Diamond World (DW) May - June 2020
Why Covid-19 will make people fall in love with diamonds all over again | Ban is good - Industry welcomes ban on rough imports | Hong Kong jewellery industry show mettle| An Irrevocable Loss - Arun R. Mehta, Rosy Blue Group
Why Covid-19 will make people fall in love with diamonds all over again | Ban is good - Industry welcomes ban on rough imports | Hong Kong jewellery industry show mettle| An Irrevocable Loss - Arun R. Mehta, Rosy Blue Group
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Cover Story<br />
We should learn a<br />
lot from the mutual<br />
fund industry. In 4<br />
years, mutual fund<br />
hasn’t given anyone<br />
any returns. But<br />
the way people<br />
are being pulled<br />
towards investing<br />
in mutual funds<br />
is great because<br />
their marketing is<br />
so good. Now every<br />
graduate, fresh out<br />
of college, with<br />
his first job, wants<br />
to open a mutual<br />
fund account. This<br />
kind of initiative<br />
is not there in the<br />
diamond industry<br />
Sunit Hirawat,<br />
Sunvim Exports<br />
timeless resonate more with them.<br />
We have not seen a downward<br />
trend in terms of ticket size for our<br />
diamond products, it has stayed<br />
where it was pre-Covid,” says<br />
Dipu Mehta of Orra. The diamond<br />
industry world over needs to<br />
capitalise on this and gain back its<br />
market share. “<strong>Diamond</strong>s do the<br />
same thing that exercise, alcohol,<br />
drugs, sugar/sweets, sex, luxury<br />
spending does - they give people<br />
pleasure - that daily sought after<br />
dopamine, oxytocin, serotonin, and<br />
endorphins. If a pandemic threatens<br />
to take away each individual’s<br />
happiness, what does the brain do?<br />
It goes treasure hunting for pleasure<br />
“pleasure hunting”, which is why<br />
alcohol sales are up and the rich<br />
are still spending and in some cases<br />
even more frivolously than before,”<br />
adds Michelle.<br />
<strong>Diamond</strong>s – a solid<br />
investment vehicle<br />
Any luxury item one buys, be it a<br />
handbag or a car, the minute one<br />
makes the purchase, the value<br />
of the item depreciates by 15-20<br />
per cent. This is not the case with<br />
diamonds. Alkesh Shah of Gold<br />
Star Jewellery believes that the<br />
industry needs to go back to basics.<br />
70 | may-june <strong>2020</strong> | DiamonD WorlD