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6 interview � Are you also interested by other forms of rail transport? Could NTV enter the urban or regional transport markets? We are in high speed because, in Italy, it is the only sector that has become open to competition. For us, this is a 100% market operation: we are committing our equity and we are not receiving any state subsidy or protection, in the event that we do not meet our objectives. In other words, we do not have a safety net – just our equity, values and ideas. If other sectors are opened up to competition, such as urban or regional transport, we will certainly examine the possibility of becoming involved in new challenge. The network will offer many exciting opportunities for services. If in the future these markets are opened up to competition, management of services will be awarded through tenders, with rail companies given licences and safety certifi cates to transport people. The objective of the tender will be to guarantee a minimum service level, at the least cost for the State. There will be many advantages: private companies will not only be able to offer a more effi cient service, but equally a more profi table one; the State will also be relieved of some of its costs; fi nally, passengers will benefi t from better travelling conditions. What does the .Italo brand represent for NTV? The .Italo brand is very important. It not only embodies our way of thinking and our project, it also expresses our dream and our commitment to, and affection for, Italy. We are famous in Italy for our way of life and this reputation is based on quality, design and innovation. .Italo represents all these characteristics: we want to offer passengers a new way of life. And, in this respect, our brand has a very immediate emotional impact. Of course, it is still not very well-known, which is entirely normal, given that commercial service has not yet begun. We are however confi dent that .Italo will soon fi nd its place in passengers’ hearts. “ I am sure that in twenty years NTV will be a major operator, not only in Italy, but also at European level.” What type of passenger is the AGV .Italo targeting? Let’s be clear: this will not be a train for the wealthy and for businessmen. We will have all sorts of passengers: families, students, managers and tourists. It is not a coincidence that the slogan we have chosen is .Italo, il tuo treno [.Italo, your train]. Our objective is to propose a quality product, which is attractive and competitively priced. As I said, our marketing department, from the start, commissioned surveys to understand passengers’ expectations and demands. We would like to offer a service that meets the market’s expectations. It is important to be prepared to change one’s mind and to learn from experience, without preconceived ideas. If we are able to listen to our customers, and we will always do our best to do this, we will also succeed in satisfying them. To conclude, how do you see NTV in twenty years time? In twenty years? Allow me to indulge my fantasies: I can imagine the AGV .Italo silently
arriving in a station, our uniformed hostesses getting ready, the passengers smiling and satisfi ed and the complaints box empty. And who knows how many passengers we will have transported in twenty years… A great many I hope. But, in fact, the most fascinating aspect of an entrepreneur’s work, their real challenge, is to create value. To establish tenable realities with prospects and a future. I am sure that in twenty years NTV will be a major operator, not only in Italy, but also at a European level. But before imagining the future, it is necessary to take the fi rst step, and try as hard as we can.. Assembling the AGV NTV at <strong>Alstom</strong>. 7
Page 1 and 2: 06 2011 AT © Alstom Transport’s
Page 3 and 4: Modernity and very high speed Moroc
Page 5 and 6: INTERVIEW WITH LUCA CORDERO DI MONT
Page 7: as if you were sitting in your own
Page 12 and 13: 10 feature “I saw steel horses fl
Page 14 and 15: 12 feature The Moroccan rail networ
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Page 18 and 19: 16 feature The Tangiers-Casablanca
Page 20 and 21: 18 feature Why has Morocco chosen a
Page 22 and 23: 20 feature � Is this new situatio
Page 24 and 25: event 22 SIGNATURE AT THE SUMMIT La
Page 26 and 27: 24 event SPEEDELIA, DUPLEX, PENDOLI
Page 28 and 29: 26 event BADGE OF TRUST With 47 out
Page 30 and 31: society 28 GREAT STATIONS: FROM TRA
Page 32 and 33: 30 society � Complex worlds… Al
Page 34 and 35: 32 society � limited physical spa
Page 36 and 37: 34 society � the customer will fe
Page 38 and 39: technology 36 SIZING UP THE DOUBLE-
Page 40 and 41: 38 technology Coradia Duplex new ge
Page 42 and 43: 40 technology Design: two approache
Page 44 and 45: 42 technology Pendolino � bodyshe
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Page 48 and 49: 46 words and design � can project
Page 50 and 51: 48 words and design � X. Allard:
Page 52 and 53: 50 Evomobil: work of art based on g
Page 54 and 55: culture 52 THE DANISH RAILWAY MUSEU
Page 56 and 57: 54 culture Poul Thestrup, Director
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56 culture This DSB Trans-Europ-Exp
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58 culture � Territorial claim Wi
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travel 60 MOSCOW-NICE, REVISITING A
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62 travel With its defeat in the Cr
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64 travel � in the kitchen of the
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66 Genoa ‘the superb’. travel
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guest 68
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