Edloe Finch Brands // Pitch Deck
RevenueProfitHistorical Financials$12M2017 2018 2019 2020ERevenue $354,289 $1,373,691 $3,660,048 $12,114,675Cost of Sales $(232,399) $(898,330) $(2,457,583) $(8,134,544)$8MGross Profit $121,889 $475,361 $1,202,465 $3,980,132Advertising & Promotion $(7,260) $(22,456) $(205,190) $(679,175)Other Operating Expenses $(51,117) $(154,075) $(871,619) $(1,159,458)Other Income & Expenses – $(312) $(24,775) $(82,003)$4MNet Income $70,772 $320,974 $306,072 $2,059,495Gross Profit Margin 34% 35% 33% 33%$02017 2018 2019 2020ENet Profit Margin 20% 23% 8% 17%Return on Equity 19% 47% 31%Return on Assets 19% 51% 21%
Revenue BreakdownFinancial Projections2021 2022 2023$166,638,685• Revenue from EdloeFinch.com• Revenue from Wholesale• Revenue from AlbanyPark.com• Revenue from Outdoor BrandCAGR38%Revenue $37,260,184 $97,442,820 $166,638,685Cost of Sales $(24,591,721) $(64,312,261) $(109,981,532)Gross Profit $12,668,463 $33,130,559 $56,657,153$97,442,820Operating Expenses $(3,566,058) $(9,325,954) $(15,948,478)Operating Profit $9,102,405 $23,804,605 $40,708,675$37,260,184Net Income $6,421,683 $16,793,984 $28,719,689Gross Profit Margin 34% 34% 34%2021 2022 2023Net Profit Margin 17% 17% 17%• Revenue from Saint Albany
- Page 1 and 2: family of brandspitch deck 2020
- Page 3 and 4: Edloe Finch is a portfolioof digita
- Page 5 and 6: Problem 1 Problem 2Problem 3Problem
- Page 7 and 8: Solution 1 Solution 2Solution 3Solu
- Page 9 and 10: AUGUST 2017SEPTEMBER 2018MAY 2019MA
- Page 11 and 12: $44.4BONLINE FURNITURE SALES (2019)
- Page 13 and 14: *Outdoor Brand(Living & Dining Room
- Page 15 and 16: Living & Dining Room
- Page 17 and 18: Bedroom
- Page 19 and 20: 1Online WholesaleDropship Vendor fo
- Page 21 and 22: Market PositionWeaknessesOur Advant
- Page 23 and 24: Fun pop of color! Sosoft and well m
- Page 25 and 26: LOVE MY KOVA! It is perfect for my
- Page 27 and 28: We are so happy with ourcouch! It c
- Page 29 and 30: Just got my @albanyparkhomesofa and
- Page 31: Financials
- Page 35 and 36: The funds raised will be used prima
- Page 37: Darryl SharptonCo-Founder & CEODarr
Revenue
Profit
Historical Financials
$12M
2017 2018 2019 2020E
Revenue $354,289 $1,373,691 $3,660,048 $12,114,675
Cost of Sales $(232,399) $(898,330) $(2,457,583) $(8,134,544)
$8M
Gross Profit $121,889 $475,361 $1,202,465 $3,980,132
Advertising & Promotion $(7,260) $(22,456) $(205,190) $(679,175)
Other Operating Expenses $(51,117) $(154,075) $(871,619) $(1,159,458)
Other Income & Expenses – $(312) $(24,775) $(82,003)
$4M
Net Income $70,772 $320,974 $306,072 $2,059,495
Gross Profit Margin 34% 35% 33% 33%
$0
2017 2018 2019 2020E
Net Profit Margin 20% 23% 8% 17%
Return on Equity 19% 47% 31%
Return on Assets 19% 51% 21%
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