and<br />
this is where PlatformDIGITAL brings<br />
huge value,” Sharp notes. “So, we can<br />
procure a cabinet in close proximity to<br />
a customer’s data – say they are looking<br />
to carry out some data analytics<br />
and want to stand up an AI farm with<br />
several GPU processors, for example –<br />
which is a real game changer for many<br />
of those enterprises we’re working<br />
with. They’re all trying to work with data<br />
analytics, to use multi-hybrid cloud<br />
architectures and our platform does<br />
that — when that data doesn’t have<br />
to travel far because the customer is<br />
immersed right in it, that’s probably<br />
the most optimal architecture that an<br />
enterprise could hope to achieve.” 159<br />
Solve data gravity challenges and<br />
scale digital business by implementing<br />
the PlatformDIGITAL solution model<br />
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CONTROL, CONNECT, OPTIMISE<br />
There is also a notable trend of enterprises<br />
looking to move away from<br />
running their own data centres and<br />
data locations, Sharp reveals. He<br />
explains that, in this context, solutions<br />
like PlatformDIGITAL enable those<br />
businesses to get ahead of the curve<br />
before their footprint is too difficult to<br />
move, adding that “we can expose the<br />
benefits of having that fit-for-purpose<br />
platform that’s heavily interconnected.<br />
Believe me, I don’t run into any customers<br />
that tell me they want to continue<br />
building their own data centres.”<br />
PlatformDIGITAL allows enterprises<br />
to leverage full interconnection capabilities<br />
across Digital Realty’s global<br />
ecosystem, including cloud service<br />
providers, partners, networks and<br />
customers, that will drive their business.<br />
According to the company, the<br />
core benefits of the platform revolve<br />
around three distinct opportunities: be<br />
in control, be connected, be optimised.<br />
In the case of control, for example,<br />
standardising deployment and operations<br />
on a single platform simplifies<br />
infrastructure and reduces risk, while<br />
the greater connection of a global<br />
AUGUST <strong>2020</strong>
“Forget data lakes,<br />
we’re now talking<br />
about some of the<br />
largest data oceans<br />
ever created”<br />
—<br />
Chris Sharp,<br />
<strong>Chief</strong> Technology Officer, Executive Vice<br />
President and Service Innovation<br />
platform improves business performance<br />
through participation in global<br />
digital ecosystems; it also shortens the<br />
time to connect with markets and other<br />
players in that ecosystem.<br />
The platform tailors infrastructure<br />
deployments and controls matched<br />
to specific business requirements,<br />
irrespective of data centre size, scale,<br />
location configuration, or ecosystem<br />
configurations. In line with the scaling<br />
of modern, digital enterprises, it lets<br />
customers operate deployments as<br />
part of a seamless extension of any<br />
global infrastructure, says the company,<br />
thus enabling global, distributed<br />
workflows at centres of data exchange<br />
to remove data gravity barriers.<br />
CONNECTION AND SX FABRIC<br />
“To embark on a digital transformation,<br />
the first thing an enterprise needs is<br />
storage,” Sharp says. “They need their<br />
own data store, and that’s where the<br />
IP for a lot of our customers comes<br />
from, the ability to have that data store<br />
and run analytics against it. You’re<br />
no longer talking just about owning<br />
land, but the ability to deploy high<br />
power density infrastructure in close<br />
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DIGITAL REALTY<br />
162<br />
proximity to that data store once you<br />
factor in things like AI. There’s not an<br />
industry out there today that isn’t looking<br />
to up its data analytics capabilities<br />
and it’s the proximity element that<br />
PlatformDIGITAL enables in a very<br />
efficient way.”<br />
After storage, says Sharp, connectivity<br />
is crucial. It is here that Digital<br />
Realty’s Service Exchange (SX)<br />
Fabric on PlatformDIGITAL proves<br />
crucial. SX Fabric, which is powered<br />
by Megaport’s multi-cloud and ecosystem<br />
connectivity, is an automated<br />
global exchange of data centre cloud<br />
and connectivity solutions that enables<br />
interconnected global workflows, the<br />
integration of cloud and B2B ecosystems<br />
with virtual interconnections,<br />
and the ability to virtually connect<br />
clouds and digital ecosystems both<br />
locally and globally. “It essentially lets<br />
enterprises click and procure,” says<br />
Sharp. “They’re afforded a portal within<br />
which they can pick any one of the<br />
150-plus cloud on-ramps from all of the<br />
top cloud providers globally through<br />
SX - all without ever having to use an<br />
AUGUST <strong>2020</strong>
engineer, or even understanding the<br />
level of complexity behind it.<br />
“The work that we collaborated on<br />
with Megaport on SX is really at the<br />
highest level,” he continues. “It’s very<br />
technically challenging to achieve<br />
because it revolves around the hybrid<br />
multi-cloud approach that a lot of<br />
enterprises are taking, wherein they<br />
need to establish a location to stand<br />
up their private infrastructure and then<br />
access multiple public clouds. From our<br />
perspective, it was really about aligning<br />
our enterprise customers in the market<br />
and giving them as open a platform<br />
as possible. We really like to invest<br />
in our partners, not to compete with<br />
them, and have those best-of-breed<br />
relationships that let us deliver the best<br />
capabilities to our customers.”<br />
GLOBAL FOOTPRINT<br />
SX Fabric is just one aspect of the vast<br />
PlatformDIGITAL capability roadmap.<br />
For example, the platform offers coverage<br />
from more than 265 Digital Realty<br />
data centres in 20 countries and 44<br />
metropolitan areas. Connections are<br />
offered through physical and virtual<br />
cross-connects and includes more<br />
than 2,000 ecosystem participants<br />
— the company plans to extend this to<br />
more than 10,000 in the future.<br />
More recently, the business has<br />
completed projects in Frankfurt,<br />
Dublin, and Tokyo, locations that<br />
Sharp describes as “hotbeds for<br />
enterprise customers trying to access<br />
revenue opportunities”. Take the new<br />
Clonshaugh data centre in Dublin,<br />
which forms part of an existing portfolio<br />
in the Irish capital. Ireland’s data<br />
centre economy is growing rapidly having<br />
already contributed 7.13bn euros<br />
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DIGITAL REALTY<br />
164<br />
to the nation’s overall economy in the<br />
last decade. Digital Realty has invested<br />
more than 200mn euros in Ireland<br />
to date, with the latest Clonshaugh<br />
development designed to underpin the<br />
importance of data-led technologies<br />
to Dublin’s economy.<br />
The company has also expanded<br />
PlatformDIGITAL in Germany, purchasing<br />
1.35 acres of land in Frankfurt to<br />
address increasing customer demand.<br />
The new campus, purpose built for<br />
those enterprises looking to exploit the<br />
opportunities that PlatformDIGITAL<br />
provides, will add an additional 6MW<br />
of power to the company’s existing<br />
28MW; it offers solutions from Network<br />
Hubs through to Data Hubs.<br />
“With our size and our balance sheet,<br />
there’s rarely an opportunity in the<br />
market that we don’t see,” says Sharp.<br />
“If there’s an asset that will trade or<br />
customer demand around an area<br />
then we’ll spend a lot of time assessing<br />
that prospect. We already have<br />
one of the most robust platforms to<br />
serve Europe with the recent expansion<br />
of the Interxion assets, we’re<br />
constantly watching for opportunities<br />
in the Middle East and we also have an<br />
eye on some of the deeper elements<br />
of the African market. It’s also worth<br />
AUGUST <strong>2020</strong>
noting that we’re always looking to go<br />
deeper into existing markets. That’s<br />
particularly the case in terms of new<br />
technologies, such as 5G or edge<br />
computing, both of which will still<br />
need efficient access back to the core<br />
infrastructure we have today.”<br />
Those new technologies aside, Chris<br />
believes that the global ecosystem<br />
model enabled by PlatformDIGITAL<br />
will continue to dominate. “If you<br />
would’ve told me 15 years ago that I’d<br />
still be going to work in a data centre,<br />
I’d have found it hard to believe,” he<br />
states. “But what continues to draw<br />
me in is my passion for those secular<br />
trends we have discussed, as well as<br />
other emerging trends like the personification<br />
of the data centre becoming<br />
a critical asset. Every industry and<br />
every customer out there, regardless<br />
of size, will need to have a fundamental<br />
foundation like PlatformDIGITAL that<br />
allows them to increase in power density,<br />
increase interconnection, increase<br />
in square footage or footprint, and<br />
increase in global presence.”<br />
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166<br />
Interstitial<br />
Systems: flooring<br />
for data centre<br />
efficiency<br />
WRITTEN BY<br />
WILLIAM SMITH<br />
PRODUCED BY<br />
GLEN WHITE<br />
AUGUST <strong>2020</strong>
.businesschief.com<br />
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INTERSTITIAL SYSTEMS<br />
William Collier, owner<br />
of Interstitial Systems,<br />
on what the company’s<br />
electromechanical raised<br />
floor distribution system<br />
offers data centres<br />
168<br />
I<br />
nterstitial Systems is a manufacturer of<br />
multilevel electromechanical raised floor<br />
distribution systems for data centres.<br />
William Collier is the company’s founder and owner,<br />
bringing his extensive 42 years’ of industry experience<br />
to the firm.<br />
Collier emphasises both the simplicity of<br />
Interstitial Systems’ TIER E/A electromechanical<br />
raised floor distribution system offering, and the<br />
enormous impact it can have. “It’s remarkable that<br />
something as simple as dividing the underfloor<br />
horizontally into two levels for wires and air can<br />
have such a huge impact on the way a data centre<br />
is designed, serviced and maintained.” Traditionally,<br />
data centres have been built with conventional<br />
raised flooring or on concrete. “That’s basically<br />
the two options that are available,” says Collier.<br />
“We’re the third option that nobody knows very<br />
much about – what we refer to as an electromechanical<br />
distribution system.”<br />
AUGUST <strong>2020</strong><br />
Pyramid floor structure<br />
design to meet seismic<br />
requirement
Remove unlimited number of floor panels without affecting structural integrity<br />
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INTERSTITIAL SYSTEMS<br />
Interstitial Systems:<br />
Ventilation Effectiveness<br />
CLICK TO WATCH | 0:19<br />
170<br />
Compared to conventional flooring,<br />
Interstitial Systems’ approach comes<br />
with a host of benefits for data centres.<br />
“The beautiful part about our system is<br />
you can open up an unlimited number<br />
of floor panels for as long as you want<br />
and never lose air pressure.<br />
This is untrue for a traditional<br />
raised floor. The<br />
opening created when<br />
four floor panels are<br />
removed permits all of<br />
the air produced by a<br />
30 ton air conditioning<br />
unit to escape. So if you open up four<br />
floor panels, all of the cabinets in that<br />
air handling unit’s zone downstream<br />
from the opening are going to be<br />
starved of air. Because of our pressurised<br />
plenum, we’re able to distribute<br />
air over a 200 foot area, meaning<br />
we can push air 200 feet across the<br />
room, whereas a typical raised floor air<br />
conditioning unit can do no more than<br />
30 to 35 feet at best. That allows us<br />
to reconfigure the design of a room to<br />
better optimise the space and improve<br />
efficiency for the user.”<br />
AUGUST <strong>2020</strong><br />
William Collier
“White space<br />
is gold and<br />
cabinets are<br />
diamonds”<br />
—<br />
William Collier,<br />
Owner, Interstitial Systems<br />
171<br />
“It is our belief that in data centres,<br />
white space is gold and cabinets are<br />
diamonds,” says Collier. Accordingly,<br />
the company emphasises achieving<br />
maximum efficiency for its clients,<br />
with clear examples of improvement.<br />
“In a typical room, of around 10,000<br />
square feet, the owner’s plan was to<br />
put in 418 cabinets. With Tier E/A, the<br />
owner could put 512 cabinets in that<br />
room. That’s 22% or so more cabinets<br />
in the same space. Every one of those<br />
cabinets increases revenue. So if I<br />
can put 94 more cabinets in the same<br />
space, I have a compelling story to tell.”<br />
Another crucial element of the data<br />
centre puzzle is uptime, with redundancy<br />
therefore being critical. “What<br />
data centres typically look for is N+1<br />
redundancy. So for every four or five<br />
air handlers, designers add another for<br />
redundancy. But this does not provide<br />
effective redundancy unless the extra<br />
unit is adjacent to the unit that goes<br />
down. We, on the other hand, build a<br />
central mechanical equipment room<br />
and, by providing a mixing box, are<br />
able to provide true N+1 redundancy<br />
businesschief.com
Returning to work with chemical free disinfection.<br />
Staying at work with a UVC air cleansing systems.<br />
Sales And Installation Services<br />
For Interstitial Systems<br />
www.TekLightUVC.com<br />
www.TekClean<strong>USA</strong>.com<br />
770-383-1946<br />
PARTNERS<br />
“One of our methodologies when doing business is that we work<br />
in a very lean and mean way,” says Collier. “We’ve been doing this<br />
for a long time and we’ve always believed in working to the best<br />
optimisation.” Consequently, the organisation chooses its<br />
partners carefully, such as TekClean. “They’re in the data centre<br />
cleaning business down in Atlanta. We teamed up with them<br />
a long time ago thanks to their good reputation. I need a rep that<br />
has responsibility, loyalty, is smart, savvy and just down to earth.<br />
People that make good relationships and want to bring good<br />
things to their customers.”<br />
AUGUST <strong>2020</strong>
“We’re the third<br />
option that nobody<br />
knows very much<br />
about – what we<br />
refer to as an<br />
electromechanical<br />
distribution system”<br />
—<br />
William Collier,<br />
Owner, Interstitial Systems<br />
for the entire room with a single extra<br />
air handler. This is because of the Tier<br />
E/A’s pressurised plenum’s superior<br />
air distribution capabilities. We’ve just<br />
planned a project where the original<br />
design called for 32 air conditioning<br />
units. We redesigned the room and did<br />
the same with 26 air conditioning units.<br />
Taking six air conditioning units out of<br />
the equation for around $250,000 a<br />
piece provides huge savings, and also<br />
saves a great deal of energy.”<br />
The company is continuing to<br />
develop its capabilities. “Something<br />
that we did with the trading pits for the<br />
Chicago Mercantile Exchange is build<br />
a terraced, raised floor for control<br />
and command centres. Thanks to our<br />
two-level approach, we can ensure<br />
consistent air distribution in that pressurised<br />
bottom plenum and allow<br />
for the rapid change, relocation and<br />
reconfiguration of power and structured<br />
cabling underneath the floor.”<br />
Achieving high tech solutions doesn’t<br />
itself require anything too revolutionary<br />
for Interstitial Systems, instead it<br />
leverages technology smartly. “We’re<br />
obviously big users of AutoCAD<br />
because we typically receive a set of<br />
plans, where the client says: ‘this is the<br />
direction we’re going in, how would<br />
you optimise the facility using your system?’<br />
Then there’s computational fluid<br />
dynamics analysis - again not a new<br />
technology - but when used correctly it<br />
is a powerful tool to head off any shortcomings<br />
that might occur in a facility.”<br />
Like all businesses worldwide,<br />
Interstitial Systems has not been<br />
unaffected by the ongoing COVID-19<br />
pandemic. ButCollier is an eternal<br />
optimist believing that this challenge<br />
will eventually result in a better world.<br />
“I can’t tell you how many people I’ve<br />
talked to in the last 90 days that have<br />
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INTERSTITIAL SYSTEMS<br />
Generous Cable Cuts<br />
–no need for gaskets<br />
174<br />
“It’s remarkable that<br />
something as simple as<br />
dividing the underfloor<br />
horizontally into two levels<br />
for wires and air can have<br />
such a huge impact”<br />
Power Wiring installed<br />
in Wireway<br />
—<br />
William Collier,<br />
Owner, Interstitial Systems<br />
AUGUST <strong>2020</strong>
said: ‘Oh my God, I pick up an extra<br />
three hours a day not having to commute<br />
to the office.’ That’s found time.<br />
That’s family time. That’s quality of lifetime.<br />
That’s exercise time. That’s all<br />
kinds of time that allows people to do<br />
things for themselves. And at the same<br />
time, it’s helping the planet because<br />
we’re not putting out all the emissions<br />
from commuting back and forth.”<br />
As for Interstitial Systems’ future,<br />
Collier is confident it is treading the<br />
right path. “We’re going to keep plowing<br />
ahead, one job at a time. That’s what<br />
we’ve always done and that’s what we’ll<br />
always do. We want to bring the best<br />
value to our customers. Everything’s<br />
about relationships. You build networks,<br />
you find like-minded people. And when<br />
you find the people that appreciate<br />
what you do, you love doing work with<br />
them, you become a team. You become<br />
partners. You even build friendships.<br />
That’s how we like to do business.”<br />
175<br />
businesschief.com
176<br />
AUGUST <strong>2020</strong>
177<br />
TRANSFORMING<br />
OPERATIONS<br />
THROUGH<br />
DIGITISATION<br />
WRITTEN BY<br />
SEAN GALEA-PACE<br />
PRODUCED BY<br />
GLEN WHITE<br />
businesschief.com
MCDERMOTT INTERNATIONAL INC<br />
Mark Lowman, Vice President<br />
of Operations at McDermott,<br />
discusses the impact of COVID-19<br />
in the oil and gas industry<br />
178<br />
M<br />
cDermott is a premier, fully-integrated<br />
provider of technology, engineering and<br />
construction solutions to the energy industry.<br />
Operating in over 54 countries, McDermott’s<br />
locally focused and globally integrated resources<br />
include more than 42,000 employees, a diversified<br />
fleet of specialty marine construction vessels and<br />
fabrication facilities worldwide.<br />
Mark Lowman is Vice President of Operations<br />
at McDermott. Having spent his early career as<br />
a Submariner in the Royal Navy, Lowman worked<br />
his way through the ranks to advance to Lieutenant<br />
Commander, before spending a further four years<br />
with the Royal Australian Navy. In 2000, Lowman<br />
left the Navy and joined the oil and gas industry and,<br />
over the next few years, gained experience as a<br />
Project Manager delivering projects in the Subsea,<br />
Offshore and Onshore business segments. In 2012,<br />
he joined McDermott to oversee company fabrication<br />
operations in Asia and to manage the Batam<br />
Fabrication yard. Two years later, he stepped into<br />
his current role as Vice President of Operations<br />
and is now based in Houston, Texas. “I loved my<br />
career with the Royal Navy, but I always knew I was<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
179
—<br />
Makes operations and asset<br />
optimization easier than it looks<br />
ABB Ability Genix Industrial Analytics and AI Suite<br />
In today’s trying times, we need every angle to solve business challenges faster. Analyzing data<br />
can give us an edge. But deciding which data and how is a whole different game. As a leader in<br />
digital technologies that help customers improve operations, we developed the ABB Ability<br />
Genix Industrial Analytics and AI Suite. Genix takes data from distributed control systems and<br />
devices, and combines it with data from information and engineering systems to provide multidimensional<br />
analytics that help you increase production, optimize assets and streamline<br />
business processes. Artificial Intelligence helps you produce predictive and prescriptive actions<br />
to improve. The Genix platform is augmented with easy-to-use applications and supplemented<br />
with expert ABB services to help you find the right solution to solve business challenges faster.<br />
abb.com
ABB: accelerating digitalisation with McDermott<br />
ABB is a leading global engineering company<br />
that energizes the transformation of society<br />
and industry to achieve a more productive,<br />
sustainable future. By connecting software<br />
to its electrification, robotics, automation and<br />
motion portfolio, ABB pushes the boundaries of<br />
technology to drive performance to new levels.<br />
Heather Cykoski is the Group Vice President at ABB.<br />
Having worked for the organisation since 2005 in<br />
several different leadership positions, she has a<br />
comprehensive understanding of the industry and<br />
has observed her organisation’s digital<br />
transformation journey first-hand. “It’s incredibly<br />
interesting to be where we are today. Digitalisation<br />
has been at the core of what we do for many years;<br />
however, the acceleration of implementation today<br />
is truly transformational,” explains Cykoski. “Now<br />
is the time for those who lead in this space to<br />
transform and deliver digital value to both our<br />
own operations and to our customers. Today’s<br />
challenging economy makes this more urgent than<br />
ever. There is so much more to deliver, and we<br />
need to deliver fast.”<br />
Rajesh Ramachandran is the <strong>Chief</strong> Digital Officer<br />
for ABB’s Industrial Automation business.<br />
He joined ABB in February 2019 and brings over<br />
three decades of experience in technology and<br />
business leadership to ABB, having helped to<br />
transform world-class multinational organisations<br />
such as Oracle, Siemens, PayPal and more.<br />
“Different customers are at different points of<br />
their digital transformation journeys,” says<br />
Ramachandran. “This is even true with the solution<br />
providers as they are learning along with the<br />
customers on what the real value of digital is to<br />
drive business outcomes. In today’s highly<br />
competitive landscape, industries are able to<br />
embrace digital technologies — to address their core<br />
challenges, while striving for operational excellence<br />
and output of the highest quality. Digital<br />
transformation has become a high priority due<br />
to its promise of addressing strategic business<br />
imperatives. Many companies are struggling with<br />
how to leverage this potential. We believe the<br />
industry must adopt a clear roadmap of how to<br />
address digitalisation, from enabling it to<br />
implementing it through focused solutions,<br />
keeping in mind the longer digitalisation journey.<br />
At ABB, we can help our customers effectively with<br />
these challenges.”<br />
“Having established a key, strategic business<br />
relationship with McDermott, Cykoski affirms that<br />
this collaboration is influential to mutual success.<br />
“The partner ecosystem has changed. The<br />
combination of a technology provider like ABB, and<br />
an EPC like McDermott, supporting the end user,<br />
is the trifecta that creates the perfect project,”<br />
says Cykoski. “We know how important an EPC is:<br />
80% of large projects go through an EPC. When<br />
you look at digitalisation and partnerships, what it<br />
truly means is that you trust one another and<br />
collaborate to provide value. McDermott and ABB<br />
both have very similar outlooks and values, and<br />
that is key.”<br />
“With the future in mind, Ramachandran has<br />
a clear idea of what the partnership with<br />
McDermott could hold. “We’re actively working<br />
on how to build solutions together that have a<br />
lifecycle value for customers, from design through<br />
operations through continuous improvement,” he<br />
says. “The trusted relationship that we have with<br />
McDermott is important to ensure projects are<br />
delivered on time at the right cost. There is now a<br />
new normal in the industry following the pandemic.<br />
It’s the right time for partners to come together<br />
and develop, test and implement new technologies<br />
