ARTRAGE Inc. 2020 Impact Report

ARTRAGE INC
2020 IMPACT REPORT
VISITOR GROSS EXPENDITURE
In this section are the calculations made in order to estimate
the gross expenditure by the Festival’s audience, a key
component of the economic impact of FRINGE WORLD Festival.
Of the audience surveys collected, the vast majority were
completed by visitors who lived in the Perth metropolitan
area (95%).
LOCATION NUMBER %
City of Perth 701 15.5%
Elsewhere in the Perth Metropolitan Area 3586 79.1%
Elsewhere in Western Australia 179 3.9%
Elsewhere in Australia 42 0.9%
Overseas 26 0.6%
DAY VISITOR VS STAYING VISITOR
TYPE OF RESPONDENT %
Day visitors (from City of Perth) 14.1%
Day visitors (from elsewhere in the Perth Metro Area) 76.4%
Day visitors (from outside Perth) 2.6%
Staying visitors (from City of Perth) 0.4%
Staying visitors (from elsewhere in the Perth Metro Area) 3.9%
Staying visitors (from outside Perth) 2.6%
Using our public survey response data, the gross daily expenditure during the average trip to FRINGE WORLD Festival was calculated
for each type of visitor based on location of origin.
AVERAGE DAILY/NIGHTLY EXPENDITURE PER PERSON OUTSIDE FRINGE
WORLD SPEND
LOCATION
TOTAL AVERAGE DAILY
SPEND
City of Perth $89
Elsewhere in the Perth Metropolitan Area $88
Elsewhere in WA $207
Elsewhere in Australia $240
Overseas $262
To reach a gross visitor expenditure figure for the Festival duration, these daily averages were then multiplied by the average
number of days (or paying nights in the case of accommodation) spent during and around FRINGE WORLD Festival by each type
of respondent.
88