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ARTRAGE Inc. 2020 Impact Report

Non-for-profit registered charity ARTRAGE Inc. has revealed its first Impact Report, which provides social, cultural and economic insights into Rooftop Movies, Girls School Cinema and FRINGE WORLD Festival, which is the main activity presented by the Western Australian cultural organisation.

Non-for-profit registered charity ARTRAGE Inc. has revealed its first Impact Report, which provides social, cultural and economic insights into Rooftop Movies, Girls School Cinema and FRINGE WORLD Festival, which is the main activity presented by the Western Australian cultural organisation.

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ARTRAGE INC

2020 IMPACT REPORT

ECONOMIC IMPACT

2019 2020

95%

THE ESTIMATED SPEND DELIVERED

BY FRINGE WORLD WAS MORE THAN

$72.4 MILLION!

OF CUSTOMERS

LIVE IN THE PERTH

METRO AREA

Including pre- and post-event expenditure in restaurants,

bars and accommodation.

The economic impact of the Festival is also registered through

direct spend to produce and present the 156 venues as well as

spend by the 1,072 intrastate, interstate and international visiting

artists and participants of the Festival.

BUSINESS IMPACT

70% 71%

77%

74%

73%

78%

think FRINGE WORLD

has a SIGNIFICANT

POSITIVE IMPACT ON

THEIR BUSINESS.

of the surveyed audience HAD

A DRINK AT A BAR / NIGHTCLUB /

CAFE before or after attending a

FRINGE WORLD venue.

of the surveyed audience

ATE AT A RESTAURANT before

or after attending a FRINGE

WORLD venue.

91%

87%

91%

87% 87%

83%

74%

65%

Think FRINGE WORLD has

CONTRIBUTED TO MAKING

NORTHBRIDGE AND PERTH

CITY A MORE VIBRANT PLACE.

Agree that FRINGE

WORLD CONTRIBUTES

TO MAKING PERTH

SPECIAL AS A CITY.

Think FRINGE WORLD

INTRODUCES NORTHBRIDGE

TO PEOPLE WHO DON’T

NORMALLY VISIT.

Indicated that THEIR

LEVEL OF TRADING

INCREASED.

86

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