that challenge traditional ways of working. We’re<br />
confident that by working together, we will ensure<br />
safer, smarter and more sustainable operations<br />
across the industry. “It’s a great opportunity to<br />
bring the combined power of domain knowledge<br />
and leading technology to our customers. We’re<br />
confident this joint value proposition will help our<br />
customers succeed today and tomorrow .”<br />
Learn more<br />
ABB Partner Video<br />
Makes operations and asset<br />
optimization easier than it looks<br />
ABB Ability Genix Industrial Analytics and AI Suite<br />
In today’s trying times, we need every angle to solve business challenges faster. Analyzing data<br />
can give us an edge. But deciding which data and how is a whole different game. As a leader in<br />
digital technologies that help customers improve operations, we developed the ABB Ability<br />
Genix Industrial Analytics and AI Suite. Genix takes data from distributed control systems and<br />
devices, and combines it with data from information and engineering systems to provide multidimensional<br />
analytics that help you increase production, optimize assets and streamline<br />
business processes. Artificial Intelligence helps you produce predictive and prescriptive actions<br />
to improve. The Genix platform is augmented with easy-to-use applications and supplemented<br />
with expert ABB services to help you find the right solution to solve business challenges faster.<br />
abb.com
MCDERMOTT INTERNATIONAL INC<br />
182<br />
“MCDERMOTT HAS<br />
CREATED AN<br />
ENVIRONMENT WHERE<br />
EMPLOYEES ARE<br />
ENCOURAGED TO<br />
ENGAGE AND PROMOTE<br />
THEIR IDEAS AND<br />
WE HAVE A MANTRA<br />
TO ‘TAKE THE LEAD”<br />
Mark Lowman,<br />
Vice President of Operations,<br />
McDermott<br />
going to move jobs eventually because<br />
there comes a time when you can no<br />
longer serve at sea,” explains Lowman.<br />
He studied at Deakin University and<br />
was awarded an MBA in Law, Finance,<br />
Human Resources, Economics and<br />
Marketing in 2001. He points to that<br />
experience as vital in providing a network<br />
of like-minded individuals. “That<br />
programme had a big influence on me<br />
as I got introduced to a number of senior<br />
executives from other companies and<br />
those conversations about opportunities<br />
really drove me to switch my career.”<br />
Lowman believes the oil and gas<br />
industry has been slower to adopt new<br />
technology than other industries, but<br />
recognises that digitalisation is beginning<br />
to have a greater influence on<br />
operations. “When I started, digitalisation<br />
was in its infancy in the industry,”<br />
he explains. “McDermott was still working<br />
in the same way it always had with<br />
adequate systems and processes while<br />
not fully understanding the benefits<br />
of digitalisation. We have created our<br />
Digital and Project Innovation Group who<br />
are supported by resources across the<br />
organisation. This allows us to educate<br />
our employees and the leadership as<br />
AUGUST <strong>2020</strong>
Ship-to-Ship Motion<br />
Measurement System<br />
CLICK TO WATCH | 2:48<br />
183<br />
we prepare to evolve to a digital culture.<br />
Digital disruption is very likely to upend<br />
the way we operate.” Pointing to his<br />
organisation’s ongoing digital transformation<br />
journey, Lowman acknowledges<br />
that there has been a combination of<br />
small point solutions as well as longer<br />
running programmes. “We’re leveraging<br />
cloud technology in certain areas, such<br />
as our ERP and utilising technology<br />
platforms like PLM from the aerospace<br />
and automotive industries,” he says. “We<br />
have tried to ensure that we don’t have<br />
an ‘only invented here’ mentality and are<br />
always looking to leverage the best that<br />
we can find. Going forward, our focus<br />
is heavily on technologies which help<br />
us improve collaboration, expand our<br />
project predictability through analytics<br />
and automate repetitive activities to free<br />
up our people.”<br />
With the COVID-19 pandemic<br />
impacting businesses across the globe<br />
during the first half of <strong>2020</strong>, Lowman<br />
recognises how difficult the challenge<br />
of transforming operations rapidly was.<br />
“There’s no doubt that COVID-19 has<br />
had a significant influence on the way<br />
businesses operate now,” he explains.<br />
“Almost overnight, we had to switch<br />
businesschief.com
MCDERMOTT INTERNATIONAL INC<br />
184<br />
AUGUST <strong>2020</strong>
185<br />
“THE KEY IS UNDERSTANDING<br />
THE CUSTOMER’S DRIVERS”<br />
Mark Lowman,<br />
Vice President of Operations,<br />
McDermott<br />
businesschief.com
Make work life<br />
as great as real life<br />
Meet the expectations of today’s modern workforce<br />
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ServiceNow: driving digitalisation with McDermott<br />
Kevin Galloway, Director of Enterprise<br />
Sales, and Sunny Mahato, Advisory Solution,<br />
Consultant at ServiceNow discusses their firm’s<br />
partnership with McDermott.<br />
ServiceNow is an industry leading SaaS<br />
provider, helping to make the world work<br />
better for people and has a mission to<br />
improve the overall employee experience.<br />
ServiceNow has formed a key, strategic<br />
relationship with McDermott and helps the<br />
organisation with their digital strategy. Kevin<br />
Galloway is a Director of Enterprise Sales at<br />
ServiceNow. Having been with the company<br />
since February 2019, he has operated in the oil<br />
and gas industry over the past decade and<br />
has observed the rise of digital transformation<br />
first-hand. “Before McDermott brought in<br />
ServiceNow, they had a very manual process,”<br />
he explains. “If there was an issue, it would<br />
have to be passed around different employees<br />
until it reached the right person. With<br />
ServiceNow, we automate that process.” Sunny<br />
Mahato is an experienced technology leader<br />
with experience in strategic account software<br />
sales cycles, advanced enterprise software<br />
applications, business process optimisation,<br />
solution development and consultancy. He<br />
believes that ServiceNow’s solution is of<br />
significant value to McDermott as it streamlines<br />
the process considerably. “McDermott doesn’t<br />
have to worry about maintaining or managing<br />
the servers or having people go into the office<br />
to look after it. It’s all driven from the cloud.”<br />
Prior to joining forces with ServiceNow,<br />
McDermott had no way of tracking inventory<br />
or streamlining their HR processes. Galloway<br />
believes that upon the beginning of the<br />
partnership with his organisation, the cost<br />
savings have been considerable. “McDermott<br />
went from 100% manual intervention and<br />
spreadsheets to now running our platform<br />
which they now use as ERP,” he says. “They<br />
track millions of dollars of assets automatically<br />
through our platform and their onboarding<br />
process has transformed from a manual<br />
process to a workflow which streamlines that<br />
process. Sometimes, people don’t realise<br />
ServiceNow<br />
the cost involved with some of these manual<br />
processes and the cost savings are in the<br />
millions.” Mahato affirms the importance<br />
of displaying a compassionate and<br />
understanding approach to customers and<br />
employees alike. “Our mission is all about<br />
showing compassion to not just employees<br />
but also our customers, particularly in the<br />
current challenging environment,” says Mahato.<br />
“We want our employees and customers to<br />
know that we stand with them.”<br />
Looking to the future, Galloway has a clear<br />
idea of the next stage of the partnership<br />
with McDermott. “As we continue to grow our<br />
relationship with McDermott, we want to begin<br />
to leverage AI into our platform and machine<br />
learning to help McDermott further automate<br />
their environment,” explains Galloway.<br />
“The world is going more mobile, particularly<br />
because of COVID-19. Working from home isn’t<br />
going to go away so being a cloud-based<br />
mobile platform provider has become more<br />
important than ever. The ability to connect<br />
mobily and through an automated fashion is<br />
vital.” Mahato adds that he believes in an agile<br />
and lean approach in order to drive success<br />
in the market. “We’re hopeful we can continue<br />
to help McDermott with project management<br />
and introducing greater technology such as AI<br />
and ML,” adds Mahato. “It’s crucial to be as<br />
proactive as possible instead of reactive.”
MCDERMOTT INTERNATIONAL INC<br />
188<br />
from a normal office environment to<br />
virtual working. Travel restrictions meant<br />
that we haven’t been able to visit our<br />
customers face to face and as we’re a<br />
global operation, travel was an essential<br />
element to remain connected. COVID-<br />
19 has forced us to make the switch<br />
to online communications as well as<br />
encouraged us to find innovative ways<br />
of working together.” Lowman recognised<br />
the importance of reassuring<br />
employees while undergoing significant<br />
disruption and change to everyday<br />
operations. “Our employees needed<br />
reassurance,” says Lowman. “We have<br />
fabrication operations where we have<br />
thousands of staff that work in close<br />
proximity to one another and we need<br />
to be able to communicate and reassure<br />
them, while ensuring they understand<br />
the evolution post-COVID-19.” Despite<br />
the unprecedented challenge of the<br />
coronavirus, McDermott managed to<br />
keep all sites fully operational globally.<br />
“From the beginning, our QMW<br />
Fabrication operation on the Qingdao<br />
coast, Shangdong province, Central<br />
China, was able to respond quickly and<br />
AUGUST <strong>2020</strong>
EXECUTIVE PROFILE:<br />
Mark Lowman<br />
Title: Vice President of Operations<br />
Industry: Oil & Energy<br />
Company: McDermott<br />
Location: Texas, <strong>USA</strong><br />
Mark Lowman is an accomplished, highly resourceful Executive Management<br />
professional with a wealth of experience in managing multi-billion dollar<br />
construction projects in the Oil and Gas industry from inception to delivery.<br />
Prior to his career in the oil and gas industry, Mark had a successful naval<br />
career moving from the ranks to Lieutenant Commander.<br />
Mark has been with McDermott International Inc. for seven years in a variety<br />
of roles, including as the Director of Fabrication in Batam, Indonesia, Senior<br />
Director of Commercial Asia Pacific, and Vice President of Project Execution<br />
in both Asia Pacific and in Houston. Prior to McDermott, Mark held<br />
leadership positions at Technip Oceania Pty Ltd. Marks holds a Master of<br />
<strong>Business</strong> from Deakin University and has degrees in Nuclear Engineering,<br />
Naval Science and Operational Studies, from Britannia Royal Naval College<br />
and Royal Naval College Greenwich.<br />
189<br />
Mark has a proven track record leading global<br />
operations, building business and setting<br />
up operations in new geographical areas and<br />
countries. He is a results-driven business<br />
leader who creates shared vision and leads<br />
from the front, to build, empower and motivate<br />
multi-cultural, cross-functional teams<br />
to achieve goals.<br />
businesschief.com
MCDERMOTT INTERNATIONAL INC<br />
ONE MCDERMOTT WAY<br />
Customers rely on McDermott<br />
to deliver certainty to some<br />
of the most complex projects,<br />
from concept to commissioning.<br />
To help provide consistency<br />
and assurance of delivery,<br />
McDermott has established the<br />
“One McDermott Way” which<br />
means the same vision, values and<br />
processes are always observed.<br />
“This particularly helped when<br />
we combined with CB&I as we<br />
put a huge amount of effort in<br />
working as coming together<br />
as one team,” says Lowman.<br />
“McDermott has created an<br />
environment where employees<br />
are encouraged to engage and<br />
promote their ideas and we have<br />
a mantra to ‘take the lead.’”<br />
190<br />
AUGUST <strong>2020</strong>
Our Vision is One<br />
CLICK TO WATCH | 1:53<br />
191<br />
proactively by introducing control and<br />
mitigation measures well in advance<br />
of Government restrictions,” explains<br />
Lowman. “This has also been the case<br />
for all our fabrication yards including<br />
Dubai, Indonesia and Mexico, as well as<br />
our project construction sites in the US<br />
and across the world.” McDermott took<br />
the pandemic seriously from the outset<br />
and quickly established global and local<br />
area Crisis Management Teams. “We<br />
very quickly and efficiently developed<br />
procedures and processes to manage<br />
our response to the pandemic, but more<br />
importantly to keep our employees safe.”<br />
McDermott currently has a backlog<br />
of US$16bn worth of projects to execute<br />
over the next few years. “This is a great<br />
position to be in, particularly at a time<br />
when market conditions are so uncertain,”<br />
affirms Lowman. The projects<br />
in question include BP Cassia – Cassia<br />
C Greenfield and Gulf Coast Joint<br />
Ventures – MEG project. “In terms of BP<br />
Cassia, McDermott is undertaking the<br />
procurement, construction and fabrication<br />
of a 7,250 MT topsides and a 3,400<br />
MT four-legged jacket and piles. That<br />
project is progressing well and our fabrication<br />
yard in Mexico has remained open<br />
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“WHEN I STARTED,<br />
DIGITALISATION WAS<br />
IN ITS INFANCY<br />
IN THE INDUSTRY”<br />
Mark Lowman,<br />
Vice President of Operations,<br />
McDermott<br />
during the pandemic and has responded<br />
with remarkable productivity,” explains<br />
Lowman. “With the MEG project, we’re<br />
fabricating large modules in two of our<br />
global fabrication yards. The first modules<br />
were delivered in early April and they<br />
are now in Texas where the construction<br />
site is putting together and creating the<br />
plant.” Despite the seismic shift in the<br />
scale of projects, Lowman believes the<br />
core foundations remain the same. “The<br />
key is understanding the customer’s<br />
drivers,” explains Lowman. “This will help<br />
execute the project successfully and<br />
provide a level of assurance to the customer.<br />
As a project director, I would want<br />
to build a project management team with<br />
a high-level of experience. With some of<br />
these larger multi-billion dollar projects,<br />
you can’t do it as a one- man band.<br />
You need a series of experienced,<br />
industry professionals whom you can<br />
trust to build the team and empower<br />
them to align to the project goals.”<br />
McDermott places considerable<br />
value on sustainability and has established<br />
several CSR initiatives. McDermott<br />
holds an Annual Batam International<br />
Golf Tournament which has been able<br />
to raise over US$1mn to fund the building<br />
of orphanages in Batam Island in<br />
Indonesia, providing health kits to children,<br />
digging wells for a nearby island<br />
and offering a range of other events.<br />
“We have a series of sustainability goals<br />
that we’ve been developing over time,”<br />
explains Lowman. “We like to engage<br />
with the communities to ensure we<br />
provide the support that is needed and<br />
make sure that McDermott as a business<br />
is conscious of the worldwide effort<br />
to reduce carbon footprint.” Those goals<br />
that Lowman mentioned centre around<br />
developing sustainable solutions that<br />
support energy transition, contributing<br />
to sustainable growth, reducing<br />
operational environmental footprint and<br />
promoting workplace and community<br />
wellbeing. Having previously focused on<br />
193<br />
businesschief.com
MCDERMOTT INTERNATIONAL INC<br />
194<br />
developing natural gas power technology<br />
that produces low cost electricity<br />
while providing zero carbon emissions<br />
with NET Power, Lowman says that<br />
McDermott remains well placed to keep<br />
sustainability at the fore. “Everyone<br />
understands that climate change is an<br />
area that needs to be considered in<br />
planning,” he says. “Clean Fuels and<br />
NET Power have generated interests<br />
and we’re still providing customers with<br />
the opportunity to become engaged.”<br />
Lowman recognises the importance<br />
of partnerships and believes developing<br />
key, strategic business relationships are<br />
vital to success in the oil and gas industry.<br />
“Due to the sheer size of some of the projects,<br />
it means that you have to share the<br />
risk and one partner may have a higher<br />
level of expertise in a particular area<br />
“DIGITAL DISRUPTION<br />
IS VERY LIKELY<br />
TO UPEND THE WAY<br />
WE OPERATE”<br />
Mark Lowman,<br />
Vice President of Operations,<br />
McDermott<br />
than another,” he explains. “However,<br />
by working together, this allows for<br />
more confidence in delivery and we rely<br />
on partners and vendors across the<br />
globe.” Lowman points to McDermott’s<br />
relationship with Baker Hughes and ABB<br />
as particularly important. “We’ve been<br />
working together on Subsea production<br />
solutions in conjunction with Subsea<br />
AUGUST <strong>2020</strong>
195<br />
umbilical rises and flow lines (SURF)<br />
and by collaborating we’ve been able<br />
to offer solutions to the market that can<br />
deliver savings to the customer that are<br />
potentially in the millions,” says Lowman.<br />
“ABB is a great supporting company<br />
that provides technical solutions to help<br />
us position ourselves to win work. ABB<br />
offers switchboard equipment for our<br />
Onshore and Offshore business and<br />
is extremely supportive. They’re also<br />
involved in some of our management<br />
discussions with customers in terms of<br />
providing the best lower cost solutions<br />
that the customer is always looking for.<br />
The relationship is really built on aligned<br />
goals and the ability to communicate<br />
and work together effectively.”<br />
businesschief.com
MCDERMOTT INTERNATIONAL INC<br />
Striving to make the world better,<br />
for everyone<br />
To help solve the biggest flow-control challenges, customers worldwide<br />
rely on the product brands, engineering, project management and service<br />
expertise of Flowserve.<br />
We help our customers lower operating costs, optimize performance,<br />
prolong equipment life, mitigate risks and drive higher productivity.
“I BELIEVE WE WILL<br />
EVOLVE AND BECOME<br />
A DIFFERENT KIND<br />
OF COMPANY, BUT WE<br />
WILL ALWAYS BE HERE<br />
TO DELIVER PROJECTS<br />
TO OUR CUSTOMERS”<br />
Mark Lowman,<br />
Vice President of Operations,<br />
McDermott<br />
197<br />
Having been around for almost 100<br />
years, McDermott has significantly<br />
evolved over the years. Following the<br />
merger of McDermott and CB&I in<br />
2018, the organisation has matured<br />
into a company that has a presence<br />
both Onshore and Offshore. “Despite<br />
the challenges, we’ve adjusted and<br />
grown,” affirms Lowman. “We continue<br />
to be a company that prides<br />
itself on technology-led solutions<br />
and we have secured a partnership<br />
with Lummus Technology for the<br />
longer term. This relationship will<br />
enable McDermott to remain at<br />
the forefront of technology and the<br />
ability to continue to offer project<br />
concepts to final delivery to our<br />
customers both upstream and downstream<br />
from Petrochemical and LNG<br />
plants, Storage Tanks and Offshore<br />
and Subsea. I believe we will evolve<br />
and become a different kind of company,<br />
but we will always be here to<br />
deliver projects to our customers.”<br />
businesschief.com
198<br />
eStruxture:<br />
Canada’s<br />
leading data<br />
centre provider<br />
WRITTEN BY<br />
LEILA HAWKINS<br />
PRODUCED BY<br />
GLEN WHITE<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
199
ESTRUXTURE DATA CENTERS<br />
Todd Coleman, eStruxture’s<br />
President and CEO, explains<br />
how a strategy of staying<br />
local is resulting in more<br />
locations, more capacity<br />
and better connectivity<br />
200<br />
“<br />
W<br />
e believe in staying very local, providing<br />
local knowledge and a local customer<br />
touch,” says Todd Coleman, the founder<br />
of eStruxture Data Centres. “We don’t believe in<br />
being headquartered in different parts of the world<br />
and running the business from afar.” This is a key<br />
aspect of the operations of eStruxture, the data<br />
centre company he established in 2017 in Montreal.<br />
It’s an approach that’s served them well, as in<br />
the three years since then it’s grown to encompass<br />
six facilities in total, each serving specific<br />
requirements.<br />
MTL-1, the flagship site in downtown Montreal,<br />
is housed in the former Montreal Stock Exchange<br />
building. “That is a connectivity and cloud-neutral<br />
hub, with 30,000 square feet and 5 MW of power”<br />
Coleman explains. “We have a lot of customer<br />
ecosystems here that require access to a large<br />
and diverse meet-me-room from a telecom carrier<br />
fibre perspective, but also rely on us to deliver<br />
significant amounts of power density.”<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
201
ESTRUXTURE DATA CENTERS<br />
202<br />
“We’ve not only<br />
survived, we’ve<br />
thrived during<br />
COVID-19”<br />
—<br />
Todd Coleman,<br />
President and CEO, eStruxture<br />
MTL-2 is 7 km away, and is a brand<br />
new, state-of-the-art hyperscale facility<br />
encompassing 190,000 square feet<br />
and 30MW of power, while MTL-3 is<br />
on the south shore of Montreal, and<br />
was the first Uptime certified Tier III<br />
facility in Quebec. “Regardless of the<br />
customers’ needs, we can meet their<br />
requirements,” Todd says. “If they want<br />
to be in the central business district<br />
and have extraordinarily low latency<br />
and access to a diverse group of carriers,<br />
we can offer that in our downtown<br />
facility. If they want the ability to significantly<br />
scale their space and power<br />
requirements at hyperscale economics,<br />
we have that opportunity in MTL-2,<br />
and then all our facilities are directly<br />
connected by our own dedicated,<br />
diverse fibre ring.”<br />
Additionally, there are two sites in<br />
Vancouver, and a facility in Calgary<br />
that the company recently acquired<br />
in <strong>August</strong> 2019, ensuring eStruxture<br />
has a presence in three of the top<br />
data centre markets in Canada. They<br />
remain focused solely on the Canadian<br />
market. “We believe there is significant<br />
benefit in being focused and knowing<br />
a market, and having your sales<br />
and operations staff based there,”<br />
Coleman says. “Our Calgary employees<br />
are from Calgary and understand<br />
the Calgary market well, same with<br />
Montreal and Vancouver. The people<br />
we hire are industry veterans, and<br />
that resonates with our customers,<br />
they know that they can turn to us as<br />
a trusted advisor.”<br />
AUGUST <strong>2020</strong>
eStruxture Data Centres Overview<br />
CLICK TO WATCH | 1:24<br />
203<br />
2017<br />
Year founded<br />
360,000+<br />
Square feet of own built<br />
and operated facilities<br />
65<br />
Number of<br />
employees<br />
Montreal’s data centre market has<br />
grown significantly over the last five years<br />
due to the low cost of power and the<br />
abundance of hydroelectricity. “It took a<br />
large hyperscale cloud provider to come<br />
into the market and really put Montreal<br />
on the map. Our belief from early on was<br />
that the customer power densities were<br />
going to continue to grow, which they<br />
have. When we entered the Canadian<br />
market, it was still fairly nascent and we<br />
had a belief that data would continue to<br />
localise and customers that were largely<br />
present in the US would find their way<br />
north of the border.”<br />
businesschief.com
Scale Confidently With<br />
Waterless Free Cooling<br />
eStruxture Gains Efficiencies for Sustainable Growth<br />
With the Liebert® DSE economization system, eStruxture<br />
drives cost savings, allowing capital to be deployed<br />
in a phased approach — balancing capacity with demand.<br />
Vertiv.com<br />
© <strong>2020</strong> Vertiv Group Corp. All rights reserved. Vertiv and the Vertiv logo are trademarks or registered trademarks of Vertiv Group Corp.<br />
While every precaution has been taken to ensure accuracy and completeness here, Vertiv Group Corp. assumes no responsibility, and<br />
disclaims all liability, for damages resulting from use of this information or for any errors or omissions. Specifications are subject to change at<br />
Vertiv’s sole discretion upon notice.
