Diamond World (DW) May - June 2020
Why Covid-19 will make people fall in love with diamonds all over again | Ban is good - Industry welcomes ban on rough imports | Hong Kong jewellery industry show mettle| An Irrevocable Loss - Arun R. Mehta, Rosy Blue Group Why Covid-19 will make people fall in love with diamonds all over again | Ban is good - Industry welcomes ban on rough imports | Hong Kong jewellery industry show mettle| An Irrevocable Loss - Arun R. Mehta, Rosy Blue Group
Cover Story We are all pleasure seeking people, so those who can, will acquire their “happy things and experiences” from all avenues possible and that includes a sparkling diamond bauble. Around 60% of my calls are for ovals, 20% are for radiants, 10% cushions and the final 10% rounds. The thin, simple solitaire setting trend is strong, I would say around 75% of my calls are for that setting, the remainder are generally 3 stone rings Michelle Demaree, Miss Diamond Ring mutual funds is great because their marketing is so good. Now every graduate, fresh out of college, with his first job, wants to open a mutual fund account. This kind of initiative is not there in the diamond industry because the market is also very scattered,” adds Sunit. A strong need for “selfexpression” People have also had a lot of time on their hands during this lockdown. There has been a lot of product and brand discovery that has been happening. Clients are more likely to go for brands whose ideology and sense of aesthetic resonate with them. “Once the lockdown started to ease, we really felt people’s need for joy and happy moments, they wanted to “treat themselves” in an act of self-love, so it seems they are more open to discovering new brands and pieces, and thus happily we have noticed more activity and interest around the brand,” says Parisian jeweller Marie Mas. People will continue to express themselves with their choice of clothing and accessory and they will continue to seek 72 | may-june 2020 | DiamonD WorlD
Cover Story happiness through the sparkle of a diamond that is irreplaceable. Even though people are stuck in their homes, the need to feel beautiful is still very real. And when this is all over, women would want to flaunt their favourite purchases during their outing. As lockdown eased in Europe, Marie noticed that clients showed an increased interest in pieces from her new collection ‘The Wave’. “It is an ode to harmony, femininity and deceptive simplicity. I think it is the surprise, joy and excitement which our best seller “Queen Wave ring” brings, that it has attracted the interest of clients in the postpandemic world. It is my belief that people buy fine jewellery because they fall in love with it and because the piece means something special to them. So, I don’t think fine jewellery creation and client interest will stop, I think people will gravitate to buy something which carries that special personal meaning—which can be found in designer jewellery, carefully crafted,” adds Marie. Loyal clients would want to support their favourite brands A strong brand connect is now more important than before. All that equity a brand has created for so many years will now reap its rewards as no faithful customer would want their favourite brands to go out of business. This pandemic has not affected everybody financially and if people are inclined towards purchasing diamond jewellery, they may as well support brands that they have had previously bought from. “I had a bridal client who walked into our store with her mother. Her wedding was scheduled for July 12th and she was so nervous because she felt jewellery stores wouldn’t open by then. So, she came in the minute we opened, spent a good three hours and bought her jewellery. Though it was purely need based, I didn’t see a difference in her sentiment,” says Ishu Datwani of Anmol. It is my belief that people buy fine jewellery because they fall in love with it and because the piece means something special to them. So, I don’t think fine jewellery creation and client interest will stop, I think people will gravitate to buy something which carries that special personal meaning— This time has given us an opportunity to reflect and really connect with our private clients, getting to know them better— which is one of my favourite things to do and is key to an honest and strong foundation for the brand Marie Mas, Marie Mas Jewelry DiamonD WorlD | may-june 2020 | 73
- Page 24 and 25: RoUGh & MininG Rough prices of Petr
