STELLA McCARTNEYImage above: Stella McCartney Spring 2020 Lingerie Campaign.Image right: Stella McCartney Double Mastectomy Bra (Stella McCartney, 2020).62
DESIGNSTELLA McCARTNEY CARES PINKDOUBLE MASTECTOMY BRAStella McCartney Cares Pink is aplatform dedicated to the prevention,early detection and treatment of breastcancer through education, awarenessand support; an important causeincredibly close to Stella’s heart.Since 2014, Stella McCartney has contributed to Breast CancerAwareness through informative global campaigns, donatingproceeds from product featured to leading support centres andcharities worldwide. One of the two primary causes of theStella McCartney Cares Foundation, Stella McCartney CaresPink is the next step in making a deeper and more comprehensivecontribution, with a focus on patients, survivors andtheir loved ones.In 1998, Stella lost her mother, Linda McCartney, to breastcancer, experiencing its tragic realities first hand. In the 20years that have passed, survival rates have grown exponentially,and she is proud to be campaigning for awareness and supportingthe breast cancer community through positive change.Through Stella McCartney Cares Pink, Stella hopes to inspireand inform women and men across the world so that togetherwe can all make an impact in the fight against cancer.LOUISE LISTENING BRAIn honor of Breast Cancer Awareness Month in October 2015,the designer did good by doing what she does best: helpingwomen to look and feel confidently beautiful. With the uniqueneeds of double mastectomy patients in mind, McCartney introduceda bra that provides all the functionality a womanneeds after the procedure, while offering something far morerare: a delicate and feminine piece of lingerie that’s deeply attunedto the emotional impact of the surgery recovery process.For those who are intimately familiar with the bra alternativescurrently available to post-mastectomy patients—clinical-lookingcontraptions in a spare palette of harsh nudes andwhites—it’s a welcome breath of fresh air. Called the LouiseListening, after Linda McCartney’s middle name, Louise, thesoft blush-color cotton bra with white-lace trim provides compressionfor the healing process. A zip front makes it easy toslip on and off, while the deep-sided, underwire-free design wascalibrated with maximum comfort in mind. Proceeds benefitthe Hello Beautiful Foundation’s efforts to build a center inLondon for women with the disease and their families. “Cancerand mastectomy cannot destroy you, they cannot win,”McCartney said. “We want to deliver on all fronts by providingtechnical support and comfort while women heal, withoutsacrificing on style, fashion, femininity, and fit. We wanted togive all of that to the woman who is battling through this.”Incorporating feedback from the many women who have testedthe bra, 2018’s modified design includes ultra-soft internalpockets for use with prosthesis, wide, adjustable straps, and anextended size range of S—XXL.63
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