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ARTRAGE Inc. 2020 Impact Report

Non-for-profit registered charity ARTRAGE Inc. has revealed its first Impact Report, which provides social, cultural and economic insights into Rooftop Movies, Girls School Cinema and FRINGE WORLD Festival, which is the main activity presented by the Western Australian cultural organisation.

Non-for-profit registered charity ARTRAGE Inc. has revealed its first Impact Report, which provides social, cultural and economic insights into Rooftop Movies, Girls School Cinema and FRINGE WORLD Festival, which is the main activity presented by the Western Australian cultural organisation.

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AUDIENCE PROFILE

51%

AUDIENCE OCCUPATION

16%

10%

10%

5%

3%

3%

2% 2%

Professional Office /

Admin

Other Retired Student Home

Duties

Technical

Unspecified

Unemployed

AUDIENCE INSIGHTS

Children’s programming and targeted advertising has been a focus for the Festival over the past two years, with this

approach bearing fruit. 13% of surveyed respondents brought a teenager with them to the Fringe and 17% brought a

primary school aged child or younger, demonstrating that Fringe offers access to participate in cultural life for all ages.

Were accompanied to an event by a

CHILD OR TEENAGER

24%

8%

13%

12%

5%

TEENAGER

PRIMARY

SCHOOL AGED

PRE-SCHOOL/

YOUNGER

WORK IN THE PERTH

CBD inc. East, West +

Northbridge

Identify with an ETHNIC

OR CULTURAL GROUP

17

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