ARTRAGE Inc. 2020 Impact Report
Non-for-profit registered charity ARTRAGE Inc. has revealed its first Impact Report, which provides social, cultural and economic insights into Rooftop Movies, Girls School Cinema and FRINGE WORLD Festival, which is the main activity presented by the Western Australian cultural organisation.
Non-for-profit registered charity ARTRAGE Inc. has revealed its first Impact Report, which provides social, cultural and economic insights into Rooftop Movies, Girls School Cinema and FRINGE WORLD Festival, which is the main activity presented by the Western Australian cultural organisation.
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PARTICIPATING ARTISTS
FRINGE DELIVERS A BIG MARKETING CAMPAIGN
Whilst it is the artists and independent program presenters that
promote and market their shows, ARTRAGE markets the Festival
overall including delivering an extensive advertising campaign,
website and sales platform, producing key print materials such as
the Festival Guide and delivering social, digital, outdoor and media
campaigns.
Alongside the massive media spend, ARTRAGE provides artists with
access to promotional opportunities. These range from encouraging
artists to flyer within ARTRAGE hubs, low-cost advertising packages,
presenting the City of Perth Power Hour as an opportunity to engage
with audiences and dynamic real time box office digital signage for
up-to-date show listings.
225,000
PROGRAMS DISTRIBUTED
AROUND PERTH
553,094,808
AUDIENCE REACH
$9,121,117
MEDIA VALUE
FRINGE SUPPORTS REVIEWS
The Fringe marketing and PR teams aim to get as many shows
reviewed as possible by WA media publications to help artists
to sell their Perth season and for use on future touring seasons.
However, because of the limited media landscape in Perth, not all
shows can get reviews or news coverage. FRINGE WORLD created
Fringefeed.com.au to bridge this gap, and a pool of volunteer
reviewers dedicate their time during the Festival.
FRINGEY OFFERS
Fringey Offers is a proactive engagement program that FRINGE
WORLD launched in 2020 for businesses within the City of
Perth. Businesses provided a discount or special offer to FRINGE
WORLD customers, and the offers were hosted on a dedicated
page on our website and promoted via our owned media. The
businesses also receive bunting and a special window decal to
promote the offers to passer-by traffic.
32 businesses signed up for the first year of this program in
2020. This is a promising indication of the demand for this
service and FRINGE WORLD has plans to expand and further
support local businesses for 2021.
32
BUSINESSES ENGAGED
with Fringey Offers
within the City of
Perth in 2020.
51
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