ARTRAGE Inc. 2020 Impact Report

ARTRAGE INC
2020 IMPACT REPORT
INDEPENDENT VENUES
116 150 41
INDEPENDENT
VENUES
PERFORMANCE
VENUES
SUBURBS
REPRESENTED
There was a total of 41 suburbs represented in
registered Independent Venues. With the City of
Perth and Northbridge being the most populated
suburbs of Independent Venues, FRINGE WORLD was
also brought to many venues in Fremantle, Subiaco,
Bassendean, South Perth and beyond. The Northernmost
suburbs with registered Fringe events were
Ocean Reef and Wanneroo. Fringe also reached a
number of far South-metro suburbs including Thornlie
and Mandurah. Heading East, there was also a variety
of FRINGE WORLD activity in Midland, Ellenbrook and
Kalamunda. Regionally, FRINGE WORLD travelled as
far as Kalgoorlie, Merredin, and Katanning over two
weekends of Outer Fringe events.
Many artists find their own venue through the
Venue Finder as part of the registration system.
Independent Venues can offer a wide range
of venue deals including flat hire rates charged to
artists, box office splits, or potentially providing their
venue for free.
Artists who are working with Independent Venues and
producers have the option to receive their percentage
of ticket sales direct from FRINGE WORLD rather than
waiting for the Independent Venue or Producer to
distribute their share.
There were 116 total participating Independent Venues
in the 2020 Festival with over 150 performance spaces
on offer – this equates to a total of 74% of all 2020
venues being independent. Of these registered venues,
58% were participants in 2019 and 42% were new to
FRINGE WORLD in 2020.
FRINGE PROVIDES TRIED & TESTED PLATFORMS
The main interface between artists and
the Fringe is through the online Artist &
Venue Registration System (AVR). This is a
sophisticated tool developed by Adelaide
Fringe and used by FRINGE WORLD. It’s where
participants send and receive all relevant
information about their show. It integrates
with all marketing and sales channels
including the ticketing system.
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