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Diamond World (DW) May - June 2020

Why Covid-19 will make people fall in love with diamonds all over again | Ban is good - Industry welcomes ban on rough imports | Hong Kong jewellery industry show mettle| An Irrevocable Loss - Arun R. Mehta, Rosy Blue Group

Why Covid-19 will make people fall in love with diamonds all over again | Ban is good - Industry welcomes ban on rough imports | Hong Kong jewellery industry show mettle| An Irrevocable Loss - Arun R. Mehta, Rosy Blue Group

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<strong>DW</strong> Promotion<br />

India remains critical to the<br />

growth of the lab grown CVD<br />

industry<br />

A known fact is that India and China are<br />

currently the world’s largest exporters of lab<br />

grown diamonds and that India is also one of<br />

the strongest players producing or growing the<br />

lab grown diamonds.<br />

India particularly specialises in the<br />

CVD technology that exactly replicates<br />

the environment below the surface, above<br />

in a reactor and produces lab grown CVD<br />

diamonds – certified as the purest type of<br />

diamonds (Type IIa).<br />

On the other hand, China produces lab<br />

grown HPHT diamonds that are created<br />

using graphite and a molten metal influx not<br />

resulting in the purest type of diamonds (NOT<br />

CLASSIFIED as Type IIa).<br />

What is interesting to know is that in<br />

the current lab grown polished diamond<br />

production of 2 million carats, over 90%<br />

of it is under 0.18cts, majority of which are<br />

Chinese diamonds.<br />

Whilst, so far China has progressed with<br />

significant rise in volumes of star melee<br />

diamonds, bulk production of higher quality<br />

and bigger solitaires (0.30cts and above)<br />

with the HPHT technology still remains a<br />

challenge.<br />

India, whilst may not have achieved the<br />

same volumes yet, with its homegrown scalable<br />

CVD technology has certainly surpassed<br />

China in terms of producing superior quality<br />

(Type IIa) and bigger solitaires.<br />

As the economy slowly opens post lockdown,<br />

the implementation of several financial<br />

measures adopted by the Indian government<br />

and the RBI to boost lending and increase<br />

liquidity is likely to revive the economy faster<br />

than anticipated. In such times of recovery,<br />

industries that focus on the domestic market<br />

and homegrown “MakeInIndia” products are<br />

likely to have a speedy recovery compared to<br />

industries that have dependency on foreign<br />

markets.<br />

Given the scalable production of lab grown CVD<br />

diamonds occurring in India, a robust strategy<br />

with a visionary approach and government<br />

assistance in place can help India make bigger strides in<br />

offering this choice to consumers domestically but also<br />

capture a bigger share of the world market for lab grown<br />

diamonds. With domestic production, cutting, polishing<br />

and manufacturing of CVD diamonds and our existing<br />

abilities of domestically designing and crafting to the<br />

sensibilities of the overseas market, the country is poised<br />

to capture the opportunity locally as well as be the biggest<br />

foreign exchange earner going forward<br />

Pooja Sheth, MD & Founder of Limelight <strong>Diamond</strong>s,<br />

the first luxury brand in India offering lab grown CVD<br />

diamond jewellery<br />

5 reasons why CVD diamonds can be INDIA’s<br />

golden opportunity for revival post crisis<br />

1. Opening up a new segment of AFFORDABLE LUXURY<br />

Majority of the polished natural diamonds are currently consumed by US and<br />

China, as per the latest DeBeers <strong>Diamond</strong> Insight Report, 2019. India only<br />

consumes 5% of the polished natural diamonds. This is largely a reflection of<br />

majority of the Indian population not being able to afford natural diamonds.<br />

Lab grown CVD diamonds, with its affordable price points, is an opportunity<br />

for every jewellery retailer to offer a new choice to consumers who have always<br />

aspired to purchase a diamond.<br />

Source: De Beers <strong>Diamond</strong> Insight Report, 2019<br />

DiamonD WorlD | may-june <strong>2020</strong> | 105

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