Stella McCartney Brand Book

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LARGE OUTSIDE FORCES. BUT RECOGNIZING THAT WE ARE RESPONSIBLE FOR THE PROBLEM IS THE ...STELLA McCARTNEY“IF WE DON’T DEMONSTRATE SOLIDARI-TY THROUGH SMALL COLLECTIVE SACRI-FICES, WE WILL NOT WIN THE WAR, ANDIF WE DO NOT WIN THE WAR, WE WILLLOSE THE CHILDHOOD HOME OF EVERYHUMAN WHO HAS EVER LIVED” ...“WE BELIEVE THAT THE ENVIRONMENTAL CRISIS IS CAUSED BY LARGE OUTSIDE FORCES AND THEREFORE CAN BE SOLVED ONLY BYBEGINNING OF TAKING RESPONSIBILITY FOR THE SOLUTION” ...“NO ONE WHO ISN’T US IS GOING TODESTROY EARTH, AND NO ONE WHOISN’T US IS GOING TO SAVE IT. THE MOSTHOPELESS CONDITIONS CAN INSPIRETHE MOST HOPEFUL ACTIONS. WE HAVEFOUND WAYS TO RESTORE LIFE ONEARTH IN THE EVENT OF A TOTAL COL-LAPSE BECAUSE WE HAVE FOUND WAYSTO CAUSE A TOTAL COLLAPSE OF LIFEON EARTH. WE ARE THE FLOOD, AND WEARE THE ARK” ...- JONATHAN SAFRAN FOER60

Images: Stella McCartney We Are theWeather Capsule Campaign.61

LARGE OUTSIDE FORCES. BUT RECOGNIZING THAT WE ARE RESPONSIBLE FOR THE PROBLEM IS THE ...

STELLA McCARTNEY

“IF WE DON’T DEMONSTRATE SOLIDARI-

TY THROUGH SMALL COLLECTIVE SACRI-

FICES, WE WILL NOT WIN THE WAR, AND

IF WE DO NOT WIN THE WAR, WE WILL

LOSE THE CHILDHOOD HOME OF EVERY

HUMAN WHO HAS EVER LIVED” ...

“WE BELIEVE THAT THE ENVIRONMENTAL CRISIS IS CAUSED BY LARGE OUTSIDE FORCES AND THEREFORE CAN BE SOLVED ONLY BY

BEGINNING OF TAKING RESPONSIBILITY FOR THE SOLUTION” ...

“NO ONE WHO ISN’T US IS GOING TO

DESTROY EARTH, AND NO ONE WHO

ISN’T US IS GOING TO SAVE IT. THE MOST

HOPELESS CONDITIONS CAN INSPIRE

THE MOST HOPEFUL ACTIONS. WE HAVE

FOUND WAYS TO RESTORE LIFE ON

EARTH IN THE EVENT OF A TOTAL COL-

LAPSE BECAUSE WE HAVE FOUND WAYS

TO CAUSE A TOTAL COLLAPSE OF LIFE

ON EARTH. WE ARE THE FLOOD, AND WE

ARE THE ARK” ...

- JONATHAN SAFRAN FOER

60

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