Stella McCartney Brand Book

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STELLA McCARTNEYREFERENCES08ImageSprout, M. (2019). Stella McCartney [Photograph]. Retrieved fromhttps://www.net-a-porter.com/gb/en/porter/article-a3a68636b54325ca/cover-stories/cover-stories/stella-mccartney09-12TextCarruthers, C. (2019, January 20). Stella McCartney: You shouldn’thave to sacrifice your style for the sustainability card. Vogue Arabia.Retrieved from https://en.vogue.me/fashion/stella-mccartney-on-the-importance-of-sustainability/Cole, H. (2019, June 21). The fashion revolution with Stella McCartney.Porter. Retrieved from https://www.net-a-porter.com/ca/en/porter/article-a3a68636b54325ca/cover-stories/cover-stories/stella-mccartneyFranklin-Wallis, O. (2018, December 6). Stella McCartney is on a questto save you from the fashion industry. Wired. Retrieved from https://www.wired.co.uk/article/stella-mccartney-sustainable-fashionStella McCartney. (2020). Mission statement. Retrieved from https://www.stellamccartney.com/experience/us/sustainability/themes/mission-statement/Wadsworth, E. (2018, July 10). ‘Designers aren’t taking responsibility’says Stella McCartney. Dezeen. Retrieved from https://www.dezeen.com/2018/07/10/stella-mccartney-interview-sustainable-design/ImagesBelan, S. (n.d.). Model Ana Claudia Michels in Stella McCartney Spring2002 Ready-to-Wear [Photograph]. Retrieved from https://www.vogue.com/fashion-shows/spring-2002-ready-to-wear/stella-mccartney/slideshow/collection#34McCartney, L. (1989). Stella [Photograph]. Retrieved from https://www.lindamccartney.com/galleries-familylife/McCartney, L. (1982). Paul, Stella and James [Photograph]. Retrievedfrom https://www.lindamccartney.com/galleries-familylife/McCartney, L. (1982). Stella and James [Photograph]. Retrieved fromhttps://www.lindamccartney.com/galleries-familylife/Montag, I. (n.d.). Model Kukua William in Stella McCartney Fall 2020Ready-to-Wear [Photograph]. Retrieved from https://www.vogue.com/fashion-shows/fall-2020-ready-to-wear/stella-mccartney/slideshow/collection#29Montgomery, D. (1976, April 4). Paul McCartney and his wife Lindawith their daughters Heather, Stella and Mary in Rye, East Sussex [Photograph].Retrieved from https://www.gettyimages.ca/detail/news-photo/paul-mccartney-and-his-wife-linda-with-their-daughters-news-photo/98543021REX. (1974). A young Stella McCartney with her mother, Linda, andfather, Paul [Photograph]. Retrieved from https://www.telegraph.co.uk/fashion/brands/stella-mccartney-post-double-mastectomy-bra-louise-listening/14-17TextCollins. (2020). Cruelty-free. Retrieved from https://www.collinsdictionary.com/dictionary/english/cruelty-freeDictionary.com. (2020). Sustainability. Retrieved from https://www.dictionary.com/browse/sustainabilityJohnston, L. (2020, January 29). Fashion can’t recycle its way out of theseproblems: Digging in on circularity. Sourcing Journal. Retrieved fromhttps://sourcingjournal.com/topics/sustainability/circularity-sustainability-apparel-footwear-fashion-rentals-190754/Stella McCartney. (2020). Sustainability policies. Retrieved from https://www.stellamccartney.com/experience/us/sustainability/policies/United Nations. (2020). Sustainability. Retrieved from https://academicimpact.un.org/content/sustainability18ImageDufort, J. (n.d.). Amber Valetta for Stella McCartney Winter 2019Campaign [Photograph]. Retrieved from https://www.designscene.net/2019/07/stella-mccartney-fw19-johnny-dufort.html19-21TextAmed, I. (Host). (2019, January 