My favorite place - Trendbook Pop up my Bathroom | Issue 01/2011 ISH 2011
Today’s bathrooms are no longer chilly, wipe-clean functional cells. Bathrooms are turning into living space. As simple as this meanwhile ubiquitously manifest megatrend might sound, its impact on the sanitary industry and the conceptual possibilities for bathroom design are nothing short of revolutionary. As a result, expectations of the aesthetics and functionality of contemporary bathroom design are growing. Accordingly, there will be more than “just” new products on show at the world’s leading fair for the sanitary industry, the ISH in Frankfurt. For it is not the bathtub that is being reinvented, but the entire bathroom.
Today’s bathrooms are no longer chilly, wipe-clean functional cells. Bathrooms are turning into living space. As simple as this meanwhile ubiquitously manifest megatrend might sound, its impact on the sanitary industry and the conceptual possibilities for bathroom design are nothing short of revolutionary. As a result, expectations of the aesthetics and functionality of contemporary bathroom design are growing. Accordingly, there will be more than “just” new products on show at the world’s leading fair for the sanitary industry, the ISH in Frankfurt. For it is not the bathtub that is being reinvented, but the entire bathroom.
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Das weltgrößte Angebot an innovativem Baddesign,<br />
nachhaltigen Sanitärlösungen und umweltfreundlicher<br />
Gebäudetechnik präsentieren<br />
über 2.300 Hersteller auf der <strong>ISH</strong> vom 15. bis<br />
19. März 2<strong>01</strong>1 in Frankfurt am Main. Auf einem<br />
komplett belegten Messegelände stellt die<br />
Industrie, darunter alle Markt- und Technologieführer<br />
aus dem In- und Ausland, ihre Weltneuheiten<br />
vor – sofort nutzbare Technologien und<br />
Lösungen, keine Visionen oder Konzepte. Das<br />
Schwerpunktthema der <strong>ISH</strong> heißt 2<strong>01</strong>1 Ressourcenschonung.<br />
Dabei geht es um eine schonende<br />
Nutzung von Wasser und Energie im Gebäude.<br />
At the <strong>ISH</strong> in Frankfurt am Main from 15 to 19<br />
March 2<strong>01</strong>1, more than 2,300 manufacturers<br />
will be presenting the biggest selection of innovative<br />
bathroom design, sustainable sanitation<br />
solutions and environmentally-friendly building<br />
services technology on the planet. At the fully<br />
booked exhibition centre, the industry –<br />
including all market and technology leaders<br />
from Germany and abroad – will be presenting<br />
its new products to the world not in the form of<br />
visions or concepts but as immediately usable<br />
technologies and solutions. In 2<strong>01</strong>1, the major<br />
focus of the <strong>ISH</strong> will be on resource conservation,<br />
on the efficient usage of water and energy<br />
within buildings.<br />
Duravit, Bacino; Keuco, Armaturen Atelier (<strong>ISH</strong>11_VDS_T3_0205)
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