When Coleman founded eStruxture,<br />
he was still an investor in Cologix, a<br />
data centre company he co-founded<br />
in 2010. While that business focused<br />
on telecoms and interconnection,<br />
with sites within or near large carrier<br />
hotels, the aim with eStruxture was<br />
to develop Tier III, enterprise class<br />
data centres with massively scalable<br />
space and power in major Canadian<br />
markets. Today, its standard offering<br />
allows customers to go to 30 kW per<br />
rack without stranding space requiring<br />
re-engineering of the cooling system,<br />
something Coleman says is practically<br />
unheard of in North America.<br />
eStruxture aims to provide its customers<br />
with the best service at the<br />
best cost. “We work with our manufacturers<br />
to understand what they’re<br />
rolling out and drive them towards better<br />
and more enhanced technologies<br />
at the best cost performance. We’re<br />
about consistency, control and proven<br />
EXECUTIVE PROFILE:<br />
Todd Coleman<br />
205<br />
Title: President and CEO<br />
Location: Montreal, Quebec<br />
Industry: Information Technology & Services<br />
Todd Coleman is the President and CEO of eStruxture. Todd brings<br />
more than 25 years experience in the IT, data centre and<br />
telecommunications industries. Most recently, Todd was the <strong>Chief</strong><br />
Operating Officer and co-founder of Cologix. Todd has also held<br />
several senior positions at Level 3 Communications, a global<br />
telecommunications company, including Senior Vice President<br />
of Data Centres, Senior Vice President of Media Operations<br />
and President of Level 3 Communications Europe.<br />
Todd holds a juris doctorate and a bachelor’s degree<br />
in computer information systems.<br />
businesschief.com
ESTRUXTURE DATA CENTERS<br />
206<br />
AUGUST <strong>2020</strong>
207<br />
“I’d say that’s the biggest innovation in<br />
the thought process that we’ve adopted<br />
in the last few years – not viewing our<br />
customers as one-size fits all”<br />
—<br />
Todd Coleman,<br />
President and CEO, eStruxture<br />
businesschief.com
ESTRUXTURE DATA CENTRES<br />
208<br />
quality and stability. Most importantly,<br />
we understand where our customers<br />
are going. I’d say that’s the biggest<br />
evolution in our thought process that<br />
we’ve adopted in the last few years –<br />
not viewing our customers as one-size<br />
fits all. We work to better understand<br />
our customer requirements at the<br />
application level and design our data<br />
centres to ensure maximum flexibility<br />
to meet our customers’ requirements.”<br />
Having strong partnerships with<br />
companies that understand their business<br />
needs is critical for eStruxture to<br />
be a trusted advisor to its customers.<br />
“We often receive zero financial benefit<br />
when we work with customers as a<br />
trusted advisor, but that’s part of our<br />
AUGUST <strong>2020</strong>
“The people we hire<br />
are industry veterans,<br />
and that resonates<br />
with our customers”<br />
—<br />
Todd Coleman,<br />
President and CEO, eStruxture<br />
value proposition, to steer and advise<br />
them as to who our partners are and<br />
provide details on their offerings,<br />
so our customers are able to be put<br />
in direct contact as we hand them off<br />
in a very warm and relationship-driven<br />
way. That’s been hugely beneficial to<br />
both our customers and partners alike.”<br />
The company has a number of key<br />
partner relationships, including with<br />
Belden, a provider of network and<br />
connectivity solutions, JAVCO, a<br />
specialist in mission critical design<br />
and engineering, and Vertiv, a mission<br />
critical equipment manufacturer, many<br />
of whom have been key partners since<br />
the company was founded. “These<br />
types of relationships speak volumes<br />
to the partners that we bring in and<br />
in how we value them, because they<br />
enable us to stretch the rubber band<br />
and grow indirectly, bringing people,<br />
resources and technology to bear<br />
to an opportunity that we might not<br />
have had access to otherwise.”<br />
Like so many organisations globally,<br />
eStruxture has been touched by the<br />
COVID-19 pandemic. In the early days<br />
of the outbreak the company took<br />
a step back to reevaluate its position<br />
in terms of investments, customers<br />
and key metrics. “Along the way, we<br />
proved to ourselves that the business<br />
was very resilient in these types of<br />
economic downturns. Frankly, we’ve<br />
not only survived, we’ve thrived during<br />
COVID-19. Our sales funnel has never<br />
been more robust than over the past<br />
few months.”<br />
Understanding that people’s needs<br />
may have changed during COVID-19,<br />
209<br />
businesschief.com
ESTRUXTURE DATA CENTERS<br />
“When we entered the<br />
Canadian market it<br />
was still fairly nascent”<br />
—<br />
Todd Coleman,<br />
President and CEO, eStruxture<br />
Belden Is a<br />
Proud Partner<br />
of eStruxture<br />
Watch how Belden helps<br />
eStruxture manage high ber<br />
density while saving space with<br />
the new DCX Optical Distribution<br />
Frame (ODF) System.<br />
Speak to Sales
211<br />
they’ve offered incentives to customers<br />
who need to quickly migrate<br />
their IT and network infrastructure<br />
or require immediate expansion of<br />
capacity, and to encourage customers<br />
to take advantage of eStruxture’s onsite<br />
technicians to enable customers<br />
to deal with issues remotely, in a bid<br />
to protect both the facilities and the<br />
customers’ and eStruxture’s employees<br />
while the pandemic is ongoing.<br />
Ultimately, to be successful,<br />
Coleman says you need investors<br />
that believe in you, as well as intimate<br />
knowledge of the marketplace. “The<br />
data centre market is a bit of a ‘build<br />
it and they will come’ market, so you<br />
need confidence in how it’s evolving,<br />
and where new markets could turn into<br />
data centre-centric markets that otherwise<br />
weren’t previously. You really<br />
need your finger on the pulse of the<br />
marketplace and their localised nature<br />
to truly understand them.”<br />
businesschief.com
212<br />
Combating<br />
COVID-19<br />
with rapid<br />
digitalisation<br />
WRITTEN BY<br />
GEORGIA WILSON<br />
PRODUCED BY<br />
GLEN WHITE<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
213
WSIB<br />
Samantha Liscio, <strong>Chief</strong><br />
Technology & Innovation<br />
Officer at WSIB, discusses<br />
industry trends, digital<br />
transformation and the<br />
impact of COVID-19<br />
214<br />
W<br />
ithin the insurance industry, Samantha<br />
Liscio, <strong>Chief</strong> Technology and Innovation<br />
Officer at Workplace Safety and Insurance<br />
Board (WSIB) has seen the sector mirror what the<br />
organisation itself is experiencing internally. “It’s<br />
that customer focus,” says Liscio. “Our customers<br />
want to be able to deal with us anytime, anywhere<br />
and however they want, so we need to ensure that<br />
our products and services support that. This trend<br />
is one of six key drivers for our <strong>2020</strong> IT strategy at<br />
WSIB, to develop new channels and a sustainable<br />
operating model that are digitally focused as well<br />
as digitalising our core services and developing<br />
our work-from-home operations. The other five<br />
elements of our IT strategy include business intelligence<br />
and analytics, cyber and digital security,<br />
modernising applications, providing digital infrastructure<br />
and modernising our operating models,<br />
all with the customer experience in mind.”<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
215
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WSIB<br />
218<br />
“Our customers want<br />
to be able to deal<br />
with us anytime,<br />
anywhere and<br />
however they want,<br />
so we need to ensure<br />
that our products and<br />
services support that”<br />
—<br />
Samantha Liscio,<br />
<strong>Chief</strong> Technology and Innovation Officer,<br />
Workplace Safety and Insurance Board (WSIB)<br />
Expanding on the industry trends<br />
emerging within insurance, Liscio<br />
explains that rapid digitalisation is posing<br />
challenges for insurance companies.<br />
“Insurance companies tend to be older<br />
companies that have been around a long<br />
time and have been built on a foundation<br />
of processes developed over decades,<br />
sometimes centuries, which can be<br />
longstanding and hard to change. These<br />
longstanding business models however<br />
do need to change to be flexible and<br />
adaptable if they are to continue to<br />
meet customer expectations.”<br />
AUGUST <strong>2020</strong>
Accessing your WSIB data<br />
just got easier<br />
CLICK TO WATCH | 0:50<br />
219<br />
businesschief.com
Leadingthrough<br />
extraordinary<br />
times<br />
Thelast3decadesofTCSCanadahasbeenanepic<br />
journeypartneringwithTopBanks&Insurancerms,<br />
FinancialMarketInfrastructureentities,Crown<br />
Corporations,Retailers,Manufacturingrms,Energy-<br />
Resource&Utilitymajors.Wehaveparticipatedin<br />
innovationwithmarqueeacademicinstitutionsand<br />
excitingntechs.Wehavecontinuedtoevolveasa<br />
leadingjobcreatoronITservicesandhavemade<br />
foundationalimpactsignitingthepassionoftheyounger<br />
generationthroughSTEMin21Canadiancitiestouching<br />
morethan8000minds(includingmembersofCanada’s<br />
indigenouscommunity&otherunderrepresented<br />
groups).<br />
Thelast3monthssawapronouncedeffectacross<br />
societies,industries,andeconomies.Duringthismoment<br />
oftruth,activeemployeeengagement&well-being<br />
globallyhasbeentoppriorityforTCS,whilewecontinue<br />
tosupportmissioncriticaltechnologybackbonesof<br />
organizations.FinancialServicessectorisakeyvehicle<br />
forgovernmentstonavigateandheal.Fromourdeep<br />
relationshipswithtopnancialservicesrms,wehave<br />
seenthreespecicthrustsamidstlockdownandan<br />
emergingnewbeginningthatpivotsonelasticmodelof<br />
Technology,OperationsandWorkforce.<br />
#bfsi#newbeginning<br />
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ReadytoWeather<br />
theStorm
Thepandemichasforced<br />
organizationstolookbeyondthe<br />
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purposebehindtheirexistence.As<br />
theyembarkonthistransformative<br />
journey,wewillcontinuetoenable<br />
ourclients’strategicintentand<br />
journeyofend-customerpurpose<br />
centricthemes(prosperityforSME<br />
segment,wellnessofindividuals,<br />
nancialhealthofportfolios)<br />
orchestratedthroughanecosystem<br />
ofinternal&partnersolutionsand<br />
catalyzedbyOpenBankingmove<br />
towardspan-industrycollaboration.<br />
RESILIENT<br />
PURPOSEDRIVEN<br />
OuradoptionofaSecureBorderless<br />
Workspaces(SBWS)modelhas<br />
ensuredservicecontinuityfor<br />
elevatedlevelsofcustomer<br />
conversationsandhighconsequence<br />
transactions(deferrals,payments,<br />
investments).Ourcontextual<br />
knowledgehasenabledswift<br />
realignmentofeffortsongovernment<br />
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(individuals,businesses)customer<br />
careimperativeswhilesustaining<br />
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ADAPTABLE<br />
Weareactivelyparticipatingin<br />
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insightsdrivendecisioning,<br />
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operationallynimbleand<br />
strategicallyprogressive<br />
addressingthechanging<br />
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Topivotthischangemanagementandorganizational<br />
WeareprivilegedtobeakeypartnerforWSIB,whohas106years’<br />
heritageandorganizationalpurposeofwellnessprotectingand<br />
promotinghealthy&safeworkplaces.Weenabled100%ofourteam<br />
workingremotelywithinrst2weeksoflock-down.Weaccelerated<br />
digitaljourneytransformationforlowtouchfrictionlessexperiencesfor<br />
all-employees,businesses,andhealthcareproviders-forclaims<br />
registration,administration,andreturn-to-work.<br />
redesign,weenvisagedastrategyforenterprise<br />
qualitymanagementandoperatingagility.<br />
ManmeetChhabra<br />
<strong>Business</strong>Head,Banking-FinancialServices&Insurance,Canada<br />
ManmeetChhabra<br />
<strong>Business</strong>Head,Banking-FinancialServices&Insurance,Canada<br />
Ashumaningenuityembarksonanewbeginning,welook<br />
forwardtomeaningfulcontributionstoCanadian<br />
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223<br />
When it comes to its own IT strategy,<br />
Liscio explains that WSIB adopts an<br />
agile approach for rapid innovation<br />
which encompases three key areas<br />
working together to develop a minimum<br />
viable product (MVP). “These key areas<br />
include service design with a human<br />
centered design approach, followed<br />
by product owners identifying friction<br />
points. Finally the DevsOp group takes<br />
a scrum based approach to developing<br />
MVPs to target customer pain points.<br />
With this ‘digital factory’ approach you<br />
can get about 80% of those immediate<br />
needs met within the first MVP. Before,<br />
that would have taken us more than<br />
a year to develop a solution, by gathering<br />
requirements, working on those,<br />
developing, testing, and then putting<br />
into production. With our new approach<br />
we have been able to bring projects<br />
live within three months of starting an<br />
MVP which immediately addresses the<br />
key customer pain points, and provides<br />
a base for opportunities to build additional<br />
functionality incrementally. This<br />
approach has become our foundation<br />
for the future.”<br />
businesschief.com
“There are so many<br />
opportunities for<br />
IoT in the worker’s<br />
compensation<br />
space, especially<br />
as it relates to<br />
health and safety”<br />
—<br />
Samantha Liscio,<br />
<strong>Chief</strong> Technology and Innovation Officer,<br />
Workplace Safety and Insurance Board (WSIB)<br />
Many of WSIB’s new digital products<br />
are the outcome of this approach,<br />
which it has engaged with key partners<br />
for its agile-based solution development.<br />
“Within the last few months,<br />
partners such as Wipro and others<br />
have helped us develop a new service<br />
that provides secure digital access to<br />
claims information for injured workers.<br />
TCS – Tata consulting services – is our<br />
strategic partner and have been instrumental<br />
in transforming our end-to-end<br />
quality assurance process with industry<br />
best practices and innovations<br />
in the area of Automation, AI, Cloud<br />
Testing and Test Data Management,<br />
EXECUTIVE PROFILE:<br />
Samantha<br />
Liscio<br />
As <strong>Chief</strong> Technology and Innovation<br />
Officer at the Workplace Safety and<br />
Insurance Board, Samantha leads<br />
digital transformation, leveraging<br />
technology to streamline processes<br />
and modernize the business, helping<br />
the WSIB provide responsive services<br />
to customers. Samantha drives IT<br />
service excellence and directs<br />
innovation while ensuring value from<br />
technology investments. Samantha<br />
has over 20 years of experience in IT<br />
leadership roles in eHealth Ontario,<br />
Accenture, and the Ontario Public<br />
Service. Currently Samantha serves<br />
on the Ryerson University IT <strong>Business</strong><br />
Management Program Advisory<br />
Council and the Toronto CIO<br />
Governing Body. She is a past board<br />
chair for Cornerstone Family Violence<br />
Prevention and a past board member<br />
of the CIO Association of<br />
Canada and the Institute for<br />
Citizen-Centred Services.<br />
Samantha holds a<br />
Bachelor of Science<br />
(Honours) and a PhD<br />
from Queen’s<br />
University in<br />
Belfast.<br />
225<br />
businesschief.com
WSIB<br />
226<br />
which has meant that we’ve eliminated<br />
95% of the defects from our projects by<br />
implementing the optimized approach<br />
and methodology that TCS has helped<br />
us with. In addition to this we are also<br />
looking into opportunities to harness<br />
RPA, within our operations which<br />
is also something that we are working<br />
on with TCS.”<br />
As part of the company’s digital strategy<br />
to drive digitalisation in the heart<br />
of its operations, Liscio details the<br />
company’s adoption of cloud, internet<br />
of things (IoT) and AI-enabled analytics.<br />
CLOUD<br />
“For the WSIB, cloud is an opportunity<br />
to significantly accelerate the delivery<br />
of value, both to our internal business<br />
and to our end customers. From an IT<br />
perspective, cloud deployments can<br />
help to reduce risk. It’s complicated and<br />
expensive to host, deploy and maintain<br />
software that’s at the core of your business,<br />
and so increasingly big vendors<br />
offer those types of services better<br />
than we can ourselves. They can help<br />
us to use cloud native capabilities and<br />
drive innovations. WSIB’s cloud strategy<br />
focuses on the implementation<br />
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How CGI helped WSIB<br />
transition to a fully remote<br />
workforce<br />
When Ontario Public Health declared a ‘Work From Home’<br />
policy due to COVID-19, the WSIB, like many organizations,<br />
faced an unprecedented challenge: How to quickly transition<br />
to a fully remote workforce while maintaining service levels<br />
for employers, and payment continuity for injured workers.<br />
WSIB engaged CGI to support their transition<br />
to the new working reality by providing tailored<br />
end user computing and service desk solutions.<br />
WSIB and CGI mobilized and united the resources<br />
necessary, including senior management, technology,<br />
and expert personnel. With highly collaborative and<br />
creative thinking, WSIB and CGI were able to overcome<br />
conventional limitations and transition 4,300<br />
WSIB workers and their IT devices into a remote<br />
workforce.<br />
Careful planning and crisis management from the<br />
deployed CGI service teams paid off when each<br />
team readily handled the spike in call volumes and<br />
increased handling times as WSIB workers moved<br />
home. It was imperative that WSIB data remained<br />
secure outside the traditional working environment,<br />
and that end users experienced no service degradation<br />
despite the increased load on technological<br />
infrastructure.<br />
Together, WSIB and CGI rapidly implemented a<br />
range of risk management approaches to preserve<br />
the customer experience of the WSIB workforce.<br />
This included digitizing document handling, remote<br />
desktop re-configuration, creating a new toll-free<br />
helpline, and redeploying a number of support<br />
teams. WSIB and CGI were subsequently able to<br />
guide WSIB workers through the challenges of<br />
setting up their workstations from home while in<br />
parallel CGI quickly configured and issued over a<br />
1,500 new laptops.<br />
In just over 3 weeks, WSIB and CGI demonstrated<br />
resiliency in crisis by transitioning all WSIB workers<br />
to remote work arrangements while maintaining<br />
critical service levels and uninterrupted payments<br />
to injured workers.<br />
“<br />
CGI’s exceptional support enabled the WSIB to maintain critical services to injured<br />
people from distributed locations while transitioning from a traditional bricks and<br />
mortar operation to facilitating employees working from home. I look forward to<br />
continuing this partnership and working collaboratively together.<br />
– Samantha Liscio, WSIB <strong>Chief</strong> Technology & Innovation Officer<br />
“<br />
ABOUT CGI<br />
Founded in 1976, CGI is among the largest IT and business consulting services firms in the world.<br />
Operating across the globe, CGI delivers end-to-end capabilities, from strategic IT and business<br />
consulting to systems integration, managed IT and business process services and intellectual property<br />
solutions, helping clients achieve their goals, including becoming customer-centric digital enterprises.
