Stella McCartney Brand Book

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STELLA McCARTNEYWE ARE THEWhat would you do to save the planet?This is the question that author JonathanSafran Foer asks. A long time friendof Stella, the two collaborated on thiscapsule collection in the most simpleand symbiotic way. Taking samples ofhis hand writing and embroidering hispoignant words on sharp tailoring andchunky knits, we’ve brought not onlypersonal connection to the capsule, buta rich and emotional story.WEATHERCOLLECTION BY STELLA McCARTNEY“ENCODED INTO OURLANGUAGE IS THEUNDERSTANDING THATDISASTERS TEND TOEXPOSE THAT WHICH WASPREVIOUSLY HIDDEN. ASTHE PLANETARY CRISISUNFOLDS AS A SERIESOF EMERGENCIES, OURDECISIONS WILL REVEALWHO WE ARE” ...It’s not just about feeling good, it’s about doing the right thing.It’s about caring for nature and for the planet. We shot thecollection with Lee Whittaker and stylist Lee Trigg on an islandwhere the inhabitants believe that too, living in harmonywith nature, totally off the grid and having as little impact aspossible. The collection itself is made sustainably, using organiclinen and cotton, recycled cashmere (that has a lower environmentalimpact than virgin) and sustainable viscose.It’s not always easy. But we are glass half full about it. Wewant to take responsibility and lead the fashion industry. AsJonathan Safran Foer says, “Be living. Believing.”“WE CAN CHOOSE TO MAKECHANGES, OR WE CAN BESUBJECT TO OTHER CHANG-ES--MASS MIGRATION, DIS-EASE, ARMED CONFLICT, AGREATLY DIMINISHED QUALI-TY OF LIFE--BUT THERE IS NOFUTURE WITHOUT CHANGE.THE LUXURY OF CHOOSINGWHICH CHANGES WE PREFERHAS AN EXPIRATION DATE” ...58
DESIGN“IT IS DANGEROUSTO PRETEND THATWE KNOW MORETHAN WE DO. BUTIT IS EVEN MOREDANGEROUS TOPRETEND THAT WEKNOW LESS” ...Images above: Stella McCartney We Are theWeather Capsule.(Stella McCartney, 2020).Image left: Stella McCartney We Are the WeatherCapsule Campaign.59
Page 3:
BY SHAUNA CURRAN
Page 7 and 8: TABLE OF CONTENTS8-419141927293042-
Page 9 and 10: ABOUTSTELLA McCARTNEYAGENT OF CHANG
Page 11 and 12: ABOUTNicole Rycroft, Canopy’s exe
Page 13 and 14: “THE STARTING POINT IS NOT DESIGN
Page 15 and 16: ABOUTIs Stella McCartney the Queen
Page 17 and 18: CIRCULARITY CIRCULARITY CIRCULARITY
Page 19 and 20: SUSTAINABILITYSTELLA McCARTNEYEVERY
Page 21 and 22: SUSTAINABILITYgive incentives to ne
Page 23 and 24: SUSTAINABILITYAmber Valetta for Ste
Page 25 and 26: SUSTAINABILITYStella McCartney Wint
Page 27 and 28: SUSTAINABILITYSTELLA McCARTNEYACTIV
Page 29 and 30: SUSTAINABILITYGET INVOLVED!WHAT WIL
Page 31 and 32: SUSTAINABILITYSTELLA McCARTNEY: INN
Page 33 and 34: SUSTAINABILITYBolt Threads Mushroom
Page 35 and 36: SUSTAINABILITYMICROSILKMICROSILKSte
Page 37 and 38: SUSTAINABILITYBIODEGRADABLE DENIMBI
Page 39: SUSTAINABILITYRE-ENGINEERED CASHMER
Page 42 and 43: STELLA McCARTNEY“IF I DON’T DES
Page 44 and 45: STELLA McCARTNEYSTELLA McCARTNEYDES
Page 46 and 47: STELLA McCARTNEYELYSE SHOESEST. 201
Page 48 and 49: STELLA McCARTNEYCOLORIFIX DRESSEST.
Page 52 and 53: STELLA McCARTNEYSTELLA McCARTNEYPRE
Page 54 and 55: STELLA McCARTNEY54
Page 56 and 57: STELLA McCARTNEY“IT’S NOT ABOUT
Page 60 and 61: LARGE OUTSIDE FORCES. BUT RECOGNIZI
Page 62 and 63: STELLA McCARTNEYImage above: Stella
Page 64 and 65: STELLA McCARTNEYBUY A BRA. DONATE A
Page 67 and 68: Stella McCartney 2019 Breast Cancer
Page 69 and 70: CIRCULARITY“BY ENSURING THAT OUR
Page 71 and 72: CIRCULARITYStella McCartney Spring/
Page 73 and 74: CIRCULARITY73
Page 75 and 76: CIRCULARITYProgress . . .75
Page 77 and 78: CIRCULARITYStella McCartney Sustain
Page 79 and 80: CIRCULARITYEthical warrior, Stella
Page 81 and 82: CIRCULARITYCLICKIMAGE!Stella McCart
Page 83: CIRCULARITYFollow hooves up the hil
Page 87 and 88: REFERENCESStella McCartney. (n.d.).
Page 90: GIF by Maxwell Paternoster for Stel
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