ARTRAGE Inc. 2020 Impact Report
Non-for-profit registered charity ARTRAGE Inc. has revealed its first Impact Report, which provides social, cultural and economic insights into Rooftop Movies, Girls School Cinema and FRINGE WORLD Festival, which is the main activity presented by the Western Australian cultural organisation.
Non-for-profit registered charity ARTRAGE Inc. has revealed its first Impact Report, which provides social, cultural and economic insights into Rooftop Movies, Girls School Cinema and FRINGE WORLD Festival, which is the main activity presented by the Western Australian cultural organisation.
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ARTRAGE INC
2020 IMPACT REPORT
MEDIA AND
MARKETING
REACH
FRINGE WORLD delivers a comprehensive marketing
and communications campaign that seeks to target the
most extensive and diverse audiences of any arts and
entertainment offering in WA.
The marketing campaign stretches for five months from
October each year, encompassing print materials, digital
platforms and media campaigns.
The 2020 campaign general total media value of over $9
million across social, digital, print, TV, cinema, outdoor and
radio. The media coverage that was generated reached a
cumulative audience of over 553 million.
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