Jeweller - July, Edition I 2020
» Talking stock: Simple strategies to maximise profits on your product » Fine resilience: First instalment of the 2020 State of the Industry Report » History lesson: Evolution of jewellery chain stores over the past decade
» Talking stock: Simple strategies to maximise profits on your product
» Fine resilience: First instalment of the 2020 State of the Industry Report
» History lesson: Evolution of jewellery chain stores over the past decade
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JULY <strong>2020</strong><br />
Contents<br />
This Month<br />
Industry Facets<br />
8 Upfront<br />
24<br />
10 YEARS AGO<br />
Time Machine: <strong>July</strong> 2010<br />
10<br />
FACTS & FIGURES<br />
COVID-19 Update<br />
27<br />
MY STORE<br />
Erik Runyan Jewelers<br />
13 News<br />
29<br />
56<br />
58<br />
LEARN ABOUT GEMS: BACK IN TIME<br />
Peridot<br />
MY BENCH<br />
Matthew Alexander Crooks<br />
SOAPBOX<br />
June Mann<br />
Features<br />
31<br />
<strong>2020</strong> STATE OF THE INDUSTRY REPORT – PART I<br />
Chain reaction: Fine and fashion jewellery chain stores<br />
31 STATE OF THE INDUSTRY FEATURE<br />
Links in the chain<br />
<strong>Jeweller</strong> explores the evolution of fine and<br />
fashion jewellery chains over the past 10 years.<br />
TOPICS<br />
Better Your Business<br />
45<br />
STOCK STRATEGY<br />
Make the most of your stock with these strategies, writes FRANCESCA NICASIO.<br />
The demise of fashion jewellery chains<br />
Fine jewellery demonstrates unexpected resilience<br />
Mid-sized jewellery chains have mixed results<br />
Some small chains drop off the chain list<br />
IN FOCUS<br />
ZOOMING OUT History Lesson: twists and turns<br />
ZOOMING IN Pandora: past the peak?<br />
HILLS & VALLEYS Key moments for Michael Hill<br />
48<br />
50<br />
52<br />
54<br />
SELLING<br />
Don’t neglect these sales and marketing areas, advises IAN ALTMAN.<br />
MANAGEMENT<br />
DOUG FLEENER discusses the most effective ways to motivate staff.<br />
MARKETING & PR<br />
The best marketing strategy is often the simplest one, says THOMAS YOUNG.<br />
LOGGED ON<br />
BETH WALKER explains how to create consistent, high-quality blog content.<br />
29 LEARN ABOUT GEMS<br />
Peridot<br />
4Discover the mysteries<br />
and history of this<br />
glorious green gem.<br />
FRONT COVER The Graff<br />
Solar Multishape Earrings,<br />
featuring white diamonds, are<br />
inspired by the sun breaking<br />
over the horizon at dawn.<br />
<strong>July</strong> <strong>2020</strong> | 5
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