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Marketing: Real People, Real Choices (9th Edition)BOOK DETAILPaperback: 608 pages Publisher: Pearson; 9 edition (January 14, 2017) Language: English ISBN-10:0134292669 ISBN-13: 978-0134292663 Product Dimensions: 10.8 x 8.5 x 0.8 inches Shipping Weight: 2.4pounds (View shipping rates and policies) Customer Reviews:Step By Step To Download Or Read Online1. Click Button "DOWNLOAD" Or "READ ONLINE"2. Sign Up To Acces "Marketing: Real People, Real Choices (9th Edition)"3. Choose the book you like when you register4. You can also cancel your membership if you are bored5. Enjoy and Happy Reading

Book DescriptionFor undergraduate Principles of Marketing courses. Real people making real choices Marketing:Real People, Real Choices is the only text to introduce marketing from the perspective of realpeople, who make real marketing decisions, at leading companies everyday. Timely, relevant, anddynamic, this reader-friendly text shows readers how marketing concepts are implemented, andwhat they really mean in the marketplace. The 9th Edition presents more information than ever onthe core issues every marketer needs to know, including value, analytics and metrics, and ethicaland sustainable marketing. And with new examples and assessments, the text helps readersactively learn and retain chapter content, so they know what’s happening in the world ofmarketing today. Also available with MyLab Marketing MyLab Marketing is an onlinehomework, tutorial, and assessment program designed to work with this text to engage studentsand improve results. Within its structured environment, students practice what they learn, testtheir understanding, and pursue a personalized study plan that helps them better absorb coursematerial and understand difficult concepts. Marketing: Real People, Real Choices, 9th Edition isalso available via Revel, an interactive learning environment that enables students to read,practice, and study in one continuous experience. Note: You are purchasing a standalone product;MyLab Marketing does not come packaged with this content. Students, if interested in purchasingthis title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID.Instructors, contact your Pearson representative for more information. If you would like topurchase both the physical text and MyLab Marketing, search for: 013463960X / 9780134639604Marketing: Real People, Real Choices Plus MyLab Marketing with Pearson eText -- Access CardPackage Package consists of: 0134292669 / 9780134292663 Marketing: Real People, RealChoices 0134293185 / 9780134293189 MyLab Marketing with Pearson eText -- Access Card --for Marketing: Real People, Real Choices

Marketing: Real People, Real Choices (9th Edition)

BOOK DETAIL

Paperback: 608 pages Publisher: Pearson; 9 edition (January 14, 2017) Language: English ISBN-10:

0134292669 ISBN-13: 978-0134292663 Product Dimensions: 10.8 x 8.5 x 0.8 inches Shipping Weight: 2.4

pounds (View shipping rates and policies) Customer Reviews:

Step By Step To Download Or Read Online

1. Click Button "DOWNLOAD" Or "READ ONLINE"

2. Sign Up To Acces "Marketing: Real People, Real Choices (9th Edition)"

3. Choose the book you like when you register

4. You can also cancel your membership if you are bored

5. Enjoy and Happy Reading

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