of a hybrid cloud service model using<br />
both public and private cloud, with<br />
partners such as Microsoft Azure and<br />
IBM. As a result we have a specific<br />
software-as-a-service (SaaS) solution<br />
approach that’s aligned to our application<br />
strategy. We also have database<br />
and integration-as-a-service offerings<br />
and we are introducing other platformas-a-service<br />
capabilities and providing<br />
Windows and Linux virtual machines as<br />
an infrastructure-as-a-service offering.<br />
This is all underpinned by a restructured<br />
network architecture and cloud management<br />
platform.<br />
“When the emergency<br />
was declared in Ontario<br />
in the middle of March,<br />
the WSIB saw its<br />
remote workforce<br />
increase from about<br />
2% to more than 99%<br />
of the workforce in the<br />
space of about 10 days”<br />
—<br />
Samantha Liscio,<br />
<strong>Chief</strong> Technology and Innovation Officer,<br />
Workplace Safety and Insurance Board (WSIB)<br />
We’ve been thinking very carefully<br />
about what our infrastructure needs<br />
to look like when it comes to the cloud<br />
and we are now underway with our<br />
key partners.”<br />
INTERNET OF THINGS (IOT)<br />
“With the internet of things (IoT), it’s<br />
an interesting point on our innovation<br />
radar right now. There are so many<br />
opportunities for IoT in the worker’s<br />
compensation space, especially as<br />
it relates to health and safety. So our<br />
innovation lab is exploring things like<br />
connected devices that can detect<br />
fatigue. Devices that can be connected<br />
to the wearer or the dashboard<br />
of a truck — or both – that can detect<br />
if they’re falling asleep and can alert<br />
them. We’re also looking at things like<br />
proper posture and biomechanics<br />
which are especially important in the<br />
construction industry where people are<br />
lifting and bending and moving. Having<br />
those kinds of devices that can be connected<br />
to people or the surroundings<br />
to provide real-time feedback rather<br />
than corrective action after, this is<br />
something really interesting that we are<br />
working on in the lab relating to IoT.”<br />
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WSIB<br />
230<br />
AI ENABLED ANALYTICS<br />
“On the analytics side, being an insurance<br />
organisation, WSIB relies on predictive<br />
analytics for things like risk scoring, case<br />
based reserving, claims segmentation<br />
models, anomaly detection and text mining.<br />
As a result, business intelligence and<br />
analytics is a key pillar for our IT strategy<br />
and we’re investing in the capabilities,<br />
the tools and the backend infrastructure<br />
to be able to make decisions better and<br />
faster. Currently we extricate data from<br />
various data marts to create diagnostic<br />
and predictive models. We’re in the<br />
progress of creating a central data store<br />
and intend to leverage in-database<br />
analytics that will allow us to execute<br />
extensive analytical workloads directly<br />
against our data. That’s going to be really<br />
important to us in increasing our decision<br />
making speed.”<br />
CYBERSECURITY<br />
While innovations are revolutionising<br />
the insurance industry, it is important<br />
to remember that progress comes<br />
with challenges, in particular cybersecurity.<br />
“At WSIB we operate a 24<br />
hours a day, seven days a week, 365<br />
days a year security operation center,”<br />
“Longstanding business<br />
models however,<br />
do need to change<br />
to be flexible and<br />
adaptable if they are<br />
to continue to meet<br />
customer expectations”<br />
—<br />
Samantha Liscio,<br />
<strong>Chief</strong> Technology and Innovation Officer,<br />
Workplace Safety and Insurance Board (WSIB)<br />
AUGUST <strong>2020</strong>
comments Liscio. “We keep track of<br />
all of the security records we receive,<br />
these are essentially all of the potential<br />
hits on our perimeter from a security<br />
perspective, and between January and<br />
September last year we had more than<br />
85 billion security records. Of those 85<br />
billion we sent 19 billion to our security<br />
information event monitoring system<br />
for a second look to determine if they<br />
are events that need to be monitored,<br />
events that are relevant, events that are<br />
possible threats or events that become<br />
incidents. So in total that 85 billion was<br />
whittled down to roughly 150 incidents<br />
requiring action.” In order to combat<br />
these potential threats, WSIB has a<br />
cybersecurity strategy and strong governance<br />
in place. “We’ve assessed our<br />
main maturity across security and we’ve<br />
taken an inventory of all of our critical<br />
data and assets, so we know where<br />
our crown jewels are and how those<br />
are protected and we’ve applied the<br />
appropriate controls to those protections.<br />
We also conduct regular testing<br />
via the likes of audits and penetration<br />
testing, as well as monthly vulnerability<br />
assessments.” In addition to harnessing<br />
technology to maintain security, WSIB<br />
has also established a breach response,<br />
as well as awareness and training<br />
programs in place, cyber security intelligence<br />
and cyber security insurance.”<br />
THE IMPACT OF COVID-19<br />
“When the emergency was declared<br />
in Ontario in the middle of March,<br />
the WSIB saw its remote workforce<br />
increase from about 2% to more than<br />
99% of the workforce in the space<br />
of a few weeks. With that sudden shift<br />
to over 4,000 employees working<br />
231<br />
businesschief.com
from home, a host of issues can arise,<br />
from inadequate video conferencing<br />
capabilities due to connectivity at<br />
the employee’s homes or additional<br />
challenges in maintaining security<br />
of confidential information outside the<br />
office. But we’ve been able to effectively<br />
direct the company on how best to<br />
work remotely using our virtual private<br />
network which is robust and secure.<br />
We also have multi factor authentication<br />
to ensure secure logins so that<br />
those working from home can connect<br />
to the WSIB systems and our<br />
corporate collaboration tools such as<br />
Microsoft Office 365, Microsoft Teams<br />
and OneDrive, as well as encrypting all<br />
hard drives so that we could protect<br />
and manage data remotely.”<br />
In addition to these changes, Liscio<br />
explains that provisions have also<br />
been made for specific job functions<br />
such as call centers. “You can imagine<br />
that within a large company like WSIB<br />
there is a large call center and our<br />
service reps need to be able to answer<br />
the phone. So even though they’re at<br />
home, they still need to be in that call<br />
233<br />
Your next clearance<br />
will be simple<br />
CLICK TO WATCH | 0:21<br />
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WSIB<br />
234<br />
center environment. To achieve this<br />
we turned the WSIB computers into<br />
soft phones, rolling out on-screen dial<br />
pads to place and control calls from the<br />
desktop. In addition we have deployed<br />
more than 400 mobile devices in<br />
a couple of weeks since the state of<br />
emergency, so that end users working<br />
from home could maintain critical<br />
business services.”<br />
Without the support of its partners,<br />
Liscio emphasises, “would not have<br />
been able to get more than 4,000 people<br />
productively working from home<br />
within a few weeks without the support<br />
of our partners, especially CGI and RCI<br />
Rogers who helped us expedite equipment<br />
provisioning across their supply<br />
chain and provide after-hours support<br />
for our IT and front-line staff.”<br />
While this has been a huge change<br />
for WSIB, Liscio explains that now<br />
they are effectively and productively<br />
work from home, “the new normal<br />
for us will be one where we probably<br />
won’t be returning to our offices in<br />
the same way as we worked before<br />
and things like phones and desktop<br />
computers will be retired and laptops<br />
and cell phones will be the new<br />
standard technology, providing that<br />
kind of flexibility for mobile work. We<br />
are also quickly digitising hard copy<br />
mail and things like access requests.<br />
When our customers ask for access<br />
to their file, we would typically go find<br />
all of the paper, scan all of that paper<br />
and then send them boxes of paper.<br />
With digitised access requests we can<br />
share that information back with them<br />
through encrypted email, making the<br />
need to do these kinds of paper-based<br />
processes again obsolete. In addition<br />
AUGUST <strong>2020</strong>
1914<br />
Year founded<br />
$2,165mn<br />
Total comprehensive<br />
income in US dollars (2018)<br />
5,000<br />
Approximate number<br />
of employees<br />
235<br />
we are pivoting to accelerate the delivery<br />
of online services for people with<br />
claims, as well as identify additional<br />
rapid-fire digital transformations and<br />
we have adopted an electronic signature<br />
solution to ensure we can still<br />
procure, approve and authorise things<br />
in a virtual way.<br />
“Looking ahead, I see the key drivers<br />
for change in the InsurTech sector<br />
and for the WSIB being very similar.<br />
Post COVID-19 there will be changes<br />
in the workforce resulting in revenue<br />
changes, premium deferrals, lower<br />
interest rates, volatile investments.<br />
Guided by our digital strategy, the<br />
WSIB will respond by: Creating new<br />
digital channels and digitizing our core<br />
services, fully implementing a sustainable<br />
IT operating model to support<br />
the new digital WSIB and continuing<br />
to support remote and flexible work.”<br />
businesschief.com
236<br />
The intelligent<br />
enterprise driven<br />
by 5G<br />
WRITTEN BY<br />
MATT HIGH<br />
PRODUCED BY<br />
GLEN WHITE<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
237
SAP SE<br />
Frank Wilde, Vice President<br />
Global Center of Excellence at<br />
SAP, on the power of 5G and<br />
data to enable digital change in<br />
organisations<br />
238<br />
“<br />
W<br />
ith 5G, our business technology platform<br />
and our IoT capabilities, we can<br />
fundamentally change how our customers<br />
operate and go to market, it’s an exciting<br />
prospect and represents a step function change<br />
for enterprises,” says Frank Wilde, Vice President<br />
of the Global Center of Excellence (CoE) at SAP.<br />
Wilde is a seasoned technology leader responsible<br />
for driving innovation with SAP’s customers<br />
using the latest technologies to digitally transform,<br />
create enhanced customer experience as<br />
well as unlock new revenue streams.<br />
Given such an approach, Wilde and his Global<br />
CoE colleagues work closely with customers to use<br />
data and technology effectively, to think outside the<br />
box and to innovate in a customer-centric fashion.<br />
“We help them think differently about SAP, and think<br />
differently about technology,” he explains. “We<br />
take a data-driven approach, in doing so we bring a<br />
team of data scientists and platform architects, and<br />
we help the customer think about their data differently.<br />
It’s like a test-drive - we’re not simply driven<br />
by a particular technology, for example. Rather, we<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
239
SAP SE<br />
240<br />
“It’s a level of intelligence<br />
and responsiveness that<br />
we can bring to life that<br />
we haven’t been able to<br />
do before”<br />
—<br />
Frank Wilde,<br />
Vice President, SAP<br />
show how responsive our platforms<br />
and technologies can be, how rapidly<br />
we can change their business models,<br />
and demonstrate how exciting the<br />
possibilities are. Mentally, we really<br />
change the dynamic.”<br />
Central to this work with customers<br />
is a blue sky approach to innovation<br />
that runs through SAP, and is<br />
a particular passion for Wilde. “It’s<br />
the centerpiece of how we’re able<br />
to instigate change,” he explains.<br />
“Whatever the size of the customer<br />
or the project, we work closely and<br />
collaboratively to drive success. I love<br />
solving problems - we all do - and<br />
working together on the strategy, the<br />
process and technology. An example<br />
is work we recently launched with<br />
Duke University in North Carolina.<br />
They asked for our help to innovate,<br />
and when we sat down together they<br />
were unaware of our offerings and had<br />
little idea we could support data science<br />
and analytics, or that we used a<br />
platform-based approach to support<br />
innovation. And that’s where open<br />
and honest conversations are crucial.<br />
Often, we see that our customers<br />
don’t always know what they need, or<br />
AUGUST <strong>2020</strong>
SAP 5G and Edge Services Tech<br />
CLICK TO WATCH | 2:34<br />
241<br />
what is available, so that collaborative<br />
approach we utilise is key.”<br />
Change is an underlying driver of<br />
our CoE’s work, in particular helping<br />
organisations to better understand<br />
technology so as to navigate a successful<br />
digital transformation. “We<br />
now have the ability for business<br />
models on demand to come to life,”<br />
Wilde says. “Look at an Uber or a<br />
Lyft, and you’ll see the shift towards<br />
a platform-based approach opposed<br />
to relying on a dedicated application<br />
or system to influence change. We<br />
base our work around a platform that<br />
- in its most basic form - is like Lego<br />
blocks. We can create new businesses<br />
or concepts in a very short<br />
period of time with predefined and<br />
pre-built services, or microservices.<br />
“The acceleration of moving from<br />
a mainframe environment to being on<br />
the cusp of edge services and edge<br />
computing, makes it exciting when<br />
you can weave together the fabric of a<br />
company in short order,” he continues.<br />
“You just have to look at the Fortune<br />
500 as an example; a third of those<br />
businesses are slated to disappear<br />
from that list in five to seven years<br />
businesschief.com
5G<br />
CONNECTIVITY<br />
L e AD<br />
SPORT TECH<br />
ACCELERATOR<br />
GUIDEWELL<br />
INNOVATION<br />
CENTER<br />
CISCO<br />
SMART &<br />
CONNECTED<br />
CITY<br />
WHIT<br />
SMART<br />
HOME<br />
AUTONOMOUS<br />
SHUTTLES<br />
GIGABIT<br />
FIBER<br />
LAKE NONA<br />
IMPACT<br />
FORUM
AN ecosystem FOR<br />
COLLABORATIVE INNOVATION<br />
Lake Nona is a 17-square-mile community built on the premise that a collaborative effort can spark<br />
profound innovation. Designed and built from scratch, Lake Nona is anchored by clusters of excellence<br />
in wellbeing, sports & performance, education and technology.<br />
This fast-growing, neo-urban environment was created with the building blocks for the future, and is<br />
pushing the boundaries of what it means to be a forward-thinking community. Connectivity, both physical<br />
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From its technologically rich and innovative infrastructure to its globally recognized clusters of excellence,<br />
Lake Nona was created with a foundational strategy that guides not what is needed today, but<br />
what is going to be required decades from now to remain a healthy, vibrant and innovative community.<br />
JUAN SANTOS @ TAVISTOCK<br />
DEVELOPMENT COMPANY
SAP SE<br />
SAP Where to Start Tech<br />
CLICK TO WATCH | 2:49<br />
244<br />
- there’s a rapid escalation of new business<br />
models coming to life enabled by<br />
technology, and it’s really the key trend<br />
that’s dominating right now.”<br />
In terms of technology, Wilde and<br />
SAP drive customers to innovate<br />
and use technology in a customercentric<br />
way. To do this, he explains,<br />
the company leverages its 49 years<br />
of experience. “It lets us look at our<br />
customers through a unique lens,” he<br />
states. “When you marry data management,<br />
analytics, and digital supply<br />
chain services into a holistic platform,<br />
it forms a powerful proposition that<br />
can bring new technologies and business<br />
models to life.” This proposition<br />
is the result of a partnership between<br />
SAP and Verizon that was announced<br />
in October of 2019. The collaboration<br />
sees Verizon’s network and platform<br />
capabilities married with SAP’s software<br />
and services.<br />
Through this work, customers are<br />
able to benefit from new technologies<br />
such as 5G, software-defined networking,<br />
and Verizon’s Intelligent Edge<br />
Network capabilities. The former is an<br />
AUGUST <strong>2020</strong>
“With 5G, our business<br />
technology platform and<br />
our IoT capabilities, we<br />
can fundamentally change<br />
how our customers<br />
operate and go to market”<br />
—<br />
Frank Wilde,<br />
Vice President, SAP<br />
exciting proposition for both Wilde and<br />
SAP. SAP launched its 5G Council in<br />
2018, for example, as a cross-industry<br />
collaborative council of SAP customers<br />
to better understand the changes<br />
necessary to adopt 5G.<br />
“5G represents a step function<br />
change in terms of capability, it’s like<br />
jumping from a bicycle to a race car,”<br />
says Wilde. “You’re able to pull together<br />
various aspects - data, AI, machine<br />
learning and edge services - and build<br />
a true hub and platform for innovation.<br />
The 5G Council represents a 5G<br />
245<br />
EXECUTIVE PROFILE:<br />
Frank Wilde<br />
Title: Vice President Company: SAP SE<br />
Industry: Software Location: San Francisco Bay Area<br />
Frank Wilde leads data and data science innovation<br />
focused on telecom & high tech as a Vice President<br />
for SAP’s Global Center of Excellence. In this role,<br />
Frank’s teams of data scientists and platform<br />
architects spark innovative thinking with SAP’s<br />
customers through a combination of data science<br />
and design thinking.<br />
businesschief.com
Throughout history,<br />
there have always been problems.<br />
No one likes them.<br />
But problems inspire us<br />
to make things better.<br />
Smart loves<br />
problems.<br />
From skills gaps to blackouts,<br />
city traffic to ocean plastic.<br />
They even took us to the moon and back<br />
on a single tank of gas.<br />
Problems actually move the world forward.<br />
And the people who dare to take them on<br />
work with us every step of the way.<br />
ibm.com/smart<br />
IBM, the IBM logo, ibm.com and Let’s put smart to work are trademarks of International <strong>Business</strong> Machines Corp., registered in many jurisdictions worldwide.<br />
See current list at ibm.com/trademark. Other product and service names might be trademarks of IBM or other companies. ©International <strong>Business</strong> Machines Corp. 2019. B33820
“We can create new<br />
businesses or concepts<br />
in a very short period<br />
of time with predefined<br />
and pre-built services,<br />
or microservices”<br />
—<br />
Frank Wilde,<br />
Vice President, SAP<br />
ecosystem comprising our customers,<br />
partners and companies such as<br />
Verizon and Ericsson, that addresses<br />
new business models and monetisation<br />
strategies. Also, we have worked<br />
closely with Deloitte Consulting LLP to<br />
create 5G ‘playbooks’ that show what<br />
can be brought to life with the power of<br />
5G in specific industries such as retail,<br />
manufacturing and oil & gas.”<br />
The technology may still be in its<br />
relative early stages, but Wilde sees<br />
enormous potential to fundamentally<br />
change how businesses approach<br />
innovation. In particular, he explains,<br />
private deployment of 5G will likely gain<br />
significant traction over the next few<br />
years. “You look at manufacturing, for<br />
example,” Wilde says. “We’ve worked<br />
on an Industry 4.0 approach for several<br />
manufacturers whereby we have created<br />
a 5G environment that can support<br />
innovations like autonomous vehicles,<br />
augmented reality technology that<br />
allows work to be digitally tracked as it<br />
flows through the shop floor, and so on.<br />
“Similarly, there’s huge potential in<br />
the retail sector,” he continues. “For<br />
example, 5G gives us the ability to use<br />
video analytics at scale as well as mixed<br />
reality to scan product contents or<br />
look for drug interactions; you can also<br />
introduce autonomous checkout and<br />
247<br />
businesschief.com
SAP SE<br />
“Where current wireless<br />
networks enable a 2D world,<br />
5G and edge computing<br />
coupled with SAP’s software<br />
platform enable 3D,<br />
immersive experiences for<br />
consumers and employees”<br />
—<br />
Frank Wilde,<br />
Vice President, SAP<br />
248<br />
AUGUST <strong>2020</strong>
other innovations. As I said, 5G forms<br />
an entirely new platform upon which we<br />
can adopt these technologies for each<br />
customer and sector across the value<br />
chain. It really is an exciting prospect in<br />
terms of transforming business.”<br />
Where that prospect becomes truly<br />
innovative, relates Wilde, is when 5G<br />
is coupled with edge services. “If I can<br />
have the processing occur on an IoT<br />
sensor or on a vehicle, then I can create<br />
a new experience or service,” he<br />
explains, “which means you remove<br />
any delays, any latency. It’s a level of<br />
intelligence and responsiveness that<br />
we can bring to life that we haven’t been<br />
able to do before. There are productivity<br />
changes there, too - you remove that<br />
complexity from the shop floor and<br />
change the experiences and effectiveness<br />
of workers and you immediately<br />
improve output. You’re going to see<br />
significant change over the next five to<br />
eight years as 5G rolls out, so we are<br />
bullish on our predictions in that regard.”<br />
Of course, many of the approaches<br />
to business and digital strategies have<br />
been disrupted as a result of the COVID-<br />
19 pandemic. While the impact of a shift<br />
to remote working has been felt by many<br />
249<br />
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SAP SE<br />
SAP Centre of Intelligence Tech<br />
CLICK TO WATCH | 1:31<br />
250<br />
“5G represents a stepchange<br />
in terms of<br />
function and capability;<br />
it’s like jumping from a<br />
bicycle to a race car”<br />
—<br />
Frank Wilde,<br />
Vice President, SAP<br />
industries worldwide, from a technology<br />
perspective there is a general sentiment<br />
that such a shift will focus many organisations<br />
on technology adoption.<br />
For Wilde, 5G and its associated<br />
technologies could play a significant role<br />
in a post-COVID environment. “It offers<br />
a significant opportunity, particularly on<br />
the retail side to remove contact or friction<br />
from the experience. So, you could<br />
introduce technology that shows optimised<br />
routes through a store based on<br />
previous shopping trips, or mixed reality<br />
AUGUST <strong>2020</strong>
1972<br />
Year founded<br />
$28bn+<br />
Revenue in<br />
US dollars<br />
101,150<br />
Number of<br />
employees<br />
251<br />
technology that lets you identify the<br />
contents of products with an immersive,<br />
3D experience. Upon that is the capability<br />
to build AI and chatbots, or a level of<br />
dynamic content that satisfies consumer<br />
needs without requiring face to face<br />
interaction with a store’s employees.”<br />
While no one is able to fully predict<br />
the ‘new normal’ we face, when it<br />
comes to 5G Wilde feels that SAP is<br />
well placed in rolling out the technology<br />
and working with customers to<br />
remain ahead of the curve. “In the next<br />
36 months you’re going to see a watershed<br />
moment for 5G,” he states. “If I<br />
look to 2021-22, when customers are<br />
able to visualise the proof points we<br />
have put in place and the potential of<br />
edge services, data management and<br />
5G woven together, then I see a strong<br />
case for why they should all have it high<br />
on their agenda ”<br />
businesschief.com
252<br />
WRITTEN BY<br />
WILL GIRLING<br />
PRODUCED BY<br />
ARRON RAMPLING<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
253
NIH STRIDES INITIATIVE<br />
Thomas Shaw, Senior Project<br />
Manager, NIH STRIDES Initiative,<br />
discusses the transformative<br />
ability of cloud and how the<br />
project fosters collaboration<br />
254<br />
I<br />
t was in July 2018 that the first National<br />
Institutes of Health (NIH) Science and<br />
Technology Research Infrastructure for<br />
Discovery, Experimentation and Sustainability<br />
(STRIDES) Initiative was established. Partnering<br />
with Google Cloud and then, two months later,<br />
with Amazon Web Services (AWS), STRIDES was<br />
conceived as a method for the NIH to fully engage<br />
with cloud computing and explore its potential for<br />
collaborative data sharing. Part of the NIH’s wider<br />
strategy for digital transformation (the Strategic<br />
Plan for Data Science), STRIDES has and will<br />
continue to play an integral role in making the<br />
organisation’s biomedical data easier to access,<br />
use and integrate, as well as deliver a more costeffective<br />
form of data management.<br />
Joining as a Senior Project Manager in October<br />
2018, only one month after the AWS partnership,<br />
Thomas Shaw came from a highly experienced<br />
technical background: graduating in 1986 with a<br />
BSc in Computer Science from the University of<br />
North Dakota, Shaw gained experience with the<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
255
Nereus Systems is an integral partner to<br />
the success of the National Institute of<br />
Health’s cloud migration, inclusive of our<br />
award-winning engineering team and<br />
program managers. The National Institute<br />
of Health engaged with Nereus Systems to<br />
provide logistical support as a partner for<br />
their migration of cloud data into the<br />
Google cloud (GCP) as well as providing<br />
project plans, timelines, and timeline<br />
projections on training through both<br />
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scientist and researcher communities.<br />
LEVERAGE YOUR GOALS
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to provide XAAS or anything as a service. Our<br />
customers include the Department of Defense,<br />
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Civilian government, and many of their Subcontractors.<br />
As additional support to our customers, we offer<br />
Agencies the ability to fully automate their Authority<br />
to Operate within multiple cloud environments.<br />
We are able to meet and fully automate all 6 Steps of<br />
the National Institute of Standards and Technologies<br />
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maintaining the continuous monitoring of step 6.<br />
AI/ML<br />
As we continue to innovate with our customers and<br />
partners, Nereus Systems is investing heavily in AI/ML<br />
in real-world applications to be able to utilize the<br />
benefits of these developing technologies while being<br />
realistic around their limitations. There will never be<br />
a Silver Bullet to any problem set, but there are ways<br />
in which a holistic approach to IT and Cyber will utilize<br />
the best out of leading-edge systems. Deception,<br />
lateral spread, and time to remediation through log<br />
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and provide real value to our customers while being<br />
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horizon, and we continually look for innovative<br />
partners and solutions so that we can advise and<br />
consult as opposed to being “a partner” that bothers<br />
their clients.<br />
Cyber Security and NIST<br />
We understand that any customer moving into a cloud<br />
environment is looking to be able to leverage a multicloud<br />
environment for both cost savings as well as the<br />
ability to utilize the technical advantages of their<br />
prospective cloud providers. But to be truly efficient in<br />
the use of cloud and next-generation tools a customer<br />
must have confidence in their security and their own<br />
compliance posture. At Nereus, we take both of these<br />
as the backbone of our mission with our customers.<br />
We continually innovate with our vendor partner<br />
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this with our NIST 800-171 compliance services that<br />
bring our subcontractor community up to the<br />
necessary DoD standards required to be able to<br />
continue to support their customers. We do this by<br />
Nereus<br />
Innovative Cloud Navigation<br />
utilizing the best and most efficient tool sets available<br />
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your compliance needs. Our goal here is to bring you<br />
up to speed as quickly and as painlessly as possible<br />
so that you are able to focus on your mission objective<br />
and not your compliance posture.<br />
I own a small aerospace engineering services business, and<br />
Nereus has been invaluable for helping us get our arms<br />
around how to secure and maintain our IT environment.<br />
Before engaging with them, I really didn’t have a clear path<br />
for how to successfully verify and maintain compliance to<br />
the NIST SP 800-171 requirements. The deep bench of<br />
experience that Nereus was able to assemble for me,<br />
between their in-house employees and the personnel at<br />
their partner network of companies, was impressive and<br />
ensured that my system was in good hands. The team<br />
members were able to provide us a solid System Security<br />
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manual, and a vulnerability assessment that identified a<br />
number of areas for improvement followed by an easy-tofollow<br />
guide for shoring up these vulnerabilities. Nereus<br />
was able to provide this much-needed service for us at a<br />
price point that was far better than anything else I could<br />
find - anywhere (and I’d been very thorough in my searches<br />
in the year leading up to our engagement with Nereus).<br />
They have taken a huge weight and worry off of my<br />
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Tim Read, CEO T4 Engineering<br />
We take great pride in the clients that we service<br />
and adopt their missions as our own. Our collective<br />
backgrounds, histories, and work ethic speak for<br />
themselves and we hope we can leverage that<br />
for your goals.
