ARTRAGE Inc. 2020 Impact Report
Non-for-profit registered charity ARTRAGE Inc. has revealed its first Impact Report, which provides social, cultural and economic insights into Rooftop Movies, Girls School Cinema and FRINGE WORLD Festival, which is the main activity presented by the Western Australian cultural organisation.
Non-for-profit registered charity ARTRAGE Inc. has revealed its first Impact Report, which provides social, cultural and economic insights into Rooftop Movies, Girls School Cinema and FRINGE WORLD Festival, which is the main activity presented by the Western Australian cultural organisation.
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PARTICIPATING ARTISTS
A FESTIVAL THAT CREATES A BUZZ FOR BOTH PUBLIC AND PERFORMERS ALIKE, WITH
GREAT AUDIENCES, THAT HAS GIVEN US A PLATFORM TO GROW OVER THE YEARS.
2020. Matt Hale Comedy Hypnotist, Random Acts of Mindness
ARTIST FEEDBACK
78%
75%
69%
63%
Agree that FRINGE
WORLD is an IMPORTANT
PRESENTATION PLATFORM
FOR THEIR WORK IN WA.
Agree that FRINGE WORLD
is A PLATFORM TO ACCESS
AN AUDIENCE THEY WOULD
OTHERWISE NOT HAVE
ACCESS TO.
Agree that participating in
FRINGE WORLD is IMPORTANT
TO THE DEVELOPMENT OF
THEIR CRAFT as an artist.
Are SATISFIED WITH THE
FRINGE WORLD FESTIVAL
from the perspective of a
participant. *
* Please note that the 2019 Report
erroneously listed this data as 84%
whereas it was actually 77%
THE FRINGE WORLD ARTIST EXPERIENCE
The open-access Fringe platform is one that allows for incredible
opportunities for artists and arts companies who are ready for the
challenges of a large marketplace like a Fringe festival. Anyone who
pays a Fringe registration for their show will find a spot in either an
ARTRAGE managed Hub Venue or Independent Venue.
A large Fringe like FRINGE WORLD is a competitive marketplace
for participating shows where the rewards can be great, but there
is always risk that a show will not sell as well as the participant
hoped.
As such, artists need to make informed decisions about whether
the Festival is the right place for their work, what the risks might
be, what support is provided and ultimately whether they are
able to present and manage all aspects of putting on their show
including financial, administrative and marketing management.
Extensive information is provided to anyone thinking about
participating so they know what to expect and can make
considered decisions. The Artist & Venue Registration Packs are
the first thing that participants receive before registering with the
Festival and they include sales performance summaries across the
spectrum of shows in the Fringe, and key financial facts.
This information is provided so that artists can set their
expectations and sales projections at realistic levels, budget
accordingly, make informed decisions about whether Fringe is the
best platform for their work, decide what their goals are for their
season and how they plan to reach them.
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