Stella McCartney Brand Book
LARGE OUTSIDE FORCES. BUT RECOGNIZING THAT WE ARE RESPONSIBLE FOR THE PROBLEM IS THE ...STELLA McCARTNEY“IF WE DON’T DEMONSTRATE SOLIDARI-TY THROUGH SMALL COLLECTIVE SACRI-FICES, WE WILL NOT WIN THE WAR, ANDIF WE DO NOT WIN THE WAR, WE WILLLOSE THE CHILDHOOD HOME OF EVERYHUMAN WHO HAS EVER LIVED” ...“WE BELIEVE THAT THE ENVIRONMENTAL CRISIS IS CAUSED BY LARGE OUTSIDE FORCES AND THEREFORE CAN BE SOLVED ONLY BYBEGINNING OF TAKING RESPONSIBILITY FOR THE SOLUTION” ...“NO ONE WHO ISN’T US IS GOING TODESTROY EARTH, AND NO ONE WHOISN’T US IS GOING TO SAVE IT. THE MOSTHOPELESS CONDITIONS CAN INSPIRETHE MOST HOPEFUL ACTIONS. WE HAVEFOUND WAYS TO RESTORE LIFE ONEARTH IN THE EVENT OF A TOTAL COL-LAPSE BECAUSE WE HAVE FOUND WAYSTO CAUSE A TOTAL COLLAPSE OF LIFEON EARTH. WE ARE THE FLOOD, AND WEARE THE ARK” ...- JONATHAN SAFRAN FOER60
Images: Stella McCartney We Are theWeather Capsule Campaign.61
- Page 9 and 10: ABOUTSTELLA McCARTNEYAGENT OF CHANG
- Page 11 and 12: ABOUTNicole Rycroft, Canopy’s exe
- Page 13 and 14: “THE STARTING POINT IS NOT DESIGN
- Page 15 and 16: ABOUTIs Stella McCartney the Queen
- Page 17 and 18: CIRCULARITY CIRCULARITY CIRCULARITY
- Page 19 and 20: SUSTAINABILITYSTELLA McCARTNEYEVERY
- Page 21 and 22: SUSTAINABILITYgive incentives to ne
- Page 23 and 24: SUSTAINABILITYAmber Valetta for Ste
- Page 25 and 26: SUSTAINABILITYStella McCartney Wint
- Page 27 and 28: SUSTAINABILITYSTELLA McCARTNEYACTIV
- Page 29 and 30: SUSTAINABILITYGET INVOLVED!WHAT WIL
- Page 31 and 32: SUSTAINABILITYSTELLA McCARTNEY: INN
- Page 33 and 34: SUSTAINABILITYBolt Threads Mushroom
- Page 35 and 36: SUSTAINABILITYMICROSILKMICROSILKSte
- Page 37 and 38: SUSTAINABILITYBIODEGRADABLE DENIMBI
- Page 39: SUSTAINABILITYRE-ENGINEERED CASHMER
- Page 42 and 43: STELLA McCARTNEY“IF I DON’T DES
- Page 44 and 45: STELLA McCARTNEYSTELLA McCARTNEYDES
- Page 46 and 47: STELLA McCARTNEYELYSE SHOESEST. 201
- Page 48 and 49: STELLA McCARTNEYCOLORIFIX DRESSEST.
- Page 52 and 53: STELLA McCARTNEYSTELLA McCARTNEYPRE
- Page 54 and 55: STELLA McCARTNEY54
- Page 56 and 57: STELLA McCARTNEY“IT’S NOT ABOUT
- Page 58 and 59: STELLA McCARTNEYWE ARE THEWhat woul
- Page 62 and 63: STELLA McCARTNEYImage above: Stella
- Page 64 and 65: STELLA McCARTNEYBUY A BRA. DONATE A
- Page 67 and 68: Stella McCartney 2019 Breast Cancer
- Page 69 and 70: CIRCULARITY“BY ENSURING THAT OUR
- Page 71 and 72: CIRCULARITYStella McCartney Spring/
- Page 73 and 74: CIRCULARITY73
- Page 75 and 76: CIRCULARITYProgress . . .75
- Page 77 and 78: CIRCULARITYStella McCartney Sustain
- Page 79 and 80: CIRCULARITYEthical warrior, Stella
- Page 81 and 82: CIRCULARITYCLICKIMAGE!Stella McCart
- Page 83: CIRCULARITYFollow hooves up the hil
- Page 87 and 88: REFERENCESStella McCartney. (n.d.).
- Page 90: GIF by Maxwell Paternoster for Stel
LARGE OUTSIDE FORCES. BUT RECOGNIZING THAT WE ARE RESPONSIBLE FOR THE PROBLEM IS THE ...
STELLA McCARTNEY
“IF WE DON’T DEMONSTRATE SOLIDARI-
TY THROUGH SMALL COLLECTIVE SACRI-
FICES, WE WILL NOT WIN THE WAR, AND
IF WE DO NOT WIN THE WAR, WE WILL
LOSE THE CHILDHOOD HOME OF EVERY
HUMAN WHO HAS EVER LIVED” ...
“WE BELIEVE THAT THE ENVIRONMENTAL CRISIS IS CAUSED BY LARGE OUTSIDE FORCES AND THEREFORE CAN BE SOLVED ONLY BY
BEGINNING OF TAKING RESPONSIBILITY FOR THE SOLUTION” ...
“NO ONE WHO ISN’T US IS GOING TO
DESTROY EARTH, AND NO ONE WHO
ISN’T US IS GOING TO SAVE IT. THE MOST
HOPELESS CONDITIONS CAN INSPIRE
THE MOST HOPEFUL ACTIONS. WE HAVE
FOUND WAYS TO RESTORE LIFE ON
EARTH IN THE EVENT OF A TOTAL COL-
LAPSE BECAUSE WE HAVE FOUND WAYS
TO CAUSE A TOTAL COLLAPSE OF LIFE
ON EARTH. WE ARE THE FLOOD, AND WE
ARE THE ARK” ...
- JONATHAN SAFRAN FOER
60