ARTRAGE Inc. 2020 Impact Report

ARTRAGE INC
2020 IMPACT REPORT
ROOFTOP MOVIES EXPERIENCE
To elevate the Rooftop Movies experience even higher, visitors had the opportunity to purchase mouth-watering pizza
and sides from Rooftop Movies catering provider, Mack Daddy’s New York Slice, who returned to the venue for a second
year and locally-produced beverages from MadFish and Howard Park wines and Gage Roads Brewing Co. Rooftop Movies
offers the perfect vantage point on a balmy summer’s eve to enjoy the sunset over a slice of pizza and a drink.
In addition to movie nights, Rooftop Movies also introduced some additional events to the program. In November, in
collaboration with WAMFest, Western Australian musicians and creatives were featured for a WA Music Video Showcase.
Over 170 local musicians and visitors attended the free event. In collaboration with Laura Carroll Yoga, a “Rooftop
Resolutions” session was held in January, an event that saw over 250 people participate in a sunset yoga session
followed by a documentary screening. The success of both these events will see further event activation at Rooftop
Movies in the future.
76% 60%
51%
of surveyed West
Australian audience LIVE
OUTSIDE THE PERTH CBD.
of attendees ALSO
ATTENDED A FRINGE
WORLD EVENT in 2020.
of attendees WERE
RETURN CUSTOMERS from
the previous season.
98%
or surveyed
respondents
plan to return
50%
of surveyed respondents
AGREE THAT ROOFTOP
MOVIES IS A TOTALLY
UNIQUE VENUE.
75%
of visitors coming from outside
the CBD area - showing
ROOFTOP MOVIES IS AN
ATTRACTION FOR PEOPLE
LIVING OUTSIDE THE CITY.
74