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My favorite place - Trendbook Pop up my Bathroom | Issue 01/2011 ISH 2011

Today’s bathrooms are no longer chilly, wipe-clean functional cells. Bathrooms are turning into living space. As simple as this meanwhile ubiquitously manifest megatrend might sound, its impact on the sanitary industry and the conceptual possibilities for bathroom design are nothing short of revolutionary. As a result, expectations of the aesthetics and functionality of contemporary bathroom design are growing. Accordingly, there will be more than “just” new products on show at the world’s leading fair for the sanitary industry, the ISH in Frankfurt. For it is not the bathtub that is being reinvented, but the entire bathroom.

Today’s bathrooms are no longer chilly, wipe-clean functional cells. Bathrooms are turning into living space. As simple as this meanwhile ubiquitously manifest megatrend might sound, its impact on the sanitary industry and the conceptual possibilities for bathroom design are nothing short of revolutionary. As a result, expectations of the aesthetics and functionality of contemporary bathroom design are growing. Accordingly, there will be more than “just” new products on show at the world’s leading fair for the sanitary industry, the ISH in Frankfurt. For it is not the bathtub that is being reinvented, but the entire bathroom.

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produktion, nachhaltigen Materialeinsatz und<br />

ein langlebiges Design optimal kombiniert.<br />

Getrieben wird der Trend zum Green <strong>Bathroom</strong><br />

gleich von zwei Seiten: zum einen von einer<br />

allgemeinen Sehnsucht nach einem naturnahen<br />

Erleben, und zum anderen von rationaler Notwendigkeit.<br />

Es geht schon lange nicht mehr nur<br />

darum, durch den Einsatz Wasser sparender<br />

Strahlregler Kosten zu reduzieren. Die Sorge um<br />

einen CO 2<br />

-bedingten Klimawandel, steigende<br />

Energiekosten und die sich allmählich durchsetzende<br />

Erkenntnis, dass unsere fossilen<br />

Energiereserven zur Neige gehen, haben das<br />

Bewusstsein der Menschen erreicht. Die Sanitärindustrie<br />

reagiert mit nachhaltiger Unternehmensphilosophie,<br />

aber auch mit konkreten<br />

Produktangeboten an die Verbraucher.<br />

In der Ha<strong>up</strong>tsache zielen nachhaltige Produktkonzepte<br />

auf die Reduktion des Wasserverbrauchs,<br />

denn der ist im Badezimmer häufig<br />

mit Energieeinsatz zur Wassererwärmung verbunden.<br />

Mit Durchflussbegrenzern, Perlatoren,<br />

Duschstopps und moderner Brausetechnik,<br />

bei der kleine Luftblasen in die Wassertropfen<br />

eingeschlossen werden, um ein besonders wei-<br />

The trend towards a green bathroom is being<br />

driven by two very different aspects: firstly<br />

by a general longing for near-natural experiences,<br />

and secondly because it is a rational<br />

necessity. For some time now, far more has<br />

been at stake than merely reducing costs by<br />

using water-saving aerators. Concerns about<br />

CO 2<br />

-induced climate change, rising energy<br />

costs and the slowly growing realisation that<br />

our fossil energy resources are running out<br />

have penetrated people’s consciousness. The<br />

bathroom industry is responding not only with<br />

sustainable corporate philosophies but with<br />

concrete product offerings for the consumer.<br />

Sustainable product concepts are mainly<br />

aimed at reducing the amount of water used<br />

because, in the bathroom, water consumption<br />

often means using additional energy to heat<br />

the water as well. Thanks to flow restrictors,<br />

aerators, shower shut-off valves and modern<br />

showerhead technology that encloses tiny air<br />

bubbles within the drops of water to create a<br />

particularly soft, luxuriant showering sensation,<br />

the water requirement can be greatly<br />

reduced without forfeiting comfort or convenience.<br />

In addition, single-lever mixers and<br />

thermostatic fittings help minimise the wastage<br />

incurred when adjusting the temperature.<br />

Grohe, Rainshower System (<strong>ISH</strong>11_VDS_T3_0206)

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