My favorite place - Trendbook Pop up my Bathroom | Issue 01/2011 ISH 2011
Today’s bathrooms are no longer chilly, wipe-clean functional cells. Bathrooms are turning into living space. As simple as this meanwhile ubiquitously manifest megatrend might sound, its impact on the sanitary industry and the conceptual possibilities for bathroom design are nothing short of revolutionary. As a result, expectations of the aesthetics and functionality of contemporary bathroom design are growing. Accordingly, there will be more than “just” new products on show at the world’s leading fair for the sanitary industry, the ISH in Frankfurt. For it is not the bathtub that is being reinvented, but the entire bathroom.
Today’s bathrooms are no longer chilly, wipe-clean functional cells. Bathrooms are turning into living space. As simple as this meanwhile ubiquitously manifest megatrend might sound, its impact on the sanitary industry and the conceptual possibilities for bathroom design are nothing short of revolutionary. As a result, expectations of the aesthetics and functionality of contemporary bathroom design are growing. Accordingly, there will be more than “just” new products on show at the world’s leading fair for the sanitary industry, the ISH in Frankfurt. For it is not the bathtub that is being reinvented, but the entire bathroom.
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