Marketing Your Property - Roche Realty Group, Inc.

68 Wagon Wheel Trail, Meredith 

LAKE WINNIPESAUKEE WATERFRONT 

An Independent Leader in Lakes Region Real Estate. 

LOCAL OWNERSHIP • LOCAL PEOPLE • LOCAL DECISIONS 

An Independent Leader in Lakes Region Real Estate 

“We Sell the Lakes Region!” 

Roche Realty Group Marketing Guide 

Average home sales price per year (Excluding island sales, condominiums, A showcase of the many innovative ways and land) 

we will market your property… Until it’s SOLD! 

e-mail campaigns Catalogues 

1998 1999 2004 2007 2008 2009 2010 2011 National 2012 & International Publications 

Flyers 

2013 2014 

Social Media R A D I O Shows 

Alton $239,394 $674,789 $738,463 $1,324,500 $1,529,500 $760,682 $1,407,582 $746,417 Open Houses Luxury Real Estate $858,778 $1,044,574 $936,765 

WEB MARKETING 

Gilford $398,854 $809,333 $1,477,740 $1,854,081 $1,694,400 $2,561,667 $1,265,825 $1,181,200 DIRECT MAIL $1,486,792 $1,145,486 $1,132,917 

www.RocheRealty.com 

Search Engine Optimization 

Laconia $264,389 $674,789 $878,750 $661,071 $683,000 $534,643 $919,271 $919,200 $433,367 $617,423 $566,438 

Meredith $339,399 $704,816 $1,230,653 $1,340,607 $1,082,370 $2,286,667 $1,805,513 $1,077,527 $963,406 $1,030,540 $1,014,583 

Engine Search Optimization 


Moultonboro $486,871 $755,144 $1,075,297 $1,106,947 $1,277,410 $861,353 DIRECT $1,194,110 MAIL $1,144,800 $924,131 $1,184,246 $1,164,703 

WEB MARKETING 

Tuftonboro $313,125 $636,591 $867,142 $1,759,000 $756,280 $1,269,500 $1,341,500 $583,333 $1,336,250 $1,007,786 $1,766,667 

Houses 

Real Open Estate 

Luxury 

Shows 

A I R O D 

Wolfeboro $571,500 $1,769,167 $1,625,800 $1,342,200 $2,570,000 $1,865,396 $1,763,999 National $1,239,307 & $1,630,669 International $1,221,300 Publications 

$2,280,455 

Flyers Social Media 


# of Sales 135 133 145 105 68 68 87 95 123 113 106 

SOLD! 

we will market your property… Until it’s 

of the many showcase A ways 

innovative 

Roche Guide 

Marketing Group Realty 

Note: Above information obtained from the Northern New England Real Estate Network (MLS) for the above towns, with waterfront owned on Lake 

Region!” 

Lakes the Sell “We Winnipesaukee only, excluding island sales, condos and land. Does not include private sales. Subject to errors and emissions. Figures represent the 97 Daniel Webster Hwy 

Estate 

Real Region Lakes in Leader Independent An 

DECISIONS 

LOCAL • PEOPLE LOCAL • OWNERSHIP LOCAL average selling price in each 12 month period and the number of unit sales. 

Meredith, NH 03253 

Discover the marketing mix that delivers results! 


average selling price in each 12 month period and the number of unit sales. 


An Independent Leader in Lakes Region Real Estate 

“We Sell the Lakes Region!” 

Winnipesaukee only, excluding island sales, condos and land. Does not include private sales. Subject to errors and emissions. Figures represent the 97 Daniel Webster Hwy 


Roche Realty Group Marketing Guide 

A showcase of the many innovative ways 

113 106 

we will market your property… Until it’s SOLD! 

# of Sales 135 133 145 105 68 68 87 95 123 


$1,625,800 National $1,342,200 & $2,570,000 Wolfeboro $1,865,396 International $1,763,999 $571,500 $1,239,307 Publications $1,630,669 $1,769,167 $1,221,300 Flyers 

$2,280,455 

Social Media R A D I O Shows 

$1,766,667 

$1,007,786 $1,336,250 $583,333 $1,341,500 $1,269,500 $756,280 Open $1,759,000 Houses 

$867,142 Luxury $636,591 Real $313,125 Estate 

Tuftonboro 

WEB MARKETING 

$1,164,703 

$1,184,246 $924,131 $1,144,800 $1,194,110 $861,353 $1,277,410 $1,106,947 $1,075,297 $755,144 $486,871 Moultonboro DIRECT MAIL 


$1,014,583 

$1,030,540 $963,406 $1,077,527 $1,805,513 $2,286,667 $1,082,370 $1,340,607 $1,230,653 $704,816 $339,399 Meredith 

Search Engine Optimization 

Engine Optimization 

Search Laconia $264,389 $674,789 $878,750 $661,071 $683,000 $534,643 $919,271 $919,200 $433,367 $617,423 $566,438 


DIRECT MAIL 

Gilford $398,854 $809,333 $1,477,740 $1,854,081 $1,694,400 $2,561,667 $1,265,825 $1,181,200 $1,486,792 $1,145,486 $1,132,917 

MARKETING 

WEB 

Open Houses Luxury Real Estate 

Alton $239,394 $674,789 $738,463 $1,324,500 $760,682 $1,407,582 $1,529,500 $746,417 $858,778 $1,044,574 $936,765 

Media 

Social Shows 

O I D A R 

Publications 

International & National 

Flyers 

1998 1999 2004 2007 2008 2009 2010 2011 2012 2013 2014 

Catalogues 

e-mail campaigns 

Average home sales price per year (Excluding island sales, condominiums, and land) 

SOLD! 

it’s Until property… your market will we 

ways 

innovative many the of showcase A 

Realty Marketing Roche Guide 

Group 

Sell Lakes “We Region!” 

the 

Real Estate 

Region Lakes in Leader Independent An 


Just Listed 

$2,490,000 

Call for details! 

