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My favorite place - Trendbook Pop up my Bathroom | Issue 01/2011 ISH 2011

Today’s bathrooms are no longer chilly, wipe-clean functional cells. Bathrooms are turning into living space. As simple as this meanwhile ubiquitously manifest megatrend might sound, its impact on the sanitary industry and the conceptual possibilities for bathroom design are nothing short of revolutionary. As a result, expectations of the aesthetics and functionality of contemporary bathroom design are growing. Accordingly, there will be more than “just” new products on show at the world’s leading fair for the sanitary industry, the ISH in Frankfurt. For it is not the bathtub that is being reinvented, but the entire bathroom.

Today’s bathrooms are no longer chilly, wipe-clean functional cells. Bathrooms are turning into living space. As simple as this meanwhile ubiquitously manifest megatrend might sound, its impact on the sanitary industry and the conceptual possibilities for bathroom design are nothing short of revolutionary. As a result, expectations of the aesthetics and functionality of contemporary bathroom design are growing. Accordingly, there will be more than “just” new products on show at the world’s leading fair for the sanitary industry, the ISH in Frankfurt. For it is not the bathtub that is being reinvented, but the entire bathroom.

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Einfacher geht’s nicht!<br />

02_ Easy <strong>Bathroom</strong><br />

Heute will niemand mehr ins Seniorenheim.<br />

Lieber hätte man so ein schickes neues Badezimmer<br />

mit Wellness-Badewanne, Ruhebank<br />

und moderner großer „Walk-in-Dusche“, und<br />

manch einer träumt auch von einem Schminktisch<br />

mit großem Spiegel. Alles natürlich in Holz,<br />

Steinoptik oder Terracotta. Was das eine mit dem<br />

anderen zu tun hat? Viel – für viele sogar alles.<br />

Dabei geht es nicht um Geschmacksfragen, sondern<br />

um ein entscheidendes Stück Lebensqualität.<br />

Immer mehr Menschen erkennen, dass im Bad<br />

die Weichen für ein langes selbstbestimmtes<br />

Leben gestellt werden. Damit kann man nicht<br />

früh genug anfangen. Eigentlich beginnt es<br />

schon im Kindesalter, denn auch die Kleinsten<br />

sollen sich im Bad selbstständig bewegen<br />

können, ohne dass eine alarmierte Mama<br />

ihnen auf Schritt und Tritt folgen muss. Und<br />

wenn Papa vor dem Start ins Büro noch schnell<br />

seine Power-Dusche genießen will, sollte er<br />

nicht an den vom Sohnemann manipulierten<br />

Armatureinstellungen verzweifeln.<br />

Gesucht wird in Zukunft also ein Bad, das den<br />

Ansprüchen ganz unterschiedlicher Nutzer<br />

gerecht wird. Ein „Easy <strong>Bathroom</strong>“, einfach,<br />

praktisch und dazu noch schön. Zeitlos schön:<br />

Ein Zimmer für junge und für alte Menschen,<br />

die sich nicht alt fühlen. Schließlich kennen<br />

Wünsche keine Altersbegrenzung. In der Automobilindustrie<br />

wundert sich ja auch niemand,<br />

wenn ein 58-Jähriger sich einen Porsche zulegt.<br />

Handicaps, gleich welcher Art, dürfen bei<br />

der Planung eines Bades nicht im Vordergrund<br />

stehen. Vielmehr muss alles das weggelassen<br />

werden, was Einzelne diskriminieren würde.<br />

Die Kunst liegt in der Reduktion.<br />

Ein Easy <strong>Bathroom</strong> vereint nicht nur viele Geschmäcker<br />

und Generationen, sondern auch<br />

verschiedene Badtypologien. Früher hießen<br />

die Alternativen in der Badplanung Standard,<br />

Stilbad, Designerbad oder behindertengerechtes<br />

Badezimmer. Doch diese Kategorien verlieren<br />

zunehmend an Bedeutung, denn zum einen<br />

ist der Designanspruch selbst für Standardlösungen<br />

enorm gestiegen, und zum anderen<br />

regt sich in den so genannten Wohlstandsgesellschaften<br />

ein wachsender Bedarf an<br />

Bädern „dazwischen“ – zwischen originellem<br />

26<br />

As simple as it gets!<br />

02_ Easy <strong>Bathroom</strong><br />

power shower before he sets off for the office,<br />

he shouldn’t be driven to despair just because<br />

junior has manipulated the shower settings.<br />

These days nobody wants to end <strong>up</strong> in a<br />

retirement home. People would much rather<br />

have a smart new bathroom with a wellness<br />

tub, comfy bench and big, modern “walk-in<br />

shower”, and there are even those who dream<br />

of a make-<strong>up</strong> table complete with big mirror.<br />

All of it in wood, stone look or terracotta, of<br />

course. But what exactly does the one thing<br />

have to do with the other? A great deal – in fact,<br />

for many people, everything. But it’s not just<br />

a question of tastes: quality of life is what’s<br />

at stake here.<br />

An increasing number of people are coming<br />

to realise that it is their bathroom that will<br />

eventually decide whether or not they can live<br />

a self-determined life well into old age. And<br />

it’s never too early to start thinking about it. In<br />

fact, it’s something that should be taken into<br />

consideration as soon as there are children in<br />

the household: the little ones ought to be able<br />

to use the bathroom independently without<br />

their alarmed mothers having to watch over<br />

their every move. And if dad wants to enjoy his<br />

What people will be looking for in future is<br />

therefore a bathroom that can satisfy the needs<br />

of very different users. An “Easy <strong>Bathroom</strong>”,<br />

simple, practical and beautiful into the bargain.<br />

Timelessly beautiful: a room for youngsters and<br />

for old people who don’t feel their age. After<br />

all, dreams don’t come with an age limit. In the<br />

automotive industry, nobody would be surprised<br />

if a 58-year-old bought himself a Porsche.<br />

Disabilities, whatever their nature, should not<br />

be the prime concern when planning a bathroom.<br />

Instead, the ultimate goal is to omit<br />

anything that would discriminate against certain<br />

individuals. It is the art of reduction that makes<br />

the difference.<br />

An Easy <strong>Bathroom</strong> doesn’t just reconcile various<br />

tastes and generations, it combines various<br />

bathroom typologies as well. In the past, the<br />

alternatives available for planning a bathroom<br />

were called standard, period, designer or disabled-friendly.<br />

But these categories are becoming<br />

less relevant – firstly because people’s design<br />

expectations have risen enormously, even when<br />

it comes to standard solutions, and secondly

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