SuperBike Magazine July 2020

NEWS
Fire It Up moves to new
Bryanston store
Fire It Up Motorcycles, South Africa’s
largest-selling motorcycle dealership,
has made the long-awaited move
from Fourways to its new home on
Main Road in Bryanston between
Sandton Clinic and Grosvenor Crossing.
The new store offers a unique buying
experience starting with a larger
floor space that increases from the
previous store’s 1600 square metres
to 4000 square metres distributed
throughout three storeys. The main
Fire It Up showroom has more access
to motorcycles and more comfortable
browsing. At the same time, sales
desks are a thing of the past with
showroom staff instead using iPads
to formulate the best deals while
customers relax on couches and
cocktail-style tables.
Fire It Up also remains South
Africa’s largest buyer of motorcycles,
and the buying process has also seen
a revamp with a smoother, more
streamlined experience for sellers
bringing their bikes to the store for a
valuation. Fire It Up’s famous “same
day cash in your account” policy is still
proudly in effect.
For buyers or sellers who are not
able to visit the store in person, the
successful Fastrack facility is available
whereby entire deals are handled
remotely through phone calls and
online communication. Call or email
the store for more details.
Like the showroom, the new
accessories department has been expanded
with a greater variety of goods
for an even more extensive range of
rider needs, especially off-road riders
who can now enjoy a far more comprehensive
range of gear.
The new restaurant with an eat-in
area is serving cooked food with a
house barista offering a range of
quality coffees. To add to the social
experience, the restaurant will feature
screens that will show MotoGP
rounds, workshop evenings and movie
nights.
There’s more good news coming
soon for the off-road fraternity – a new
off-road and adventure demo track
next to the store is coming where customers
may test ride the performance
of dirt bike and adventure machines.
This is an exciting prospect for dirt and
adventure enthusiasts who usually do
not have that option when buying their
off-road capable machines.
All services and repairs will happen
in-house thanks to the new, larger
Fire It Up workshop with more staff
and even better equipment. The Performance
Technic facility is moving
from its Kyalami premises and will be
incorporated into the Bryanston store,
including the famous dynamometer
facility and the range of Rapid
Bike and Sprint Filter performance
products.
The new Fire It Up boasts a larger
parking area for customers, plus an
outside area that will be used as a
Sunday Motorcycle Market. Anyone
wishing to sell motorcycles, spares,
products and other motorcycle
merchandise will be able to display
their goods to the public every Sunday.
Details about the Sunday Motorcycle
Market will be coming soon.
The Bryanston store will serve as
the new home for the popular Fire It
Up Club. It will be the starting point
for Club rides and will be the venue for
various other club social events. Keep
an eye out for updates and more good
news from the Fire It Up Club.
The new store is already up and
running, but there will be a Grand
Opening event on 1 August that will include
several huge prizes to be given
away on the day. To be eligible, make
your way to the store and take a photo
with Berto in front of the MotoGP Wall,
then post it on Facebook or Instagram
using the hashtag #FireItUpBryanston.
The winners will be announced at the
launch event.
Keep an eye on Fire It Up social
media platforms for more good news
from the new store.
Fire It Up contacts:
Tel: 011 467 0737
Web: https://www.fireitup.co.za
Email: info@fireitup.co.za
Facebook: https://www.facebook.
com/FireItUpMotorcycles/
Instagram: https://www.instagram.
com/fireitup4ways/
New address:
1 Halifax Street
Bryanston
Sandton