NIH STRIDES INITIATIVE<br />
258<br />
“When it comes<br />
to healthcare in<br />
the US, I’m always<br />
curious about how<br />
we can advance”<br />
—<br />
Thomas Shaw,<br />
Senior Project Manager,<br />
STRIDES Initiative<br />
American Red Cross, the National<br />
Center for Biotechnology Information<br />
and even NASA. His career has been<br />
an intermingling of technology and<br />
healthcare, but this is no coincidence:<br />
Shaw claims that the challenges of the<br />
former and the inherent significance<br />
of the latter made it an ideal combination.<br />
“What’s most important to me is<br />
‘what am I doing? What’s the project in<br />
mind?’” he explains. “When it comes to<br />
healthcare in the US, I’m always curious<br />
about how we can advance.”<br />
Recognising the NIH as an organisation<br />
devoted to positive change and<br />
making a difference in people’s lives,<br />
Shaw became the first project manager<br />
brought onboard for the STRIDES<br />
Initiative and appreciated the team’s<br />
open workplace culture: “You can go to<br />
anybody and ask for help and people<br />
will, regardless of what the issue is,”<br />
he says. “At the same time, all of the<br />
cloud service providers we are working<br />
with display an identical attitude and<br />
commitment: It’s not ‘we can’t do this’,<br />
rather ‘how can we do this?’ and that’s<br />
a wonderful environment to be in.” This<br />
aspect has proven particularly crucial<br />
because of STRIDES’ sheer scope:<br />
AUGUST <strong>2020</strong>
Next Generation Biomedical<br />
Research using AWS<br />
CLICK TO WATCH | 53:13<br />
259<br />
integrating data from across 2,700<br />
NIH-funded Institutes and organisations<br />
comprising research on topics<br />
ranging from tooth decay to vaccines),<br />
the amount of information necessary to<br />
carry out the project is truly immense.<br />
Offering support services to assist<br />
in the utilisation of cloud resources, the<br />
STRIDES Initiative covers consultation,<br />
structured coordination between<br />
the STRIDES team and the recipient’s<br />
project or programme, a flexible project<br />
billing setup regardless of how the<br />
research is NIH-funded, cloud training<br />
(both in-person and online resources)<br />
and a variety of reports. Regarding<br />
the latter, these can take the form of<br />
monthly spend reports, supplementary<br />
information and account monitoring<br />
which will send timely alerts to possible<br />
over-spending.<br />
The fundamentals of the Initiative<br />
rest on three pillars: access, collaboration<br />
and innovation. However, large<br />
volumes of data require a simplified,<br />
integrated, easy-to-access platform<br />
in order to be readily accessible and<br />
cloud computing was the vital ingredient<br />
which pulled STRIDES together.<br />
According to Shaw, the move to cloud<br />
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was “a big step forward” in the sense<br />
that it liberated the sharing of information<br />
whilst simultaneously maintaining<br />
granular control over it. Making the<br />
information accessible to research<br />
staff without the need to download<br />
it mitigated the need for substantial<br />
investment in servers to house the<br />
NIH’s collective data, thus saving costs<br />
significantly. Indeed, Shaw states that,<br />
without cloud, such a monumental<br />
task might have been too expensive<br />
to execute. “There have been prior<br />
attempts to do what we’re achieving<br />
with STRIDES, but, at that time, some<br />
of the technology just wasn’t there for<br />
it.” Now that communicating between<br />
teams is easier than ever before, a<br />
digital, cloud-powered NIH community<br />
can explore each others’ work in new<br />
EXECUTIVE PROFILE:<br />
Thomas Shaw<br />
261<br />
Title: Senior Project Manager<br />
Location: Burke, Virginia<br />
Thomas Shaw is a Senior Project Manager on the NIH STRIDES Initiative.<br />
He received a Bachelor’s degree in Computer Science from the University of<br />
North Dakota and a minor in Mathematics. Along with the over 20 years at<br />
NIH, he has been the Director of Test Engineering and Configuration<br />
Management at the American Red Cross and worked in many<br />
different industry sectors including Secure Communications,<br />
Industrial Automation and Medical Devices. He brings his<br />
wealth of knowledge from these different arenas to the<br />
forefront to foster highly functioning teams and is valued<br />
for his ability to think outside the box to apply concepts<br />
and ideas to solve complex problems in unconventional<br />
ways. By seeing the big picture while being able to focus<br />
on the details helps mitigate many risks by<br />
addressing them ahead of time.<br />
businesschief.com
NIH STRIDES INITIATIVE<br />
262<br />
and interesting ways. “We have an ecosystem<br />
where people with access are<br />
collaborating which will lead to innovation.<br />
I think it’s really going to excite<br />
people,” adds Shaw.<br />
STRIDES’ ability to remove or lower<br />
barriers to seamless collaboration and<br />
data sharing is what Shaw calls “the<br />
golden ticket” for working in cloud<br />
space. “At this time, incurring egress<br />
is the only way to move data from<br />
one CSP (cloud service provider) to<br />
another. Resolving the barriers of<br />
CSP data-sharing will take research<br />
to the next level,” he says. Shaw even<br />
postulates that a future pandemic on<br />
the scale of COVID-19 could be dealt<br />
with more effectively within a mature<br />
STRIDES ecosystem. The ability to<br />
get quick access to cloud resources,<br />
NIH-funded datasets and the ability<br />
to work closely with fellow researchers<br />
would be highly advantageous<br />
in the fight against a new virus. “No<br />
longer will that vital research remain<br />
only in the domain of major universities<br />
or organisations,” he continues.<br />
“Instead the playing field will shift to a<br />
more level place for research: large<br />
funded institutes, researchers at<br />
AUGUST <strong>2020</strong>
underserved organisations, post-docs,<br />
doctoral candidates and even retired<br />
researchers with inspired insights<br />
could contribute towards a solution.”<br />
Although there is no way to predict<br />
when a similar pandemic might occur<br />
again, one thing appears certain: the<br />
power of cloud as a binding agent for<br />
coordinating a response will form the<br />
basis of any effective plan.<br />
The liberating potential of digital<br />
transformation is exemplified by NIH’s<br />
decision to pursue the STRIDES<br />
Initiative, something Shaw claims was<br />
the result of upper management’s<br />
realisation that its legacy systems<br />
would no longer be functional in the<br />
modern digital era. Whilst 10 years ago<br />
the Initiative’s aims would have been<br />
difficult to execute, modern technology<br />
has accelerated capacity beyond<br />
imagining. “You would not have been<br />
able to move 20 petabytes of data up<br />
into the cloud in less than a year previously;<br />
it would have probably taken a<br />
couple of years at best,” he explains.<br />
Such dynamic leaps make the team’s<br />
open style of workplace culture even<br />
more valuable, as their expertise and<br />
receptiveness make them ideal for<br />
263<br />
businesschief.com
guiding others through the change.<br />
Taking the time and effort to organise<br />
training for NIH staff is something<br />
Shaw takes pride in, particularly for<br />
those who do not properly understand<br />
the cloud. As such, he considers<br />
STRIDES to be merely the latest iteration<br />
of a project which will continue to<br />
improve over the years: “The goal is to<br />
maintain STRIDES and allow it to continue<br />
in one form or another.”<br />
Navigating the future successfully<br />
will depend on partners as forwardthinking<br />
as NIH itself. Key areas of<br />
focus include data protection and<br />
monitoring software for multi-cloud<br />
data centres and providing STRIDES<br />
with an effective and simplified method<br />
for eliminating IT issues before they<br />
become problematic. From infrastructure<br />
assessments, security reviews,<br />
access management, training and<br />
many other services, STRIDES needs<br />
collaborators who are as intrepid and<br />
inspired to expand the frontiers of biomedical<br />
research as it is. Successful<br />
partners will be those companies that<br />
are agile, free flowing and committed to<br />
265<br />
NIH STRIDES Cloud overview:<br />
Key Concepts<br />
CLICK TO WATCH | 11:10<br />
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NIH STRIDES INITIATIVE<br />
PARTNERSHIPS<br />
266<br />
The STRIDES Initiative’s first<br />
partnership was with Google<br />
Cloud in July 2018. Joe Corkery,<br />
MD, Director of Product,<br />
Healthcare and Life Sciences<br />
at Google Cloud, said, “We’re<br />
committed to working with the<br />
NIH to create the best<br />
environment possible for<br />
biomedical research to flourish<br />
across the country and across<br />
the globe. Together, we’re<br />
eliminating barriers to<br />
accessing and making meaning<br />
from the most important<br />
datasets: the ones that have the<br />
potential to advance science<br />
and human health.”<br />
Andrea T. Norris, CIO at NIH,<br />
added: “By launching STRIDES,<br />
we clearly show our strong<br />
commitment to putting the most<br />
advanced cloud computing tools<br />
in the hands of scientists.<br />
Beyond our partnership with<br />
Google Cloud, we will seek to<br />
add more industry partners to<br />
assure that NIH continues to be<br />
well poised to support the<br />
future of biomedical research.”<br />
Furthermore, “teaming with<br />
AWS will give NIH researchers<br />
powerful cloud-based resources<br />
to more efficiently collaborate<br />
and analyze data,” added Norris.<br />
“AWS’s long standing leadership<br />
in the cloud space will help<br />
bolster the innovative research<br />
being conducted through<br />
NIH support.”<br />
“We’re committed to providing<br />
those researchers participating<br />
in the STRIDES Initiative with<br />
access to high-value NIH<br />
datasets, enabling them to<br />
further their research to study,<br />
treat, and prevent the most<br />
devastating diseases,” said<br />
Teresa Carlson, VP at AWS.<br />
AUGUST <strong>2020</strong>
“The goal is to<br />
maintain STRIDES<br />
and allow it to<br />
continue in one<br />
form or another”<br />
—<br />
Thomas Shaw,<br />
Senior Project Manager,<br />
STRIDES Initiative<br />
the STRIDES Initiative’s mission, whilst<br />
also bringing cutting edge biomedical<br />
information solutions to the cloud<br />
space for NIH-funded research.<br />
Looking ahead to the end of <strong>2020</strong><br />
and the short-term future of STRIDES,<br />
Shaw is optimistic that over 100 NIHfunded<br />
institutions will have signed<br />
up and enrolled in the Initiative, citing<br />
a substantial uptick in the usage of<br />
cloud resources since the beginning<br />
of spring. The reason, he presumes,<br />
is the exponential growth of data<br />
being generated by facilities within<br />
the NIH ecosystem: “The amount of<br />
data has quadrupled in the past year<br />
as interest has increased. I don’t see<br />
much changing as far as our cloud is<br />
concerned, apart from an increase in<br />
usage as more and more people use<br />
it.” Shaw intimates that the ‘new normal’,<br />
or the revised attitudes to work in<br />
the wake of the COVID-19 pandemic,<br />
could mean that STRIDES has come<br />
along at the perfect time. With remote<br />
working and a focus on the practical<br />
convenience of digital, organisations<br />
have awoken to the benefits of operating<br />
in a cloud-based system. Now<br />
that the collaborative ecosystem, of<br />
which STRIDES anticipated, is starting<br />
to become essential to the future of<br />
research, Shaw adds that his team’s<br />
mission will be to optimise and make it<br />
as affordable as possible. “I think, if we<br />
develop a superior model, other universities<br />
will pick up on the idea and buy<br />
into the STRIDES programme. Then,<br />
down the road at some point, maybe<br />
even corporations will do the same.”<br />
267<br />
businesschief.com
268<br />
AUGUST <strong>2020</strong>
SMC Corp of<br />
America: delivering<br />
competitivity<br />
through IT<br />
269<br />
WRITTEN BY<br />
MARCUS LAWRENCE<br />
PRODUCED BY<br />
MIKE SADR<br />
businesschief.com
SMC CORPORATION OF AMERICA<br />
Michael Loggins, Global VP of IT<br />
at SMC of America, discusses the<br />
strategic and technological shifts<br />
driving the pneumatics leaders’<br />
performance<br />
270<br />
S<br />
MC, founded in Japan as Sintered<br />
Metal Corporation in 1959, is one of the<br />
world’s foremost pneumatic technology<br />
developers and manufacturers with operations<br />
in 81 countries. In 1972, the SMC Corporation<br />
of America subsidiary was founded on the basis<br />
of providing local delivery and strategy for the<br />
American market, with that expertise yielding<br />
a considerable degree of autonomy as the business<br />
grew over the following decades. In recent<br />
years and owing to shifts in customers’ technological<br />
capabilities and expectations, that localised<br />
strategy has changed.<br />
“Every subsidiary was focused almost solely<br />
on the customer base within their country,” says<br />
Michael Loggins, Global Vice President of IT at<br />
SMC <strong>USA</strong>. “Over the last several years, more and<br />
more companies have become unbound by geography<br />
- they work and get things done wherever<br />
they need to. We’ve created programmes to deal<br />
with the largest of those companies that have<br />
become global in nature to understand how<br />
we can be a better seller to them, to coordinate<br />
AUGUST <strong>2020</strong>
usinesschief.com
SMC CORPORATION OF AMERICA<br />
272<br />
“We want to make sure we continue to understand<br />
our local market, but our customers are expecting<br />
us to be and act like a global company”<br />
—<br />
Michael Loggins,<br />
Global Vice President, IT,<br />
SMC Corporation of America<br />
our efforts from a manufacturing<br />
standpoint and so on.”<br />
These moves towards supporting<br />
global customers were only the<br />
beginning of a considerable shift in<br />
the way SMC operates. “Those major,<br />
globalised companies represent a<br />
small fraction of our customer base.<br />
We want to make sure we continue<br />
to understand our local market, but<br />
our customers are expecting us to<br />
be and act like a global company so<br />
we’ve been trying to figure out the<br />
best way to do that. With changes<br />
made over the last year, we’re ready<br />
to pivot into fully becoming a globally<br />
operating company.”<br />
Recirculating chillers and heat exchangers<br />
are installed to provide thermal stability for<br />
applications in industrial and applied sciences<br />
from laser cutting, welding, marking and plastic<br />
injection molding. Lab science and analytical<br />
equipment applications include:<br />
mass spectrometry, gas chromatography,<br />
MRIs, CT scanners, radiation therapy machines<br />
and other medical equipment<br />
AUGUST <strong>2020</strong>
SMC Corporation Overview<br />
CLICK TO WATCH | 1:58<br />
273<br />
Loggins joined the firm in 2006<br />
as Manager of IT Operations and<br />
progressed through a handful of<br />
roles within the organisation before<br />
becoming Global VP of IT in December<br />
2019. The newly-created position is<br />
an expansion of his recent role as<br />
Director of IT from 2012 to 2019 which<br />
was overlapped by an additional position<br />
as European Director of IT from<br />
2017 to 2019. With this experience and<br />
understanding of IT that transcends<br />
borders and SMC’s traditional model,<br />
Loggins’ leadership is well placed<br />
to ensure the necessary shifts from<br />
an IT perspective will be thorough,<br />
considered, and effective. The crux<br />
of his projects and strategies, he<br />
says, is to use IT as the differentiator<br />
that supports SMC’s strategic<br />
competitiveness.<br />
“The responsibility we’ve taken<br />
in IT is to build the infrastructure on<br />
technological, operational, staff, policy<br />
and procedural levels; whatever it<br />
takes from an IT standpoint to ensure<br />
we can share data and work with each<br />
other geographic boundaries in a<br />
productive manner,” he explains.<br />
“We want to make sure that we’re not<br />
businesschief.com
Engineering Led.<br />
Customer Focused,<br />
Women Owned<br />
Lucidia IT provides solutions to help their<br />
customers adopt and support advanced<br />
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SHOW ME MORE
SMC CORPORATION OF AMERICA<br />
276<br />
The CQ2 compact cylinder is the world’s bestselling pneumatic cylinder and is supported globally.<br />
The CQ2 is available in 15 bore sizes from 12mm to 200mm. It comes standard with male or female<br />
piston rod threads. 42 standard options make it one of the most versatile cylinder series on the market.<br />
For mounting flexibility, it is possible to mount auto switches on any of the 4 surfaces<br />
a global company as a facade, but that<br />
we actually operate as one in front of<br />
our customers and other subsidiaries<br />
whilst enabling SMC to maintain its<br />
status as the world leader in pneumatic<br />
manufacturing components.”<br />
Loggins highlights the infusion<br />
of tech capabilities with sales and<br />
marketing, the use of authentically<br />
produced YouTube videos showcasing<br />
the firm’s offering, and the need to<br />
react to the growing scope of smart<br />
technologies such as IoT, automation,<br />
and the data streams that tie operations<br />
together as other major triggers<br />
for the transformation. “Our customers<br />
are changing,” Loggins notes.<br />
“You’re not just solving a mechanical<br />
problem any more, you’re also solving<br />
a data problem, a connectivity problem,<br />
a whole range of technological variables.”<br />
Throughout the transformation,<br />
SMC has ensured that its product<br />
delivery meets the full suite of these<br />
AUGUST <strong>2020</strong>
“The cool thing,<br />
especially from an agile<br />
cultural standpoint, is<br />
that we’re not leading<br />
RPA’s implementation,<br />
the other areas of the<br />
business are guiding it”<br />
—<br />
Michael Loggins,<br />
Global Vice President, IT,<br />
SMC Corporation of America<br />
needs, maximising value to customers<br />
by providing a single source of<br />
solutions that operate as moving parts<br />
of SMC’s product ecosystem, cutting<br />
the need for multiple vendors exerting<br />
influence on process success.<br />
Enacting change began with assessing<br />
and understanding value at a<br />
cultural level, guided by the need from<br />
a company standpoint for IT to add<br />
value both internally and externally.<br />
“One of the hardest questions from<br />
a cultural standpoint has been: how do<br />
you determine value without inherent,<br />
277<br />
EXECUTIVE PROFILE:<br />
Michael Loggins<br />
Title: Global Vice President of Information Technology<br />
Industry: Industrial Automation Location: Indiana<br />
Michael Loggins is the Global Vice President of<br />
IT at SMC Corporation of America. Having joined<br />
in 2006 as a Manager of IT before rising to the<br />
Director of IT position in 2012. In 2017, this<br />
position was coupled with an additional role<br />
as European Director of IT, with both<br />
concluding in 2019 so he could assume<br />
his new and current position.<br />
businesschief.com
MOSERIT.COM<br />
CONCENTRATED ON TECNOLOGY<br />
FOCUSED<br />
ON RESULTS<br />
LEARN MORE <br />
quantifiable indicators of this given to<br />
us for specific projects? How do you<br />
deliver against that value? We’re not<br />
picking tasks apart or doing large, epic,<br />
seemingly endless projects. We’re<br />
trying to break that down and ensure<br />
value at the point of delivery.”<br />
Loggins says that implementing<br />
KPIs to measure deliverable value is<br />
a key project and a considerable challenge,<br />
particularly as the traditionally<br />
structured and mechanically-minded<br />
organisation has operated for many<br />
years on the basis of metrics relative<br />
to those qualities. The introduction of<br />
1972<br />
Year founded<br />
1,160<br />
Number of<br />
employees<br />
new metrics, he says, can be a point<br />
of friction, but they are essential to<br />
effectively communicating the value<br />
that SMC delivers. “Uptime, delivery<br />
and lead-times have always been<br />
captured but have not previously been<br />
AUGUST <strong>2020</strong>
How does the SIF-400, the training system<br />
for Industry 4.0, work?<br />
CLICK TO WATCH | 4:18<br />
279<br />
viewed through the lens of what they<br />
mean to the culture or to the value<br />
we provide.”<br />
From a technological standpoint,<br />
Loggins notes automation as one of<br />
the key and recent elements of the<br />
transformation. “SMC’s bread and<br />
butter is making components that<br />
allow other manufacturers to automate<br />
their processes. Despite that,<br />
a lot of our back-end, knowledgebased<br />
processes are still very manual,<br />
time consuming and require large<br />
systems to complete the work at<br />
scale. As we grew, those processes<br />
could only be scaled by adding more<br />
people.” The introduction of robotic<br />
process automation (RPA) began in<br />
Europe under Loggins’ leadership,<br />
and is now being implemented for<br />
the US operations as well. “The cool<br />
thing, especially from an agile cultural<br />
standpoint, is that we’re not leading<br />
it, the other areas of the business<br />
are. They’re assessing the processes<br />
they want to be automated while we<br />
provide the guidance and solutions<br />
for them to conduct their own system<br />
development and do what they need<br />
to do.”<br />
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SMC CORPORATION OF AMERICA<br />
280<br />
“We’re not picking tasks apart or doing<br />
large, epic, seemingly endless projects.<br />
We’re trying to break that down and<br />
ensure value at the point of delivery”<br />
—<br />
Michael Loggins,<br />
Global Vice President, IT,<br />
SMC Corporation of America<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
281
SMC CORPORATION OF AMERICA<br />
THE WORLD<br />
IS CHANGING<br />
<strong>Business</strong>es across nearly every<br />
industry are entering uncharted<br />
territory filled with a variety of<br />
digital transformation challenges<br />
that demand a flexible, integrated,<br />
and business-focused strategy<br />
and execution roadmap.<br />
Is your business<br />
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the new unknown?<br />
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“With changes made<br />
over the last year, we’re<br />
ready to pivot into fully<br />
becoming a globally<br />
operating company”<br />
—<br />
Michael Loggins,<br />
Global Vice President, IT,<br />
