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Sensory Evaluation Techniques
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Sensory Evaluation Techniques
BOOK DETAIL
Hardcover: 630 pages Publisher: CRC Press; 5 edition (November 23, 2015) Language: English ISBN-10:
9781482216905 ISBN-13: 978-1482216905 ASIN: 1482216906 Product Dimensions: 7 x 1.4 x 10 inches
Shipping Weight: 2.8 pounds (View shipping rates and policies)
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Book Description
This new edition of a bestseller covers all phases of performing sensory evaluation studies, from
listing the steps involved in a sensory evaluation project to presenting advanced statistical
methods. Like its predecessors, Sensory Evaluation Techniques, Fifth Edition gives a clear and
concise presentation of practical solutions, accepted methods, standard practices, and some
advanced techniques. The fifth edition is comprehensively reorganized, revised, and updated. Key
highlights of this book include: A more intuitive organization Statistical methods adapted to suit a
more basic consumer methodology Rearranged material to reflect advances in Internet testing
New time-intensity testing methods New chapters on advanced sensory processes, quality control
testing, advertising claims, and business challenges New material on mapping and sorting, graph
theory, multidimensional scaling, and flash profiling techniques Explanations of theories of
integrity, amplitude, and balance and blend Updated appendices for spectrum method scales
Updated references Sensory Evaluation Techniques remains a relevant and flexible resource,
providing how-to information for a wide variety of users in industry, government, and academia
who need the most current information to conduct effective sensory evaluation and interpretations
of results. It also supplies students with the necessary theoretical background in sensory
evaluation methods, applications, and interpretations.
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