Stella McCartney Brand Book

STELLA McCARTNEY
BUY A BRA. DONATE A BRA.
Since 2018 Stella McCartney Cares has been offering the
Louise Listening bra for free through this website. The bra is
shipped around the world without any cost implication for the
recipient, as Stella McCartney believes every woman has the
right feel feminine and supported through this difficult time.
If you would like to gift this feeling to another woman, or you
are able to pay a small sum in return for your Louise Listening
bra, we invite you donate whatever you can to Stella McCartney
Cares to keep this program alive. £25/25 euros/$30 will
cover the production and shipping costs of 1 Louise Listening
bra for a woman in need.
In 2018, 1,000 women received a free Louise Listening bra,
either directly from the foundation or from one of our partner
hospitals. In 2019, the number of bras available to women
around the world increased to 10,000, with more stock available
from stellamccartneycares.org and an increased network
of partner hospitals across the UK.
ADIDAS BY STELLA McCARTNEY BRA
In 2019 Stella introduced the first Adidas by Stella McCartney
post-mastectomy sports bra, helping women bring exercise back
into their lives during recovery. This is now available through
the website, with a portion of the proceeds benefitting vital
breast cancer initiatives through the Stella McCartney Cares
Pink foundation.
“WE WANT TO DELIVER ON ALL FRONTS
BY PROVIDING TECHNICAL SUPPORT AND
COMFORT WHILE WOMEN HEAL, WITHOUT
SACRIFICING ON STYLE, FASHION,
FEMININITY, AND FIT”
“With the Post-Mastectomy Sports Bra, I really wanted to encourage
women to take care of their health through wellness
and self-care. This bra allows us to support recovering patients
through the next phase of their journey, and hopefully give
them the confidence to get back into training. It has a cool
and modern look that will help motivate the wearer, as well
as assuring them, they are not odd one out in the gym,” said
Stella McCartney.
Alongside the launch of the Post-Mastectomy Sports Bra, the
campaign features British professional boxer Michele Aboro,
who is a breast cancer survivor, mother and mentor. Michele is
an inspiration to all women looking to embed sports back into
their lives, and represents the dynamic needs the bra was created
for. “After my surgery I felt lost. As a professional athlete,
I was used to relying on my body but after my mastectomy, I
started to lose belief in myself and how my body would react.
When I was ready to get back into fitness, I couldn’t find a
sports bra that didn’t require being pulled over my head or
lacked in support. Now I wear the Post-Mastectomy Sports
Bra every time I train – it is comfortable and supportive and
has helped me build back my confidence to get back into the
game,” Michele explains.
Image left: Adidas x Stella McCartney.
Images right: Stella McCartney Cares Pink #NoLessAWomen campaign.
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