Call for details! 

Just Listed 

$2,490,000 

An Independent Leader in Lakes Region Real Estate. 

REAL ESTATE 

Magical 31+ Acre Setting, in the Picturesque Town of Sandwich! 

This incredible property is bordered by a scenic fishing river with vistas of the Sandwich Range, Whiteface Mtn., Flat Mtn. and other 

towering peaks. An old fashioned swimming hole along the Cold River and the Town Beach on Squam Lake are minutes away. The 

authentic, c. 1700’s center chimney cape has been totally reconstructed and was merged with a smaller cape and historic post and beam 

barn / garage. The sunlit home features a multitude of windows overlooking 17+/- acres of fields and mountain views. Gorgeous walkways, 

flower and vegetable gardens, and granite patios frame this property with its charming wood shake and cedar clapboard exterior 

and copper standing seam roof. Features include 200-year-old beams, custom milled cabinetry, wide pine floors, 5 fireplaces, and the 

finest in appliances, heating, hot water, and solar panels. With its own private pond, the peacefulness and beauty of this exclusive property 

will overwhelm you. 

334 BENNETT STREET, SANDWICH, NEW HAMPSHIRE 03259 

OFFERED AT $1,495,000. MLS# 4509188 

Listed by Gail DiGangi. (603) 520-5978 (cell) or (603) 279-7046 (office) 



OFFERED AT $1,495,000. MLS# 4509188 

REAL ESTATE 

16 

Roche Realty Group, Inc. 

97 Daniel Webster Hwy 


www.rocherealty.com 




Inc. 

Group, Realty Roche 

erty will overwhelm you. 

finest in appliances, heating, hot water, and solar panels. With its own private pond, the peacefulness and beauty of this exclusive prop- 

the and fireplaces, 5 floors, pine wide cabinetry, milled custom beams, 200-year-old include Features roof. seam standing copper and 

ways, flower and vegetable gardens, and granite patios frame this property with its charming wood shake and cedar clapboard exterior 

barn / garage. The sunlit home features a multitude of windows overlooking 17+/- acres of fields and mountain views. Gorgeous walk- 

beam and post historic and cape smaller a with merged was and reconstructed totally been has cape chimney center 1700’s c. authentic, 




heaven! 

This property is 

truly a slice of 

16 

of the week 



heaven! 

LISTED AND SOLD 

by Roche Realty Group, Inc. 

1998 - 2014 Waterfront Home Sales Comparison on Lake Winnipesaukee 

45 knowledgeable realtors® • independently owned • local decisions 

68 Wagon Wheel Trail, Meredith 

LAKE WINNIPESAUKEE WATERFRONT 

LOCAL OWNERSHIP • LOCAL KNOWLEDGE 

What would your Lake Winnipesaukee 

• GLOBAL REACH 

property sell for in today’s market? 

Discover the marketing mix that delivers results! 

MARKETING YOUR PROPERTY 

45 knowledgeable realtors® • independently owned • local decisions 


by 

Lake Winnipesaukee 

on Comparison Sales Home Waterfront 2014 - 1998 

SOLD 

AND LISTED 

of the week 

“We Sell the Lakes Region” | WWW.ROCHEREALTY.COM

WHAT SETS US APART 

LOCAL OWNERSHIP • LOCAL KNOWLEDGE • GLOBAL REACH 

“Our marketing strategies are tailored to fit your individual needs.” 

We are a diverse and experienced team of over 40 Realtors ® and full time support staff of unmatched local knowledge with a global 

reach. With two offices in Meredith and Laconia, our company is growing and changing to meet the needs of our clients and the 

communities in which we serve. 

Today Roche Realty Group is one of New Hampshire’s largest independent real estate companies. During the past year, the firm 

reported a sales volume in excess of $161 million, representing a 27% increase in sales volume compared to the previous year. The 

sales of $161 million and 584 transaction sides represents our highest year in total sales volume in the company’s 

history. 

For 40 years the name “Roche” has been respected in Lakes Region real estate. Everyone in our organization is 

deeply committed to providing you with whatever it takes to make your real estate dreams become a reality. 

We utilize various cutting-edge technologies. Our comprehensive advertising program, state-of-the-art web 

presence and extensive networking capabilities enable us to sell your property in the fastest time possible. 

Our marketing strategies are tailored to fit your individual needs. 

We welcome you to learn more about our real estate firm and we look forward to helping you make informed 

real estate decisions. 

- Frank Roche, President of Roche Realty Group, Inc. 

Meredith Office 

Laconia Office 

m e r e d i t h office 

97 Daniel Webster Hwy. 

(603) 279-7046 

l aco n i a office 

1921 Parade Rd. 

(603) 528-0088 

WWW.ROCHEREALTY.COM 

* Statistics obtained from NNEREN for the past 20 years since 1997 for all real estate firms reporting sales in the entire state of NH during that time period. 

This publication is not intended to solicit other brokers’ listings. Advertising and website syndication partners are subject to change without notice.

A UNIQUELY INDEPENDENT FIRM… 

Roche Realty Group is independently, locally, and family 

owned and operated, since 1992. All decisions are handled 

in-house. 

We are not an out-of-state brand. We represent the 

Lakes Region, Central New Hampshire, and up to the White 

Mountains. We are experts in marketing these regions. 

Our professionals come from diverse backgrounds. We 

utilize a team approach in solving any complex problems 

that arise during each transaction. 

The team approach we offer allows us to combine the 

knowledge and skills of several generations to best serve 

our clients. 

Since 1997, Roche Realty Group has sold over $1.8 billion of NH properties, involving 6,799 

transaction sides, and is ranked in the top 10 real estate firms in the state of NH out of 

2,285 firms statewide reporting sales during this 20-year period* 

Many of our Realtors ® have been in the business for decades 

and know every in-and-out of practicing real estate in New 

Hampshire. Their experience and market knowledge helps 

our clients make informed decisions. 

