Diamond World (DW) May - June 2020
Why Covid-19 will make people fall in love with diamonds all over again | Ban is good - Industry welcomes ban on rough imports | Hong Kong jewellery industry show mettle| An Irrevocable Loss - Arun R. Mehta, Rosy Blue Group
Why Covid-19 will make people fall in love with diamonds all over again | Ban is good - Industry welcomes ban on rough imports | Hong Kong jewellery industry show mettle| An Irrevocable Loss - Arun R. Mehta, Rosy Blue Group
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>DW</strong> Promotion<br />
India remains critical to the<br />
growth of the lab grown CVD<br />
industry<br />
A known fact is that India and China are<br />
currently the world’s largest exporters of lab<br />
grown diamonds and that India is also one of<br />
the strongest players producing or growing the<br />
lab grown diamonds.<br />
India particularly specialises in the<br />
CVD technology that exactly replicates<br />
the environment below the surface, above<br />
in a reactor and produces lab grown CVD<br />
diamonds – certified as the purest type of<br />
diamonds (Type IIa).<br />
On the other hand, China produces lab<br />
grown HPHT diamonds that are created<br />
using graphite and a molten metal influx not<br />
resulting in the purest type of diamonds (NOT<br />
CLASSIFIED as Type IIa).<br />
What is interesting to know is that in<br />
the current lab grown polished diamond<br />
production of 2 million carats, over 90%<br />
of it is under 0.18cts, majority of which are<br />
Chinese diamonds.<br />
Whilst, so far China has progressed with<br />
significant rise in volumes of star melee<br />
diamonds, bulk production of higher quality<br />
and bigger solitaires (0.30cts and above)<br />
with the HPHT technology still remains a<br />
challenge.<br />
India, whilst may not have achieved the<br />
same volumes yet, with its homegrown scalable<br />
CVD technology has certainly surpassed<br />
China in terms of producing superior quality<br />
(Type IIa) and bigger solitaires.<br />
As the economy slowly opens post lockdown,<br />
the implementation of several financial<br />
measures adopted by the Indian government<br />
and the RBI to boost lending and increase<br />
liquidity is likely to revive the economy faster<br />
than anticipated. In such times of recovery,<br />
industries that focus on the domestic market<br />
and homegrown “MakeInIndia” products are<br />
likely to have a speedy recovery compared to<br />
industries that have dependency on foreign<br />
markets.<br />
Given the scalable production of lab grown CVD<br />
diamonds occurring in India, a robust strategy<br />
with a visionary approach and government<br />
assistance in place can help India make bigger strides in<br />
offering this choice to consumers domestically but also<br />
capture a bigger share of the world market for lab grown<br />
diamonds. With domestic production, cutting, polishing<br />
and manufacturing of CVD diamonds and our existing<br />
abilities of domestically designing and crafting to the<br />
sensibilities of the overseas market, the country is poised<br />
to capture the opportunity locally as well as be the biggest<br />
foreign exchange earner going forward<br />
Pooja Sheth, MD & Founder of Limelight <strong>Diamond</strong>s,<br />
the first luxury brand in India offering lab grown CVD<br />
diamond jewellery<br />
5 reasons why CVD diamonds can be INDIA’s<br />
golden opportunity for revival post crisis<br />
1. Opening up a new segment of AFFORDABLE LUXURY<br />
Majority of the polished natural diamonds are currently consumed by US and<br />
China, as per the latest DeBeers <strong>Diamond</strong> Insight Report, 2019. India only<br />
consumes 5% of the polished natural diamonds. This is largely a reflection of<br />
majority of the Indian population not being able to afford natural diamonds.<br />
Lab grown CVD diamonds, with its affordable price points, is an opportunity<br />
for every jewellery retailer to offer a new choice to consumers who have always<br />
aspired to purchase a diamond.<br />
Source: De Beers <strong>Diamond</strong> Insight Report, 2019<br />
DiamonD WorlD | may-june <strong>2020</strong> | 105