SMC Corporation of America<br />
The streamlining of processes<br />
through automation offers enormous<br />
benefits both to SMC and its customers,<br />
with faster delivery and<br />
the labour saved for its workforce<br />
being crucial. The core of the transformation,<br />
Loggins says, is SMC’s<br />
people. “Aptitude is important but<br />
attitude is critical,” he says and,<br />
as drivers of the transformation<br />
on the ground, SMC’s staff have<br />
been rewarded with an increase<br />
in knowledge-based tasks in tandem<br />
with the reduction of repetitive<br />
ones, and positive shifts in work-life<br />
LUCIDIA IT AND DELL<br />
“Lucidia IT and Dell have<br />
been our infrastructure<br />
partners for around 10 years,<br />
and over the last three years<br />
they’ve been integral to<br />
designing and building our<br />
next generation end user<br />
compute platforms in the US<br />
and now, of course, globally.<br />
We’re in the process of<br />
building data centres in<br />
Europe and we’re in the<br />
architecture and design phase<br />
for Asia, and both Lucidia and<br />
Dell have done a great job of<br />
partnering with our teams to<br />
make sure they deliver<br />
exactly what we need.”<br />
283<br />
businesschief.com
SMC CORPORATION OF AMERICA<br />
284<br />
MOSER CONSULTING<br />
“Moser originally came in to help<br />
SMC build security, governance<br />
and compliance frameworks<br />
around three years ago. Since<br />
then, we have been leveraging<br />
Moser Consulting to help with<br />
governance, risk and compliance<br />
maturity for our projects across<br />
the globe. We’re trying now to scale<br />
our US-implemented framework<br />
and programmes with additional<br />
maturity across the globe, and<br />
Moser is essential to this. Moser<br />
has a great deal of talent, and its<br />
culture is very similar to our own<br />
which helps with adaptability.”<br />
AUGUST <strong>2020</strong>
285<br />
balances. This focus on employees<br />
ensures high retention, and there<br />
is considerable mobility between<br />
different business units that enable<br />
a breed of cohesion that is only possible<br />
through mutual understandings<br />
between departments. Not only<br />
that, but these qualities ensure the<br />
workforce is adaptable, emblematising<br />
the Agile methodologies and<br />
behaviours that Loggins and his<br />
team have been seeking to imbue<br />
across operations.<br />
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286<br />
AUGUST <strong>2020</strong>
Bentley Systems’<br />
cloud offering<br />
drives business<br />
resilience<br />
287<br />
WRITTEN BY<br />
MARCUS LAWRENCE<br />
PRODUCED BY<br />
ARRON RAMPLING<br />
businesschief.com
BENTLEY SYSTEMS<br />
Jeff Richardson, CDO at Bentley<br />
Systems, discusses the state of the<br />
art cloud infrastructure that benefits<br />
internal and external stakeholders<br />
288<br />
T<br />
he global business community has<br />
responded to the coronavirus pandemic<br />
with considerably more focus on remote<br />
working than has ever been seen before. For every<br />
industry, from media to construction, demand<br />
has rocketed for technological solutions that will<br />
enable continued operations with minimal disruption.<br />
Bentley Systems, a world-leading software<br />
solutions developer serving major infrastructural<br />
construction projects around the world, has long<br />
been a proponent of this breed of tech, and today<br />
boasts a cutting edge cloud infrastructure whose<br />
benefits are more apparent than ever. In normal<br />
times, its end-to-end suite of software solutions<br />
for such large projects ensures a seamlessness of<br />
delivery for its users while cutting-edge telemetry<br />
capabilities mean development and subscriptions<br />
are current, flexible, and fair. All of that remains true<br />
during the COVID-19 pandemic, and the global<br />
crisis has revealed that Bentley’s greatest strength<br />
is perhaps in the flexibility it offers both external<br />
and internal stakeholders.<br />
Jeff Richardson,<br />
CDO, Bentley Systems<br />
AUGUST <strong>2020</strong>
289<br />
1984<br />
Year founded<br />
$700mn<br />
Revenue in<br />
US dollars<br />
3,800<br />
Number of<br />
employees<br />
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BENTLEY SYSTEMS<br />
290<br />
“We use the rules<br />
of compliance<br />
as foundational<br />
guidelines, and we<br />
always try to exceed<br />
those guidelines by<br />
orders of magnitude”<br />
—<br />
Jeff Richardson,<br />
<strong>Chief</strong> Data Officer, Bentley Systems<br />
Jeff Richardson, <strong>Chief</strong> Data Officer<br />
at Bentley Systems, has been with the<br />
company since 2004, rising through<br />
the ranks from an SAP developer to the<br />
head of the firm’s data lifecycle and data<br />
strategies. In Richardson’s view, ‘global<br />
mobility’ is <strong>2020</strong>’s key trend, and it has<br />
certainly become the undercurrent for<br />
business in a world where face-to-face<br />
contact is being kept to a minimum.<br />
“<strong>Business</strong>es have quickly tried to adapt<br />
to global mobility now that face-toface<br />
culture is out the window, and we<br />
instead need to have a culture of ‘can<br />
you do your job globally, but remotely<br />
to where you are?’” he says.<br />
The scope of the construction projects<br />
that Bentley facilitates means<br />
the capability required goes way<br />
beyond the collaboration tools and<br />
Zoom meetings that have come to<br />
pervade many industries. Building a<br />
100-storey skyscraper, for example,<br />
comes with immense data requirements,<br />
with file sizes spanning<br />
gigabytes and terabytes. “A single<br />
BIM model, made of the structural elements<br />
of the building, could be many,<br />
many gigabytes of data. The question<br />
is: how do remote workers seamlessly<br />
AUGUST <strong>2020</strong>
Bentley Systems:<br />
ProjectWise Components<br />
Center Overview<br />
CLICK TO WATCH | 1:26<br />
291<br />
access files of that size to make edits,<br />
updates and run analyses?”<br />
Bentley’s state-of-the-art<br />
ProjectWise 365 tools provide the<br />
answer, with distributed file sharing<br />
and caching technology that enable<br />
workers to easily operate within the<br />
cloud regardless of where and when<br />
they are, all with the confidence that<br />
the system is secure and continually<br />
stress-tested against potential threats.<br />
“Living in a cloud-focused world,<br />
security is huge for us. Our CIO, Claire<br />
Rutkowski, came on board in October<br />
2016 and has been heavily focused<br />
on integrating a robust and industryleading<br />
cloud security platform. Along<br />
with instituting a security office, we<br />
have beefed up our security staff and<br />
infrastructure by around 800% in<br />
the past five years, we’re constantly<br />
running penetration exercises on our<br />
cloud infrastructure, and we are just<br />
now implementing mock data breach<br />
scenarios with our larger cloud infrastructure<br />
compliance and data teams.<br />
As we store more and more of our<br />
users’ data in the cloud, it is both our<br />
responsibility and desire to be as safe<br />
and resilient as possible.”<br />
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BENTLEY SYSTEMS<br />
292<br />
During this period of business<br />
instability and uncertainty, Bentley’s<br />
protections for its customers have<br />
extended beyond its cybersecurity.<br />
Owing to the business disruptions, the<br />
company has waived the pay-what-youuse<br />
subscription fees for ProjectWise<br />
through to 30 September <strong>2020</strong>; a<br />
measure that ties closely with Bentley’s<br />
mantra that its success is measured<br />
by that of its users. The firm has been<br />
a pioneer of this payment-by-usage<br />
subscription model, known internally as<br />
‘ELS contracts’, Richardson explains:<br />
“We were selling contracts like that as<br />
far as back as 2006 - I’ve never heard<br />
of another company that was doing<br />
the same that far back in time. With<br />
the light telemetry we had available<br />
to measure usage, we were able to<br />
do that.” Data gathered from across<br />
software suites has not only enabled<br />
reactive and incisive development of<br />
successive products, but has made<br />
the pay-for-what-you-use model the<br />
norm for Bentley for over a decade.<br />
AUGUST <strong>2020</strong>
EXECUTIVE PROFILE:<br />
Jeff Richardson<br />
Today, the latest data measurements<br />
are even more precise and complex,<br />
making for a robust service model<br />
that is accurately proportionate to the<br />
user’s needs. Not only does each contract<br />
have an unlimited potential value<br />
ceiling for Bentley, they also ensure<br />
users are never encumbered with a<br />
subscription that they don’t need and<br />
actively use. The tech also paints a<br />
picture of the usage increase that has<br />
come with vaster proportions of workforces<br />
working from home during the<br />
Jeff Richardson is a seasoned data<br />
and analytics executive leader with<br />
a cloud-first focus on evolving<br />
technology and trends.<br />
Over a 17-year career, he has crafted<br />
a results-driven strategy for growth<br />
and delivered outcomes which have<br />
helped Bentley achieve a leading<br />
position in cloud technology, record<br />
revenue and user growth.<br />
A prolific speaker on the topics of<br />
cloud, data and analytics, Richardson<br />
can often be found at conferences<br />
and networking events in the Greater<br />
Philadelphia and mid-Atlantic area.<br />
He holds a bachelor’s degree from<br />
Providence College, where he<br />
was also a Division I<br />
swimmer, a master’s<br />
degree in Statistics from<br />
Central Connecticut State<br />
University and recently<br />
completed a business<br />
capstone program<br />
at Yale University.<br />
293<br />
businesschief.com
BENTLEY SYSTEMS<br />
For an open<br />
relationship<br />
with your data.<br />
Multi-cloud Data Integration & Analytics | qlik.com
295<br />
COVID-19 pandemic. “When the crisis<br />
hit, many companies who were using<br />
other, server-based products in offices<br />
became stuck and couldn’t access<br />
those resources. For our customers,<br />
the users of our distributed cloud products,<br />
the transition was seamless and<br />
we can actually see that in the telemetry.<br />
It shows us that our work-sharing<br />
products had no disruption in usage<br />
during the country-based shutdowns<br />
resulting from the pandemic. In fact,<br />
our collaboration tools actually saw an<br />
8-13% increase in usage, year on year,<br />
from last year.”<br />
“A single BIM model, made<br />
of the structural elements<br />
of the building, could be<br />
many, many gigabytes<br />
of data. The question is:<br />
how do remote workers<br />
seamlessly access files<br />
of that size to make edits,<br />
updates, and run analysis”<br />
—<br />
Jeff Richardson,<br />
<strong>Chief</strong> Data Officer, Bentley Systems<br />
businesschief.com
BENTLEY SYSTEMS<br />
Partners<br />
296<br />
“Bentley tends to partner with<br />
software vendors very tightly to<br />
build solutions for things that work<br />
for us and can be fed back into the<br />
larger software development<br />
ecosystem. SAP is a great example,<br />
and we’ve been a tight partner with<br />
them since about 2005. We use SAP<br />
for all of our internal applications,<br />
such as ERP and CRM systems, to<br />
run operations internally along with<br />
its people management and success<br />
factors. We work very closely with<br />
SAP to develop products that we’re<br />
going to use, and I’m positive that<br />
development is used to enhance<br />
SAP’s only products too.”<br />
“Over the past ten years, Qlik has<br />
been a great software vendor and<br />
partner for Bentley. We’re using the<br />
most recent release of its cloudfocused<br />
Sense technology, and it has<br />
enabled us to build an analytical suite<br />
in conjunction with our Microsoft<br />
Azure partnership.”<br />
“I have a close relationship with a lot<br />
of the guys that started the company.<br />
As an analytics and data storagefocused<br />
cloud developer, Thoughtspot<br />
is positioned to be the market leader<br />
in cloud-based analytics.”<br />
“We recently partnered with Snowflake<br />
to support our cloud-first approach,<br />
and it is rapidly growing to become<br />
the leader in data warehousing and<br />
storage technology. We’re going to use<br />
Snowflake internally to store our featurelevel<br />
data, which consists of huge<br />
amounts of highly detailed telemetry<br />
data. Their pricing structure is very<br />
elastic, with a fair billing model focused<br />
on pay-what-you-use, just like Bentley.”<br />
AUGUST <strong>2020</strong>
The sheer capability and flexibility<br />
of Bentley’s cloud infrastructure, which<br />
has in recent years been a huge investment<br />
focus for the firm, has been<br />
predicated on CEO Greg Bentley’s<br />
insistence that its operations are<br />
cloud-first and cloud-forward wherever<br />
possible. This pioneering approach<br />
to cloud, dating back to the launch<br />
of Microsoft Azure and the subsequent<br />
close partnership that the two<br />
firms have shared since, has enabled<br />
Bentley to both seize the opportunities<br />
of cloud-centralised operations and<br />
develop solutions in collaboration with<br />
its key vendors to solidify its leadership<br />
in the market. Not only that, but cloudbased<br />
operations have made Bentley<br />
enormously flexible in how it operates,<br />
meaning that, of its 3,800 staff worldwide,<br />
Richardson says that only 73<br />
were unable to dive into the workingfrom-home<br />
scenario of the coronavirus<br />
pandemic from day one.<br />
Across such global operations, this is<br />
a great indicator of Bentley’s flexibility<br />
at work. As the coronavirus pandemic<br />
gathered pace, Senior Leadership of 297<br />
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BENTLEY SYSTEMS<br />
298<br />
“Living in a cloud-focused<br />
world, security is huge<br />
for us. Our CIO, Claire<br />
Rutkowski, came on board<br />
in October 2016 and has<br />
been heavily focused on<br />
integrating a robust and<br />
industry-leading cloud<br />
security platform”<br />
—<br />
Jeff Richardson,<br />
<strong>Chief</strong> Data Officer, Bentley Systems<br />
IT meetings were held to workshop<br />
worst case scenarios, and the preparation<br />
that resulted has ensured what<br />
Richardson calls a “totally seamless”<br />
shift to the new normal. Questions of<br />
access to vital resources from home,<br />
including licences, hardware and<br />
software were answered promptly in<br />
a show of remarkable preparedness<br />
in such unprecedented times.<br />
“We use the rules of compliance<br />
as foundational guidelines, and we<br />
always try to exceed those guidelines<br />
AUGUST <strong>2020</strong>
299<br />
by orders of magnitude; complying<br />
whilst building infrastructure<br />
that supports those guidelines in a<br />
best practice sense, and exceeding<br />
those standards as far as possible,”<br />
Richardson enthuses, highlighting<br />
the strategic focus that has ensured<br />
Bentley Systems is ready for anything.<br />
To close, Richardson shares the ethos<br />
at the heart of Bentley’s operations:<br />
“We don’t want to build cloud software<br />
that’s reliable for today, we want to<br />
build cloud software that’s reliable for<br />
the next decade.” This sentiment is<br />
reflected in Bentley’s continued ability<br />
to serve its clients and continue as normal<br />
internally, a powerful indicator that<br />
Bentley’s cloud software will retain its<br />
market leadership long into the future.<br />
businesschief.com
300<br />
AUGUST <strong>2020</strong>
World Vision:<br />
digitalising<br />
operations to help<br />
the vulnerable<br />
WRITTEN BY<br />
GEORGIA WILSON<br />
PRODUCED BY<br />
CAITLYN COLE<br />
301<br />
businesschief.com
WORLD VISION<br />
Tim Covell, Supply Chain<br />
Director, World Vision on<br />
the organisation’s digital<br />
transformation, COVID-19<br />
and its efforts to help the<br />
vulnerable<br />
302<br />
W<br />
hen it comes to digital innovation at World<br />
Vision, Tim Covell, Supply Chain Director<br />
at the organisation explains that its strategy<br />
is not necessarily ‘cutting edge’.<br />
“We’re probably more on the other end of the<br />
spectrum where we are intentionally not cutting<br />
edge. Instead, we’re looking to be frugal, using<br />
technology that has the highest return on investment<br />
(ROI), as well as applications that provide the<br />
most effective impact,” so when it comes to digital<br />
transformation, World Vision is focusing its efforts<br />
on its demand planning, fulfilment and distribution.<br />
“In terms of demand planning, our stakeholders<br />
and program leaders from around the world are<br />
serving in various communities and they need to<br />
have a simple and common tool that we can pull<br />
from. Over time, we have developed a tool with a<br />
fairly simple input process, and then we aggregate<br />
all those answers into a global demand each year,<br />
and this process has continued to be refined year<br />
on year. When it comes to fulfilment and global<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
303
WORLD VISION<br />
“We are probably more on the other end of the spectrum<br />
where we are intentionally not cutting edge. Instead we are<br />
looking to be frugal, using technology that has the highest<br />
return on investment (ROI), as well as applications that<br />
provide the most effective impact”<br />
304<br />
—<br />
Tim Covell,<br />
Supply Chain Director, World Vision<br />
distribution, I would say that we are still<br />
on a journey about how we can build<br />
global solutions. Here in the US, we<br />
had a big win several years ago when<br />
we introduced a common ERP system<br />
for both managing donations as well<br />
as ministry executions for serving<br />
our communities. Now that we’re on<br />
a common platform, the ability to move<br />
products around to maintain control<br />
has really been bolstered,” adds Covell.<br />
He adds that, “Envista has been<br />
our partner for a little over four years<br />
and they have played an important<br />
role in allowing us to utilise our ERP<br />
for nonprofit application. A lot of what<br />
we do is non-standard, we are using<br />
an ERP built for profit in a nonprofit<br />
organisation, so being able to manage<br />
that efficiently and effectively we are<br />
really thankful for Envista for providing<br />
the expertise.” Other technology<br />
World Vision has adopted to digitally<br />
transform its operations include the<br />
adoption of a new TMS system about<br />
a year ago, “and so we are still going<br />
through the learning curves of the system<br />
and looking to be as effective as<br />
AUGUST <strong>2020</strong>
World Vision: supporting communities<br />
to fight COVID-19 around the world<br />
CLICK TO WATCH | 2:17<br />
305<br />
we can with that tool which has a huge<br />
opportunity to be much more impactful<br />
than the homegrown system that<br />
we were using prior to that.”<br />
Reflecting on the future of technology<br />
at World Vision, Covell notes that<br />
one area his team has been looking<br />
into in the last year and will continue to<br />
do so in the future is having an impact<br />
assessment of donated Gifts in Kind<br />
(GIK) to understand how to maximise<br />
the freight dollar spend and where<br />
the company can use it for the most<br />
significant impact. “As a result we are<br />
looking into improvements that we can<br />
make to our operations when it comes<br />
to technology to enable this in the future.”<br />
When it comes to the importance<br />
of technology, Covell believes that<br />
“having connectivity to all of our<br />
stakeholders, donors, carriers and<br />
customers is critical. As a team – aside<br />
from the ones who are continuing to<br />
work in warehouses and distribution<br />
– we are able to work from home.<br />
The team that’s interacting with our<br />
various stakeholders are able to work<br />
from home and not miss a beat and<br />
that has been excellent. However,<br />
in my personal opinion, this is not<br />
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going to be the new normal. I personally<br />
believe that being together as<br />
a team provides great value due to<br />
the connectedness of the team.<br />
Working from home creates challenges<br />
that you need to overcome on a day<br />
to day basis. So I don’t see this as the<br />
new normal, I think the days of the<br />
office aren’t numbered.”<br />
Since the outbreak of COVID-19,<br />
Covell explains that while its office<br />
based teams have faced minimal<br />
disruption, the operations of organisation<br />
have not been without challenges.<br />
“It’s interesting times for sure,” notes<br />
1950<br />
Year founded<br />
$2.75bn<br />
Revenue in<br />
US dollars<br />
10,000+<br />
Number of<br />
employees (Linkedin)<br />
AUGUST <strong>2020</strong>
Covell, “here in the United States we<br />
have had to deal with not being able<br />
to bring in our volunteers for our seven<br />
sites in the US which we rely heavily<br />
on to make our operations work. So<br />
not having the volunteers has been<br />
a significant disruption. In terms of<br />
distribution, we are still getting donations<br />
in from corporations which is<br />
awesome, but the team has pivoted<br />
to emergency response instead of<br />
normal distributions, so we are currently<br />
serving a global emergency<br />
response as well as a local emergency<br />
response, which putting all<br />
these elements together makes a<br />
very challenging environment,” comments<br />
Covell. He believes that “the<br />
US team has done an excellent job<br />
setting up distribution hubs at 12 different<br />
sites around the country and<br />
have been ramping up efforts to get<br />
food and essential supplies to each<br />
of those hubs on top of serving 17 of<br />
the most fragile countries impacted<br />
by COVID-19.”<br />
307<br />
EXECUTIVE PROFILE:<br />
Tim Covell<br />
Title: Supply Chain Director Company: World Vision<br />
Industry: Non-profit Organization Management<br />
Tim has a BS in Operations Research/Systems Analysis from West<br />
Point Military Academy, and a MS in Engineering Management<br />
from Milwaukee School of Engineering. After some time serving<br />
in the Army and then leading operations in transportation<br />
services, he spent over 21 years at GE Healthcare in Milwaukee,<br />
WI. During that time, he had experience in a variety of roles<br />
from Mfg and Materials leadership to New Product Development<br />
and Advanced Manufacturing Engineering. He recently joined<br />
World Vision in Seattle, WA to lead the GIK Supply Chain<br />
operation and has been serving there for 3 ½ years.<br />
businesschief.com
WORLD VISION<br />
308<br />
When it comes to the future of the<br />
industry, Covell details that “one of the<br />
