HEAT WAVE VOL2 ISSUE12

CREATORSMAG.COM
Jess Collins
Q. What do you love about fashion photography? And why did
you pursue this passion?
Fashion photography kind of snuck up on me. I got into
photography because I had an interest in fine art photography
and that is what I was focused on. It wasn’t until a few years
ago when a friend who was starting their own fashion brand
reached out to me to shoot her collection that I was introduced
to fashion photography. I was drawn to it more because of the
social aspect. You get to constantly work with other creative
people and collaborate to create something beautiful. Plus its a
lot of fun so I decided to focus on trying to create a future for
myself in fashion photography and the passion just grew from
there.
Q. We see that your launching your own label, Tell us what got
you into creating your own brand, and what will it consist of?
I live in Brisbane QLD right between the CBD and the Gold
Coast. So naturally the majority of the clothing here is targeted
to a very laid back coastal vibe, A lot of fashion boutiques
offering floral dresses and swimwear etc. As beautiful as these
clothes can be, they just aren’t my style, and I have a found a lot
of other people in the same boat. So I decide to do something
about it. My brand ELAINE is made to seamlessly intergrade
into any modern women’s wardrobe who is looking to add a
little bit of an edgy flare to their everyday essentials. I’m really
excited about this new adventure and cant wait to launch later in
the year. You can visit the brand on Instagram @elainethelabel
Q. What makes an exceptional editorial in
your opinion?
I am drawn to editorials that tell a story or that
have a point of difference.
If there is interesting styling where the clothing
just draws you in, or if the model looks like she
is engaged and telling a story with her posing
and expressions. These are the most important
part in making any editorial exceptional in my
opinion and its these aspects I try and focus my
attention on when creating my own work.
Q. Where does most of your inspiration come
from for you shoots.
9 times out of 10 my inspiration comes from
clothing. If I find an interesting garment that
draws me in and sparks creative thinking then I
try and build a shoot around that piece, and let
things evolve from there. I love creating images
where the clothing is really unique and edgy,
something that people haven’t seen 1000 times
over. This is definitely my main passion in my
work. The other form of inspiration comes from
faces. if I find a model or am approached by
someone who I just LOVE then I do everything
in my power to work with them. I love getting
to know them and then trying to capture their
personality in the images. This was the case in
this editorial ‘Castaway’. Zoe approached me
and I fell in love with her look and her easy
going personality and I really think this comes
through in the images.
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