ARTRAGE INC2020 IMPACT REPORTTHE VIBE IS ALWAYSAWESOME, THEAUDIENCES ARE KEENAS, AND WHAT A GREATTHING TO BE PART OF!WE’LL SEE YOUNEXT YEAR!- 2020. Impromptunes.100 Little Death Club. Photo by Jarrad Seng.
REPORT METHODOLOGYReportMethodologyThe compilation and analysis of the data for this Reportis completed by ARTRAGE staff, as too is the design ofthis publication. The report methodology and surveyquestions that form the basis of this Report wereinitially developed with BOP Consulting UK in 2012.The primary source of evidence supporting the findingsof this Impact Report are derived from surveysconducted between February - March 2020 including:· Online customer survey with 4,535 responses· Intercept customer survey with 16 responses· Online participant (artist) survey with 461responses· Online venue survey with 10 responses· Online FRINGE WORLD Friends survey with479 responses· Online staff and volunteer survey with 321responses· Online business survey sent to a database ofbusinesses located within the City of Perthwith 23 responses· Intercept business survey to a sample ofNorthbridge and Perth CBD hospitalitybusinesses with 53 responses· Online judge survey with 60 responses· Online neighbours survey with 20 responses· Online Outer Fringe (regional program) with37 responses· Rooftop Movies online survey with 1,151 responsesAUDIENCE CALCULATIONSThe reported figure for attendance at ticketed and nonfreeevents in 2020 is 414,081. This is comprised of:• 376,941 tickets processed through FRINGE WORLDticketing systems.• 30,196 tickets purchased on the door at the Festivalvenues including artist pass entries.• 6,944 tickets purchased through other ticketingsystems (such as for shows at the State TheatreCentre of WA, His Majesty’s Theatre, The RegalTheatre and Subiaco Arts Centre).The reported total Festival attendance for 2020 is829,000+ and includes attendance at ticketed events,attendance at free and busker programs, attendanceat the City of Perth Power Hour, attendance at Festivalpartnership activations and Festival-goers enjoyingThe Woodside Pleasure Garden and Festival areas inthe Perth Cultural Centre, Yagan Square, The Ice CreamFactory and Girls School alongside other Fringe hubs.There were 63 individual free programs and eventsduring Fringe, including the City of Perth Power Hour,GANify: Funhouse Mirror Machine at Girls School, PerthChinese New Year Fair, FRINGE WORLD Mermaids,FRINGE WORLD Silent Disco, Birak Concert 2020,Scarborough’s Under the Sky Sessions at SunsetVeranda, Bassendean’s Wonderland at WonderRealm,Kalamunda’s Karnival in the Hills, visual arts exhibitions,partnership activations and nightly free programsthroughout the Perth Cultural Centre and The WoodsidePleasure Garden.Free and busking program attendance is calculatedfor all relevant programs and events utilising daily siteand door staff reportage sheets, reportage estimatesprovided by program producers as well as presentersand artists. Due to the range of estimations providedby external sources and in order to be conservative, thetotal attendance number is recorded as the lowest totalof the projected attendance.The reported figure of 829,570+ total attendance is atthe conservative lower end of the projected 829,570 -904,304 range.101