dynamics of poverty is the inability to<br />
deal with emergencies or crises as<br />
they emerge and you’re living paycheck<br />
to paycheck, day to day just to get<br />
by. Therefore, having an emergency<br />
like COVID-19 reinforces the need for<br />
organisations like World Vision and<br />
many others to be engaged in caring<br />
for and uplifting communities that<br />
are struggling to break that cycle<br />
of poverty. So for me, COVID-19<br />
reinforces the criticality of our ministry<br />
and services for the future.”<br />
Reflecting on the organisation,<br />
Covell explains that “World Vision<br />
intends to provide a total business<br />
solution for corporations, offering a<br />
holistic approach with team activities,<br />
kit builds, cash donations, and GIK.<br />
We have an excellent team that works<br />
with these corporations in terms of<br />
developing relationships and working<br />
AUGUST 2019
309<br />
“Now that we’re on<br />
a common platform,<br />
the ability to move<br />
products around to<br />
maintain control has<br />
really been bolstered”<br />
—<br />
Tim Covell,<br />
Supply Chain Director, World Vision<br />
with them. Then, once a donation<br />
is made, my team then is the execution<br />
arm, so our focus is on providing<br />
a high level of service to the donor. In<br />
particular, we focus on having a short<br />
response time to get the product off of<br />
their dock – which is typically a priority<br />
for corporations – providing a reverse<br />
logistics solution, integrating with the<br />
donor’s operations. Finally, maintaining<br />
that ministry focus and making<br />
sure that we are a pull operation is key.<br />
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WORLD VISION<br />
310<br />
“Having an emergency like COVID-19 reinforces<br />
the need for organisations like World Vision and<br />
many others to be engaged in caring for and<br />
uplifting communities that are struggling to break<br />
that cycle of poverty”<br />
—<br />
Tim Covell,<br />
Supply Chain Director, World Vision<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
311
WORLD VISION<br />
312<br />
It’s important that we’re never taking<br />
a product from a corporation<br />
and then pushing it to a ministry site,<br />
instead we make sure at every turn<br />
that we’re responsive and sensitive<br />
to what is needed at the ministry site<br />
to care for people, making sure that<br />
the product we’re sending is providing<br />
value.”<br />
However, this mission isn’t done<br />
alone. Covell explains that World<br />
Vision is a small team which relies<br />
on its logistics partners significantly<br />
internationally and domestically.<br />
“In terms of international logistics<br />
MX Shipping has been a core partner<br />
specialising in access to really<br />
challenging countries and last mile<br />
scenarios. On the domestic side,<br />
we have several core partners that<br />
we work with including C.H. Robinson<br />
“We make sure at every turn that we’re responsive<br />
and sensitive to what is needed at the ministry site<br />
to care for people, making sure that the product<br />
we’re sending is providing value”<br />
—<br />
Tim Covell,<br />
Supply Chain Director, World Vision<br />
AUGUST <strong>2020</strong>
313<br />
and Radiant two key partners that<br />
we lean heavily on. My philosophy is<br />
to have a few core relationships and<br />
not to jump around every year to build<br />
strong relationships and grow together.<br />
However, on the flip side, I’m not a fan<br />
of being single sourced and not having<br />
options, so having a few partners in<br />
each category allows checks and balances<br />
ensuring that we’re being cost<br />
effective as we go forward.”<br />
businesschief.com
314<br />
A DIGITALLY<br />
DISRUPTIVE<br />
ORGANISATION<br />
WRITTEN BY<br />
GEORGIA WILSON<br />
PRODUCED BY<br />
SHIRIN SADR<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
315
MASTERCARD<br />
Mohammed Kamal, Senior Vice<br />
President, O&T, at Mastercard, on the<br />
company’s unique operations, digital<br />
transformation, technology trends<br />
and its initiatives to combat COVID-19<br />
316<br />
W<br />
hen it comes to the operations at<br />
Mastercard, Mohammed Kamal,<br />
Senior Vice President, O&T, reflects<br />
on the history of the company. “Just looking<br />
at Mastercard’s payment network, it has a<br />
unique architecture with triple redundancy<br />
built in, operating globally, peer to peer<br />
and with local AI decisioning. The way<br />
Mastercard and Mastercard’s network has<br />
been built over the years is different from<br />
some of our competitors, which I believe<br />
provides a quicker and higher quality of<br />
service for our customers. Beyond our historic<br />
payments network, I think Mastercard<br />
is in a position to disrupt itself. Where you<br />
typically associate Mastercard with credit<br />
card or debit card payments, being disruptive<br />
has taken us into areas such as account-based<br />
and bill payments, which have grown over the<br />
years. While we’ve been diversifying into services<br />
for some time, we’re also diversifying into<br />
multiple payment rails that you typically wouldn’t<br />
associate with Mastercard. For me this is one of<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
317
MASTERCARD<br />
318<br />
“Mastercard has very rigorous<br />
business continuity plans<br />
that are tested regularly<br />
so we are ready to respond<br />
when an unexpected crisis<br />
happens, such as COVID-19”<br />
—<br />
Mohammed Kamal,<br />
Senior Vice President, O&T, Mastercard<br />
the big things that<br />
makes Mastercard<br />
unique compared<br />
to some of our<br />
competitors.”<br />
Kamal adds:<br />
“When I look at digital<br />
transformation and<br />
being disruptive, it is<br />
important to move from a<br />
place where the digital and<br />
core businesses are not separate<br />
to be successful. The core<br />
business itself has to evolve into<br />
being digital rather than adding a digital<br />
veneer and keeping the existing<br />
core processes in place.” This<br />
approach is something that Kamal<br />
sees as fundamental when digitally<br />
transforming business operations.<br />
“It’s visible when you look at a company,<br />
which ones have added digital<br />
as an afterthought, versus which<br />
companies actually reinvented themselves<br />
to be digitally native. Much of<br />
the time the result is a hybrid.<br />
Sometimes you’ll see competing<br />
products within an organisation,<br />
some that are digitally enabled but<br />
which obviously started off in more of<br />
AUGUST <strong>2020</strong>
Inclusive access – Frictionless future of<br />
payments<br />
CLICK TO WATCH | 1:21<br />
319<br />
an analog form, and then you have<br />
new products, built from the ground<br />
up that are digitally native. I believe<br />
for companies to be successful, it’s<br />
important to really reimagine what’s<br />
possible without the confines and<br />
design assumptions of the non-digital<br />
legacy products. If you build new<br />
products from the ground up, I think it<br />
opens up new doors when it comes<br />
to their flexibility and agility. There is,<br />
however, a tremendous amount of<br />
underlying infrastructure and plumbing<br />
needed to successfully pull off a<br />
digital transformation. Digital is<br />
much more data-rich, so it typically<br />
goes hand in hand with more<br />
advanced warehousing and analytics<br />
capabilities. In addition, digital<br />
tends to be exposed through web<br />
and application programming interfaces<br />
(APIs), which require their own<br />
sets of supporting infrastructure and<br />
security capabilities.<br />
When it comes to the application<br />
of cloud, data and analytics and artificial<br />
intelligence (AI), Kamal states<br />
that “all are obviously important but<br />
for various reasons and applied<br />
across different industries. For our<br />
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MASTERCARD<br />
322<br />
organisation, which accumulates<br />
large amounts of data, being able<br />
to draw insights based on data is<br />
extremely important and I would rank<br />
this the highest out of the three. A lot<br />
of our fraud engines and insight platforms<br />
run on aggregated data which<br />
is invaluable. We’re also, however,<br />
enabling the exchange of data<br />
between participants in an ecosystem.<br />
Mastercard is very well<br />
positioned as a network where we<br />
bring together different parties - merchants,<br />
billers, acquiring banks and<br />
consumer banks - in a network.<br />
These new, digitally native products,<br />
one of their selling points is that they<br />
enable a richer exchange of data<br />
than their analog counterparts<br />
through ISO 20022 messaging<br />
standards. These standards provide<br />
the capability to carry a lot more<br />
information back and forth, driving<br />
value for parties in the ecosystem.<br />
This exchange of data enriches the<br />
whole ecosystem, and provides for a<br />
more symbiotic relationship between<br />
us and our partners.”<br />
AUGUST <strong>2020</strong>
Reflecting on the capabilities cloud<br />
technology can provide, Kamal<br />
explains that “you can gain tremendous<br />
amounts of value. But first it is<br />
important to determine the best use<br />
case for this technology. Mastercard,<br />
for example, has a good footprint of<br />
data centres around the world in different<br />
regions. In some instances,<br />
cloud makes sense and other times it<br />
doesn’t, but the flexibility of cloud and<br />
the ability to leverage an OPEX model<br />
versus a CAPEX model provides scalability<br />
and flexibility. I think there are<br />
use cases, especially in the face of<br />
nationalism, where you may need to<br />
have something hosted in the cloud.<br />
For that reason, I have generally taken<br />
a hybrid cloud approach when going<br />
down the path of cloud enabling solutions.<br />
The greatest value I see,<br />
however, is that the techniques<br />
applied when using a hybrid-cloud<br />
enabling platform generally make the<br />
platform more scalable, agile and vendor<br />
agnostic, which in itself is valuable<br />
whether actually deployed in a public<br />
cloud environment or not.<br />
323<br />
EXECUTIVE PROFILE:<br />
Mohammed Kamal<br />
Title: Senior Vice President, Consumer Applications<br />
Mohammed Kamal is a payments industry technologist with<br />
a passion for innovation and the Fintech space. He is<br />
currently serving as the COO of Consumer applications at<br />
Mastercard, leading a cross functional team with a mission<br />
of enabling new payment flows leveraging real-time payments<br />
(RTP). His responsibilities include technology and<br />
operations for retail payments (p2m), BillPay & p2p<br />
payment products. He is also responsible for<br />
corporate & commercial M&A integration within<br />
the Consumer Applications division.<br />
businesschief.com
MASTERCARD<br />
324<br />
Mastercard has been leveraging AI<br />
for its fraud services for over 10 years.<br />
“We have very advanced fraud detection<br />
capabilities that we provide our<br />
customers,” says Kamal. “One of the<br />
techniques that I think is interesting<br />
with AI is the use of assistive AI versus<br />
fully autonomous AI - or a mix of the<br />
two, depending on the use case.<br />
There’s still tremendous value in having<br />
human intervention and making<br />
sure a human is kept in the decision<br />
making loop, but drastically empowered<br />
as a result of the AI. For example,<br />
fraud detection is sometimes one of<br />
those use cases where selectively<br />
involving the user in the decision making<br />
process can provide for a better,<br />
more confidence-inspiring user experience.<br />
But other use cases could be<br />
in the space of bill payments, where a<br />
manual enrolment process<br />
can take a consumer half an<br />
hour - if not longer – trying to<br />
identify and link with the different<br />
billers they have a<br />
relationship with. An assistive AI<br />
solution can bring this time down<br />
significantly, reducing friction for the<br />
customer, yet keeping them in control<br />
of their personal and financial data.”<br />
Another technology trend Kamal<br />
has seen emerge is the use of open<br />
banking, “we’ve seen a huge amount<br />
of action in this space. I use the term<br />
‘open banking’ loosely because it differs<br />
in different regions of the world,<br />
but it’s the idea that the bank is opening<br />
their ‘walled garden’ in a controlled<br />
and secure way so that a customer<br />
can use the data for their<br />
benefit with other products.” In some<br />
STRATEGIC PARTNERSHIPS<br />
“When it comes to our partners such as Fulcrum Digital Inc., a critical<br />
hallmark that we look for in a collaborator is flexibility and agility.<br />
When collaborating with others we are looking for long term partners<br />
that we can share both successes and failures with and create future<br />
opportunities. We look for the type of collaborative partners that will<br />
share in the risks and the rewards and I think being able to share in<br />
that makes for a better relationship in the long run.”<br />
AUGUST <strong>2020</strong>
“When I look at digital transformation<br />
and being disruptive, it is important<br />
to move from a place where the<br />
digital and core businesses are not<br />
separate to be successful”<br />
—<br />
Mohammed Kamal,<br />
Senior Vice President, O&T, Mastercard<br />
cases the banks<br />
themselves are<br />
building new products<br />
based on this<br />
Open banking paradigm.<br />
The Consumer<br />
Application division here<br />
at Mastercard is helping our<br />
partners do just that. More<br />
generally, in the industry, I am seeing<br />
an increase in partnerships and<br />
collaboration between banks, which<br />
are well positioned with bank grade<br />
security and safety compliance<br />
built-in, with fintechs that are providing<br />
customers experiences the<br />
banks have not been able to provide<br />
in the past. At Mastercard, we want<br />
to support all members of<br />
the open banking ecosystem.<br />
We’re focused on<br />
delivering solutions that will<br />
enable these experiences,<br />
whether that is delivered just<br />
by a bank, just by a fintech,<br />
or in partnership.”<br />
With many organisations<br />
around the world being<br />
affected by the impact of<br />
COVID-19, Kamal explains that<br />
325<br />
businesschief.com
MASTERCARD<br />
1966<br />
Year founded<br />
$12.5bn+<br />
Revenue in<br />
US dollars (2017)<br />
16,000<br />
Number of<br />
employees<br />
“It’s visible when you look<br />
at a company, which ones<br />
have added digital as an<br />
afterthought, versus<br />
which companies actually<br />
reinventing themselves<br />
to be digitally native”<br />
—<br />
Mohammed Kamal,<br />
Senior Vice President, O&T, Mastercard<br />
“Mastercard has very rigorous business<br />
continuity plans that are<br />
tested regularly so we are ready to<br />
respond when an unexpected crisis<br />
happens, such as COVID-19.<br />
As you would expect, the teams<br />
are executing our operations very<br />
well. We work very closely with our<br />
customers as well as having our<br />
AUGUST <strong>2020</strong>
own VCP processes to ensure that as<br />
our customers encounter challenges<br />
within their business we are able to<br />
accommodate them. Our continuity<br />
plan not only looks at how our company<br />
could be impacted but whether<br />
our customers could be impacted,<br />
what policy changes we could make,<br />
what rule changes? And what can we<br />
provide to help them?” Since the outbreak<br />
Mastercard has been<br />
implementing a variety of initiatives in<br />
order to help its customers navigate<br />
the impact of the pandemic.<br />
When it comes to digital transformation<br />
and adopting the current trends<br />
within the technology space, Kamal<br />
highlights the importance of having<br />
the right products and services to be<br />
able to capture the opportunities innovation<br />
provides. “I think that’s the key<br />
message, it’s not always easy to predict<br />
what the market will need in one<br />
go, but much of the time we are investing<br />
in flexible underlying product<br />
infrastructure, while the use cases<br />
themselves develop more organically. I<br />
think it’s important to build with flexibility<br />
so that, while you may build a set of<br />
technology or products for a particular<br />
use case, or you have a business case<br />
in mind, you also need to be able to<br />
pivot the technology for different use<br />
cases if the need should arise.”<br />
327<br />
businesschief.com
328<br />
MSU FEDERAL<br />
CREDIT UNION:<br />
DIGITAL<br />
DISRUPTION<br />
IN FINTECH<br />
WRITTEN BY<br />
SEAN GALEA-PACE<br />
PRODUCED BY<br />
SHIRIN SADR<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
329
MSU FEDERAL CREDIT UNION<br />
BENJAMIN MAXIM, ASSISTANT<br />
VICE PRESIDENT OF DIGITAL<br />
STRATEGY & INNOVATION,<br />
DISCUSSES HIS ORGANISATION’S<br />
DIGITAL TRANSFORMATION<br />
APPROACH AMIDST COVID-19<br />
330<br />
M<br />
SU Federal Credit Union was founded in<br />
1937 to help members achieve financial<br />
success and stability following the Great<br />
Depression. It has remained dedicated to that same<br />
mission for more than 82 years. Its mission statement<br />
is simple: providing superior service while<br />
assisting members and employees to achieve financial<br />
security, their goals and ultimately, their dreams.<br />
Benjamin Maxim is the Assistant Vice President of<br />
Digital Strategy and Innovation for the Credit Union.<br />
Maxim is well aware of the importance of leading in<br />
the face of the COVID-19 pandemic. “It’s vital that<br />
you’re a strong communicator and offer transparent<br />
messaging,” he says. “Given the situation, people<br />
are concerned and uncertain, and they need someone<br />
to speak to them with confidence, understand<br />
their fears, and try to alleviate their worries. During<br />
times like these, it’s also important to continue to<br />
invest in technological advancements as these<br />
allow the organisation to continue to move forward.”<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
331
MSU FEDERAL CREDIT UNION<br />
332<br />
The pandemic has resulted in many<br />
industries accelerating their digital<br />
transformation journeys and adopting<br />
new processes in order to avoid disruption<br />
as much as possible. However,<br />
financial institutions like MSUFCU were<br />
already ahead of the curve. “Digital has<br />
always been a focus and a priority of<br />
ours,” affirms Maxim. “We’ve built robust<br />
IT and UX teams in house to allow for<br />
greater control, which has enabled us<br />
to be extremely responsive to our members’<br />
needs. Having the in-house teams<br />
allows us to be nimble, agile and ready to<br />
“I’M FOCUSED ON<br />
CHAMPIONING<br />
INNOVATION ACROSS<br />
THE ORGANISATION<br />
AND ANALYSING<br />
EMERGING TRENDS<br />
AND TECHNOLOGIES”<br />
—<br />
Benjamin Maxim,<br />
Assistant Vice President of Digital<br />
Strategy and Innovation, MSUFCU<br />
AUGUST <strong>2020</strong>
Quickly and Easily Lock Your Visa<br />
with Card Lock from MSUFCU<br />
CLICK TO WATCH | 0:35<br />
333<br />
respond to the latest trends and technologies.<br />
Additionally, we have established<br />
several strategic partnerships with<br />
vendors, allowing us to capitalise on<br />
their strengths to enhance our own.”<br />
In the last two years, MSUFCU<br />
has launched its Member2Member℠<br />
(M2M℠) transfer solution, in addition<br />
to modernising its existing membership<br />
and loan application process by<br />
leveraging the ecommerce experience<br />
of bundling products and services<br />
together into one streamlined application.<br />
“Within our membership base,<br />
you can now send money through any<br />
email address or phone number with<br />
M2M℠ which has meant a decrease<br />
in the volume of calls to our call center<br />
and chats to our eServices team,” he<br />
says. “This has improved efficiency<br />
across the organisation.”<br />
In October 2019, MSUFCU introduced<br />
its first member-facing Chabot<br />
to extend its service hours. “We have<br />
an international membership living and<br />
working in various time zones and it’s<br />
important to us that we are accessible<br />
to all of them as well as our members<br />
in the U.S.,” explains Maxim. “This<br />
solution enabled us to provide a better<br />
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MSU FEDERAL CREDIT UNION<br />
334<br />
experience for our members – when<br />
they need us. We continue to expand<br />
our Chatbot’s capabilities, and through<br />
this, our live chat employees and others<br />
can focus on more complex and<br />
meaningful transactions. In addition,<br />
our eServices team has grown exponentially,<br />
from just three employees<br />
when I started 13 years ago, to more<br />
than 75 employees today as our members’<br />
behavior has changed over the<br />
years becoming more comfortable<br />
interacting through live chat and other<br />
digital touch points.<br />
“WE’VE BUILT ROBUST<br />
IT AND UX TEAMS IN<br />
HOUSE TO ALLOW FOR<br />
GREATER CONTROL,<br />
WHICH HAS ENABLED<br />
US TO BE EXTREMELY<br />
RESPONSIVE TO OUR<br />
MEMBERS’ NEEDS”<br />
—<br />
Benjamin Maxim,<br />
Assistant Vice President of Digital<br />
Strategy and Innovation, MSUFCU<br />
AUGUST <strong>2020</strong>
“Whenever we release an innovation,<br />
we do so in gradual stages. First, we<br />
release it to a subset of employees and<br />
members to gather feedback along the<br />
way before going through the process<br />
of introducing it to all employees, and<br />
eventually to the full membership.<br />
Receiving feedback early in the cycle<br />
is key as it ensures we are able to<br />
address any issues successfully.”<br />
With a plethora of new innovations<br />
on the horizon at MSUFCU, the organisation’s<br />
digital drive shows no visible<br />
signs of slowing. “We’re currently<br />
investigating solutions with fintechs<br />
335<br />
EXECUTIVE PROFILE:<br />
Benjamin Maxim<br />
Benjamin Maxim joined MSU Federal Credit Union in 2007 and currently<br />
serves as Assistant Vice President of Digital Strategy and Innovation.<br />
He is responsible for assessing emerging business trends and<br />
technologies, facilitating innovation throughout the Credit<br />
Union, and providing strategic direction for existing and future<br />
digital channels. Maxim began work initially as a Web Developer<br />
and in 2014, he became E-Commerce Manager before moving<br />
into roles including Assistant Vice President of Programming<br />
and Development and Assistant Vice President of Software<br />
Development. He earned a bachelor’s degree from<br />
Michigan State University.<br />
businesschief.com
REIMAGINE WHAT’S<br />
POSSIBLE WHEN YOU<br />
UNLOCK THE POWER<br />
OF YOUR DATA.<br />
JOIN THE DATA REVOLUTION<br />
WITH TRELLANCE.