- Page 26: Round & About POLISHED DIAMONDS 3ct
- Page 29 and 30: Lab & TechnoLogy Round & About GIA
- Page 32 and 33: Round & About AssociAtion & trAde B
- Page 34: Round & About Retail and ecommeRce
- Page 37 and 38: In MeMorIaM He was born in Patan, G
- Page 40 and 41: In MeMorIaM Arunbhai with De Beers
- Page 42 and 43: In MeMorIaM A Saga of Successes A t
- Page 44 and 45: In MeMorIaM Remembering a Gentleman
- Page 46: In MeMorIaM Life & Times of Arunbha
- Page 54: In MeMorIaM Antwerp diamond market
- Page 57: In MeMorIaM With late Shri Mafatlal
- Page 69 and 70: Cover Story The very first day Mumb
- Page 71 and 72: Cover Story The Carpe Diem mentalit
- Page 73: Cover Story “We have to portray d
- Page 81 and 82: Personality Why was the decision to
- Page 84 and 85: SPECIAL REPORT Ban on rough diamond
- Page 86 and 87: SPECIAL REPORT If this voluntary ba
- Page 88: SPECIAL REPORT of normalcy in an ot
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- Page 93 and 94: SPECIAL REPORT sales in the first t
- Page 96 and 97: Special Feature Cartier Gem-Set, Di
- Page 98: Special Feature Who are these Colle
- Page 101 and 102: The Rock Talk Gem set & diamond bra
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- Page 106 and 107: DW Promotion Limelight Lab-Grown Di
- Page 108 and 109: DW Promotion Source: Limelight Hand
- Page 110 and 111: Design stuDio Selim Mouzannar Beare
- Page 112 and 113: Design stuDio Fine jewellery is bei
- Page 114 and 115: GIA AdvertorIAl Stone Talk Ruby Rar
Cover Story<br />
happiness through the sparkle of a<br />
diamond that is irreplaceable. Even<br />
though people are stuck in their<br />
homes, the need to feel beautiful is<br />
still very real. And when this is all<br />
over, women would want to flaunt<br />
their favourite purchases during<br />
their outing.<br />
As lockdown eased in Europe,<br />
Marie noticed that clients showed<br />
an increased interest in pieces from<br />
her new collection ‘The Wave’. “It<br />
is an ode to harmony, femininity<br />
and deceptive simplicity. I think it<br />
is the surprise, joy and excitement<br />
which our best seller “Queen Wave<br />
ring” brings, that it has attracted<br />
the interest of clients in the postpandemic<br />
world. It is my belief that<br />
people buy fine jewellery because<br />
they fall in love with it and because<br />
the piece means something special to<br />
them. So, I don’t think fine jewellery<br />
creation and client interest will stop,<br />
I think people will gravitate to buy<br />
something which carries that special<br />
personal meaning—which can be<br />
found in designer jewellery, carefully<br />
crafted,” adds Marie.<br />
Loyal clients would want<br />
to support their favourite<br />
brands<br />
A strong brand connect is now more<br />
important than before. All that<br />
equity a brand has created for so<br />
many years will now reap its rewards<br />
as no faithful customer would want<br />
their favourite brands to go out<br />
of business. This pandemic has<br />
not affected everybody financially<br />
and if people are inclined towards<br />
purchasing diamond jewellery, they<br />
may as well support brands that they<br />
have had previously bought from.<br />
“I had a bridal client who walked<br />
into our store with her mother. Her<br />
wedding was scheduled for July 12th<br />
and she was so nervous because she<br />
felt jewellery stores wouldn’t open<br />
by then. So, she came in the minute<br />
we opened, spent a good three hours<br />
and bought her jewellery. Though it<br />
was purely need based, I didn’t see<br />
a difference in her sentiment,” says<br />
Ishu Datwani of Anmol.<br />
It is my belief that<br />
people buy fine<br />
jewellery because<br />
they fall in love with it<br />
and because the piece<br />
means something<br />
special to them. So,<br />
I don’t think fine<br />
jewellery creation and<br />
client interest will<br />
stop, I think people<br />
will gravitate to buy<br />
something which<br />
carries that special<br />
personal meaning—<br />
This time has given<br />
us an opportunity<br />
to reflect and really<br />
connect with our<br />
private clients, getting<br />
to know them better—<br />
which is one of my<br />
favourite things to do<br />
and is key to an honest<br />
and strong foundation<br />
for the brand<br />
Marie Mas, Marie Mas<br />
Jewelry<br />
DiamonD WorlD | may-june <strong>2020</strong> | 73
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