MOROCCO IS ACCELERATING! feature - Alstom
MOROCCO IS ACCELERATING! feature - Alstom
MOROCCO IS ACCELERATING! feature - Alstom
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48<br />
words and design<br />
�<br />
X. Allard: It’s the designer’s privilege<br />
to sometimes provide us with an element of<br />
nonsense. At the Milan Furniture Fair, there<br />
was a smooth shiny cube which looked very<br />
hard and uncomfortable. But when you sat<br />
on it, it was soft and moulded itself around<br />
you. Technology can contradict materials…<br />
Ora Ïto: Some objects are at the frontier<br />
between art and design. They create surprise,<br />
introducing an additional emotion, one not<br />
necessarily directly related to comfort. Being<br />
involved in the industrialisation of objects,<br />
present in shops by the thousand,<br />
I sometimes need to do things which have no<br />
economic interest but which open up paths<br />
for debate and refl ection.<br />
X. Allard: Are you in favour<br />
of reinterpreting existing codes or,<br />
on the contrary, of a complete change?<br />
Ora Ïto: I always keep a connection,<br />
a relationship. But I’m always calling into<br />
question my obsessions and moving<br />
them forward: the future, materials,<br />
deconstructing to reinvent.<br />
It seems to me more diffi cult to transform<br />
a category of objects which have been<br />
there since the beginning of time than<br />
to create a clean break. When I was working<br />
in the fi eld of tableware, I did not reinvent<br />
the fork – it remains a platform for carrying<br />
food – but I expressed it in my own way.<br />
I allowed it to develop stylistically by saving<br />
on materials, changing the way in which<br />
we put it down…<br />
I love the future and I am fascinated<br />
by major French brands such as <strong>Alstom</strong>.<br />
You work almost more according<br />
to a prototype philosophy than according<br />
to a mass production philosophy.<br />
<strong>Alstom</strong> is constantly innovating. This is why<br />
your work is closer to a spaceship<br />
than to a car. I’m for instance fascinated<br />
by the design of the TGV. Roger Tallon<br />
is moreover one of the designers whom<br />
I respect the most (ref. AT Magazine n° 4).<br />
X. Allard: What do you think are<br />
the challenges for mobility in the future?<br />
Ora Ïto: The most important one,<br />
in my opinion, is to know how to go from<br />
one point-to another, consuming the lowest