ARTRAGE Inc. 2020 Impact Report
Non-for-profit registered charity ARTRAGE Inc. has revealed its first Impact Report, which provides social, cultural and economic insights into Rooftop Movies, Girls School Cinema and FRINGE WORLD Festival, which is the main activity presented by the Western Australian cultural organisation.
Non-for-profit registered charity ARTRAGE Inc. has revealed its first Impact Report, which provides social, cultural and economic insights into Rooftop Movies, Girls School Cinema and FRINGE WORLD Festival, which is the main activity presented by the Western Australian cultural organisation.
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WINS & LEARNINGS
Fringefeed
website updates
New customer review
system with emojis
was introduced to
increase customer
engagement with
shows.
Fringey Offers
Business-to-customer
promotional campaign
that allowed for City
of Perth businesses to
connect with Fringe
customers.
Gift Voucher
giveaway with
Kleenheat
All Kleenheat customers
were offered $5 Gift
Vouchers as part of this
new Fringe customer
engagement campaign.
Friends Frenzy
tickets
Extended value for FRINGE
WORLD Friends through
Friends Frenzy discounted
tickets available
throughout the Festival.
Tourism WA-supported
marketing campaign
Sponsorship from Tourism WA enabled
the Festival to deliver a digital marketing
campaign targeted towards Singaporean
millennials. The campaign achieved a
social reach of 1.5 million and a media
campaign value of almost $400,000.
Fringe world
website updates
New sales features
were added, including a
recommendations feature in
addition to Fringefeed critic
review integration into the site.
FRINGE WORLD R&D
Supported by
Lotterywest
New artist development program
delivered with support from Lotterywest.
Six events from the program premiered
at Girls School and in total received
three FRINGE WORLD Awards.
Event fees
Ticketing fees for lower priced show
tickets were reduced in order to provide
a more sustainable model for events.
Venue registration fees were
restructured to enable discounts that
better reflect a venue’s size, and new
and discounted registration fees were
introduced for one-night-only events.
Artist safeguards and speedier
settlement processes were introduced.
Perth Festival
collaboration
Marketing campaign with special offers
was delivered in consultation with the
Australian Hotels Association (AHA)
to a range of Perth City hotels to
encourage attendance at both FRINGE
WORLD and Perth Festival.
Industry engagement program
trial was delivered to facilitate arts
industry engagement with shows, with
more than 76 registered delegates.
Festival Passes
& Artist Support
Tickets
New two-tier Pass Scheme
was implemented to allow
participants to receive
benefits and create a greater
economic return for artists.
New Artist Support Ticket at
$10 per ticket enabled artists
to support each other.
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