Diamond World (DW) May - June 2020
Why Covid-19 will make people fall in love with diamonds all over again | Ban is good - Industry welcomes ban on rough imports | Hong Kong jewellery industry show mettle| An Irrevocable Loss - Arun R. Mehta, Rosy Blue Group
Why Covid-19 will make people fall in love with diamonds all over again | Ban is good - Industry welcomes ban on rough imports | Hong Kong jewellery industry show mettle| An Irrevocable Loss - Arun R. Mehta, Rosy Blue Group
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Design stuDio<br />
Fine jewellery<br />
is being<br />
democratised,<br />
it is not about<br />
financial<br />
investment<br />
anymore.<br />
The main<br />
investment<br />
today is to wear<br />
the jewellery<br />
one buys and<br />
to feel good<br />
wearing it<br />
You stand for nonviolence and you<br />
are an eternal optimist – how do<br />
these reflect in your designs?<br />
There is a lot of colour in my jewellery.<br />
I think they represent happiness, peace<br />
and hopefulness.<br />
How would you define your label’s<br />
spirit?<br />
Powerful like the women who wear my<br />
pieces, colourful like the spectrum<br />
of the gems I use, and poetic like the<br />
nostalgia of Beirut and many other<br />
cities.<br />
Can you walk us through your<br />
latest collection?<br />
In my latest collection, I revisited our<br />
Kastak collection with a new version of<br />
charms combined with transparent blue<br />
and rusty red enamel. Each charm has<br />
a meaning of peaceful messages.<br />
From a spark (idea) to how it<br />
becomes a finished piece of<br />
jewellery, can you walk us through<br />
your creative process?<br />
There is no code for the process in my<br />
mind. It could be the sources of what<br />
has impacted my life, mainly nature.<br />
Where do you think high/fine<br />
jewellery stands in the market<br />
today, amidst consumers and what<br />
does the future for this market<br />
look like?<br />
Fine jewellery is being democratised,<br />
it is not about financial investment<br />
anymore. The main investment today is<br />
to wear the jewellery one buys and to<br />
feel good wearing it.<br />
110 | may-june <strong>2020</strong> | DiamonD WorlD
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