Stella McCartney Brand Book
STELLA McCARTNEYBUY A BRA. DONATE A BRA.Since 2018 Stella McCartney Cares has been offering theLouise Listening bra for free through this website. The bra isshipped around the world without any cost implication for therecipient, as Stella McCartney believes every woman has theright feel feminine and supported through this difficult time.If you would like to gift this feeling to another woman, or youare able to pay a small sum in return for your Louise Listeningbra, we invite you donate whatever you can to Stella McCartneyCares to keep this program alive. £25/25 euros/$30 willcover the production and shipping costs of 1 Louise Listeningbra for a woman in need.In 2018, 1,000 women received a free Louise Listening bra,either directly from the foundation or from one of our partnerhospitals. In 2019, the number of bras available to womenaround the world increased to 10,000, with more stock availablefrom stellamccartneycares.org and an increased networkof partner hospitals across the UK.ADIDAS BY STELLA McCARTNEY BRAIn 2019 Stella introduced the first Adidas by Stella McCartneypost-mastectomy sports bra, helping women bring exercise backinto their lives during recovery. This is now available throughthe website, with a portion of the proceeds benefitting vitalbreast cancer initiatives through the Stella McCartney CaresPink foundation.“WE WANT TO DELIVER ON ALL FRONTSBY PROVIDING TECHNICAL SUPPORT ANDCOMFORT WHILE WOMEN HEAL, WITHOUTSACRIFICING ON STYLE, FASHION,FEMININITY, AND FIT”“With the Post-Mastectomy Sports Bra, I really wanted to encouragewomen to take care of their health through wellnessand self-care. This bra allows us to support recovering patientsthrough the next phase of their journey, and hopefully givethem the confidence to get back into training. It has a cooland modern look that will help motivate the wearer, as wellas assuring them, they are not odd one out in the gym,” saidStella McCartney.Alongside the launch of the Post-Mastectomy Sports Bra, thecampaign features British professional boxer Michele Aboro,who is a breast cancer survivor, mother and mentor. Michele isan inspiration to all women looking to embed sports back intotheir lives, and represents the dynamic needs the bra was createdfor. “After my surgery I felt lost. As a professional athlete,I was used to relying on my body but after my mastectomy, Istarted to lose belief in myself and how my body would react.When I was ready to get back into fitness, I couldn’t find asports bra that didn’t require being pulled over my head orlacked in support. Now I wear the Post-Mastectomy SportsBra every time I train – it is comfortable and supportive andhas helped me build back my confidence to get back into thegame,” Michele explains.Image left: Adidas x Stella McCartney.Images right: Stella McCartney Cares Pink #NoLessAWomen campaign.64
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