Diamond World (DW) May - June 2020
Why Covid-19 will make people fall in love with diamonds all over again | Ban is good - Industry welcomes ban on rough imports | Hong Kong jewellery industry show mettle| An Irrevocable Loss - Arun R. Mehta, Rosy Blue Group Why Covid-19 will make people fall in love with diamonds all over again | Ban is good - Industry welcomes ban on rough imports | Hong Kong jewellery industry show mettle| An Irrevocable Loss - Arun R. Mehta, Rosy Blue Group
Cover Story Why the demand for diamonds will still be relevant? Diamonds will continue to light up people’s lives with its sparkle and here’s why As long as love and happiness remain key to people, diamonds will stay relevant. No pandemic can bring down the allure of diamonds. With weddings being downsized world over, people saving from not spending on vacations and other avenues of entertainment, more money can be spent on buying diamond jewellery. It is up to the industry as to how they can win back their rightful market share says Vijetha Rangabashyam 66 | may-june 2020 | DiamonD WorlD
Cover Story The very first day Mumbai-based jeweller Anmol opened its store, the owner got a call from a celebrity client. She wanted to purchase diamond jewellery to gift to a friend on her birthday. After short listing two pieces over a video call, she asked to send both pieces to her residence, to pick one. She ended up buying both pieces of jewellery, one for herself and one for her friend. Diamond as a product speaks for itself. If a client makes an emotional connect with a piece of diamond jewellery, she may even exceed her budget by a few lakhs, rather than not buying a piece at all. So, we as an industry have an undue advantage of dealing with this beautiful, precious, rare and natural gemstone, which is a miracle. But are we doing enough to promote it? There needs to be a concerted effort by the industry to win back people’s trust and faith in diamonds. The truth is, the industry is in dire need for a strong, exhaustive campaign that promotes diamond jewellery, not just as an emotional asset but also as a financial asset. DiamonD WorlD | may-june 2020 | 67
- Page 18 and 19: FOunDER: Late Vidya Vinod Kala Alok
- Page 21 and 22: editorial Sparkle of Hope No pandem
- Page 24 and 25: RoUGh & MininG Rough prices of Petr
- Page 26: Round & About POLISHED DIAMONDS 3ct
- Page 29 and 30: Lab & TechnoLogy Round & About GIA
- Page 32 and 33: Round & About AssociAtion & trAde B
- Page 34: Round & About Retail and ecommeRce
- Page 37 and 38: In MeMorIaM He was born in Patan, G
- Page 40 and 41: In MeMorIaM Arunbhai with De Beers
- Page 42 and 43: In MeMorIaM A Saga of Successes A t
- Page 44 and 45: In MeMorIaM Remembering a Gentleman
- Page 46: In MeMorIaM Life & Times of Arunbha
- Page 54: In MeMorIaM Antwerp diamond market
- Page 57: In MeMorIaM With late Shri Mafatlal
- Page 71 and 72: Cover Story The Carpe Diem mentalit
- Page 73 and 74: Cover Story “We have to portray d
- Page 75: Cover Story happiness through the s
- Page 81 and 82: Personality Why was the decision to
- Page 84 and 85: SPECIAL REPORT Ban on rough diamond
- Page 86 and 87: SPECIAL REPORT If this voluntary ba
- Page 88: SPECIAL REPORT of normalcy in an ot
- Page 91 and 92: SPECIAL REPORT Earrings, Oriental G
- Page 93 and 94: SPECIAL REPORT sales in the first t
- Page 96 and 97: Special Feature Cartier Gem-Set, Di
- Page 98: Special Feature Who are these Colle
- Page 101 and 102: The Rock Talk Gem set & diamond bra
- Page 103 and 104: The Rock Talk Roman Barocco necklac
- Page 106 and 107: DW Promotion Limelight Lab-Grown Di
Cover Story<br />
The very first day Mumbai-based jeweller Anmol opened<br />
its store, the owner got a call from a celebrity client. She<br />
wanted to purchase diamond jewellery to gift to a friend on<br />
her birthday. After short listing two pieces over a video call, she<br />
asked to send both pieces to her residence, to pick one. She ended<br />
up buying both pieces of jewellery, one for herself and one for her<br />
friend. <strong>Diamond</strong> as a product speaks for itself. If a client makes an<br />
emotional connect with a piece of diamond jewellery, she may even<br />
exceed her budget by a few lakhs, rather than not buying a piece<br />
at all. So, we as an industry have an undue advantage of dealing<br />
with this beautiful, precious, rare and natural gemstone, which is<br />
a miracle. But are we doing enough to promote it? There needs<br />
to be a concerted effort by the industry to win back people’s<br />
trust and faith in diamonds. The truth is, the industry<br />
is in dire need for a strong, exhaustive campaign<br />
that promotes diamond jewellery, not just as an<br />
emotional asset but also as a financial asset.<br />
DiamonD WorlD | may-june <strong>2020</strong> | 67
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