22). Stella McCartney warns everythingis at stake [Audio podcast episode]. In The Business of Fashion Podcast.https://www.businessoffashion.com/articles/podcasts/the-bof-podcaststella-mccartney-everything-is-at-stakeImagePaternoster, M. (2020). Stella saved our skin [Illustration]. Retrieved fromhttps://revistaglamour.globo.com/Moda/Fashion-news/noticia/2020/03/desfile-de-stella-mccartney-tem-modelos-fantasiados-em-protesto-contra-o-uso-de-peles-animais.html22-23ImageDufort, J. (n.d.). Amber Valetta for Stella McCartney’s winter 2019campaign [Photograph]. Retrieved from https://www.designscene.net/2019/07/stella-mccartney-fw19-johnny-dufort.html24-26ImagesDufort, J. (n.d.). Tori Tsui, top left, with other activists in Stella Mc-Cartney’s Fall 2019 campaign [Photograph]. Retrieved from https://www.vogue.com/article/stella-mccartney-extinction-rebellion-climate-change-campaignDufort, J. (n.d.). Extinction Rebellion for Stella McCartney’s winter2019 campaign [Photograph]. Retrieved from https://www.designscene.net/2019/07/stella-mccartney-fw19-johnny-dufort.htmlDufort, J. (n.d.). Amber Valetta for Stella McCartney’s winter 2019 campaign[Photograph]. Retrieved from https://keringeyewear.com/brands/stella_mccartney27-29TextFarra, E. (2019, August 19). The extinction rebellion activists of StellaMcCartney’s campaign advocate for ‘complete systemic change’. Vogue.Retrieved from https://www.vogue.com/article/stella-mccartney-extinction-rebellion-climate-change-campaignMurray, G. (2019, July 23). Extinction rebellion activists model StellaMcCartney’s latest campaign. Refinery29. Retrieved from https://www.refinery29.com/en-gb/stella-mccartney-autumn-winter-2019-campaign-extinction-rebellionStella McCartney. (2019, September 27). The Stella McCartney todayfor tomorrow award. Retrieved from https://www.stellamccartney.com/experience/us/the-stella-mccartney-today-for-tomorrow-award/Watson, I. (2019, July 23). Extinction rebellion breaks into fashionin Stella McCartney sustainability campaign. The Drum. Retrievedfrom https://www.thedrum.com/news/2019/07/23/extinction-rebellion-breaks-fashion-stella-mccartney-sustainability-campaignImage(n.d.). Globe [Digital image]. Retrieved from http://clipart-library.com/clip-art/globe-transparent-png-5.htm28VideoDufort, J. & Keshvala, D. [Stella McCartney]. (2019, September 6). StellaMcCartney winter 2019 campaign [Video]. YouTube. https://www.youtube.com/watch?v=zbJD51k_-Ac30-39TextBolt Threads. (2017, July 20). Stella McCartney and Bolt Threads announcea new partnership focused on sustainable fashion and luxury materialsdevelopment. Retrieved from https://boltthreads.com/2017/07/20/stella-mccartney-and-bolt-threads-announce-a-new-partnership-focused-on-sustainable-fashion-and-luxury-materials-development/Bolt Threads. (n.d.). Meet microsilk. Retrieved from https://boltthreads.com/technology/microsilk/CFDA. (n.d.). Mylo. Retrieved from https://cfda.com/resources/materials/detail/myloMike. (2018, April 11). Materials. Bolt Threads. Retrieved from https://boltthreads.com/faq/materials/Schilling, M. K. (2017, October 18). Stella McCartney is weaving a newway forward. Fast Company. Retrieved from https://www.fastcompany.com/40474789/stella-mccartney-is-weaving-a-new-way-forwardStella McCartney. (n.d.). Cashmere. Retrieved from https://www.stellamccartney.com/experience/us/sustainability/themes/materials-and-innovation/cashmere/Stella McCartney. (n.d.). Silk. Retrieved