“WE’RE CURRENTLY<br />
INVESTIGATING SOLUTIONS<br />
WITH FINTECHS AND<br />
IN-HOUSE INNOVATION TEAMS<br />
THAT WILL HELP US INCREASE<br />
MEMBER ENGAGEMENT WITH<br />
OUR DIGITAL PLATFORMS,<br />
REDUCE FRAUD AND CREATE<br />
EFFICIENCIES THROUGH<br />
AUTOMATION USING<br />
TECHNOLOGIES LIKE RPA”<br />
—<br />
Benjamin Maxim,<br />
Assistant Vice President of Digital<br />
Strategy and Innovation, MSUFCU<br />
and in-house innovation teams that<br />
will help us increase member engagement<br />
with our digital platforms, reduce<br />
fraud and create efficiencies through<br />
automation using technologies like<br />
RPA,” says Maxim. “We understand<br />
the importance of improving our<br />
processes and the way we work; it’s<br />
not just a case of bringing in another<br />
person; there are ways we can leverage<br />
technology to be both more<br />
efficient and more effective. We are<br />
also modernising our employee idea<br />
submission process to encourage<br />
collaboration and engagement from<br />
337<br />
MSUFCU’s Member2Member:<br />
Send Money Effortlessly<br />
to Your Friends and Family<br />
CLICK TO WATCH | 1:00<br />
businesschief.com
MSU FEDERAL CREDIT UNION<br />
338<br />
AUGUST <strong>2020</strong>
all our employees as they are the ones<br />
interacting with our members regularly,<br />
so they have a better understanding of<br />
member wants and needs.”<br />
Maxim acknowledges the challenge<br />
of a culture shift and is aware that some<br />
employees might be reluctant to change.<br />
“Our goal is to retain the employees we<br />
have and to make sure they are in the<br />
jobs that align with our business needs,<br />
while also providing the training and support<br />
they need to be successful in those<br />
roles. However, if they are unwilling to<br />
grow as individuals and learn new skills,<br />
then it will be more difficult to retain<br />
them long-term,” he explains.<br />
Maxim understands the importance<br />
of establishing key, strategic business<br />
relationships and believes his organisation<br />
is “only as good as its partners.”<br />
MSUFCU has formed long-term and<br />
mutually sustainable partnerships<br />
with Jack Henry, their core banking<br />
provider, and Visa over the past few<br />
years, and Maxim credits them with<br />
helping the organisation realise many<br />
of its ambitions. “We’ve spent several<br />
years solidifying our partnership with<br />
Jack Henry’s leadership team and<br />
developing a relationship with them.<br />
339<br />
businesschief.com
MSU FEDERAL CREDIT UNION<br />
340<br />
We’re at a point now where we’re cocreating<br />
solutions in many cases. We<br />
also provide feedback by beta testing<br />
solutions they’re working on. We meet<br />
with them regularly, and they provide<br />
solutions that truly work for us. This<br />
relationship is important to us because<br />
if our core banking system isn’t strong,<br />
then we can’t be as successful an<br />
organisation as we’d like to be and<br />
our members need us to be,” explains<br />
Maxim. “Our relationship with our card<br />
provider, Visa, is similar. We’ve worked<br />
with them on a number of technological<br />
initiatives. We were one of their first<br />
clients to go live with their Card On/Off<br />
“WE CONTINUE TO EXPAND<br />
OUR CHATBOT’S CAPABILITIES,<br />
AND THROUGH THIS, OUR<br />
LIVE CHAT EMPLOYEES AND<br />
OTHERS CAN FOCUS ON MORE<br />
COMPLEX AND MEANINGFUL<br />
TRANSACTIONS”<br />
—<br />
Benjamin Maxim,<br />
Assistant Vice President of Digital<br />
Strategy and Innovation, MSUFCU<br />
solution, which enables people to lock<br />
their credit card if they lose or misplace<br />
it. We’re also working with them on<br />
travel-related APIs and to reduce fraud<br />
when travelling overseas. In addition,<br />
we worked with Visa to develop our<br />
Visa Signature cash back credit card.<br />
Visa has been a great partner and has<br />
enabled us to add many products and<br />
services benefitting our membership.”<br />
With the future in mind, Maxim has<br />
an idea of the effect digital will continue<br />
to have in the industry in the upcoming<br />
AUGUST <strong>2020</strong>
341<br />
years. “I believe there will be varying<br />
levels of comfort with people using<br />
digital products,” he says. “People will<br />
still want to interact with us in person<br />
so it’s about how we use digital to augment<br />
the experience they have with<br />
us. We strive to provide a personalised<br />
solution because everyone’s situation<br />
is unique to them. As we innovate in the<br />
digital financial space, we are focused<br />
on personalisation, encouraging financial<br />
wellness, and providing superior<br />
digital service to our members. There<br />
are many services, such as Netflix or<br />
Amazon, that leverage their user’s data<br />
to tailor an experience that is unique<br />
to them, providing a personalised list<br />
of options or recommendations and<br />
the more the user is willing to share<br />
the more individual the experience<br />
becomes. We want to follow the same<br />
process for financial services. The<br />
influence of data is huge and its influence<br />
will only continue to grow.”<br />
businesschief.com
OTIP’s<br />
technology<br />
342<br />
driven, peoplefirst<br />
response<br />
to COVID-19<br />
WRITTEN BY<br />
GEORGIA WILSON<br />
PRODUCED BY<br />
GLEN WHITE<br />
AUGUST <strong>2020</strong>
usinesschief.com<br />
343
ONTARIO TEACHERS INSURANCE PLAN (OTIP)<br />
Stacey Rous, EVP & CFO at OTIP<br />
discusses the company’s people-first<br />
strategy, technology trends and its<br />
response to the impacts of COVID-19<br />
344<br />
W<br />
hen it comes to the workforce at Ontario<br />
Teachers Insurance Plan (OTIP), Stacey<br />
Rous, EVP & CFO, shares that the organization<br />
understands that staying connected, whether<br />
with coworkers or senior leaders, is key. “Creating<br />
that sense of community at work is really important,<br />
as is the ability to listen and evaluate opinions,” she<br />
says. “After anything we do as an organization, we<br />
ask for feedback to develop a safe space for people<br />
to talk about the organization in a collaborative way.<br />
This allows us to be both responsive and agile in an<br />
ever-changing world.”<br />
This mindset played a key role in OTIP’s response<br />
to COVID-19. Rous believes that relocating the majority<br />
of our workforce to home offices has been the<br />
biggest disruption to the company from the COVID-<br />
19 pandemic. “We moved more than 600 people into<br />
home offices in less than two weeks, moving them<br />
onto a technology platform that is compatible with<br />
working from home. Protecting the health and well<br />
being of our employees was top of mind, but at the<br />
same time we managed to accomplish this task while<br />
maintaining our service to members.”<br />
AUGUST <strong>2020</strong>
1977<br />
Year founded<br />
$1.5bn<br />
Revenue in<br />
Canadian dollars<br />
500+<br />
Number of<br />
employees<br />
345<br />
businesschief.com
Success begins and<br />
ends with people.<br />
We help organizations optimize the health and<br />
productivity of their people, through innovative<br />
and entrepreneurial solutions.<br />
Our technology, people and processes help organizations simplify<br />
administration burden and increase productivity, while providing<br />
industry-leading member support.<br />
Morneau Shepell takes a holistic approach to beneÞts benefits administration,<br />
retirement services, absence management and employee assistance.<br />
We provide the tools and expertise to help organizations solve complex<br />
problems to improve productivity and engagement, wellbeing, and<br />
financial security.<br />
adminsolutions@morneaushepell.com<br />
www.morneaushepell.com
HR Benefits: Technology<br />
and Experiences that Exceed<br />
Expectations<br />
As the leading provider of technology-enabled HR services<br />
that deliver an integrated approach to employee<br />
wellbeing, Morneau Shepell has been a valued partner<br />
to OTIP since 2014. We continuously deliver innovative<br />
solutions to their members that support the mental,<br />
physical, social and financial wellbeing of their people.<br />
With unmatched industry experience, Morneau Shepell<br />
has been providing plan administration services<br />
for more than 50 years. We serve mid-sized and large<br />
clients, including complex organizations with multiple<br />
locations, across all industries, in both the public and<br />
private sectors. We support nearly 9,000,000 members<br />
through our administrative solutions and have an<br />
average client size of 15,000 participants in our North<br />
American Health and Welfare client group. Our teams<br />
of industry professionals and IT specialists are trusted<br />
advisors, subject matter experts and technology enthusiasts.<br />
We provide flexible and integrated benefits and<br />
pension administration solutions, employee and family<br />
assistance, health and wellness programs, and recognition<br />
and workplace learning solutions that support<br />
organizations in helping their people be healthy and<br />
engaged, all towards delivering measurable gains in<br />
productivity and results.<br />
Morneau Shepell’s proprietary benefits administration<br />
software is a highly configurable system designed<br />
to efficiently implement and execute client-specific<br />
provisions and processes. The complexity of benefits<br />
administration can be magnified and made prohibitively<br />
costly to organizations that lack the right technology<br />
platform. Our advanced enterprise technology provides<br />
a comprehensive and innovative single system for all<br />
benefit administration solutions, and is specifically<br />
designed to support complex organizations. Our highly<br />
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the security and compliance that is absolutely crucial.<br />
Integral to our advanced platform is intuitive design<br />
and navigation so participants can easily interact with<br />
the system, and gain a benefits experience that meets<br />
their consumer technology expectations.<br />
Paul Sywulych @<br />
Morneau Shepell<br />
Online self-service on any device is standard, with features<br />
and functionality covering all aspects of benefits<br />
and pension administration, including decision support<br />
tools and an AI virtual assistant.<br />
“Morneau Shepell has been partnering with us for over<br />
six years. They have helped OTIP through a digital transformation<br />
process by streamlining our benefits administration<br />
solution. The value of offering a single system to<br />
our members that simplifies the administration process<br />
and delivers the services that participants want and need<br />
has enhanced the experience for both administrators and<br />
plan participants. As our organization continues to digitally<br />
transform and grow, having a proven and reliable partner<br />
that understands our culture and truly cares about our<br />
members is invaluable.” – Stacey Rous, Executive VP and<br />
<strong>Chief</strong> Financial Officer, OTIP<br />
Now more than ever, organizations need a complete<br />
benefits administration solution that utilizes the<br />
latest technology and a single platform to improve<br />
accuracy and productivity, but also helps participants<br />
improve their lives. Morneau Shepell’s solutions<br />
deliver advanced technology for simpler, more<br />
cost-effective management that improves participant<br />
wellbeing, engagement and overall financial<br />
security. Our approach spans services in employee<br />
and family assistance, health and wellness, recognition,<br />
pension and benefits administration, retirement<br />
consulting, actuarial and investment services.<br />
By improving lives, we improve business.
ONTARIO TEACHERS INSURANCE PLAN (OTIP)<br />
348<br />
“We are a people-first<br />
organisation. There<br />
will always be tweaks<br />
to how we work, but<br />
our core strategy of<br />
‘people first’ has not<br />
and will not change”<br />
—<br />
Stacey Rous,<br />
EVP & CFO, OTIP<br />
Achieving this incredible feat was<br />
not easy, and not done alone. Rous<br />
says that OTIP’s partners and stakeholders<br />
have been vital in adopting<br />
this work from home strategy. “Prior to<br />
COVID-19 we didn’t have the system<br />
capacity for everyone to work from<br />
home. We had been planning for 20<br />
to 25%, but certainly not 100%. Our<br />
partners really stepped up to help us<br />
implement this capability once the<br />
healthcare sector was under control,<br />
allowing us to stay connected to our<br />
employees and members.”<br />
The OTIP Story<br />
CLICK TO WATCH | 1:53<br />
AUGUST <strong>2020</strong>
EXECUTIVE PROFILE:<br />
Stacey Rous<br />
Stacey Rous is the Executive Vice<br />
President and <strong>Chief</strong> Financial Officer at<br />
OTIP, Ontario Teachers Insurance Plan.<br />
OTIP serves the education community<br />
across Ontario, providing health benefits<br />
and other insurance needs as a not-forprofit<br />
Trust. At OTIP, Stacey is<br />
responsible for Finance and IT strategy,<br />
including financial operations of the<br />
company and accountable for the<br />
Project Management Office. Stacey is an<br />
accomplished financial executive known<br />
for achieving financial and service<br />
benchmarks by creating a compelling<br />
vision, clearly communicating strategies<br />
and providing strong leadership.<br />
Over the years, Stacey has been<br />
helping insurance and health care<br />
organizations grow and improve<br />
member experience with her finance<br />
and operational expertise. She has<br />
more than 25 years of progressive<br />
leadership experience in operational<br />
finance. Stacey has provided executive<br />
financial leadership to the Waterloo<br />
Wellington Local Health Integration<br />
Network, Allianz Global Assistance and<br />
Cowan Insurance Group of Companies.<br />
Outside of her role with OTIP, Stacey is<br />
actively involved in building strong<br />
partnerships with communities to<br />
make a positive impact on social issues<br />
such as social isolations, poverty,<br />
inequality and mental health. She<br />
serves on the Board of the YMCA for<br />
Kitchener Waterloo, the Canadian<br />
Mental Health Association for Waterloo<br />
Wellington and International Women’s<br />
Forum Waterloo. She previously served<br />
on the IWF Canada Sponsorship<br />
Committee to raise funds for the IWF<br />
World Leadership Conference.<br />
Stacey is an MBA graduate from<br />
Athabasca University and holder of<br />
CPA designations in Canada and the<br />
US. Throughout her career, she has<br />
continued to seek educational<br />
opportunities and certifications that<br />
enhance her finance and operational<br />
capabilities, including: Chartered<br />
Professional Accountant (CPA, CMA)<br />
designation, Certified Public<br />
Accountant (US designation),<br />
Chartered Global Management<br />
Accountant (CGMA) designation<br />
and Advanced Health Leadership<br />
certification from the Rotman School<br />
of Management Executive Program.<br />
349<br />
businesschief.com
Making a positive impact<br />
SOLUTIONS-DRIVEN CONSULTING<br />
3:1 ROI<br />
or greater achieved by<br />
the end of a project<br />
90%<br />
of our clients achieve<br />
scheduled results<br />
100%<br />
of our clients have agreed<br />
to be references for us<br />
Experience You Can Trust<br />
Brooklin Consulting is a management consulting firm built on a<br />
foundation of over 30 years experience in global consulting, focusing<br />
on productivity improvement, strategic implementation and digital<br />
transformation. Our highly qualified teams are experts at achieving<br />
measurable results that can improve your business performance quickly<br />
and effectively.<br />
Find out how Brooklin can advance your business:<br />
VISIT OUR WEBSITE<br />
CONTACT US TODAY<br />
brooklinconsulting.com<br />
info@brooklinconsulting.com<br />
+1-647-261-6486
Brooklin Consulting: accelerating<br />
productivity with OTIP<br />
Brooklin Consulting is a management consulting organisation<br />
with worldwide experience in several leading industries.<br />
The firm helps companies overcome their unique<br />
business challenges, discover their greatest opportunities<br />
and achieve significant results. Brooklin Consulting has<br />
over 30 years of experience in global consulting, primarily<br />
focused on productivity improvement, strategic implementation<br />
and digital transformation. Brooklin Consulting<br />
specialises in achieving measurable results that improve<br />
their client’s performance quickly and efficiently.<br />
BizClik Media Interviews<br />
Michael Flemming,<br />
VP at Brooklin Consulting<br />
Michael Flemming is the Vice President of Brooklin Consulting.<br />
He leads projects to execute strategy and improve<br />
productivity, working with both senior leaders and frontline<br />
employees. Brooklin Consulting has formed a partnership<br />
with Ontario Teachers Insurance Plan (OTIP) to help<br />
improve productivity. Flemming believes this collaborative<br />
business partnership is essential and is the “archetype”<br />
of any successful consulting relationship. “We’re able to<br />
build trust, and work closely with every level of the organisation,<br />
which is the key to building solutions that drive<br />
the largest impact and are sustainable beyond the term of<br />
our engagement,” he says. “Every single change, large and<br />
small, is developed with the front-line managers responsible<br />
for the area. We work through the development and<br />
testing of solutions, but most importantly, we see those<br />
changes through to implementation. The collaboration<br />
between consultants and operating managers ensures<br />
changes are not just theoretical, but drive improvements<br />
in the real world.”<br />
When seeking to establish a mutually beneficial and sustainable<br />
partnership, Flemming has a clear idea of what he<br />
looks for. “We find that the most successful relationships<br />
are the ones where we collaborate through every step of<br />
the process, regardless if the problem is big or small,” he<br />
explains. “We’re prepared to work with clients through<br />
every step of the journey to find a solution that is going<br />
to succeed. Solutions developed together are always<br />
the most successful, and that is a key reason for the<br />
strength of our relationship with OTIP, and a key reason<br />
our projects have consistently generated 3:1 returns in<br />
their first year, while at the same time improving customer<br />
service and satisfaction.”<br />
Over the next few years, Flemming expects the future of<br />
Brooklin’s relationship with OTIP to continue to thrive as<br />
new technology shakes up the industry. “Organisations<br />
like OTIP need to be nimble and ready to change at a<br />
moment’s notice in order to stay competitive, and I expect<br />
key trends revolving around robotics and AI will push<br />
analytical decision-making to the next level and provide<br />
better quality to customers,” says Flemming. “We’ve<br />
been able to install a culture of continuous improvement<br />
with OTIP and help adopt those trends quickly and in a<br />
meaningful way. I believe the continued strength of our<br />
relationship will allow for those future opportunities to be<br />
adopted efficiently and robustly.”<br />
Stacey Rous, EVP & CFO at OTIP, says “The team at<br />
Brooklin Consulting has supported OTIP through several<br />
improvement projects over the past two years,<br />
each resulting in a significant return on investment.<br />
Their methodology has helped us transform our<br />
management operating system, allowing for better<br />
analytics, faster decision-making, and ultimately<br />
improved service to our members. Most importantly,<br />
they have helped our people to see challenges as<br />
opportunities, leaving behind an approach to continuous<br />
improvement that carries on internally beyond<br />
the term of their engagements. I would strongly<br />
recommend their services to organizations looking to<br />
improve their operations.”<br />
LEARN MORE
Let’s move forward<br />
The world is adapting to different ways of working and collaborating.<br />
<strong>Business</strong>es are learning to connect with customers in new ways.<br />
And we are all discovering a new normal. Move forward with<br />
Rogers for <strong>Business</strong>. The right solutions, at the right time.<br />
Learn more<br />
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All other brands and product names are the trademarks of their respective owners.
“My best advice for<br />
girls and women<br />
looking to get into<br />
tech is to seek out<br />
a mentor or coach<br />
in the industry”<br />
—<br />
Stacey Rous,<br />
EVP & CFO, OTIP<br />
Rous adds that she is extremely<br />
proud of how OTIP’s employees have<br />
adapted, driving new ways of connecting<br />
with its members, clients and<br />
employees, but at the same time not<br />
exhausting them with the technology.<br />
“Our members and our management<br />
teams are very accepting that there<br />
may be children in the background,<br />
dogs barking or doorbell rings from<br />
home deliveries, which previously<br />
would have been considered very<br />
unprofessional.”<br />
She adds that the insurance industry<br />
itself has not escaped impact from<br />
the pandemic. “Our industry is under<br />
extreme financial pressure. People’s<br />
driving habits have changed, and there<br />
is an expectation that auto premiums<br />
will reduce accordingly. At the same<br />
time, the closure of things like dental<br />
offices and other health providers creates<br />
a mountain of questions for us and<br />
our members on how we handle things<br />
like claim limits, cancelled procedures<br />
and benefit premiums during and after<br />
the pandemic.”<br />
Rous believes that technology will be<br />
key as COVID-19 continues to change<br />
how organizations and the insurance<br />
industry continues to operate. Post<br />
pandemic, she says, a digital mindset<br />
should be seen as a way of doing<br />
business, whether that be on-line<br />
virtual doctor’s appointments, or using<br />
Telehealth and Telemedicine more<br />
proactively. “COVID-19 should teach<br />
us that it’s okay to do some things digitally.<br />
We need to harness what we’ve<br />
learned through this and not go back to<br />
the old normal where it doesn’t make<br />
sense. Many of these technologies<br />
are so powerful, and they will be cost<br />
effective for both our community and<br />
our healthcare system .”<br />
353<br />
businesschief.com
ONTARIO TEACHERS INSURANCE PLAN (OTIP)<br />
While Rous thinks that we are a long<br />
way from a post COVID-19 world, she<br />
does believe that “we are entering into<br />
a new normal and that the industry is<br />
going to have to settle. For me the future<br />
is about the financial stability of a company<br />
going forward. I think the finance<br />
and the tech folks are going to have their<br />
hands full for quite some time.”<br />
354<br />
TECHNOLOGY TRENDS IN INSURANCE<br />
Looking past the current pandemic,<br />
Rous highlights that digital innovation,<br />
artificial intelligence (AI) and data are<br />
still the overriding trends in the insurance<br />
industry, adding that “these are<br />
the technologies that allow us better<br />
understand and service our members.”<br />
She details that, at the core, OTIP’s<br />
digital transformation strategy is designed<br />
to streamline communication and harness<br />
data analytics, using a data warehouse<br />
and data mapping to provide a seamless<br />
service to its members. “This is something<br />
that is still ongoing for us at OTIP. We have<br />
only just scratched the surface of this journey,<br />
however, the recent hiring of a new<br />
director of data and digital technologies<br />
supported by a dedicated team is going<br />
to allow us to really grow this potential.”<br />
“COVID-19 should<br />
teach us that it’s<br />
okay to do some<br />
things digitally”<br />
—<br />
Stacey Rous,<br />
EVP & CFO, OTIP<br />
AUGUST <strong>2020</strong>
When it comes to adopting innovative<br />
technology to drive this strategy,<br />
Rous explains that the organization<br />
started using robotics in collaboration<br />
with RPAI and Blue Prism Software.<br />
“We were one of the first in Canada<br />
in 2016 using robotics to reduce the<br />
amount of non-value-added tasks<br />
from our people,” she explains. For<br />
OTIP, Rous continues, the use of<br />
robotics is seen as an extension of<br />
its workforce. “Our employees like it<br />
because they can focus on the valueadd<br />
work for our members.”<br />
Rous continues, saying that even<br />
though OTIP was one of the first in<br />
Canada to use robotics, it was doing<br />
very small projects. “We were more<br />
in the investigation stage, using it to<br />
understand how our members wanted<br />
to do business with us. Now, with our<br />
new director and dedicated team, we<br />
are ramping up our innovation and<br />
adoption of robotics for automation.”<br />
With regards to developing these<br />
technologies, Rous stresses the<br />
importance of strategic partnerships.<br />
“Our strategic partnerships<br />
with Rogers, our internet provider, or<br />
Central Logic, lay the foundation and<br />
355<br />
businesschief.com
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our insurance partners like Morneau,<br />
Manulife, Economical and Aviva, are<br />
all intertwined. We don’t want to build<br />
our own tech, we want to build our own<br />
intelligence around our members with<br />
the help of the technology our strategic<br />
partners provide. You don’t need to<br />
own those technologies, you need to<br />
leverage those technologies.”<br />
WOMEN IN TECH<br />
Rous believes strongly in the inclusion<br />
of women in tech, a mindset that<br />
is shared by the entire organization.<br />
“From a woman in tech perspective, we<br />
have a number of BSA and data specialists<br />
– at least 50% – that are women,<br />
which we are doing very well in,” she<br />
explains. “On the traditional side of<br />
tech, such as networking systems, the<br />
figures are slightly less with about 25%<br />
being women.”<br />
Outside of the working environment,<br />
Rous explains that the organization has<br />
key people helping young girls learn<br />
code, known as girls for coding, to<br />
promote females joining the industry.<br />
“However, I think it is still a generation 357<br />
OTIP Sponsorship of Schools<br />
Projects and Initiatives<br />
CLICK TO WATCH | 1:54<br />
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ONTARIO TEACHERS INSURANCE PLAN (OTIP)<br />
358<br />
away. Currently schools are working<br />
to get the materials needed to show<br />
girls the opportunities within the STEM<br />
industry, but it is going to take time for<br />
young girls to see themselves as coders.”<br />
Rous, seen by many as a leader and<br />
a mentor herself, shares that she did<br />
not get where she is today by herself.<br />
“My best advice for girls and women<br />
looking to get into tech is to seek out<br />
a mentor or coach in the industry. I<br />
cannot underscore the importance of<br />
finding people to help you through your<br />
career. Gender isn’t important here. It<br />
is about finding people who you trust<br />
and are willing to help you navigate the<br />
challenges you will face in this industry.<br />
Don’t try and do it alone. You need<br />
people out there advocating for you.”<br />
WHAT THE FUTURE HOLDS<br />
Returning to the organization’s strategy,<br />
Rous reiterates that regardless of<br />
COVID-19 or changes in technology,<br />
OTIP’s member-first approach has not<br />
changed. “We are a people-first organization.<br />
There will always be tweaks to<br />
how we work, but our core strategy of<br />
AUGUST <strong>2020</strong>
“The recent hiring of a<br />
new director of data<br />
and digital technologies<br />
supported by a<br />
dedicated team is going<br />
to allow us to really<br />
grow this potential”<br />
—<br />
Stacey Rous,<br />
EVP & CFO, OTIP<br />
‘people first’ has not and will not change.”<br />
Throughout the pandemic, OTIP has<br />
been active in the communities it serves,<br />
donating more than $250,000 to food<br />
banks and mental health associations<br />
across Canada. “I’m on the Canadian<br />
Mental Health Association of Waterloo<br />
Wellington and a recent study highlighted<br />
that 70% of us are feeling<br />
isolated due to that lack of connectivity,<br />
which is having a detrimental effect on<br />
all our mental health right now.”<br />
In addition, she continues, 70% of<br />
those same survey respondents said<br />
they were concerned about becoming<br />
sick from COVID-19, or losing someone<br />
close to it. “This crisis remains at<br />
the top of everyone’s mind. Given the<br />
corresponding mental health challenges<br />
we are going to see from an<br />
industry perspective, we need to be<br />
ready to help the people that maybe<br />
unwell, and be there for both employees<br />
and members to help them.”<br />
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