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My favorite place - Trendbook Pop up my Bathroom | Issue 01/2011 ISH 2011

Today’s bathrooms are no longer chilly, wipe-clean functional cells. Bathrooms are turning into living space. As simple as this meanwhile ubiquitously manifest megatrend might sound, its impact on the sanitary industry and the conceptual possibilities for bathroom design are nothing short of revolutionary. As a result, expectations of the aesthetics and functionality of contemporary bathroom design are growing. Accordingly, there will be more than “just” new products on show at the world’s leading fair for the sanitary industry, the ISH in Frankfurt. For it is not the bathtub that is being reinvented, but the entire bathroom.

Today’s bathrooms are no longer chilly, wipe-clean functional cells. Bathrooms are turning into living space. As simple as this meanwhile ubiquitously manifest megatrend might sound, its impact on the sanitary industry and the conceptual possibilities for bathroom design are nothing short of revolutionary. As a result, expectations of the aesthetics and functionality of contemporary bathroom design are growing. Accordingly, there will be more than “just” new products on show at the world’s leading fair for the sanitary industry, the ISH in Frankfurt. For it is not the bathtub that is being reinvented, but the entire bathroom.

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ches, üppiges Duschgefühl zu erzielen, kann der<br />

Wasserbedarf ohne Komfortverlust stark reduziert<br />

werden. Darüber hinaus helfen Einhandmischer<br />

und Thermostatarmaturen, Einregelungsverluste<br />

zu minimieren. Als „Nebeneffekt“<br />

erhöhen solche individuell programmierbaren<br />

Thermostatarmaturen zudem ganz erheblich<br />

den Dusch- und Badekomfort und lassen sich<br />

einfach bedienen. Aber auch am Waschtisch<br />

versprechen moderne Armaturen wie die neue<br />

Einhandmischer-Serie Logo Neo von Kludi<br />

mit eingebautem Eco-Luftsprudler eine Wasserersparnis<br />

von bis zu 40 Prozent.<br />

Doch auch wenn die Industrie und die Designer<br />

sich eine Menge einfallen lassen – letztlich ist<br />

es der Verbraucher, der entscheidet, wieviel<br />

Komfort er wünscht und wieviel Energie und<br />

Wasser er dafür verbrauchen will. Es fängt an<br />

beim Drücken der Spartaste am Spülkasten<br />

und endet bei der Gewissensfrage: baden oder<br />

duschen? Zum Glück gibt es inzwischen Badewannen<br />

mit cleverem Design und ergonomischer<br />

Innenform, die weniger Volumen für einen hohen<br />

Füllstand benötigen.<br />

Gleichwohl ist Duschen deutlich sparsamer: Im<br />

Schnitt braucht ein Vollbad 3- bis 4-mal mehr<br />

Wasser und Energie als eine heiße Dusche. Ein<br />

As an agreeable “side effect”, individually programmable<br />

thermostatic fittings also make<br />

showering and bathing considerably more<br />

convenient and are easy to use. And for the<br />

washbasin, modern fittings like Kludi’s new<br />

single-lever Logo Neo series with integrated<br />

eco-aerator promise water savings of <strong>up</strong> to<br />

40 percent.<br />

But even if the industry and its designers are<br />

coming <strong>up</strong> with plenty of ideas – at the end<br />

of the day it’s the consumer who decides how<br />

much convenience he wants and how much<br />

energy and water he’s willing to use to get it.<br />

It starts with pushing the econo<strong>my</strong> flush button<br />

on the cistern and ends with a question<br />

that only one’s conscience can answer: a bath<br />

or a shower? Fortunately, there are now cleverly<br />

designed bathtubs with ergonomic inner contours<br />

that can be filled to a high level with much<br />

less water. Even so, showering is still far more<br />

economical: on average, a full bath uses 3 to<br />

4 times more water and energy than a hot shower.<br />

But then again, a full bath is a very special<br />

luxury – not only in terms of environmental<br />

aspects.<br />

Duravit, McDry (<strong>ISH</strong>11_VDS_T3_0202)<br />

When it comes to the water requirement of<br />

modern toilet systems, the savings potential

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