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ARTRAGE Inc. 2020 Impact Report

Non-for-profit registered charity ARTRAGE Inc. has revealed its first Impact Report, which provides social, cultural and economic insights into Rooftop Movies, Girls School Cinema and FRINGE WORLD Festival, which is the main activity presented by the Western Australian cultural organisation.

Non-for-profit registered charity ARTRAGE Inc. has revealed its first Impact Report, which provides social, cultural and economic insights into Rooftop Movies, Girls School Cinema and FRINGE WORLD Festival, which is the main activity presented by the Western Australian cultural organisation.

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ARTRAGE INC

2020 IMPACT REPORT

PERFORMER EXPENDITURE

From originally having 145 visiting international and interstate

performers and production personnel in the first year of the

Festival, this number has grown steadily over festivals to 1,072

participating visitors in 2020.

Over the years we have steadily been increasing average

travelling Artist season lengths to help ensure they get the

most out of their FRINGE WORLD festival stints. Based on the

average stay of 17.5 nights per intrastate participant, 15.9 nights

per interstate participant and 22.2 nights per international

participant, visiting Festival participants spent an estimated

20,418 nights in Perth during their stay in 2020. This is 28%

higher than the 15,891 figure of 2019.

We look at expenditure by four different categories of

performers: local performers from within Perth Metropolitan

area, performers from within WA (intrastate), performers from

elsewhere in Australia (interstate) and those from outside of

Australia (international).

To approximate the expenditure of performers from Perth Metro

area, we use the box office payments made to local performers

as well as fees paid to Perth artists for contributions to free

programs. Since these performers are Perth-based, we have

assumed that the bulk of their fees generated through the

Festival will end up being spent in the Perth economy. As this

revenue has been included in the FRINGE WORLD expenditure

figures they are not considered further here.

Based on our participant survey data, we calculate average

daily expenditure for intrastate artists at $221, interstate artists

at $187 and $172 for international artists. These figures are inline

with those used by the Australian Department of Resources,

Energy and Tourism to calculate tourism expenditure.

Travel expenditure for performers is not included in estimated

performer expenditure, since the bulk of this expenditure will be

on travel from elsewhere in Australia or from overseas, accruing

to airline and travel operators based outside of Perth.

VISITING PERFORMER EXPENDITURE CALCULATIONS

TYPE OF PERFORMER

TOTAL NIGHTS/DAYS

TOTAL AVERAGE

DAILY SPEND

TOTAL EXPENDITURE

Perth n/a n/a n/a

Elsewhere in Western Australia 2,433 $221 $537,693

Elsewhere in Australia 6,885 $187 $1,287,495

Overseas 11,100 $172 $1,909,200

TOTAL VISITING PERFORMER EXPENDITURE 20,418 $3,734,388

ORGANISER EXPENDITURE

This expenditure includes all spending on staff, office running costs and suppliers. The totals for each of these categories of income

and expenditure are displayed in the Organisational Expenditure chart.

CATEGORY

AMOUNT

Total expenditure on WA artists $2,610,445

Total expenditure on staff $6,391,774

Total expenditure on festival office costs $468,560

Other expenditure related to staging the festival $1,210,967

TOTAL $10,681,746

90

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