ARTRAGE Inc. 2020 Impact Report

ARTRAGE INC
2020 IMPACT REPORT
INCREASED ACCESS TO ARTS EVENTS
One of the ways we engage with new audiences is through great
value and free offerings.
Fringe is an affordable entertainment option with a 2020 Festival
average ticket price of $28 and there were 63 free events on offer.
The City of Perth FRINGE WORLD Power Hour was a new free addition
to the Festival. This one-hour family friendly showcase event was
located in the Yagan Square amphitheatre and presented on Saturday
and Sunday evenings. The program was hugely successful with more
than 1,786 attendances. For artists, it was a means to give audiences
a taster of their show, to stimulate more ticket purchases. Artist
feedback was overwhelmingly positive with many indicating in surveys
that their participation in the program led them to sell more tickets.
$28
AVERAGE TICKET
PRICE in 2020.
63
FREE EVENTS
in 2020.
OVER 1,786
ATTENDANCES
in 2020.
DISTINCTIVENESS AND QUALITY
Fringe brings the streets alive with quality arts events
presented by Western Australian performers alongside
artists from around Australia and the world.
92%
91%
91%
90%
92%
Think FRINGE WORLD
SHOWCASES CHALLENGING
AND INNOVATIVE
PERFORMANCES from
around the world.
Believe FRINGE WORLD
EVENTS ARE UNIQUE in
relation to other events
they have experienced.
Of the surveyed audience believe that
FRINGE WORLD enables them to see
HIGH QUALITY PERFORMANCES THEY
WOULD OTHERWISE NOT SEE.
2019 2020
2019 2020
28