We also represent a new generation of talented Realtors ® 

and staff who have trending technology experience and offer 

innovative marketing strategies. 

Our offices are staffed with professional administrative 

assistants. We have a Realtor ® on duty at all times to service 

inquiries from phone calls, e-mail leads, or walk-ins. We have 

two in-house graphic designers to handle our marketing. 

Frank Roche (President of Roche Realty Group) has been 

a leader in Lakes Region real estate since 1976.

In House Strategic Marketing 

Roche Realty Group has a fully staffed 

in-house marketing department. 

All of our marketing materials are 

designed by our two full-time graphic 

designers. We use top quality, highcapacity 

color printers in our offices 

for printing marketing materials ondemand. 

We have pictures on file reflecting all 

4 seasons of living in NH, including 

recreation, lakes and mountains, town 

landmarks, community development 

photos, popular seasonal events, and 

so much more. 

We understand the importance of top 

quality photography when marketing 

real estate. 

We take high resolution photos of 

all our listings. We carefully select 

for marketing the strongest pictures 

which best reflect the property’s 

attributes. 

A group effort is involved when 

we pick the best property photos 

to feature in our annual company 

magazine. 

Our impressive photographic 

library easily tops 10,000 New 

Hampshire based photos. 

We have professional grade 

cameras with HDR capability 

and subscribe to the latest 

Adobe photo editing software.

Lakes Region 

NEW HAMPSHIRE 

LIVING 

Listing Catalog 

Our flagship company catalog features 

a showcase of our listings in stunning 

detail. 80,000 + copies are published for 

each issue. 

In addition to printing, we publish our magazine online on our website. Visitors can flip 

through the pages, zoom in or out, print, and download as a PDF file. 

Roche Realty Group has prime magazine placements in strategic locations, 

such as Shaw’s, Hannaford’s, Market Basket, McDonald’s, and other high-traffic 

areas—plus restaurants, country stores, marinas, local chambers, ski areas, and 

other businesses. 

As with our other marketing materials, 

our magazines are designed in-house. 

We generate a tremendous amount 

of leads from this publication, and we 

emphasize stunning photography and 

attractive listing descriptions. 

Approx. 10,000 are mailed to a 

distribution list and client base, and 

the remaining 70,000 are distributed 

at approx. 260 high traffic locations 

surrounding Lake Winnipesaukee, 

Squam and Newfound Lakes, Central 

New Hampshire, Loon Mountain and 

Waterville Valley. 

Read our current catalog edition online: www.rocherealty.com/listing-catalog


OFFERED AT $1,495,000. MLS# 4509188 













U.S. POSTAGE 

STD PRSRT 

PERMIT #130 

PAID 

POSTAL CUSTOMER 

NH 

Portsmouth, 

IN THIS 

ISSUE 

Boat Rentals Page 31 

Golf Page 29 

What’s Up Pages 12-16 

Get The Skinny Around the Winni 

See More at 

Print Marketing 

REAL ESTATE 

16 

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heaven! 

August 29, 2016 

Your Guide to What’s Happening in NH’s Lakes Region 

FREE 

Page 1 

August 29 • Vol 33 • No. 22 










PRSRT STD 

U.S. POSTAGE 

PAID 

PERMIT #130 

Portsmouth, NH 

POSTAL CUSTOMER 



OFFERED AT $1,495,000. MLS# 4509188 






IN THIS 

ISSUE 

Boat Rentals Page 31 

Golf Page 29 

What’s Up Pages 12-16 

See More at 

Get The Skinny Around the Winni 




Cover32.9.qxp_Layout 1 5/25/16 1:05 PM Page 1 

Roche Realty Group advertises in the 

following trade and regional publications: 

August 29 • Vol 33 • No. 22 

Volume: 32 Issue: 9 

OF THE OF YOUR LAKES TOWN REGION 

Roche Realty Group advertises year-round in Homes & Land 

magazine, providing excellent exposure for our listings: Homes 

& Land is mailed directly to all Lakes Region homes currently 

for sale with a listing price of over $300,000, as well as to select 

homes in the greater Boston Area and affluent neighborhoods in 

the Andover, Massachusetts area. 

Twice annually, Homes & Land magazine is inserted into the Wall 

St. Journal newspaper. A significant percentage of subscribers to 

the Wall St. Journal are currently looking to purchase real estate. 

102 Veasey Shore - Meredith, NH 

Offered by: 

Roche Realty Group advertises seasonally Nicole Watkins in The Laker 

Berkshire Hathaway Verani Realty 

Cell: (603)707-7575 

magazine. This publication has prime placement Office: (603)253-7766 at major stops 

See Page 6 for details 

along NH’s major highways. The Laker is the “What to Do” fun 

guide of New Hampshire’s Lakes Region and a popular real estate 

FREE MAGAZINES NATIONWIDE 800.277.7800 

For Advertising Information Call Tori At (603)433-2200 or email: tori@reidpublications.com 

publication for second home buyers and owners. 20,000 copies 

reach upwards of 40,000 visitors and second home owners with 

each issue. 

Meredith Office: 

97 Daniel Webster Highway 

T: (603) 279-7046 

Toll Free: (800) 926-5253 

Laconia Office: 

1921 Parade Road 

T: (603) 528-0088 

Toll Free: (888) 214-0088 

View hundreds of properties for sale in NH's Lakes Region at one location! www.RocheRealty.com 

www.RocheRealty.com • We Sell the Lakes Region! • sales@rocherealty.com 

the week 

of 

The Laconia Daily Sun 

The Meredith News 

REAL ESTATE 

16 

The Winnisquam Echo 

FREE 

heaven! 

