ARTRAGE Inc. 2020 Impact Report
Non-for-profit registered charity ARTRAGE Inc. has revealed its first Impact Report, which provides social, cultural and economic insights into Rooftop Movies, Girls School Cinema and FRINGE WORLD Festival, which is the main activity presented by the Western Australian cultural organisation.
Non-for-profit registered charity ARTRAGE Inc. has revealed its first Impact Report, which provides social, cultural and economic insights into Rooftop Movies, Girls School Cinema and FRINGE WORLD Festival, which is the main activity presented by the Western Australian cultural organisation.
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ARTRAGE INC
2020 IMPACT REPORT
VISITATION & REACH FROM INTERSTATE AND OVERSEAS
Fringe promotes Perth to the world, through the visiting artists and audiences and the international and national
engagement with our massive social reach.
20%
2%
interstate and
overseas ARTISTS
interstate and
overseas Audience
TOURISM CAMPAIGN
FRINGE WORLD received sponsorship from Tourism WA to deliver a
digital marketing campaign targeted towards Singaporean millennials.
The campaign was delivered by top international advertising agency,
BBH, and featured a competition to win one of 40 flight, show ticket
and accommodation packages to visit Perth for the Festival in 2020.
The success of the campaign bodes well for future engagement with
a Singaporean audience, post COVID-19.
Thanks to DoubleTree by Hilton for their partnership with the campaign
and excellent hospitality of the winners.
1.5MIL
ADVERTISING CAMPAIGN
reach on social media
2,645 FLIGHT,
Contest entries
40
WINNERS
SHOW AND
ACCOMMODATION PACKAGES
TO VISIT THE 2020 FESTIVAL
28,465
Website users
22
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