2020 ARTRAGE Partnership Activity

ARTRAGE INC
2020 IMPACT REPORT
FRINGE WORLD
PARTNERSHIP
ACTIVITY
FRINGE WORLD relies on cash and in-kind support from its
partners in order to enrich and evolve the culture of Western
Australia.
Each year, new and existing partners join the Festival, enabling
us to reach new audiences and further support our artists.
FRINGE WORLD partners are passionate about the value that
the Festival delivers to the Western Australian community, and
we are pleased that a number of partners also support our
cinemas.
As well as supporting this vision, FRINGE WORLD partners
receive a range of tangible benefits and the Festival works
closely with partners to bring their brands to life both during
the Festival and through associated campaigns and activations.
The following pages highlight some of the most interesting and
engaging brand activations that FRINGE WORLD presented at
the 2020 Festival in collaboration with its partners.
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PARTNERSHIP ACTIVITIES
FRINGE WORLD
IS A SIGNIFICANT
CULTURAL HIGHLIGHT
IN WESTERN
AUSTRALIA’S
SUMMER CALENDAR.
- 2020. Hon. David Tempelman MLA,
Minister for Culture and the Arts
The Woodside Pleasure Garden. Photo by Jarrad Seng.
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ARTRAGE INC
2020 IMPACT REPORT
Photo by Rebecca Stone.
Photo by Michelle Ranson.
Let’s face it, the WA community would be so much poorer
16K+
LOTTERYWEST DE PAREL
SPIEGELTENT ATTENDANCE
if it weren’t for Lotterywest and FRINGE WORLD would
simply not be possible without their ongoing support.
We were so proud to celebrate our Principal Supporter and
further cement our partnership in 2020, through naming
rights to our most cherished Spiegeltent, which was
renamed the Lotterywest De Parel Spiegeltent.
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PARTNERSHIP ACTIVITIES
3
Lotterywest support also allowed
us to debut the FRINGE WORLD
R&D program, which saw six new
works presented at the Girls
School hub.
FRINGE WORLD Awards
won by LOTTERYWEST
SUPPORTED R&D Events
and Participants
Woodside’s support of FRINGE WORLD
includes highlighting our WA artists through
Woodside Homegrown Heroes, enabling us to
deliver the Fringefeed platform that is key to
selling artists’ shows and of course naming
rights to our most spectacular hub, The
Woodside Pleasure Garden.
Photo by Johannes Reinhart.
+18%
from
2019
43%
33% 344K +
Audiences agree that
FringEfeed HELPED
them choose a show
Increase in
Fringefeed.com.au
website sessions
AUDIENCE attendees
At the woodside
pleasure garden
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ARTRAGE INC
2020 IMPACT REPORT
The Edith Spiegeltent is one of the favourite Fringe
venues, and we are so lucky to have use of the space
thanks to our partnership. The partnership continues
to grow through the performance, employment and
volunteer opportunities that the Festival provides
ECU students and graduates.
Photo by Tenae Francis.
Photo by Jarrad Seng.
HELLO SUNSHINE
Back in 2017, FRINGE WORLD and Gage Roads co-developed
Hello Sunshine – a sweet yet smashable cider that was debuted
at the Festival and later commercially released. Thanks to our
partnership with Gage Roads, part-proceeds from every cider
sold goes back to the Fringe Fund, helping artists shine.
1.7K+
POWER HOUR
ATTENDEES
The City of Perth FRINGE WORLD Power Hour was a
free taster of Fringe shows, held in Yagan Square on
Saturdays and Sundays throughout the Festival. This
was the third year that the Festival has presented a free
performance program to activate the City and provide
artists with an opportunity to showcase their work and
encourage ticket purchases.
Photo by Michelle Ranson.
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PARTNERSHIP ACTIVITIES
Photo by John Marshall.
4K+
KLEENHEAT
KROSSING
ATTENDANCES
Less talk more energy
Ongoing FRINGE WORLD partner stepped on
the gas in 2020 with the Kleenheat Krossing
activation. Kleenheat is all about making life
easy so you can let life flow, and through this
brand activation families had an easy and fun
new way to cross the road safely.
Photo by Tenae Francis.
Our FRINGE WORLD hubs are all the richer thanks to the
delicious MadFish and Howard Park wines poured.
Thanks to our partnership with this great WA company,
the MadFish Fountain Bar and roving wine tastings are
now a staple feature of The Woodside Pleasure Garden
that our audiences flock to.
Photo by Wade Ranson.
We love working with WA brands, and were excited
to have Giniversity join the Fringe family for the first
time in 2020. Their award-winning gins were served
at key bars including the ultimate place to enjoy a
refreshing G&T, the Giniversity Botanical Bar at The
Woodside Pleasure Garden.
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ARTRAGE INC
2020 IMPACT REPORT
Each year, Fringe fans flock to The West
Australian Spiegeltent and eagerly await the
special magazine-insert The West Guide to Fringe
to get the scoop on what shows and venues they
can’t miss at the Festival.
Photo by Tenae Francis.
Photo by Wade Ranson.
K&L Gates have been a FRINGE WORLD
partner since 2017 and each year offer
invaluable support to Artrage through their
provision of in-kind legal services
and advice.
FRINGE WORLD enlisted the support of The Urban List
to drive audience awareness and excitement in the leadup
to and during the Festival and audiences who visited
Girls School might have found the super-instagrammable
secret bar that we presented thanks to the partnership.
Photo by Wade Ranson.
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PARTNERSHIP ACTIVITIES
This year FRINGE WORLD made history with its first-time
partnership, Cruise & Maritime Voyages (CMV), to present
our first ever show on a cruise ship! Fringe on the Water
was hosted aboard the intimate Vasco da Gama and
featured YUCK Circus alongside a talented crew of Fringe
performers.
Photo by Jason Matz.
Photo by Unsplash.
The fine folks at Equilibrium teamed up with Artrage
ahead of the 2020 Festival to develop the FRINGE WORLD
app, which we’re so excited to share in the coming
months. The app will make it even easier for customers to
browse shows, buy tickets and will remove the need for a
printed FRINGE WORLD guide from 2021 onwards.
This year, Transperth jumped aboard the Fringe train
to help our audiences get from A to B by offering the
free FRINGE CAT. The service ran every day of the
Fringe between Perth Busport and the new FRINGE
WORLD hub at Girls School in East Perth.
Photo by Jason Matz.
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