Your Guide to What’s Happening in NH’s Lakes Region 

August 29, 2016 

The Gilford Steamer 

The Baysider (Alton Area) 

The Record Enterprise (Plymouth Area) 

The Weirs Times 

The PennySaver 

The Concord Monitor 

Homes & Land 

The Laker 

The Inns & Spa at Mill Falls Magazine 

Lakes Region Life magazine 

The Weirs Times Boating Guide 

The Weirs Times Boat Show 

Distinctive Homes Magazine 

The Wall Street Journal 

The Union Leader 

Luxury Real Estate Who’s Who Directory 

Lakes Region Tourism guides 

Meredith Chamber of Commerce brochures 

NH Business Review 

…Plus other regional & seasonal publications! 

Page 1 

ouses 

MEREDITH, NH: Beautiful and 

expansive country home in the 

nity overlooking 

CAMPTON, NH: This classic 

country home sits on 202 acres with 

spectacular views over open meadows 

towards the surrounding mountains. 

as 3-bedrooms, a modern 

e

Roche Realty Group understands that 

PRINT IS THE MEDIUM OF DECISIONS. 

When customers ask about a property, 

we have complete information available 

to print on demand that moves them 

from awareness of a listing to deeper 

consideration to tour and potentially 

purchase the property. 

SUISSEVALE: A FAMILY FRIENDLY COMMUNITY 

ON LAKE WINNIPESAUKEE 

BY FRANK ROCHE 

President, Roche Realty Group, Inc. 

When you navigate the shores of Lake 

Winnipesaukee there’s 71 square miles 

of water and 274 islands to meander 

through, and on the northeastern 

shores of the lake there’s an interesting 

four-season community that offers so 

many recreational opportunities for 

families to enjoy. Suissevale is one of the 

largest lakefront communities on the 

“Big Lake.” This established year-round 

community includes over 600 acres 

of land located in Moultonborough, 

NH. The developer of Gunstock Acres 

in Gilford, George Katter, was also 

instrumental in the development of 

Suissevale. Today, this active secondhome 

community includes over 400 single-family homes and it’s 

another example of so many fine communities and choices for 

prospective buyers which are located in NH’s Lakes Region. 

The majority of residents are vacation home owners; however, 

many couples who started with a vacation home have now made it 

their permanent semi-retirement home. There are approximately 

72 full-time residents during the winter months at Suissevale. 

This sounds about right when you consider that Moultonborough 

leads the Lakes Region with 61% of its total residences being 

utilized as vacation homes. That’s a pretty high percentage. I 

know that Hebron on Newfound Lake comes in a close second at 

58%. This is due to the fact that Moultonborough is blessed with 

approximately 66 miles of shorefront within the town—a pretty 

amazing fact when you compare it to NH’s entire coastline which 

includes only 18 miles. That’s a lot of water and it translates into 

a lot of second homes. So many families want to experience NH’s 

largest lake and Suissevale is a great choice for that endeavor. The 

community enjoys 2,500 feet of shorefront and features enormous 

sandy beaches for all of its members to experience. The community 

also features a large marina with individual boat slips and a boat 

launch. The boat slips are not deeded and members register on a 

waiting list. There are approximately 6-7 slips that become available 

each year. A fee of approximately $1,000 each year is charged for a 

boat slip rental. Additionally, there are canoe and kayak racks, tennis 

courts, community clubhouse, barbeque areas, gazebo, children’s 

playgrounds, and a snow-coasting hill for the children during the 

winter months. Suissevale is a very family friendly community with 

a multitude of activities for everyone to enjoy. 

The development features a community water system with individual 

septic systems. Throughout the 600+ acres of land there are over 26 

miles of private roads contained within the community. This would 

be an amazing feat to complete at today’s costs, and imagine trying to 

find today 2,500 feet of tranquil shorefront on Lake Winnipesaukee 

with a beautiful westerly facing shoreline. Another factor 

contributing to Moultonborough’s desirability is its low tax rate at 

$9.01 per thousand. Additionally, the annual dues for a single-family 

home on its own lot is only $950 per year. This is bargain when you 

consider how many fine amenities you are getting in return on Lake 

Winnipesaukee. 

1998 - 2014 Waterfront Home Sales Comparison on Lake Winnipesaukee 

I’ve pulled together an analysis of sales within Suissevale comparing 

Average home sales price per year (Excluding twelve months island sales, ending condominiums, 2015 versus and 2014. land) Also included in this 

1999 2004 2007 2008 2009 breakdown 2010 are the current 2011 active 2012 listings which 2013 are offered 2014 as of 

1998 

$760,682 March 25, 2016. $1,407,582 Over $746,417 the years we’ve $858,778 seen a surge $1,044,574 of sales $936,765 activity in 

Alton $239,394 $674,789 $738,463 $1,324,500 $1,529,500 

$2,561,667 communities $1,265,825 similar to $1,181,200 Suissevale. $1,486,792 It offers a $1,145,486 wonderful $1,132,917 alternative 

Gilford $398,854 $809,333 $1,477,740 $1,854,081 $1,694,400 

$534,643 to owning $919,271 a waterfront $919,200 home because $433,367 of the $617,423 lower entry-level $566,438price 

Laconia $264,389 $674,789 $878,750 $661,071 $683,000 

Meredith $339,399 $704,816 $1,230,653 $1,340,607 $1,082,370 $2,286,667 $1,805,513 $1,077,527 $963,406 $1,030,540 $1,014,583 

Moultonboro $486,871 $755,144 $1,075,297 $1,106,947 $1,277,410 $861,353 $1,194,110 $1,144,800 $924,131 $1,184,246 $1,164,703 

Tuftonboro $313,125 $636,591 $867,142 $1,759,000 $756,280 $1,269,500 $1,341,500 $583,333 $1,336,250 $1,007,786 $1,766,667 

Wolfeboro $571,500 $1,769,167 $1,625,800 $1,342,200 $2,570,000 $1,865,396 $1,763,999 $1,239,307 $1,630,669 $1,221,300 $2,280,455 

# of Sales 135 133 145 105 68 68 87 95 123 113 106 

Our graphic designers create 

custom marketing materials 

in-house. We produce beautiful 

color copies of property flyers 

and brochures on a 32 lb. bright 

white paper stock to produce the 

sharpest images, text, and color. 