from https://www.stellamccartney.com/experience/us/sustainability/themes/materials-and-innovation/silk/Stella McCartney. (2018, April 18). The next chapter with BOLTThreads: Mylo material, rooted in nature. Retrieved from https://www.stellamccartney.com/experience/us/the-next-chapter-with-bolt-threadsmylo-material-rooted-in-nature/Wightman-Stone, D. (2020, January 14). Stella McCartney introducesbiodegradable stretch denim. Retrieved from https://fashionunited.uk/news/fashion/stella-mccartney-introduces-biodegradable-stretch-denim/2020011447017ImagesBolt Threads. (n.d.). Mylo [Photograph]. Retrieved from https://www.sfchronicle.com/style/article/Meet-Mylo-Bolt-Threads-latest-textilethat-12861807.phpBolt Threads. (n.d.). Microsilk dress [Photograph]. Retrieved fromhttps://twitter.com/boltthreads/status/1101887175749263362/photo/1Bolt Threads. (n.d.). Microsilk spools [Photograph]. Retrieved fromhttps://www.forbes.com/sites/rachelarthur/2017/07/20/biotech-gets-theluxury-nod-with-bolt-threads-x-stella-mccartney-tie-up/#33761b7f33f3Curran, S. (2020). Goat [Illustration]. Toronto: Ontario.Curran, S. (2020). Jeans [Illustration]. Toronto: Ontario.Curran, S. (2020). Mushroom [Illustration]. Toronto: Ontario.Curran, S. (2020). Web [Illustration]. Toronto: Ontario.Sassen, V. (2018). Stella McCartney sustainability [Photograph]. Retrievedfrom https://www.stellamccartney.com/experience/us/sustainability/circularity-2/Sprout, M. (2019). Stella McCartney [Photograph]. Retrieved fromhttps://www.net-a-porter.com/gb/en/porter/article-a3a68636b54325ca/cover-stories/cover-stories/stella-mccartney86
REFERENCESStella McCartney. (n.d.). Microsilk dress sketch [Illustration]. Retrievedfrom https://www.sfchronicle.com/style/article/Bolt-Threads-engineeredsilk-offers-golden-12291876.php#photo-14359385Stella McCartney. (n.d.). Biodegradable denim [Photograph]. Retrievedfrom https://fashionunited.uk/news/fashion/stella-mccartney-introduces-biodegradable-stretch-denim/202001144701740-41ImageDufort, J. (2018). Stella McCartney spring/summer 2018 [Photograph].Retrieved from https://www.alexreiddop.com/Stella-McCartney-SS18-Johnny-Dufort43ImageStella McCartney. (n.d.). Stella McCartney pre-fall 2017 collection[Photograph]. Retrieved from https://www.vogue.com/fashion-shows/pre-fall-2017/stella-mccartney/slideshow/collection#544-49TextFashion for good. (2018, September 27). Stella McCartney joins fashionfor good. Retrieved from https://fashionforgood.com/our_news/stella-mccartney-joins-fashion-for-good/Stella McCartney. (2018, April 20). Our sustainable and bio materialsin the V&A’s ‘fashioned from nature’ exhibition. Retrieved from https://www.stellamccartney.com/experience/us/our-sustainable-and-bio-materials-in-the-vas-fashioned-from-nature-exhibition/Stella McCartney. (2018, March 23). Signature new season tailoring.Retrieved from https://www.stellamccartney.com/experience/us/signature-new-season-tailoring/Stella McCartney. (2017, May 25). Timeless style with a twist. Retrievedfrom https://www.stellamccartney.com/experience/us/timeless-stylewith-a-twist/Stella McCartney. (2019, January 28). Watch the new bio-acetate eyewearcampaign. Retrieved from https://www.stellamccartney.com/experience/us/watch-the-new-bio-acetate-eyewear-campaign/Stella McCartney. (n.d.). Eyewear. Retrieved from https://www.stellamccartney.com/experience/us/eyewear/Street, C. (2018, March 29). Stella forever: We take a look back at StellaMcCartney’s greatest