TOM June 2020
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Page 17 T O M<br />
MAP OF THE MONTH <strong>June</strong> <strong>2020</strong><br />
Retail share of private consumption, Europe 2019<br />
GfK’s Map of the Month for <strong>June</strong> illustrates the brick-andmortar<br />
retail turnover share of private consumption in Europe<br />
in 2019. According to GfK’s latest retail study, the<br />
retail turnover share of overall consumer expenditures in<br />
the EU-27 decreased by 1.0 percent last year to 29.9 percent.<br />
Contributing factors to this decline include competition<br />
from online retail and a trend toward more spending<br />
on services. Among the countries considered by the study,<br />
Hungary has the highest share of brick-and-mortar spending<br />
at 50.0 percent. Last place goes to Germany, where<br />
consumers devote just 23.7 percent of their funds to brickand-mortar<br />
retail.
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