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My favorite place - Trendbook Pop up my Bathroom | Issue 01/2011 ISH 2011

Today’s bathrooms are no longer chilly, wipe-clean functional cells. Bathrooms are turning into living space. As simple as this meanwhile ubiquitously manifest megatrend might sound, its impact on the sanitary industry and the conceptual possibilities for bathroom design are nothing short of revolutionary. As a result, expectations of the aesthetics and functionality of contemporary bathroom design are growing. Accordingly, there will be more than “just” new products on show at the world’s leading fair for the sanitary industry, the ISH in Frankfurt. For it is not the bathtub that is being reinvented, but the entire bathroom.

Today’s bathrooms are no longer chilly, wipe-clean functional cells. Bathrooms are turning into living space. As simple as this meanwhile ubiquitously manifest megatrend might sound, its impact on the sanitary industry and the conceptual possibilities for bathroom design are nothing short of revolutionary. As a result, expectations of the aesthetics and functionality of contemporary bathroom design are growing. Accordingly, there will be more than “just” new products on show at the world’s leading fair for the sanitary industry, the ISH in Frankfurt. For it is not the bathtub that is being reinvented, but the entire bathroom.

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Designerbad und neutraler Standardlösung,<br />

zwischen „barrierefrei“ und Komfortbad. Ein<br />

unkompliziertes, elegant-schlichtes Bad ohne<br />

viel Firlefanz, in dem man sich „easy“, also auf<br />

ganz entspannte Art und Weise wohl fühlen<br />

kann. Aber eben auch ein Bad für die Jahre<br />

„dazwischen“, in dem die Nutzer den Luxus genießen<br />

wollen, den sie sich inzwischen leisten<br />

können, mit einer Ausstattung, die ein selbständiges<br />

Leben im höheren Alter ermöglicht,<br />

ohne dabei an das Älterwerden zu erinnern.<br />

Vor diesem Hintergrund entwickelt die Sanitärbranche<br />

Produktprogramme und attraktive Gestaltungskonzepte<br />

für Bäder, die auch jenseits<br />

der marktüblichen Baunormen eine „unbeschränkte“<br />

Nutzung zulassen – bei höchstem<br />

ästhetischem Anspruch. Die Grundidee dabei<br />

ist ein Generationenbad, das für jeden und in<br />

jedem Alter nutzbar sein soll: pflegeleicht, komfortabel<br />

und vor allem leicht zu bedienen.<br />

Ebenso wichtig wie die einfache Zugänglichkeit<br />

von Waschtisch, Dusche, WC und Badewanne<br />

ist dabei die intuitive Nutzungsqualität. In Umkehrung<br />

zu dem Technisierungsprozess, der<br />

Küche, Wohnzimmer und auch das Bad zu<br />

medial vernetzten und funktional aufgerüsteten<br />

because, in affluent societies, there is a growing<br />

need for “in-between” bathrooms – solutions<br />

located somewhere between an original designer<br />

bathroom and a neutral standard solution,<br />

between “barrier-free” and convenience. A<br />

straightforward, elegantly simple bathroom<br />

without too many ostentatious frills where<br />

it’s easy to feel good. But also a bathroom for<br />

the “in-between” years, when its users want to<br />

enjoy the luxury they are able to afford at this<br />

point in their lives, equipped in such a way<br />

that it enables them to preserve their independence<br />

well into old age without constantly<br />

reminding them that they are getting older.<br />

In view of this background, the bathroom sector<br />

is developing product lines and attractive<br />

design concepts for bathrooms that permit<br />

“unrestricted” usage even beyond the customary<br />

construction standards – whilst nevertheless<br />

satisfying the highest aesthetic demands.<br />

The basic idea is a multigenerational bathroom<br />

that is serviceable for and at any age: low-maintenance,<br />

convenient, comfortable and above all<br />

easy to use. At the same time, intuitive usage is<br />

just as important as an easily accessible wash<br />

basin, shower, toilet and bathtub. Counter to<br />

the technisation process, which is turning the<br />

kitchen, living room and even the bathroom<br />

Nintendo; Wii Fit Plus (<strong>ISH</strong>11_VDS_T2_0206)

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