hits. Evening Standard. Retrieved from https://www.standard.co.uk/fashion/news/stella-mccartney-best-moments-kering-best-designs-a3802111.htmlVogue. (n.d.). Stella McCartney. Vogue. Retrieved from https://www.vogue.com/fashion-shows/designer/stella-mccartneyImagesStella McCartney. (2020). Falabella bag [Photograph]. Retrieved fromhttps://www.stellamccartney.com/caStella McCartney. (2020). Elyse shoes [Photograph]. Retrieved fromhttps://www.stellamccartney.com/caStella McCartney. (2020). We are the weather black suit [Photograph].Retrieved from https://www.vogue.com/fashion-shows/resort-2020/stella-mccartney/slideshow/collection#4Stella McCartney. (2020). We are the weather white suit [Photograph].Retrieved from https://www.vogue.com/fashion-shows/resort-2020/stella-mccartney/slideshow/collection#7VideosStella McCartney [Stella McCartney]. (2019, March 26). Stella McCartneyeyewear campaign 2019 [Video]. YouTube. https://www.youtube.com/watch?v=u-wM72wbbnAVictoria and Albert Museum [Victoria and Albert Museum]. (2018, April18). The future of fashion: Colorifix [Video]. YouTube. https://www.youtube.com/watch?v=zF36Kt08iro52-53TextCardini, T. (2020, January 13). Stella McCartney pre-fall 2020. Vogue.Retrieved from https://www.vogue.com/fashion-shows/pre-fall-2020/stella-mccartneyImagesStella McCartney. (2020). Stella McCartney pre-fall 2020 collection[Photographs]. Retrieved from https://www.vogue.com/fashion-shows/pre-fall-2020/stella-mccartney#collection54-55ImageWeir, H. (2016). Amber Valletta in Stella McCartney’s fall campaignwith text by Ed Ruscha [Photograph]. Retrieved from https://wwd.com/fashion-news/fashion-features/ed-ruscha-stella-mccartneys-fall-campaign-10494272/57ImageWhittaker, L. (2020). Stella McCartney we are the weather campaign[Photograph]. Retrieved from https://www.anothermag.com/fashion-beauty/12218/stella-mccartney-we-are-the-weather-lee-whittaker-jonathan-safran-foer58-61TextFoer, J. S. (2019). We are the Weather: Saving the Planet Begins at Breakfast.Penguin UK.Stella McCartney. (2020, February 3). We are the weather capsule. Retrievedfrom https://www.stellamccartney.com/experience/us/we-are-theweather-capsule/ImagesStella McCartney. (2020). We are the weather collection [Photographs].Retrieved from https://www.vogue.com/fashion-shows/resort-2020/stella-mccartney#collectionWhittaker, L. (2020). Stella McCartney we are the weather campaign[Photographs]. Retrieved from https://www.anothermag.com/fashion-beauty/12218/stella-mccartney-we-are-the-weather-lee-whittaker-jonathan-safran-foer62ImageChrissaki, A. (2020). Stella McCartney lingerie spring 2020 [Photograph].Retrieved from https://www.celestineagency.com/feature/stella-mccartney-lingerie-spring-202063-64TextAdidas. (2019, October 7). Adidas by Stella McCartney launch post-mastectomysports bra in honour of breast cancer awareness month. Retrievedfrom https://news.adidas.com/adidas-by-stella-mccartney/adidas-by-stella-mccartney-launch-post-mastectomy-sports-bra-in-honour-of-breastcancer-awareness-mo/s/e6d3e7ac-0ca9-48fb-bb05-552a21d721dbHartman, E. (2015, September 18). Stella McCartney shows her supportfor breast cancer awareness with a new post-mastectomy bra. Vogue.Retrieved from https://www.vogue.com/article/stella-mccartney-double-mastectomy-bra-louise-listening-hello-beautifulStella McCartney. (2019, October 10). Our new breast cancer awarenesscampaign is an ode to strong women everywhere. Retrieved from