My favorite place - Trendbook Pop up my Bathroom | Issue 01/2011 ISH 2011
Today’s bathrooms are no longer chilly, wipe-clean functional cells. Bathrooms are turning into living space. As simple as this meanwhile ubiquitously manifest megatrend might sound, its impact on the sanitary industry and the conceptual possibilities for bathroom design are nothing short of revolutionary. As a result, expectations of the aesthetics and functionality of contemporary bathroom design are growing. Accordingly, there will be more than “just” new products on show at the world’s leading fair for the sanitary industry, the ISH in Frankfurt. For it is not the bathtub that is being reinvented, but the entire bathroom.
Today’s bathrooms are no longer chilly, wipe-clean functional cells. Bathrooms are turning into living space. As simple as this meanwhile ubiquitously manifest megatrend might sound, its impact on the sanitary industry and the conceptual possibilities for bathroom design are nothing short of revolutionary. As a result, expectations of the aesthetics and functionality of contemporary bathroom design are growing. Accordingly, there will be more than “just” new products on show at the world’s leading fair for the sanitary industry, the ISH in Frankfurt. For it is not the bathtub that is being reinvented, but the entire bathroom.
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04<br />
Raumbildend, universell<br />
und nachhaltig<br />
Editorial<br />
Wo würden Sie gerne einmal baden? Wie wäre<br />
es mit einem Badezimmer auf dem Dach eines<br />
Stadthauses, an einem Waldsee oder in einem<br />
alten Kellergewölbe? Würden Sie nicht auch<br />
einmal gerne in einem Schloss ins Wasser<br />
steigen? Oder über einen Boden aus Moos<br />
laufen, wenn Sie aus der grün umwucherten<br />
Dusche treten? Oder eine alte Fabrikhalle in<br />
Besitz nehmen, mit Raum für abenteuerliche<br />
Wohninseln und so viel Platz, dass Sie vor<br />
Ihrem Waschtisch tanzen können? Wie sähe<br />
Ihr „Favorite Place“ aus?<br />
Die drei Fotoserien dieser im Vorfeld der <strong>ISH</strong>,<br />
der Weltleitmesse Erlebniswelt Bad, Gebäude-,<br />
Energie-, Klimatechnik und Erneuerbare Energien<br />
erstellten Trend-Mappe zeigen Bäder an<br />
ungewöhnlichen Orten: in einer alten Fabrik, in<br />
einem Gewächshaus, in einem Schloss. Sie stehen<br />
stellvertretend für unterschiedliche Umgebungen –<br />
für ein urbanes Umfeld, ein Leben inmitten der<br />
Natur und für ein luxuriös-gediegenes Ambiente.<br />
„<strong>Pop</strong> <strong>up</strong> <strong>my</strong> <strong>Bathroom</strong>“ will die Fantasie anregen<br />
und zeigen, was die Produktprogramme der<br />
Space-structuring, universal<br />
and sustainable<br />
Editorial<br />
Where would you like to take a bath? How<br />
about a bathroom on the roof of a townhouse,<br />
by a lake in the forest or in an old vaulted<br />
cellar? Wouldn’t you like to climb into the<br />
water in a castle? Or walk across a floor of<br />
moss when you step out of the greeneryentwined<br />
shower? Perhaps you’d like to take<br />
possession of an old factory hall with enough<br />
room for adventurous furnished islands and<br />
so much space that you can dance in front of<br />
the washbasin? What would your <strong>favorite</strong><br />
<strong>place</strong> look like?<br />
The three photo spreads for this trend dossier,<br />
compiled in the run-<strong>up</strong> to the <strong>ISH</strong>, the world’s<br />
leading fair for The <strong>Bathroom</strong> Experience,<br />
Building, Energy, Air-conditioning Technology<br />
and Renewable Energies, show bathrooms in<br />
unusual <strong>place</strong>s: an old factory, a greenhouse,<br />
a castle. They are intended to represent different<br />
