ARTRAGE Inc. 2020 Impact Report
Non-for-profit registered charity ARTRAGE Inc. has revealed its first Impact Report, which provides social, cultural and economic insights into Rooftop Movies, Girls School Cinema and FRINGE WORLD Festival, which is the main activity presented by the Western Australian cultural organisation.
Non-for-profit registered charity ARTRAGE Inc. has revealed its first Impact Report, which provides social, cultural and economic insights into Rooftop Movies, Girls School Cinema and FRINGE WORLD Festival, which is the main activity presented by the Western Australian cultural organisation.
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AUDIENCE PROFILE
2019
2020
TOTAL ATTENDANCE AT FREE AND TICKETED EVENTS
Free attendances in 2020 dropped due to stricter licensing restrictions on some of
the ARTRAGE managed Hub venues, which reduced the opportunity for customers
to enjoy the free performances on offer.
2012
151,773
2013
215,956
2014
372,431
2015
660,093
2016
989,675
2017
758,184
2018
905,898
2019
2020
857,747
829,570
POSITIVE WORD OF MOUTH DRIVES FRINGE WORLD GROWTH
The Fringe continues
to attract both new
audiences alongside
growing its loyal
audience base with 89%
attendees VISITED
MORE THAN ONCE
during the 31 day
Festival.
of accounts on the
FRINGE WORLD website
were created by NEW
CUSTOMERS in 2020.
have ATTENDED TWO OR
MORE FRINGE WORLD
FESTIVALS since it was
established in 2011.
of surveyed audiences
indicating that they have
attended two or more
FRINGE WORLD Festivals.
In contrast to this, 48%
of accounts on FRINGE
WORLD’s ticketing system
were new customers
in 2020 – an indication
that audience surveys
are more likely to be
completed by audiences
that have attended
multiple Festivals.
85%
48% 89%
19
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