ARTRAGE Inc. 2020 Impact Report
Non-for-profit registered charity ARTRAGE Inc. has revealed its first Impact Report, which provides social, cultural and economic insights into Rooftop Movies, Girls School Cinema and FRINGE WORLD Festival, which is the main activity presented by the Western Australian cultural organisation.
Non-for-profit registered charity ARTRAGE Inc. has revealed its first Impact Report, which provides social, cultural and economic insights into Rooftop Movies, Girls School Cinema and FRINGE WORLD Festival, which is the main activity presented by the Western Australian cultural organisation.
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ARTRAGE INC
2020 IMPACT REPORT
TOP 3 REASONS FOR ATTENDING AN EVENT
More people are attending because of our event offerings. This is
great news for our artists!
2019 2020
68%
68%
NET PROMOTER SCORE
Net Promoter Score (NPS) is a
performance metric used to rate
a company’s customer service
and how likely a customer would
be to recommend a company to
people they know.
60%
56%
53%
52%
75
NPS
A NPS above 50 is considered
excellent and by comparison*
Apple has a NPS of 47 and
ebay has a NPS of 9.
To be
ENTERTAINED
To enjoy the FESTIVAL
ATMOSPHERE
To see a
SPECIFIC SHOW
*https://customer.guru/net-promoter-score/top-brands
PRIME MOTIVATOR FOR ATTENDING FRINGE
TICKET
TICKET
Fringe offers a range of experiences, but most people attend for the
cultural experience.
TICKET
TICKET
2019
2020
69%
69%
50%
TICKET
TICKET
NEW in
2020
36%
35%
TICKET
TICKET
9%
9%
TIC
To expose
themselves / others
to arts & CULTURAL
EXPERIENCES
To enjoy a
DRINK
&/OR MEAL
Would have
STAYED HOME
if they had not
made the trip to
FRINGE WORLD
To SPEND TIME
WITH A FRIEND,
PARTNER
OR FAMILY
MEMBER
4.4
4.6
AVERAGE NUMBER OF
TICKETS PURCHASED
per customer account.
18
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