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Jeweller - July, Edition I 2020

» Talking stock: Simple strategies to maximise profits on your product » Fine resilience: First instalment of the 2020 State of the Industry Report » History lesson: Evolution of jewellery chain stores over the past decade

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Upfront<br />

#Instagram hashtags to follow<br />

Alpha Order<br />

#aquamarine<br />

1 MILLION POSTS<br />

#daintyjewellery<br />

20,792+ POSTS<br />

#designerjewelry<br />

1 MILLION POSTS<br />

HISTORIC GEMSTONE<br />

Sunrise<br />

Ruby<br />

#goldanddiamonds<br />

41,892+ POSTS<br />

#luxejewelry<br />

44,743+ POSTS<br />

4The world’s most expensive<br />

ruby and most expensive colour<br />

gemstone is the Sunrise Ruby.<br />

The 25.59-carat Burmese ruby<br />

is prized for its saturated ‘pigeon<br />

blood’ red colour, and was named<br />

after a line in a poem by the 13th Century poet, Rumi.<br />

#organicjewellery<br />

19,254+ POSTS<br />

#rubies<br />

278,224+ POSTS<br />

#stackingrings<br />

279,332+ POSTS<br />

#unisexjewelry<br />

134,366+ POSTS<br />

#vintagering<br />

182,531+ POSTS<br />

The Sunrise Ruby, set in a platinum<br />

ring with diamonds: Sotheby’s<br />

It was mounted in a platinum ring, set between two shield-cut<br />

diamonds, by Cartier and auctioned on 12 May 2015 by Sotheby’s.<br />

An anonymous buyer purchased the ring for a record-breaking<br />

$US30.4 million ($AU43.8 million).<br />

Celebrity Style<br />

4 Oscar-nominated Australian actress<br />

Margot Robbie has shown her love for<br />

local brand Lucy Folk’s new collection,<br />

Sun Worship. Folk and head jeweller<br />

Craig Spark were inspired by Aztec and<br />

Mayan sun symbols to create “a sense of<br />

hope and optimism” with the designs.<br />

Image credit:<br />

Stranger Things<br />

Weird, wacky and wonderful<br />

jewellery news from around the world<br />

Striking it lucky<br />

4Two of the largest tanzanites<br />

on record have been unearthed<br />

in northern Tanzania, weighing<br />

9.2kg and 5.1kg. They were sold<br />

to the Tanzanian government by<br />

mine owner Saniniu Laizer for 7.74<br />

billion Tanzanian shillings ($AU4.8<br />

million). Laizer has announced his<br />

intention to build a local school<br />

with the profits, with the employees<br />

who mined the gems to be paid 10<br />

per cent of the sale price.<br />

Dark matter<br />

4Israeli-born, New York-based<br />

jeweller Reut Ringel has created<br />

‘black gold’ by chemically altering<br />

the surface of the metal. Working<br />

with a team of engineers for three<br />

years to develop the waste-free<br />

process, Ringel said, “You get a<br />

much higher-quality colour [than<br />

with black rhodium plating].”<br />

The black gold is prominently<br />

featured in her jewellery line, Reut,<br />

alongside baroque pearls.<br />

Digital Brainwave<br />

Approximately<br />

90 per cent of<br />

18–24 year olds<br />

in Australia<br />

use Snapchat,<br />

checking it an<br />

average of 30<br />

times a day.<br />

4Social media app Snapchat has launched<br />

its Dynamic Product Ads (DPA) initiative,<br />

which allows businesses to automatically<br />

generate ads for products on the platform.<br />

Kathryn Carter, general manager –<br />

Australia and New Zealand of Snapchat’s<br />

parent company Snap, said, “The arrival of<br />

DPA, which is free to access, means that<br />

[businesses] will save time – not only on the<br />

creative process but also on the admin front,<br />

allowing them to easily run measurable<br />

‘always on’ campaigns that will drive<br />

e-commerce sales.”<br />

Jewel Watch<br />

4The Goutte de Ciel, or Drop of Sky,<br />

necklace by Boucheron contains<br />

aerogel, a synthetic porous material<br />

that is one of the lightest known<br />

materials in the world.<br />

Icy smile<br />

4Not content with a set of<br />

‘pearly whites’, US rapper Gucci<br />

Mane has upgraded his porcelain<br />

tooth veneers with $US250,000<br />

diamond studs. The celebrity has<br />

previously referred to himself<br />

as the ‘King of <strong>Jeweller</strong>y’,<br />

with a collection that includes<br />

an $US80,000 ice cream cone<br />

pendant, a $US500,000 pinky ring,<br />

and a custom-made $US250,000<br />

diamond-and-rose gold<br />

charm bracelet.<br />

VOICE OF THE AUSTRALIAN JEWELLERY INDUSTRY<br />

Published by Befindan Media Pty Ltd<br />

Locked Bag 26, South Melbourne, VIC 3205 AUSTRALIA | ABN 66 638 077 648 | Phone: +61 3 9696 7200 | info@jewellermagazine.com<br />

Publisher & Managing Editor Angela Han angela.han@jewellermagazine.com • Assistant Editor Arabella Roden arabella.roden@jewellermagazine.com<br />

Advertising Toli Podolak toli.podolak@jewellermagazine.com • Accounts Paul Blewitt finance@befindanmedia.com • Subscriptions info@jewellermagazine.com<br />

Copyright All material appearing in <strong>Jeweller</strong> is subject to copyright. Reproduction in whole or in part is strictly forbidden without prior written consent of the publisher. Befindan Media Pty Ltd<br />

strives to report accurately and fairly and it is our policy to correct significant errors of fact and misleading statements in the next available issue. All statements made, although based on information<br />

believed to be reliable and accurate at the time, cannot be guaranteed and no fault or liability can be accepted for error or omission. Any comment relating to subjective opinions should be addressed<br />

to the editor. Advertising The publisher reserves the right to omit or alter any advertisement to comply with Australian law and the advertiser agrees to indemnify the publisher for all damages or<br />

liabilities arising from the published material.

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