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Marketing Analytics: Strategic Models and Metrics
BOOK DETAIL
Paperback: 498 pages Publisher: CreateSpace Independent Publishing Platform; 1 edition (January 31, 2013)
Language: English ISBN-10: 1481900307 ISBN-13: 978-1481900300 Product Dimensions: 7.4 x 1.1 x 9.7
inches Shipping Weight: 2.4 pounds (View shipping rates and policies) Customer Reviews: 4.3 out of 5
stars74 customer ratings
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Book Description
Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a
practical guide to strategic decision models and marketing metrics. The tools described in the
book will aid marketers in making intelligent decisions to drive revenue and results in their
organizations. The book contains a wealth of information on marketing analytics: Almost 500
pages of text, covering a wide variety of decision models and metrics Nearly 400 figures,
including diagrams, tables, and charts Step-by-step instructions on market segmentation, conjoint
analysis, and other techniques Current examples demonstrating how organizations are applying
models and metrics The list of chapters below includes a sample of the topics: Chapter 1.
Introduction - Introduction to marketing analytics Chapter 2. Market Insight - Market sizing and
trend analysis Chapter 3. Market Segmentation - Segment identification, analysis, and strategy
Chapter 4. Competitive Analysis - Competitor identification, analysis, and strategy Chapter 5.
Business Strategy - Analytics-based strategy selection Chapter 6. Business Operations -
Forecasting, predictive analytics, and data mining Chapter 7. Product and Service Analytics -
Conjoint analysis and product/service metrics Chapter 8. Price Analytics - Pricing techniques and
assessment Chapter 9. Distribution Analytics - Analytics-based channel evaluation and selection
Chapter 10. Promotion Analytics - Promotion budget estimation and allocation Chapter 11. Sales
Analytics - Metrics for sales, profitability, and support Chapter 12. Analytics in Action - Pivot
tables and data-driven presentations Edition: First Edition, Version 1.1, introduced November
2013. Revision 1.1 incorporates minor corrections and edits. It retains the same layout as the
original release (First Edition, Version 1.0). See StephanSorger.com for a complete record of all
changes.

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