Direct Mail 

Roche Realty Group regularly reaches out to waterfront buyers, 

water access community buyers, commercial, residential, 

and second home buyers with our direct mail campaigns. We 

maintain updated mailing lists targeting various communities 

and developments throughout the Lakes Region. 


Winnipesaukee only, excluding island sales, condos and land. Does not include private sales. Subject to errors and emissions. Figures represent the 

average selling price in each 12 month period and the number of unit sales. 



points for a water access community with boat slips versus a singlefamily 

home on its own lot on the lake. Additionally, we find that 

many families with children enjoy the “community atmosphere” of 

a planned community because their children are able to meet and 

interact with other children and the adult members of the family are 

able to socialize with other members in the community. At Suissevale 

all property owners can enjoy those lasting memories of great 

summers on the lake and an occasional drop down the sledding hill 

in the winter months, along with all the skiing and sports activities 

to enjoy each season. 

So there you have it, a thumbnail sketch of Suissevale in 

Moultonborough. Take a look on Google.com and search “Purchase 

property at Suissevale on Lake Winnipesaukee”…RocheRealty.com 

will pop up on top and direct you to the Suissevale community page 

on our website showing all available properties for sale. 

Please feel free to visit www.rocherealty.com to learn more about the 

Lakes Region and its real estate market. Frank Roche is president of 

Roche Realty Group in Meredith and Laconia, NH, and can be reached at 

(603) 279-7046. 

We regularly send out JUST SOLD postcards to alert 

homeowners of sales activity in their surrounding 

neighborhoods. 

Just Listed 

$2,490,000 

Call for details!

OUR WEBSITE 

Our comprehensive website combines 

a wealth of Lakes Region information 

with a powerful, user-friendly real estate 

database. We provide current listing 

information for thousands of properties 

for sale and rent in the Lakes Region, with 

current, direct feeds from the Northern 

New England Real Estate Network. 

Site visitors can sign up for free to save 

their searches, and to receive instant 

e-mail alerts when new properties come 

on the market that fit their search criteria. 

www.rocherealty.com is one of the 

most visited local websites in the Lakes 

Region. It is packed with information on 

lakes, mountains, area attractions, towns, 

seasonal events, and more — all organized 

with a clean interface that is easy to 

navigate. 


RocheRealty.com offers Lakes Region 

specific search criteria including various 

water body and access types. Visitors 

can choose from a keyword-based quick 

search, a map-based search, and an 

Advanced Search with customizable data 

filters. Our targeted Community Pages 

display properties for sale within specific 

developments and regions. 

“Lifestyle Finder” © Home Junction Inc. 

Our website features responsive (SEO-friendly) design that displays 

beautifully on any device, including smart phones and tablets. High 

resolution photography, clean navigation and expanded search 

features are emphasized. 

Our website features a “LIFESTYLE FINDER” application for town 

comparisons of home values, local businesses, schools, employment 

statistics, and area demographics. Search any town in the USA! 

Map-based search features make it easy to 

find homes for sale in specific neighborhoods. 

Users can draw a polygon to zero in on areas 

of preference. 

Expanded search criteria allows users to filter results 

by preferred features.

“For a typical query, there are thousands, if not millions, of webpages with 

helpful information. Today Google’s algorithms rely on more than 200 

unique signals or “clues” that make it possible to guess what you might 

really be looking for. These signals include things like the terms on 

websites, the freshness of content, your region and PageRank.” 

- GOOGLE / Inside Search / 2017 

Content Marketing 

Our Company BLOG 

Algorithms are computer programs that look for clues 

to give you back exactly what you are looking for in 

search engine results. They take your questions and 

turn them into answers. New algorithms are constantly 

changing how websites are ranked by search engines 

such as Google - yet one thing has remained consistent: 

Fresh, unique, and relevant website content is a 

major factor in how websites are ranked. 

On the Roche Realty Group blog, we consistently 

publish articles featuring NH towns, people, and 

businesses, and seasonal activities in our surrounding 

communities. We discuss real estate market trends, 

compare the Lakes Region’s lifestyle to other areas in 

the country, and provide advice on home improvement, 

maintenance, and more. 

We contribute tons of articles to local and regional 

newspapers, promoting a strong positive outlook on 

the Lakes Region. These articles are also published and 

archived on our blog.

SEO Campaign 

It isn’t enough to be listed in the search engines. You need to rank at the top. That’s why we 

employ the latest, most effective SEO practices to keep our website in those top ranking spots. Roche Realty 

Group maintains an aggressive campaign for SEARCH ENGINE OPTIMIZATION, achieving high ranking 

organic search results in Google, Bing, Yahoo and other prominent sites. 

Google images © 2017 www.google.com 

#1 Ranking 

Organic (Unpaid) 

Search Result * 

* Above / below Images © Google, screenshot of search results taken on 2/8/17. 

Roche Realty Group consistently 

maintains a high placement 

in Google search results for 

condominium communities and 

developments, NH lakes, towns, 

islands and other targeted 

keyword phrases pertaining to the 

Lakes Region. 

As of this printing, 587 of our 

optimized key phrases place us on 

page 1 in Google search results, 

and we average over 811 total net 

positions in Google. 

#1 Ranking 

Search Result * 

Rocherealty.com has 

the #1 ranking for many 

regionally targeted 

searches in Google!

Q: 

How would content marketing and SEARCH ENGINE OPTIMIZATION benefit you as a client? 

