Diamond World (DW) May - June 2020

Special Feature
HARRY WINSTON
RUBY AND DIAMOND
NECKLACE
Ultimately, estimates under
$20,000 seems to be a sweet spot
for collectors – the decision of
buying can be independent without
consulting members of the family
as it is not a high octane purchase.
Fewer lots and frequent options seem
to be a winning combination
While most people are
worried in anticipation
about this ongoing dreadful
pandemic and are cloistered within the
walls of their homes, the well to do
female consumers and in some cases
males, who have an affinity towards
jewellery, are having fun with online
digital auctions hosted by world famous
auction houses like Christie’s, Sotheby’s
and the like. The recently held auctions
are a testament to the growing fondness
of rich shoppers towards bidding their
favourite pieces online. May be it is the
stress or restlessness, but more number
of women are finding joy in collecting
pieces from their favourite jewellers.
The Thrill of Bidding
Women who are bidding pieces online
are already passionate about jewellery.
They don’t have an outlet, no evening
drinks at a favourite restaurant with
girl friends, no hot yoga – the pent
up energy is being channeled towards
chasing jewellery pieces that they have
been eyeing and the thrill of locking
it in a desired price is extremely
gratifying. Maleeva, aged 60 bought a
Tiffany & Co Angela Cummings Gold
‘Rose Petal’ Link Bracelet; according to
an article on New York Times, she had
been impatient to buy the piece and has
been bidding aggressively.
A Safer Investment Choice
Those who are averse to stocks and
real estate right now are investing in
timeless pieces. When everything else
around people is uncertain, deriving joy
from owning exceptional gemstones and
jewellery is the new normal. Historical
pieces are irreplaceable and one of a
kind and people are finding the need to
fill a void in their otherwise mundane
lives with such gorgeous pieces.
JAR ‘GERANIUM’ ALUMINUM EARRINGS
DiamonD WorlD | may-june 2020 | 95