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Marketing: Real People, Real Choices (9th Edition)
BOOK DETAIL
Paperback: 608 pages Publisher: Pearson; 9 edition (January 14, 2017) Language: English ISBN-10:
0134292669 ISBN-13: 978-0134292663 Product Dimensions: 10.8 x 8.5 x 0.8 inches Shipping Weight: 2.4
pounds (View shipping rates and policies) Customer Reviews:
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Book Description
For undergraduate Principles of Marketing courses. Real people making real choices Marketing:
Real People, Real Choices is the only text to introduce marketing from the perspective of real
people, who make real marketing decisions, at leading companies everyday. Timely, relevant, and
dynamic, this reader-friendly text shows readers how marketing concepts are implemented, and
what they really mean in the marketplace. The 9th Edition presents more information than ever on
the core issues every marketer needs to know, including value, analytics and metrics, and ethical
and sustainable marketing. And with new examples and assessments, the text helps readers
actively learn and retain chapter content, so they know what’s happening in the world of
marketing today. Also available with MyLab Marketing MyLab Marketing is an online
homework, tutorial, and assessment program designed to work with this text to engage students
and improve results. Within its structured environment, students practice what they learn, test
their understanding, and pursue a personalized study plan that helps them better absorb course
material and understand difficult concepts. Marketing: Real People, Real Choices, 9th Edition is
also available via Revel, an interactive learning environment that enables students to read,
practice, and study in one continuous experience. Note: You are purchasing a standalone product;
MyLab Marketing does not come packaged with this content. Students, if interested in purchasing
this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID.
Instructors, contact your Pearson representative for more information. If you would like to
purchase both the physical text and MyLab Marketing, search for: 013463960X / 9780134639604
Marketing: Real People, Real Choices Plus MyLab Marketing with Pearson eText -- Access Card
Package Package consists of: 0134292669 / 9780134292663 Marketing: Real People, Real
Choices 0134293185 / 9780134293189 MyLab Marketing with Pearson eText -- Access Card --
for Marketing: Real People, Real Choices

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