NH’s Lakes Region has a truly unique 

marketplace with a mixed array of 

seasonal, year-round, and semiretirement 

properties. While National 

websites pull listing and real estate data 

from all over the country, they can’t offer 

the same depth of perspective on our 

region as a local expert can offer. 

“We Sell the Lakes Region” is our 

trademark at Roche Realty Group. 

We market the lifestyle, not just the 

property for sale. By drawing attention 

to our beautiful area through our 

website and company blog articles, 

lifestyle comparison tools, and regional 

photography, we attract people from out 

of state to consider vacationing and / or 

purchasing property in the Lakes Region. 

SOCIAL 

MEDIA 

Find us, “friend” us, keep in touch! 

We strive to present our clients’ 

properties in the best light possible 

on our website with high resolution 

photographs and enticing property 

descriptions. We prominently feature 

our own listings on our website so 

they stand out among the thousands 

of other properties for sale. A featured 

listing gallery directly on the home page 

of www.rocherealty.com displays new 

listings, price adjustments, “best buy” 

and noteworthy properties. 

Blog articles provide incredible exposure 

and search engine optimization. We 

constantly publish articles on the 

Lakes Region real estate market, local 

events, home improvement advice, and 

communities and developments. We use 

links within our articles to direct readers 

to our community pages, current listings, 

town pages and lake profiles. Keywords 

and meta-data in our blog articles place 

our website at the top of search results 

for targeted search phrases. 

Our entire website is designed on a SEO 

enhanced platform which increases our 

rankings dramatically. We also own a 

multitude of important domain names 

which bring traffic to our website. 

Ultimately, by prioritizing Search Engine Optimization for 

www.rocherealty.com, we increase the likelihood that your property 

will stand out to generate inquiries and showings. 

We keep in touch with friends, customers and clients through Facebook 

and Twitter, where we post information on seasonal events, open houses, 

community matters and more. 

https://www.facebook.com/RocheRealty 

https://twitter.com/rocherealty

Internet Marketing 

Roche Realty Group’s listings have WORLDWIDE EXPOSURE with our aggressive internet marketing program. 

We publish our listings on top ranking, prominent real estate websites through direct listing feeds. We also offer a 

specialized internet marketing program for luxury homes (please refer to the “Luxury Division” page of this publication for 

details). We reach investment property buyers through targeted commercial property search websites such as Loopnet 

and Cibor. 

CURRENTLY, WE ARE ADVERTISING OUR LISTINGS ON THE MAJORITY OF 80+ WEBSITES, INCLUDING:* 

OTHER WEBSITES WE CURRENTLY PUBLISH TO INCLUDE:* 

AdWerx 

ApartmentList 

Apartments.com 

Assist2Sell 

Back At You Media 

BDRMS 

Close2Homes.com 

CommercialSearch 

DigiPropz 

DreamHomeList 

eLookyLoo 

EnclosureSites.com 

FindAPlace4Me by Paradym 

For Rent 

Foreclosure.com 

FreedomSoft 

GCHomeSearch 

Guidance Realty 

Harmon Homes 

Home2.me by TourFactory 

HomeBidz 

HomeFacts 

HomeFinder.com 

HomePocket 

HomePriceTrends 

Homes.com 

HomeSpotter 

HomeStarSearch 

HomeWinks 

HouseHunt.com 

Houses.net 

HouseValueStore 

ImagesWork by CirclePix 

Investability 

Joyful Home 

Juwai 

Kahping 

Keyboom 

LakeHomesUSA * 

* (Waterfront Properties Only) 

LandAndFarm 

Lands of America 

LandWatch 

LearnMoreNow.com/FindHomes 

Lifestyled Listings 

Listingvideos by VScreen 

LotNetwork.com 

Mashvisor 

MassLive.com 

MHBay 

MyHouseKit 

MyRentToOwn.com 

nest.me 

Nestigator 

New Home Source 

Open Real Estate Community 

Point2 Homes 

Property Shark 

Rate My Agent 

REA Group Global Property 

Network & myfun.com 

RealQuest Express 

RealtyExecutives.com 

RealtyStore 

RealtyTrac 

Relola 

Rentberry 

RentHop 

RentRange 

Revestor 

SeacoastRealEstate 

SearchALLProperties by L2L 

Showing Suite 

Sodichan 

The Burlington Free Press 

The Real Estate Book 

TotalExpert 

USHUD.com 

Veracity 

WikiRealty 

Ylopo 

Zumper

ZILLOW.COM 

Zillow Group operates the largest real 

estate network on the Web and is 

comprised of four real estate brands: 

Zillow, Trulia, StreetEasy, and HotPads. 

When Zillow completed its 2015 acquisition 

of Trulia, (their largest competitor), they 

grew to 2,000 employees with roughly 130 

million monthly visitors. 50% of Zillow & 

Trulia visitors are planning to buy or sell 

within 12 months. Roche Realty Group 

directly feeds all our listings to Zillow 

Group websites. 

NNEREN.COM 

The official website of the Northern 

New England MLS, NNEREN is made of 

members of Real Estate professionals 

and affiliates. They partner with the 

best technology providers, giving its 

members the best possible experience. 

NNEREN features quick searches, open 

houses, residential properties, condos, 

multi-family homes, mobile homes, land, 

commercial properties and rentals. 

LUXURYHOMES.COM * 

Luxury homes listed with Roche Realty 

Group will be marketed on the top-ranking 

LuxuryHomes.com website, giving added 

exposure to potential buyers and agents 

around the world. LuxuryHomes.com 

offers 3 global partners and is viewed 

in over 40 countries. Luxuryhomes.com 

receives over 1.2 million page views per 

month, with millions of unique visitors 

each year. 

YAHOO.COM 

With Yahoo! Classifieds, your property 

is listed nationwide and reaches the 

internet’s largest classified audience. 