environments – an urban setting, a life in the<br />
midst of nature and a luxuriously dignified<br />
ambiance. “<strong>Pop</strong> <strong>up</strong> <strong>my</strong> <strong>Bathroom</strong>” wants to stir<br />
the imagination and show what the product<br />
ranges of German brand-name manufacturers<br />
deutschen Markenhersteller bieten, um heutige<br />
und künftige Badideen umzusetzen. Obwohl sich<br />
das Badezimmer in den letzten Jahren zu einem<br />
vollwertigen Wohnraum entwickelt hat, fällt es<br />
immer noch schwer, es sich jenseits der gekachelten<br />
durchschnittlichen 7,9 Quadratmeter<br />
vorzustellen. Uns ging es deshalb darum, das<br />
Bad einmal seinem konventionellen Kontext zu<br />
entrücken, um sein gestalterisches Potenzial<br />
aufzuzeigen. Außerdem sollten einige der wichtigsten<br />
Trends visualisiert werden, die vor zwei<br />
Jahren von der VDS unter dem Motto „<strong>Pop</strong> <strong>up</strong><br />
the <strong>Bathroom</strong>“ beobachtet und kommuniziert<br />
wurden (www.pop-<strong>up</strong>-the-bathroom.de).<br />
Wie ein <strong>Pop</strong>-<strong>up</strong> sollten die Badtrends die dritte<br />
Dimension erobern – halb realistisches Bad, halb<br />
Fantasieprodukt. <strong>Pop</strong> <strong>up</strong> <strong>my</strong> <strong>Bathroom</strong> stellt das<br />
jeweilige Trendkonzept in den Kontext eines realen<br />
Ortes und in einen emotionalen Bezug zum<br />
Nutzer, dessen Fantasien hier – unter der Betonung<br />
auf <strong>my</strong> <strong>Bathroom</strong> – verwirklicht wurden.<br />
Die drei Badinszenierungen beschreiben die<br />
Trends „<strong>Bathroom</strong> Interior“, „Easy <strong>Bathroom</strong>“<br />
und „Green <strong>Bathroom</strong>“. Dabei geht es um funktionsdifferenzierte<br />
Raumkonzepte „weg von der<br />
Wand“, um nachhaltige Badgestaltung „zurück<br />
zur Natur“ und um das Konzept eines Komfortbades,<br />
das das Leben für alle (Generationen)<br />
leichter macht. Wir haben uns für diese drei<br />
have to offer when it comes to turning current<br />
and future bathroom ideas into reality. Although<br />
the bathroom has evolved into a room in its<br />
own right in recent years, it is still difficult to<br />
imagine the infinite possibilities it holds beyond<br />
the usual 7.9 square metres of tiled space. That’s<br />
why we wanted to remove the bathroom from<br />
its conventional context and point out its creative<br />
potential. On top of that, we also wanted<br />
to visualise some of the most important trends<br />
observed and communicated by the VDS<br />
under the motto “<strong>Pop</strong> <strong>up</strong> the <strong>Bathroom</strong>” two<br />
years ago (www.pop-<strong>up</strong>-the-bathroom.com).<br />
Just like a pop-<strong>up</strong>, the bathroom trends were<br />
intended to conquer the third dimension – half<br />
realistic bathroom, half a product of the imagination.<br />
<strong>Pop</strong> <strong>up</strong> <strong>my</strong> <strong>Bathroom</strong> presents the individual<br />
trend concepts in the context of a real<br />
<strong>place</strong> and sets them in an emotional relationship<br />
to the user whose fantasies this project has turned<br />
into reality – with the emphasis on <strong>my</strong> bathroom.<br />
The three bathroom scenographies describe the<br />
trends “<strong>Bathroom</strong> Interiors”, “Easy <strong>Bathroom</strong>”.<br />
and “Green <strong>Bathroom</strong>”. They relate to functiondifferentiating<br />
room concepts “away from the<br />
wall”, sustainable bathroom design that takes<br />
the user “back to nature” and the concept of a<br />
comfortable and convenient bathroom that<br />
makes life easier for everybody, whatever their