https://www.stellamccartney.com/experience/us/our-new-breast-cancer-awareness-campaign-is-an-ode-to-strong-women-everywhere/The Stella McCartney Foundation. (n.d.). About the bra. Retrieved fromhttps://stellamccartneycares.org/pink/about-the-braThe Stella McCartney Foundation. (n.d.). Louise listening bra. Retrievedfrom https://stellamccartneycares.org/shop/mastectomy-braThe Stella McCartney Foundation. (n.d.). Stella McCartney Cares Pink.Retrieved from https://stellamccartneycares.org/pinkImagesStella McCartney. (n.d.). Adidas by Stella McCartney post mastectomybra [Photograph]. Retrieved from https://www.farfetch.com/shopping/women/adidas-by-stella-mccartney-post-mastectomy-sports-bra-item-14332804.aspx?fsb=1Stella McCartney. (n.d.). Mastectomy bra [Photograph]. Retrievedfrom https://www.vogue.com/article/stella-mccartney-double-mastectomy-bra-louise-listening-hello-beautiful65ImagesHutchison, J. (n.d.). #NoLessAWomen campaign [Photographs]. Retrievedfrom https://stellamccartneycares.org/pink/no-less-a-womenpart-266-67ImageStella McCartney. (2019). Adidas x Stella McCartney breast cancerawareness campaign [Photograph]. Retrieved from https://www.vogue.com/article/adidas-stella-mccartney-sports-mastectomy-breast-cancer-awareness-month68ImageStella McCartney. (n.d.). Stella McCartney pre-fall 2017 collection[Photograph]. Retrieved from https://www.vogue.com/fashion-shows/pre-fall-2017/stella-mccartney/slideshow/collection#3370-71ImagesDufort, J. (2018). Stella McCartney spring/summer 2018 [Photographs].Retrieved from https://www.alexreiddop.com/Stella-McCartney-SS18-Johnny-Dufort72-75TextBowles, H. (2019, December 5). Earth mother: How Stella McCartneybecame fashion’s conscience. Vogue. Retrieved from https://www.vogue.com/article/stella-mccartney-cover-january-2020Cole, H. (2019, June 21). The fashion revolution with Stella McCartney.Porter. Retrieved from https://www.net-a-porter.com/ca/en/porter/article-a3a68636b54325ca/cover-stories/cover-stories/stella-mccartneyWadsworth, E. (2018, July 10). ‘Designers aren’t taking responsibility’says Stella McCartney. Dezeen. Retrieved from https://www.dezeen.com/2018/07/10/stella-mccartney-interview-sustainable-design/ImagesStella McCartney. (2018, June 13). Discover 23 oldbond street [Photographs]. Retrieved from https://www.stellamccartney.com/experience/us/discover-23-old-bond-street/Wadsworth, E. (2018, July 10). Stella McCartneyLondon store [Photograph]. Retrieved from https://www.dezeen.com/2018/07/10/stella-mccartney-interview-sustainable-design/76-77ImageSassen, V. (2018, January 24). Stella McCartney sustainabilitycampaign [Photograph]. Retrieved fromhttps://www.wefolk.com/news/2018/01/stella-mccartney-sustainability78-79TextFarfetch. (n.d.). Stella McCartney loop lace-upsneakers. Retrieved from https://www.farfetch.com/ca/shopping/women/stella-mccartney-loop-lace-upsneakers-item-14642583.aspx?storeid=9446Stella McCartney. (2018, August 9). Loop lab. Retrievedfrom https://www.stellamccartney.com/experience/us/loop-lab/StudioXAG. (n.d.). A minimalist display dissectingthe loop sneaker for Stella McCartney. Retrieved fromhttps://studioxag.com/work/loop-lab/ImagesCremona, E. & Vafa, R. (2018, September 3). StellaMcCartney loop lab sneakers [Photograph]. Retrievedfrom https://www.anothermag.com/design-living/11087/stella-mccartneys-sustainable-new-sneaker-as-seen-by-the-earth-issueStella McCartney. (2018, August 9). Loop lab [Photographs].Retrieved from https://www.stellamccartney.com/experience/us/loop-lab/VideoStella