Users of Yahoo! Classifieds number in the 

millions. In addition to surfing properties 

for sale or for rent, consumers can also 

view maps with homes for sale, schools, 

parks and more. Research market 

conditions, mortgage rates and the latest 

real estate headlines. 

LUXURYREALESTATE.COM * 

Luxury homes priced $500,000 and up 

are advertised by Roche Realty Group 

on LuxuryRealEstate.com. This website 

has been ranked ‘Best Website’ in 

consumer and industry surveys, has been 

recognized for excellence by the WMA 

Awards and the Webby Awards, and has 

been voted ‘Best of the Web’ by Forbes 

magazine. LuxuryRealEstate.com is the 

#1 portal for luxury properties on the 

internet. Roche Realty Group is a longstanding 

member of Who’s Who in Luxury 

Real Estate. 

REALTOR.COM 

The official site of the National Association 

of Realtors ® , Realtor.com puts real estate 

listings for millions of homes for sale at 

your fingertips. Realtor.com represents 

over 800 MLSs across the U.S.A. with 

expansive databases. The site offers a 

complete view of the real estate market 

with market conditions, financing options, 

affordability, and other popular real estate 

articles. Find neighborhoods, research 

values and explore real estate. 

NHCIBOR.COM / NECPE 

Commercial and Investment properties 

are published by Roche Realty Group on 

the New England Commercial Property 

Exchange. The Exchange is a component 

of the New Hampshire Commercial Investment 

Board of REALTORS® (NHCIBOR). 

The NECPE portal offers search features 

for properties for sale and lease, sale and 

lease comparables, building and land records, 

a member posted “wants/needs” 

section, a market monitor, market statistics, 

demographics and much more. 

MSN.COM 

With a huge national audience, MSN 

features a wealth of news and information 

on all sorts of topics. MSN provides quick 

searches for existing and new homes, 

foreclosures and rentals through a Zillow 

powered listing feed portal. Find tips on 

selling your home and buying a house, 

plus great resources for finding home 

values, checking credit and real estate 

articles. 

BOSTON.COM 

Boston.com is one of America’s biggest 

newspaper websites with millions 

of users monthly, including almost 

75% of the at-work audience all day, 

everyday. Based out of the Boston area, 

Boston.com is a trusted source for 

information throughout New England. 

Boston.com page views per month: 

Boston Area: 85+ Million page views / mo. 

Nationally: 152+ Million page views / mo. 

Boston.com Real Estate Section Only (Avg. per 

month): 6.2 Million Page Views, 650K Visits 

TRULIA.COM 

Trulia is a residential real estate search 

engine that helps consumers search 

for homes for sale or rent. Visitors can 

research trends and neighborhood 

insights, plus mortgage and other real 

estate information. They can create their 

own custom search by price, number 

of bedrooms, neighborhood and more. 

Trulia is owned and managed by the Zillow 

Group. 

LOOPNET.COM 

LoopNet.com has more traffic, listings, 

and geographic coverage than any other 

commercial real estate marketplace. 

Offering the largest online commercial 

real estate audience, Loopnet reports 

5,000,000 monthly visitors, 76% of which 

are tenants and / or investors. Every day 

on LoopNet, an average of 1,250,000 

listings are viewed, with approximately 

900,000 searches. * 

Google consistently ranks Loopnet right 

on top for Commercial real estate searches. 

Based on analysis performed by LoopNet data analysts. 

AOL.COM 

AOL Real Estate is a resource for home 

buyers and renters of all demographics, 

offering consumers the necessary 

tools and resources to make a smart 

investment. The site is focused on 

delivering a customized experience for 

multiple audiences, including first time 

home buyers, buying a second property, 

renting, selling or home improvement. 

Your property will also be advertised on 


* LuxuryRealEstate.com and LuxuryHomes.com advertising is for properties priced $500,000 and above only. Internet marketing syndication subject to changes without notice.

LUXURY DIVISION 

CLIENTS AND BROKERS AROUND THE WORLD WILL HAVE ACCESS TO 

OUR LUXURY & DISTINCTIVE LISTINGS (PRICED $500,000 AND UP) WITH 

THE FOLLOWING WEBSITES: * 

WSJ.COM provides incredible listing exposure! 

Luxury listings are also sent to international 

editions of The Wall Street Journal, including 

Asia, Europe and Latin America on the following 

websites: europe.wsj.com, cn.wsj.com, 

asia.wsj.com, india.wsj.com, lat.wsj.com 

WASHINGTONPOST.COM is known for 

global and national news, and for analysis 

on politics and business. The Real Estate 

section offers custom property searches, 

and articles on market trends, home 

renovations, real estate news and more. 

LUXURYHOMES.COM receives over 

1.2 million page views per month, with 

millions of unique visitors each year. 

This distinguished website has achieved the #1 

spot on all major search engines for key words 

such as “luxury homes”, “luxury properties” and 

“luxury real estate”. LuxuryHomes.com is viewed 

globally, in over 40 countries, with a multilanguage 

translate function and over 70 languages 

available. Roche Realty Group is an Affiliate 

Member of Luxuryhomes.com. 

JUWAI.COM is the largest Chinese real estate 

portal for promoting US & Global properties, 

with approx. 1.7 million visitors each month. 

RESAAS.COM is the largest business to 

business digital platform connecting over 

350,000 from North America and the 

world. 

TROVIT.COM is a large European & South 

American portal receiving over 135 million clicks 

per month, with their home section receiving 

over 3 million clicks per month! 

GLOBAL LUXURY SEARCH 

Luxury homes and distinctive properties require specialized 

marketing. At Roche Realty Group, we understand how 

to target affluent buyers across the globe. Our Luxury & 

Who’s Distinctive Who InMarketing Program * includes direct listing feeds 

Luxury to LUXURYREALESTATE.COM reaL estate 

for all listings priced $500,000 

LuxuryreaLestate.com 

and above. Rated “Best of the Best” by Forbes, 

this website is one of the world’s finest all-inclusive 

databases of luxury properties for sale. 

