ARTRAGE Inc. 2020 Impact Report
Non-for-profit registered charity ARTRAGE Inc. has revealed its first Impact Report, which provides social, cultural and economic insights into Rooftop Movies, Girls School Cinema and FRINGE WORLD Festival, which is the main activity presented by the Western Australian cultural organisation.
Non-for-profit registered charity ARTRAGE Inc. has revealed its first Impact Report, which provides social, cultural and economic insights into Rooftop Movies, Girls School Cinema and FRINGE WORLD Festival, which is the main activity presented by the Western Australian cultural organisation.
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AUDIENCE PROFILE
51%
AUDIENCE OCCUPATION
16%
10%
10%
5%
3%
3%
2% 2%
Professional Office /
Admin
Other Retired Student Home
Duties
Technical
Unspecified
Unemployed
AUDIENCE INSIGHTS
Children’s programming and targeted advertising has been a focus for the Festival over the past two years, with this
approach bearing fruit. 13% of surveyed respondents brought a teenager with them to the Fringe and 17% brought a
primary school aged child or younger, demonstrating that Fringe offers access to participate in cultural life for all ages.
Were accompanied to an event by a
CHILD OR TEENAGER
24%
8%
13%
12%
5%
TEENAGER
PRIMARY
SCHOOL AGED
PRE-SCHOOL/
YOUNGER
WORK IN THE PERTH
CBD inc. East, West +
Northbridge
Identify with an ETHNIC
OR CULTURAL GROUP
17