McCartney [Stella McCartney]. (2018, August9). Loop shoe master lab [Video]. YouTube. https://www.youtube.com/watch?v=tfFN1Wtyang80TextAbad, M. (2018, April 19). Why the RealReal andStella McCartney are calling for luxury brands to embracereselling. Forbes. Retrieved from https://www.forbes.com/sites/marioabad/2018/04/19/realreal-stella-mccartney/#7cd1754817a8Stella McCartney. (2017, October 2). The RealRealestablishes national consignment day as official holiday;announces partnership with Stella McCartney.Retrieved from https://www.stellamccartney.com/experience/us/press-room/the-realreal-establishes-national-consignment-day-as-official-holiday-announces-partnership-with-stella-mccartney/81VideoThe RealReal [The RealReal]. (2018, April 18). TheRealReal x Stella McCartney [Video]. YouTube.https://www.youtube.com/watch?v=EYM88_YGbjw82VideoSassen, V. [Stella McCartney]. (2018, August 9).Stella McCartney’s world of sustainability [Video].YouTube. https://www.youtube.com/watch?v=NqyOlGyvtpA83TextBarnas, M. (n.d.). To nurture to nature. Retrievedfrom https://www.stellamccartney.com/cloud/smcwp/uploads/2018/01/To-Nurture-To-Nature.pdf90ImagePaternoster, M. (2020). Drawing for Stella McCartneywinter 2020 collection [GIF]. Retreived fromhttps://instapiks.com/media/B9PKalZhY4d87
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BY SHAUNA CURRAN
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TABLE OF CONTENTS8-419141927293042-
Page 9 and 10:
ABOUTSTELLA McCARTNEYAGENT OF CHANG
Page 11 and 12:
ABOUTNicole Rycroft, Canopy’s exe
Page 13 and 14:
“THE STARTING POINT IS NOT DESIGN
Page 15 and 16:
ABOUTIs Stella McCartney the Queen
Page 17 and 18:
CIRCULARITY CIRCULARITY CIRCULARITY
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SUSTAINABILITYSTELLA McCARTNEYEVERY
Page 21 and 22:
SUSTAINABILITYgive incentives to ne
Page 23 and 24:
SUSTAINABILITYAmber Valetta for Ste
Page 25 and 26:
SUSTAINABILITYStella McCartney Wint
Page 27 and 28:
SUSTAINABILITYSTELLA McCARTNEYACTIV
Page 29 and 30:
SUSTAINABILITYGET INVOLVED!WHAT WIL
Page 31 and 32:
SUSTAINABILITYSTELLA McCARTNEY: INN
Page 33 and 34: SUSTAINABILITYBolt Threads Mushroom
Page 35 and 36: SUSTAINABILITYMICROSILKMICROSILKSte
Page 37 and 38: SUSTAINABILITYBIODEGRADABLE DENIMBI
Page 39: SUSTAINABILITYRE-ENGINEERED CASHMER
Page 42 and 43: STELLA McCARTNEY“IF I DON’T DES
Page 44 and 45: STELLA McCARTNEYSTELLA McCARTNEYDES
Page 46 and 47: STELLA McCARTNEYELYSE SHOESEST. 201
Page 48 and 49: STELLA McCARTNEYCOLORIFIX DRESSEST.
Page 52 and 53: STELLA McCARTNEYSTELLA McCARTNEYPRE
Page 54 and 55: STELLA McCARTNEY54
Page 56 and 57: STELLA McCARTNEY“IT’S NOT ABOUT
Page 58 and 59: STELLA McCARTNEYWE ARE THEWhat woul
Page 60 and 61: LARGE OUTSIDE FORCES. BUT RECOGNIZI
Page 62 and 63: STELLA McCARTNEYImage above: Stella
Page 64 and 65: STELLA McCARTNEYBUY A BRA. DONATE A
Page 67 and 68: Stella McCartney 2019 Breast Cancer
Page 69 and 70: CIRCULARITY“BY ENSURING THAT OUR
Page 71 and 72: CIRCULARITYStella McCartney Spring/
Page 73 and 74: CIRCULARITY73
Page 75 and 76: CIRCULARITYProgress . . .75
Page 77 and 78: CIRCULARITYStella McCartney Sustain
Page 79 and 80: CIRCULARITYEthical warrior, Stella
Page 81 and 82: CIRCULARITYCLICKIMAGE!Stella McCart
Page 83: CIRCULARITYFollow hooves up the hil
Page 90: GIF by Maxwell Paternoster for Stel
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Stella McCartney Brand Book

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