Roche Realty Group is a long-standing member of 

Who’s Who in Luxury Real Estate and is published 

in their annual directory. 

tWo thousand seventeen 

John BrIan Losh, PuBLIsher 

With GLOBAL LUXURY SEARCH ON WWW.ROCHEREALTY.COM, 

Buyers can view the entire LuxuryRealEstate.com collection of listings 

without leaving our website! Other Luxury Real Estate members 

around the world display the Global Luxury Search feature on their 

websites, so Roche Realty Group’s listings gain maximum exposure! 

* 

Internet marketing syndication subject to changes without notice. 

PROPERTIES AT HIGHER PRICE POINTS RECEIVE ADDITIONAL EXPOSURE ON THE FOLLOWING WEBSITES: * 

Luxury properties priced $600,000 and up: Luxury properties priced $750,000 and up: Luxury properties priced $1,000,000 and up: 

ENGLISH • CHINESE • SPANISH 

MANSIONGLOBAL.COM is an 

international luxury real estate listings 

website which translates to English, Chinese 

and Spanish versions.

Commercial & Investment Division 

For decades, Roche Realty Group has been instrumental in the sales of noteworthy properties 

throughout NH. In addition to our residential sales, we have vast experience in all aspects of 

commercial real estate. 

We offer consultations, and handle 

the marketing and sales of: 

Commercial buildings 

Development projects 

Apartment complexes 

Condominium projects 

Multi-family homes 

Hotels / motels 

Cottage colonies 

Retail shops / shopping centers 

Restaurants & taverns 

Warehouses 

Airport hangers 

Marinas & docks 

Farm properties 

Land sales 

…And more. 

Significant 

Sales 

Businesses 

Commercial Sales 

Restaurants 

Hospitality 

Marinas & Conversions 

Apartment Complexes 

Development Projects 

Commercial Land 

Noteworthy Sales 


Ask for our Significant Sales Report, which 

outlines many of our noteworthy sales. 

THE BIG 

PICTURE 

GIVING BACK 

TO OUR COMMUNITIES 

Roche Realty Group’s REALTORS ® and Management Staff 

have served on various boards and committees in their 

local communities over the years and help support local 

schools, sports teams and organizations such as: 

Roche Realty Group is an active member of: 

Lakes Region Association 

Lakes Region Board of Realtors ® 

Lakes Region Chamber of Commerce 

Meredith Area Chamber of Commerce 

National Association of Realtors ® 

New Hampshire Association of Realtors ® 

New Hampshire Commercial Investment Board of Realtors ® (NHCIBOR) 

Northern New England Real Estate Network 

Who’s Who in Luxury Real Estate 

Roche Realty Group contributes to: 

Altrusa Club 

Brenda’s Ride (Proceeds to benefit the LRGHealthcare Oncology 

Department) 

- Pioneered by Brenda Ganong 

Gilford Robotics Team 

Lakes Region Conservation Trust (www.lrct.org) 

Lakes Region Board of Realtors ® Scholarship Fund 

Various Lakes Region Watershed Associations 

Moultonborough Food Pantry 

NH Humane Society 

NH Lakes Association (www.NHLakes.org) 

Salvation Army 

St. Vincent De Paul Food Drive 

Various Lakes Region athletic teams 

WLNH Children’s Auction 

Tufts Medical Center 

Local school events 

Lakes Region families in need 

Lakes Region Association Board of Directors 

Lakes Region Chamber of Commerce Board of Directors 

Squam Lakes Chamber of Commerce 

(Now Central NH Chamber of Commerce) 

Belknap Mill Board of Directors 

Gilford Board of Selectmen 

Gilford Budget, and Recreation Committees 

Gilford Heritage Historic District 

Kimball’s Castle Committee 

Gilford Rotary Club, and Laconia Rotary Club 

Laconia Airport Authority Board of Directors 

Town of Gilford Conservation Commission 

Lake Winnipesaukee Watershed Association (President) 

Moultonborough Conservation Commission, Master Plan Steering 

Committee, Milfoil Committee, and Meals on Wheels Committee 

Moultonborough Snowmobile Club 

Lakes Region United Way 

New Hampshire Audubon Society 

New Hampshire Electric Coop 

Lake Waukewan Watershed Protective Association 

Appalachian Mountain Club 

Salisbury Town Selectman, Board of Adjustment & Budget 

Committee 

New Hampshire Humane Society 

New Hampshire State Commissioner 

New Hampshire Board of Auctioneers 

New Hampshire Association of Retired Law Enforcement officers 

Plymouth Elks Club 

Tufts Cardiology 

(“Celebrity Bartender” fundraising event by John Ganong) 

Governor’s Island Club 

New Hampshire Master Choral 

Lakes Region Board of REALTORS ® (past President), Grievance 

Committee, Community Service Committee, Public Relations 

Committee, & Professional Standards Committee

Results driven, Independent thinking. 

There is a reason Roche Realty Group has remained one of 

the top independent real estate companies in NH for alltime 

sales. 

Our competitive edge drives us to always look to the future. 

The independent ownership of our company and the 

commitment of our agents allows us to rapidly employ new 

marketing technologies and make improvements without 

being held back by corporate restraints. 

What we earn does not pay for franchise fees, out of state 

corporate overhead or national media brand advertising. 

Instead, it goes directly toward innovative custom 

advertising, producing results for you. 

Ultimately, integrity, service, and going beyond the sale is 

what we strive for. 

MEREDITH OFFICE 

97 Daniel Webster Hwy. 

(603) 279-7046 

LACONIA OFFICE 

1921 Parade Rd. 

(603) 528-0088 

WWW.ROCHEREALTY.COM

Marketing Your Property - Roche Realty Group, Inc.

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