2009 Momentum - Glashütte Original

Wallpaper company Rasch is breaking with its more
traditional approach by bringing Iris Maschek on board. The celebrated fabric and wallpaper
designer created 14 digitally printed patterns for Rasch, which is better known for producing
more conventional wall coverings. The dark, intricate patterns look like large paintings
spreading across the walls. The basic stylistic element employed by Iris is that of a blend of visual
effects that recall positive and negative images on film. Spectators feel as if they are looking
through a semi-transparent, elaborately woven curtain. Iris often draws her inspiration from
the forms and structures found in plant life. She translates the beauty of nature into abstract,
figurative shapes that leave room for interpretation. The native of Cologne, who also DJs in
some of the city’s top night spots, has thus developed her own vocabulary of form that goes
beyond fads and trends. And her work has not only caused a sensation among textile companies,
even her rivals admire her work. At the last Heimtextil trade fair, star designer Ulf Moritz called
her “the find of the year”. www.rasch.de
Momentum 1· 2009
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